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Open Access
Article
Publication date: 4 April 2018

Theo Araujo and Jana Kollat

Corporate social responsibility (CSR) communication is becoming increasingly important for brands and companies. Social media such as Twitter may be platforms particularly…

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Abstract

Purpose

Corporate social responsibility (CSR) communication is becoming increasingly important for brands and companies. Social media such as Twitter may be platforms particularly suited to this topic, given their ability to foster dialogue and content diffusion. The purpose of this paper is to investigate factors driving the effectiveness of CSR communication on Twitter, with a focus on the communication strategies and elements of storytelling.

Design/methodology/approach

Using a sample of 281,291 tweets from top global companies in the food sector, automated content analysis (including supervised machine learning) was used to investigate the influence of CSR communication, emotion, and aspirational talk on the likelihood that Twitter users will retweet and like tweets from the companies.

Findings

The findings highlight the importance of aspirational talk and engaging users in CSR messages. Furthermore, the study revealed that the companies and brands on Twitter that tweeted more frequently about CSR were associated with higher overall levels of content diffusion and endorsement.

Originality/value

This study provides important insights into key aspects of communicating about CSR issues on social networking sites such as Twitter and makes several practical recommendations for companies.

Details

Internet Research, vol. 28 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 6 August 2019

Claire Monique Segijn, Ewa Maslowska, Theo Araujo and Vijay Viswanathan

The purpose of this paper is to explore the interrelationship between television (TV) consumption (viewing ratings), engagement behaviors of different actors on Twitter…

Abstract

Purpose

The purpose of this paper is to explore the interrelationship between television (TV) consumption (viewing ratings), engagement behaviors of different actors on Twitter (TV programs, media, celebrities and viewers) and the content of engagement behaviors (affective, program-related and social content).

Design/methodology/approach

TV ratings and Twitter data were obtained. The content of tweets was analyzed by means of a sentiment analysis. A vector auto regression model was used to understand the interrelationship between tweets of different actors and TV consumption.

Findings

First, the results showed a negative interrelationship between TV viewing and viewers’ tweeting behavior. Second, tweets by celebrities and media exhibited similar patterns and were both affected mostly by the number of tweets by viewers. Finally, the content of tweets matters. Affective tweets positively relate to TV viewing, and program-related and social content positively relates to the number of tweets by viewers.

Research limitations/implications

The findings help us understand the online engagement ecosystem and provide insights into drivers of TV consumption and online engagement of different actors.

Practical implications

The results indicate that content producers may want to focus on stimulating affective conversations on Twitter to trigger more online and offline engagement. The results also call for rethinking the meaning of TV metrics.

Originality/value

While some studies have explored viewer interactions on Twitter, only a few studies have looked at the effects of such interactions on variables outside of social media, such as TV consumption. Moreover, the authors study the interrelations between Twitter interactions with TV consumption, which allows us to examine the effect of online engagement on offline behaviors and vice versa. Finally, the authors take different actors into account when studying real-life online engagement.

Details

Internet Research, vol. 30 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 12 October 2012

Theo Araujo and Peter Neijens

This study focuses on how brands participate in social network sites (SNSs) and investigates both the different strategies they adopt and the factors that influence these…

3189

Abstract

Purpose

This study focuses on how brands participate in social network sites (SNSs) and investigates both the different strategies they adopt and the factors that influence these strategies.

Design/methodology/approach

The activities of top brands in SNSs were investigated through a content analysis of brand web sites in three countries, measuring two primary dimensions: presence in SNSs and level of engagement which the brand hoped to establish with stakeholders. The study then built logistic regression models to understand which factors drive brands to adopt and use SNSs, using insights from previous studies related to internet innovation adoption cycles.

Findings

The study confirmed that SNS adoption follows a general path of Internet innovation adoption by brands. Industry markets exert influence, with technology and consumer intensive brands being more likely than all other industry segments to be present in SNSs and to participate at higher engagement levels, while brands targeting younger audiences also engage at higher levels than brands targeting generic audiences. The country in which the brand operates plays a significant role in a brand's likelihood of adopting SNSs: web sites in the USA are more likely to use SNSs than other countries, even after controlling for factors such as pre‐existing web operations or the headquarters being in the same country. It was also found that top brands operate in a global world, as shown by their preference for SNSs with global coverage compared to local SNS, even when the penetration rates of these local SNSs were higher.

Originality/value

The paper advances research on SNS adoption by brands from an organizational standpoint, at a time when the majority of the top global brands actively promote such services.

Details

Internet Research, vol. 22 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 1 March 1998

Ana‐Maria Wahl

Investigates urban bias in state policy making in Mexico. Refers to literature claiming that rural poverty in developing nations is a major problem because capitalism…

Abstract

Investigates urban bias in state policy making in Mexico. Refers to literature claiming that rural poverty in developing nations is a major problem because capitalism reflects an urban bias. Examines social security coverage for the rural poor in Mexico and notes that there are great variations depending on area, suggesting that social security coverage is politically negotiable. Outlines briefly the historical development of Mexico’s welfare state and uses a power resource model to demonstrate how groups with competing interests go about securing benefits from the state. Cites literature on dependency theory, indicating that rural groups have failed to mobilize politically and have therefore not secured the same state resources (such as social security benefits and housing) as urban groups, yet argues that this does not always apply in Mexico, partially due to party politics and bureaucratic paternalism. Explains how data was collected to examine regional variations in social security coverage among the rural poor and how the data was analysed. Reveal that workers in important international export markets (such as cotton and sugar) have greater political leverage in obtaining better social security benefits. Notes also that areas supporting the political party in power obtain better benefits. Concludes, therefore, that rural workers are not powerless in the face of urban capitalism and that urban bias and dependency theories do not reflect the situation in Mexico – rather social security benefits are politically negotiable.

