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This case is used in Darden's required first-year course, “Strategic Thinking and Action.”

In 2015, Steve and Heidi Crandall, the founders of Devils Backbone Brewing, LLC (DBB), were looking back on eight years of unanticipated success and significant growth. DBB had created a destination, a brand, and beer that drew people from all over, and it was the largest craft brewery in its region. The entire community, not just loyal beer drinkers, had supported DBB. In addition to funding and zoning accommodations, so many local residents had built their own economic lives around what had been their “little brewery that could.”

But the success had brought challenges, specifically in terms of growth. DBB was consistently not meeting demand in its existing markets and was receiving complaints about out-of-stocks. The Crandalls and their team had to figure out how to grow with, or preferably ahead of, demand for DBB's product. Should DBB build further capacity despite an already exhausted line of credit? Should it employ a contract brewer despite the local authenticity concerns such a move might stir up? Or should it just keep trying to manage business within its existing footprint, comfortably serving its loyal customer base?

This work compares the performance of the three boundary element techniques for solving Helmholtz problems: dual reciprocity, multiple reciprocity and direct interpolation. All techniques transform domain integrals into boundary integrals, despite using different principles to reach this purpose.

Comparisons here performed include the solution of eigenvalue and response by frequency scanning, analyzing many features that are not comprehensively discussed in the literature, as follows: the type of boundary conditions, suitable number of degrees of freedom, modal content, number of primitives in the multiple reciprocity method (MRM) and the requirement of internal interpolation points in techniques that use radial basis functions as dual reciprocity and direct interpolation.

Among the other aspects, this work can conclude that the solution of the eigenvalue and response problems confirmed the reasonable accuracy of the dual reciprocity boundary element method (DRBEM) only for the calculation of the first natural frequencies. Concerning the direct interpolation boundary element method (DIBEM), its interpolation characteristic allows more accessibility for solving more elaborate problems. Despite requiring a greater number of interpolating internal points, the DIBEM has presented higher-quality results for the eigenvalue and response problems. The MRM results were satisfactory in terms of accuracy just for the low range of frequencies; however, the neglected higher-order primitives impact the accuracy of the dynamic response as a whole.

There are safe alternatives for solving engineering stationary dynamic problems using the boundary element method (BEM), but there are no suitable comparisons between these different techniques. This paper presents the particularities and detailed comparisons approaching the accuracy of the three important BEM techniques, aiming at response and frequency evaluation, which are not found in the specialized literature.

This paper aims to discuss the potentials of interdisciplinary exercises that bring together art and design methodologies in expanding as well as redefining the given methods and principles of basic design in architecture education. The primary purpose is to improve the conventional, well-established principles and methodologies of basic design studios into fresh perspectives.

Focussing on the case study of a basic design studio assignment that translated Richard Serra's Verb List (1967-68) into space-generating operations, the authors analyse how a diagonal interdisciplinary approach to studio pedagogy opened up the basic design studio into the exploration of new concepts and approaches. The assignment encouraged architecture students to productively and creatively engage with a significant art historical work for the purposes of design thinking and exploration.

Findings reveal that the students explored the possible reciprocal influences between materials, actions, and issues of form and organisation, thereby operating in an interface between art, architecture and design surveying the possible interactions between these disciplines. Based on the outcome of this studio exercise, the authors argue that designing assignments that would bring together various and sometimes even conflicting approaches of different fields allow us to reassess and conceptualise anew the pedagogical aims and modi operandi.

The research is original in the ways in which it suggests many possibilities of dialogue, interaction and collaboration between art, design and architecture studios.

This Study aims to present the seismic hazard assessment of the earthquake-prone eastern of Iran that has become more important due to its growing economic importance. Many cities in this region have experienced life and financial losses due to major earthquakes in recent years. Thus, in this study the seismic hazard maps and curves, and site-specific spectrums were obtained by using probabilistic approaches for the region.

The seismotectonic information, seismicity data and earthquake catalogues were gathered, main active seismic sources were identified and seismic zones were considered to cover the potential active seismic regions. The seismic model based on logic tree method used two seismic source models, two declustered catalogues, three choices for earthquake recurrence parameters and maximum considered earthquakes and four ground motion predicting (attenuation) models (GMPE).

The results showed a wide range of seismic hazards levels in the study region. The peak ground acceleration (PGAs) for 475 years returns period ranges between 0.1 g in the north-west part of the region with low seismic activity, to 0.52 g in the south-west part with high levels of seismicity. The PGAs for a 2,475-year period, also ranged from 0.12 to 0.80 g for the same regions. The computed hazard results were compared to the acceptable level of seismic hazard in the region based on Iran seismic code.

