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After receiving advertising messages, most consumers rarely purchase the advertised products at once, which results in a delay between advertising exposure and its effect. This paper is devoted to exploring the advertising decision and coordination issues for a supply chain system subject to advertising immediate and delayed effects.

By applying the game theory, the differential game models with delay are constructed for the supply chain to examine the equilibrium advertising efforts, brand goodwill and the optimal profits under the different cooperation situations. A class of transfer payment contracts is designed to achieve the best outcome of the supply chain. Illustrative examples are given to demonstrate the effectiveness of addressed results and provide some managerial perspectives.

It can be found that the complete cooperation situation can stimulate the advertising investment, drive the product demand and improve the economic profit. Also, a class of transfer payment contracts is designed in this paper, such that the supply chain can perfectly realize the profit maximization, and each member can achieve the Pareto improvement.

This work does not address the random market environment, which can be filled in the future. Furthermore, this paper has been done in a single supply chain structure. It is an interesting future line of research when taking competitive behavior (e.g. competition among manufacturers, retailers or supply chains) into account.

This study will help managers make advertising strategies, advise an optimal cooperation way and design the coordination contracts to ensure the economic development of the supply chain. These obtained conclusions may provide a valuable decision-support for marketing management.

For a supply chain, the most previous literature about dynamic advertising models focused on a single advertising effect-immediate effect. This work explores advertising strategy with double advertising effects and investigates the coordinating power of new transfer payment contracts.

The aim of this study is to undertake a systematic analysis of the supply chain literature to uncover the changes and patterns of international cooperation in the context of the COVID-19 pandemic.

In this study, the information on supply chain-related publications in the Web of Science (WOS) database is analyzed using statistical techniques and visual approaches. The focus is on the five countries with the highest number of supply chain publications, accounting for approximately 70% of global publications. This in-depth analysis aims to provide a clearer understanding of the cooperation patterns and their impact on the supply chain during the COVID-19 pandemic.

The results of the study reveal that the growth rate of international cooperation in supply chain research during the COVID-19 pandemic is higher compared to the 5-year and 10-year periods before the pandemic. This suggests that the pandemic has not hindered international cooperation in the field, but instead has increased collaboration. In terms of international cooperation patterns, the findings indicate that China and the USA have a strong partnership, with China being the largest partner for the USA and vice versa. The UK's largest partner is China, India's largest partner is the UK and Italy's largest partner is also the UK. This implies that trade, rather than the pandemic, is a determining factor in supply chain research.

This study examines the patterns of international cooperation in supply chain research during the COVID-19 pandemic, providing insights into the changes and mechanisms of international cooperation in this field. Moreover, the results of this study may offer practical benefits for supply chain operators and managers. By providing a deeper understanding of the international cooperation patterns in the field, this research could contribute to the recovery and growth of the global supply chain.

This study's analysis of the impact of crisis events, such as the COVID-19 pandemic, on international cooperation in supply chain research contributes to the theoretical development of the field. Additionally, by examining how academia responds to emergencies, it provides valuable insights for operations and supply chain managers in their pursuit of more effective supply chain management.

This study provides a preliminary examination of the international cooperation patterns of supply chain research in the context of the COVID-19 pandemic, representing a novel and early contribution to the existing literature, helping to expand upon current understanding in the field and provide a more comprehensive perspective. Furthermore, this study offers a practical analysis strategy for future supply chain research, fostering progress and growth in the field.

The purpose of this research is to systematically analyze the existing literature of the supply chain to explore the impact of COVID-19 on the international cooperation in supply chain research between the US and China.

Supply chain publications obtained from the Scopus database were analyzed using statistical technique and visual analysis. First, created three datasets of supply chain publications for three time periods: 2010–2019, 2015–2019 and 2020–2021. Then, compared the changes in international cooperation in supply chain research between the US and China before and during the epidemic, as well as the international cooperation patterns for the two countries.

The study found that during the pandemic, the average monthly number of collaborative publications between China and the US on supply chain research was higher than the five and the ten years before the epidemic. In other words, the epidemic has not led to a decline in international cooperation between the US and China. On the contrary, the epidemic has stimulated international cooperation on supply chain research in the two countries. Secondly, research on the international cooperation patterns of supply chain research shows that China and the US have always been each other's largest partners, and the two countries have generally maintained or increased international cooperation with their top research producing countries during the epidemic. In addition, in supply chain research during the epidemic, the proportion of US–China cooperation in China's international cooperation has declined, while that of the US has increased.

