Search results

1 – 10 of over 8000
Article
Publication date: 11 July 2022

Peng Jiang and Yi-Chung Hu

In contrast to point forecasts, interval forecasts provide information on future variability. This research thus aimed to develop interval prediction models by addressing two…

Abstract

Purpose

In contrast to point forecasts, interval forecasts provide information on future variability. This research thus aimed to develop interval prediction models by addressing two significant issues: (1) a simple average with an additive property is commonly used to derive combined forecasts, but this unreasonably ignores the interaction among sequences used as sources of information, and (2) the time series often does not conform to any statistical assumptions.

Design/methodology/approach

To develop an interval prediction model, the fuzzy integral was applied to nonlinearly combine forecasts generated by a set of grey prediction models, and a sequence including the combined forecasts was then used to construct a neural network. All required parameters relevant to the construction of an interval model were optimally determined by the genetic algorithm.

Findings

The empirical results for tourism demand showed that the proposed non-additive interval model outperformed the other interval prediction models considered.

Practical implications

The private and public sectors in economies with high tourism dependency can benefit from the proposed model by using the forecasts to help them formulate tourism strategies.

Originality/value

In light of the usefulness of combined point forecasts and interval model forecasting, this research contributed to the development of non-additive interval prediction models on the basis of combined forecasts generated by grey prediction models.

Details

Grey Systems: Theory and Application, vol. 13 no. 1
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 17 May 2021

Xiaozhong Tang, Naiming Xie and Aqin Hu

Accurate foreign tourist arrivals forecasting can help public and private sectors to formulate scientific tourism planning and improve the allocation efficiency of tourism

Abstract

Purpose

Accurate foreign tourist arrivals forecasting can help public and private sectors to formulate scientific tourism planning and improve the allocation efficiency of tourism resources. This paper aims to address the problem of low prediction accuracy of Chinese inbound tourism demand caused by the lack of valid historical data.

Design/methodology/approach

A novel hybrid Chinese inbound tourism demand forecasting model combining fractional non-homogenous discrete grey model and firefly algorithm is constructed. In the proposed model, all adjustable parameters of the fractional non-homogenous discrete grey model are optimized simultaneously by the firefly algorithm.

Findings

The data sets of annual foreign tourist arrivals to China are used to verify the validity of the proposed model. Experimental results show that the proposed method is effective and can be used as a useful predictor for the prediction of Chinese inbound tourism demand.

Originality/value

The method proposed in this paper is effective and can be used as a feasible approach for forecasting the development trend of Chinese inbound tourism.

Details

Kybernetes, vol. 51 no. 2
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 16 October 2023

Peter Tarlow

This paper aims to discuss the complexity of predicting the future and of making tourism futuristic predictions. It argues that tourism cannot be separated from the world context…

Abstract

Purpose

This paper aims to discuss the complexity of predicting the future and of making tourism futuristic predictions. It argues that tourism cannot be separated from the world context in which it operates and explores the various impacts of tourism on people and planet both in a near and more distant future.

Design/methodology/approach

This paper revises several reports and research by world economic and tourism authorities as they provide arguments for the study of trends and the complexity of the evolution of the travel and tourism industry.

Findings

There is no certain way to know what the future will bring to the tourism industry or how it will interact with society and the physical environment. What the author does know is that from the beginning of time, events do not occur in isolation and that travel and tourism will impact everything that it touches. It is impossible to make exact predictions as to what tourism will be like in the near and distant future, what the author does know is that humans will want to travel, to explore and to learn, and this desire will interact not only with tourism but with the course of history.

Originality/value

By exploring the evolution of tourism in the context of science, the author cannot even be certain where tourism will occur, if only on the same planet, within the other planets of the solar system or in the vastness of space. Science fiction predicts the latter, but only the unfolding of history will teach of the accuracy of future predictions and how the future of travel will be.

Details

Worldwide Hospitality and Tourism Themes, vol. 15 no. 6
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 25 March 2024

Zhixue Liao, Xinyu Gou, Qiang Wei and Zhibin Xing

Online reviews serve as valuable sources of information, reflecting tourists’ attentions, preferences and sentiments. However, although the existing research has demonstrated that…

Abstract

Purpose

Online reviews serve as valuable sources of information, reflecting tourists’ attentions, preferences and sentiments. However, although the existing research has demonstrated that incorporating online review data can enhance the performance of tourism demand forecasting models, the reliability of online review data and consumers’ decision-making process have not been given adequate attention. To address the aforementioned problem, the purpose of this study is to forecast tourism demand using online review data derived from the analysis of review helpfulness.