A new probabilistic approach has been developed for obtaining seismic hazard maps and curves; these results would help engineers in design of earthquake-resistant structures.

Given the prevalence of protecting geoheritage tourism sites, Ladakh has enormous potential. However, Ladakh’s potential and developments in its growth as a geotourism destination have received scant consideration. As such, this paper aims to explore Ladakh’s key drivers as a potential geotourism destination through cognitive dissonance and protection motivation theories.

This paper conducted in-depth interviews with 86 geoscientists and tourism professionals to assess Ladakh’s potential as a geotourism destination. This paper used a qualitative approach to congregate four constructs based on the image difference of the consensus map.

Because of the interviewees’ heterogeneity and uniqueness, meaningful constructs in the consensus were included for each figure and cloud words. This paper concluded that four drivers are the main forces behind geotourism development.

This paper explores the drivers – geotourism services, legislative requirements, experiential geotourism and SPARC (scientific, preservation, aesthetic, recreational, cultural) values – affecting geotourism in Ladakh. It is feasible to lessen the negative effects of overtourism and make sure that Ladakh’s distinctive nature is preserved for future generations by implementing sustainable tourism practices.

Starting from the status quo, the paper outlines perspectives and challenges for the connection and interlinking of digitised and digital archival data. The following topics are addressed: Where are fields of action and what are the means of archives? Which functional and technical requirements are to be considered, and what is the role of portal infrastructures linking together various different institutions?

Considering needs of users and general framework conditions, the paper examines new approaches emerging in Germany. It outlines recent projects and considerations aiming to improve services and visibility of archives within the national data infrastructure in Germany.

Cross-connections are no new phenomenon, but change their appearance significantly in a digital context. In this respect, both smaller and bigger archives profit from participation in larger digital networks. Furthermore, archives need to keep in mind to reflect the quality of their digital (meta)data regularly and to offer or join systems that functionally and technically support cross-connection and interlinking of data.

The paper endeavours to show the importance of digital cross-connections and the role of portal infrastructures for visibility, online-distribution and use of digital archival metadata and data.

A hybrid of architectural design and engineering, architectural engineers (AEs)design and remediate problems with internal and external structures and systems of building and facilities in the US. Trained and credentialed in academic programs awarding approximately 1,000 degrees annually, AE is a mid-sized specialty engineering degree comparable to computer software, nuclear, or materials engineering. The case outlines the origins and history of the occupation and illustrates three aspects of the academization process: integration of the university’s charter for knowledge production within an occupation; possibilities for conflict and power within universities that can shape occupational outcomes; and the role of the university and collaborations with practitioners in creating change in theoretical conceptions, on-the-job skills, and problem-solving strategies. AE demonstrates academization in a field with specific physical outcomes and functional requirements that are technically bounded. As counterfactuals, possible alternative occupational paths for the work roles of AEs are considered, along with reasons why they did not happen. What did occur demonstrates the impact of the academization process, with both credentialing and new research. AE is an informative example of constructed functionalism, formed and continually shaped by the university.

Introduction: Today the ability of nations to develop and implement innovations is core for their international competitiveness. Ukraine is striving for innovation progress; however, its innovation performance is relatively low. The research problem is to find the bottlenecks, affecting Ukraine’s innovation capability.

Purpose: This study aims to research the national innovation capability profiles, based on cluster analysis, to develop an understanding of drivers and threats for the innovation capability of Ukraine.

Need of the study: The knowledge-based economy, which had already turned into one of the most efficient developmental models of the 21st century, became a key driver of international competitiveness for the leading developed countries due to their progressive structural shifts towards the growth of high-technology manufacturing and knowledge-intensive sectors. These trends are significant to capture for the sake of increasing the innovation capability of the economy of Ukraine.

Methodology: The study is based on the K-means clustering method, which is employed for identifying 10 country clusters based on the indicators of their R&D and innovation activities, which allowed us to assess the innovation capability of Ukraine in comparison with 140 countries of the world. Data selection and normalisation were based on the 2019 Global Competitiveness Report indicators.

Findings: The study showed that Ukraine’s innovation capability problems are typical for most developing countries and are prevalently connected to low R&D expenditures, patent applications, and international co-invention activities. Most countries, except for the technologically developed ones, follow the so-called ‘passive technological learning’ strategies, which usually result in low economic productivity.

Practical implications: Several innovation policy implications have been developed for the government of Ukraine based on the cluster analysis results and accounting for the problems of the national innovation system (NIS).