Details

International Journal of Sociology and Social Policy, vol. 18 no. 2/3/4
Type: Research Article
ISSN: 0144-333X

Keywords

Abstract

Details

International Journal of Sociology and Social Policy, vol. 12 no. 4/5/6/7
Type: Research Article
ISSN: 0144-333X

Book part
Publication date: 27 April 2021

Ngozi Igbokwe, Sarah Smith, Colton Hart, Elizabeth Hergert, Ellen Reter, Marguerite Wildermuth, Ryan Bouda, Tiffany Phillips and Cristina Wildermuth

Leaders have a profound impact on the work lives of the employees they supervise. This chapter explores the experiences of employees whose leaders exhibit toxic behaviors…

Abstract

Leaders have a profound impact on the work lives of the employees they supervise. This chapter explores the experiences of employees whose leaders exhibit toxic behaviors and the impact of this toxicity on employee engagement. The authors report the findings of a qualitative study involving in-depth interviews with 13 participants. First, the authors describe the participants’ experiences before and after experiencing toxicity. Next, the authors outline three critical toxic leadership styles: the nightmare (leaders who have unbalanced emotional control and who are overly fond of power), the pretender (leaders whose authenticity and integrity seem low, who play different characters depending on the circumstances), and the runaround (leaders who change directions too often or give unclear instructions). Finally, the authors address organizational, leadership, and individual strategies to identify and remove toxic leaders from the workplace.

Details

When Leadership Fails: Individual, Group and Organizational Lessons from the Worst Workplace Experiences
Type: Book
ISBN: 978-1-80043-766-1

Keywords

Article
Publication date: 5 March 2021

Ayotunde Babalola, Shamsudeen Musa, Mariam Temisola Akinlolu and Theo C. Haupt

This paper aims to provide a bibliometric analysis of advances in building information modeling (BIM) research globally. It provides a recent state-of-the-art assessment…

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Abstract

Purpose

This paper aims to provide a bibliometric analysis of advances in building information modeling (BIM) research globally. It provides a recent state-of-the-art assessment on trends as it relates to the architecture, engineering and construction (AEC) industry. Being a vastly emerging research area, there is a need for the appraisal of research trends.

Design/methodology/approach

A comprehensive bibliometric analysis was conducted using a dual step filtering system on an initial volume of 2347 documents in the first stage between 2010 and 2020, and of 311 publications in the final stage of the analyses which emphasized more on 2015–2020 from the WoS database. Frequency analyses on the sources, affiliations, authors and country/ region of publication were assessed in the first stage of the analyses. Co-authorship and evidence of author collaboration were also examined. The second stage included a co-occurrence keyword network analysis. Further, text mining/mapping of the abstract of the documents was performed.

Findings

Emerging trends in the field of BIM research include but are not limited to historical building information modeling (h-BIM) applications, the use of blockchain technology, digital twin, Construction Operations Building information exchange (COBiE), Industry Foundation Classes (IFC), dynamo-bim, energy plus software and BIM laser scanning innovations. The possibility of these innovations solving some current BIM challenges were also discussed.

Originality/value

The study provides an insight into the BIM research trends globally while identifying existing challenges. The study uses text mining of unstructured abstracts, which has not been reported in BIM research.

Details

Journal of Engineering, Design and Technology , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1726-0531

Keywords

Article
Publication date: 1 August 2001

Jaroslav Mackerle

Gives a bibliographical review of the error estimates and adaptive finite element methods from the theoretical as well as the application point of view. The bibliography…

1635

Abstract

Gives a bibliographical review of the error estimates and adaptive finite element methods from the theoretical as well as the application point of view. The bibliography at the end contains 2,177 references to papers, conference proceedings and theses/dissertations dealing with the subjects that were published in 1990‐2000.

Details

Engineering Computations, vol. 18 no. 5/6
Type: Research Article
ISSN: 0264-4401

Keywords

Article
Publication date: 5 March 2020

Mornay Roberts-Lombard

This study aims to investigate how the commitment of Islamic banking customers is influenced by trust, relationship expectations and conflict management. In turn, the…

Abstract

Purpose

This study aims to investigate how the commitment of Islamic banking customers is influenced by trust, relationship expectations and conflict management. In turn, the influence of their commitment on future satisfaction is determined.

Design/methodology/approach

A descriptive research design was applied and responses were obtained from Islamic banking customers through the application of self-administered questionnaires. A total of 350 completed questionnaires were used in analysing the data. An exploratory factor analysis established the interrelationships of the scales used to measure the study’s constructs. In addition, both the measurement and structural models were evaluated.

Findings

Trust and relationship expectations significantly and positively influence customer commitment, while conflict management has no significant influence on the commitment of Islamic banking customers to their bank. In addition, commitment significantly and positively influences the satisfaction experiences of Islamic banking customers.

Research limitations/implications

The tested model validates the hypothesised relationships between the trust, relationship expectations, commitment and satisfaction of Islamic banking customers. However, the relationship between conflict management, commitment and satisfaction was not established. Commitment is linked to trust and relationship expectations, as well as its outcome, satisfaction. However, commitment could not be linked to antecedent conflict management.

Practical implications

The findings could assist retail banks servicing Islamic banking customers in offering in-depth knowledge of how trust and relationship expectations can foster customer commitment, eventually securing the positive satisfaction of customers.

Originality/value

The study focussed on Islamic banking customers and determined the interrelationships between commitment and related constructs. Few studies, however, have examined how commitment relates to its precursors and outcome from an Islamic banking perspective in an emergent African economy.

Details

Journal of Islamic Marketing, vol. 11 no. 6
Type: Research Article
ISSN: 1759-0833

Keywords

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