Design/methodology/approach

The authors propose a novel “identification-first, forecasting-second” framework. This framework prioritizes the identification of helpful reviews through a comprehensive analysis of review helpfulness, followed by the integration of helpful online review data into the forecasting system. Using the SARIMAX model with helpful online review data sourced from TripAdvisor, this study forecasts tourist arrivals in Hong Kong during the period from August 2012 to June 2019. The SNAÏVE/SARIMA model was used as the benchmark model. Additionally, artificial intelligence models including long short-term memory, back propagation neural network, extreme learning machine and random forest models were used to assess the robustness of the results.

Findings

The results demonstrate that online review data are subject to noise and bias, which can adversely affect the accuracy of predictions when used directly. However, by identifying helpful online reviews beforehand and incorporating them into the forecasting process, a notable enhancement in predictive performance can be realized.

Originality/value

First, to the best of the authors’ knowledge, this study is one of the first to focus on the data issue of online reviews on tourism arrivals forecasting. Second, this study pioneers the integration of the consumer decision-making process into the domain of tourism demand forecasting, marking one of the earliest endeavors in this area. Third, this study makes a novel attempt to identify helpful online reviews based on reviews helpfulness analysis.

Details

Nankai Business Review International, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-8749

Keywords

Article
Publication date: 21 July 2020

Saad Ahmed Javed, Muhammad Ikram, Liangyan Tao and Sifeng Liu

Tourism industry is a highly complex system surrounded by many uncertainties because of its innumerable connections with other supporting systems. Considering tourism, a grey…

Abstract

Purpose

Tourism industry is a highly complex system surrounded by many uncertainties because of its innumerable connections with other supporting systems. Considering tourism, a grey system, the current study proposes optimistic–pessimistic method (OPM). This technique can aid in improving forecast accuracy of four tourism-related indicators, inbound tourism to China, outbound tourism from China, revenues collected through inbound tourism and expenses incurred on outbound tourism.

Design/methodology/approach

The study integrates OPM into EGM and then using the secondary data collected from the World Bank database, predicts the four tourism-related indicators. The mean absolute percentage error steered the performance of the models.

Findings

One of the main contributions of the study lies in its overall evaluation of one of the major travel and tourism countries of the world in light of four crucial indicators. The study highlights, four tourism-related indicators' recent information, contains more valuable information about the future.

Originality/value

OPM represents a novel application of concept of whitenization of interval grey number in grey forecasting theory.

Details

Grey Systems: Theory and Application, vol. 11 no. 2
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 7 August 2017

Medha Pirthee

The purpose of this paper is to understand the trend and forecast the number of tourists from different regions of the world to Mauritius.

Abstract

Purpose

The purpose of this paper is to understand the trend and forecast the number of tourists from different regions of the world to Mauritius.

Design/methodology/approach

The paper adopts two grey system models, the even model GM(1,1) and the non-homogeneous discrete grey model (NDGM), to forecast the total number of international tourism to Mauritius and its structure from different regions tourist arrivals to Mauritius for the next three years. Grey system theory models were used to account for uncertainties and the dynamism of the tourism sector environment. The two models were applied as a comparison to obtain more reliable forecasting figures.

Findings

The results demonstrate that both of the grey system models can be successfully applied with high accuracy for Mauritian tourism prediction, and also the number of tourist arrivals to Mauritius shows a continued augmentation for the upcoming years.

Practical implications

Forecasting is meaningful since the Government of Mauritius, private companies or any concerned authority can adopt the forecasting methods exposed in this paper for the development of the tourism sector through managerial and economic decision making.

Originality/value

Mauritius is a charming travel destination. Through this paper, it can be seen that future tourism travel to Mauritius has been successfully predicted based on previous data. Moreover, it seems that the grey system theory models have not been utilised yet as forecasting tools for the tourism sector of Mauritius as opposed to other countries such as China and Taiwan.

Article
Publication date: 15 August 2023

Yi-Chung Hu

Tourism demand forecasting is vital for the airline industry and tourism sector. Combination forecasting has the advantage of fusing several forecasts to reduce the risk of…

Abstract

Purpose

Tourism demand forecasting is vital for the airline industry and tourism sector. Combination forecasting has the advantage of fusing several forecasts to reduce the risk of inappropriate model selection for analyzing decisions. This paper investigated the effects of a time-varying weighting strategy on the performance of linear and nonlinear forecast combinations in the context of tourism.

Design/methodology/approach

This study used grey prediction models, which did not require that the available data satisfy statistical assumptions, to generate forecasts. A quality-control technique was applied to determine when to change the combination weights to generate combined forecasts by using linear and nonlinear methods.

Findings

The empirical results showed that except for when the Choquet fuzzy integral was used, forecast combination with time-varying weights did not significantly outperform that with fixed weights. The Choquet integral with time-varying weights significantly outperformed that with fixed weights for all model combinations, and had a superior forecasting accuracy to those of other combination methods.

Practical implications

The tourism sector can benefit from the use of the Choquet integral with time-varying weights, by using it to formulate suitable strategies for tourist destinations.

Originality/value

Combining forecasts with time-varying weights may improve the accuracy of the predictions. This study investigated incorporating a time-varying weighting strategy into combination forecasting by using CUSUM. The results verified the effectiveness of the time-varying Choquet integral for tourism forecast combination.

Details

Grey Systems: Theory and Application, vol. 13 no. 4
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 28 June 2022

Yi-Chung Hu and Geng Wu

Given that the use of Google Trends data is helpful to improve forecasting performance, this study aims to investigate whether the precision of forecast combination can benefit…

Abstract

Purpose

Given that the use of Google Trends data is helpful to improve forecasting performance, this study aims to investigate whether the precision of forecast combination can benefit from the use of Google Trends Web search index along with the encompassing set.

Design/methodology/approach

Grey prediction models generate single-model forecasts, while Google Trends index serves as an explanatory variable for multivariate models. Then, three combination sets, including sets of univariate models (CUGM), all constituents (CAGM) and constituents that survive the forecast encompassing tests (CSET), are generated. Finally, commonly used combination methods combine the individual forecasts for each combination set.

Findings

The tourism volumes of four frequently searched-for cities in Taiwan are used to evaluate the accuracy of three combination sets. The encompassing tests show that multivariate grey models play a role to be reckoned with in forecast combinations. Furthermore, the empirical results indicate the usefulness of Google Trends index and encompassing tests for linear combination methods because linear combination methods coupled with CSET outperformed that coupled with CAGM and CUGM.

Practical implications

With Google Trends Web search index, the tourism sector may benefit from the use of linear combinations of constituents that survive encompassing tests to formulate business strategies for tourist destinations. A good forecasting practice by estimating ex ante forecasts post-COVID-19 can be further provided by scenario forecasting.

Originality/value

To improve the accuracy of combination forecasting, this research verifies the correlation between Google Trends index and combined forecasts in tourism along with encompassing tests.

Google 搜尋趨勢指標與涵蓋性檢定對於旅遊需求組合預測的影響

目的

過去的研究顯示 Google 搜尋趨勢資料有助於改善旅遊需求預測的準確度,本研究就此進一步探討 Google 搜尋趨勢網頁搜尋指標與涵蓋性檢定的使用對於組合預測準確度所造成的影響。

設計/方法論/方法

本研究以 Google 搜尋趨勢指標做為多變量灰色預測模式的解釋變數,並以單變量與多變量灰色模式產生各別預測值。在分別產生由所有的單變量模式 (CUGM)所有的模式 (CAGM), 以及經過涵蓋性檢定所留存下來之模式 (CSET) 所組成之集合後,就各別的組合集以常用的組合方法產生預測值。

發現

以台灣的四個熱搜旅遊城市的旅遊人數進行三個組合集的預測準確度分析。涵蓋性檢定顯示多變量灰色模式在組合預測中扮演重要的角色,而結果亦呈現線性組合方法在 CSET優於在 CUGMCAGM 的準確度,突顯搜尋趨勢指標與涵蓋性檢定對於線性組合方法的有用性。

實踐意涵

藉由 Google 搜尋趨勢網頁搜尋指標與涵蓋性檢定,旅遊部門應可透過線性組合方法的預測規劃旅遊目的地的經營策略。新冠疫情下於各季的事前預測亦可結合情境預測具體呈現。

原創性/價值

為提升組合預測在旅遊需求的預測準確度,本研究結合涵蓋性檢定以分析 Google 搜尋趨勢指標與組合預測準確度之間的關聯性。

關鍵字

旅遊需求,涵蓋性檢定,Google 搜尋趨勢,灰色預測,組合預測

文章类型

研究型论文

El impacto de Google Trends en la previsión de viajes combinados y su evidencia relacionada

Propósito

Dado que el uso de los datos de Google Trends es útil para mejorar la precisión de las predicciones, este estudio examina si el uso del índice de búsqueda web de Google Trends combinado con la agregación de relevancia puede mejorar la precisión del predictor.

Diseño/metodología/enfoque

El modelo predictivo gris genera predicciones bajo un único modelo, mientras que el modelomultivariado utiliza el indicador Google Trends como variable explicativa. Se generaron tresensamblajes generales, incluido el Modelo armónico único (CUGM), los ensamblajes de todos loscomponentes (CAGM) y la prueba de presencia de componentes con predicción (CSET). Laspredicciones individuales encada grupo luego se combinan utilizando métodos de correlación deuso común.

Recomendaciones

Utilizando el número de turistas en las cuatro ciudades más investigadas de Taiwán, los tresgrupos combinados se clasificaron según su precisión. Las pruebas incluidas muestran que losmodelos multivariados en escala de grises son importantes para la predicción. Además, losresultados de las pruebas muestran que el índice de Google Trends y las pruebas que incluyenmétodos de suma lineal son útiles porque los métodos combinados con CSET funcionan majorque los métodos combinados con CSET. CAGM y VCUG.

Implicaciones practices

La industria de viajes puede usar el índice de búsqueda web de Google Trends para desarrollarestrategias comerciales para atracciones basadas en un conjunto lineal de componentes.

Autenticidad/valor

Con el objetivo de mejorar la precisión de los pronósticos agregados, este estudio investiga larelación entre el índice de tendencias de Google y las expectativas generales de viaje junto con laevidencia global.

Palabras clave

Demanda de viajes, Experiencia global, Tendencias de Google, Predicción gris

Tipo de papel

Trabajo de investigación

Article
Publication date: 27 December 2021

Zohreh Doborjeh, Nigel Hemmington, Maryam Doborjeh and Nikola Kasabov

Several review articles have been published within the Artificial Intelligence (AI) literature that have explored a range of applications within the tourism and hospitality…

7502

Abstract

Purpose

Several review articles have been published within the Artificial Intelligence (AI) literature that have explored a range of applications within the tourism and hospitality sectors. However, how efficiently the applied AI methods and algorithms have performed with respect to the type of applications and the multimodal sets of data domains have not yet been reviewed. Therefore, this paper aims to review and analyse the established AI methods in hospitality/tourism, ranging from data modelling for demand forecasting, tourism destination and behaviour pattern to enhanced customer service and experience.

Design/methodology/approach

The approach was to systematically review the relationship between AI methods and hospitality/tourism through a comprehensive literature review of papers published between 2010 and 2021. In total, 146 articles were identified and then critically analysed through content analysis into themes, including “AI methods” and “AI applications”.

Findings

The review discovered new knowledge in identifying AI methods concerning the settings and available multimodal data sets in hospitality and tourism. Moreover, AI applications fostering the tourism/hospitality industries were identified. It also proposes novel personalised AI modelling development for smart tourism platforms to precisely predict tourism choice behaviour patterns.

Practical implications

This review paper offers researchers and practitioners a broad understanding of the proper selection of AI methods that can potentially improve decision-making and decision-support in the tourism/hospitality industries.

Originality/value

This paper contributes to the tourism/hospitality literature with an interdisciplinary approach that reflects on theoretical/practical developments for data collection, data analysis and data modelling using AI-driven technology.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 2 December 2022

Yi-Chung Hu

Forecasting tourism demand accurately can help private and public sector formulate strategic planning. Combining forecasting is feasible to improving the forecasting accuracy…

Abstract

Purpose

Forecasting tourism demand accurately can help private and public sector formulate strategic planning. Combining forecasting is feasible to improving the forecasting accuracy. This paper aims to apply multiple attribute decision-making (MADM) methods to develop new combination forecasting methods.

Design/methodology/approach

Grey relational analysis (GRA) is applied to assess weights for individual constituents, and the Choquet fuzzy integral is employed to nonlinearly synthesize individual forecasts from single grey models, which are not required to follow any statistical property, into a composite forecast.

Findings

The empirical results indicate that the proposed method shows the superiority in mean accuracy over the other combination methods considered.

Practical implications

For tourism practitioners who have no experience of using grey prediction, the proposed methods can help them avoid the risk of forecasting failure arising from wrong selection of one single grey model. The experimental results demonstrated the high applicability of the proposed nonadditive combination method for tourism demand forecasting.

Originality/value

By treating both weight assessment and forecast combination as MADM problems in the tourism context, this research investigates the incorporation of MADM methods into combination forecasting by developing weighting schemes with GRA and nonadditive forecast combination with the fuzzy integral.

Details

Grey Systems: Theory and Application, vol. 13 no. 2
Type: Research Article
ISSN: 2043-9377

Keywords

1 – 10 of over 8000