The time span of the datasets used to analyze the research status before and during COVID-19 is different. Due to the nature of data collection, available time of the dataset during COVID-19 is much shorter. Publications during the COVID-19 continue to grow, and the trends shown by the research results may change somewhat. Furthermore, the search query may not be comprehensive enough to capture all publications related to the supply chain.

The research results help determine the impact of the COVID-19 outbreak on international cooperation in US–China supply chain research, and it is of great significance to researchers and policymakers in the field of logistics and supply chain operations.

This study gives a feasible analysis strategy for international cooperative research, which adds great value to this field.

To address how organizations should be malleable, the purpose herein is to draw on complementarity theory to examine the interaction effect of customer integration (i.e. coordination) and shared relationship governance (i.e. cooperation) on supply chain adaptability and firm's performance.

A survey research design is adopted to collect primary data from 177 automotive components suppliers. After assessing the measures' psychometric properties, the hypothesized relationships are evaluated using hierarchical regression analysis supplemented by structural equation modeling and complementarity test.

In the context of industrial markets, and specifically the automotive component industry, a complementary interaction effect is found between coordination and cooperation. The complementary impact was significant in affecting the supply chain adaptability and the firm's performance. Our results refine the existing supply chain integration by highlighting the complementary effect of coordination and cooperation.

Understanding the true interaction effect between cooperation and coordination to develop supply chain integration avoids decision-makers' misperception over or underinvesting in activities. This research also provides key insights on the complementary effect of coordination and cooperation to establish structural flexibility in the supply chain and the ability to respond to the disruptions, such as the COVID-19 pandemic.

Understanding the true interaction effect between cooperation and coordination to develop supply chain integration avoids decision-makers' misperception over or underinvesting in activities. The implications for theory and practice are also presented.

The purpose of this paper is to empirically examine the impact of the level of cooperation in the supply chain on lean production (LP) adoption. The effect of the level of cooperation with both suppliers and customers with regards to the intensity of LP adoption is examined, as is the joint effect of cooperation and information integration with customers.

Analysis is carried out on a sample of 84 manufacturing plants that are first tier suppliers to original equipment manufacturers in the Spanish automotive industry. Data were gathered from plant CEOs via a combination of regular mail, e‐mail and internet‐based survey methods. Data are analyzed using exploratory factor analysis and hierarchical regression.

The results show that while greater levels of cooperation with suppliers do not impact on the intensity of LP adoption, greater levels of cooperation with customers do have a significant effect. Also, the greater the cooperation with customers and the more information integrated with them, the higher the intensity of LP adoption.

The findings stress the importance of having a holistic vision of the supply chain to explain the degree of LP adoption. Further developments include simultaneously studying the role of both information and physical flows along the supply chain in LP adoption, and analyzing the time lag that occurs between a company increasing cooperation with suppliers and customers, and progress being made in the intensity of LP adoption.

Practitioners must be mindful that a greater level of cooperation with customers creates a favourable environment for increasing the intensity of adoption of LP.

This paper contributes to research on the explanatory factors of LP adoption by adding new factors to explain it, including the level of cooperation between supply chain agents and the interaction of information integration and cooperation with customers.

The purpose of this research is to examine economic approaches to evaluate different cooperation scenarios in the context of Supply Chain Management.

The value of different cooperative scenarios is analyzed in the fields of procurement and distribution planning using an analytical approach as well as simulation runs.

On the basis of the framework of Wyner and Malone coordination mechanism in the field of Supply Chain Management was examined. Using an analytical approach as well as simulation runs it can be shown that the centralized coordination scenarios usually lead to superior results compared with different decentralized approaches in the field of procurement planning and distribution planning.

Empirical data show that the difficulty in quantifying cooperation benefits is the main reason for not to implementing inter‐organizational software solutions such as Supply Chain Management software. Therefore, a prototype is developed to quantify the value of cooperation in the fields of procurement planning and distribution planning.

This paper attempts to analyze the relationship between the complementarity degrees of imperfect complementary products and sales strategies and give appropriate sales strategies for a two-stage supply chain.

With respect to two-stage supply chain consisting of two manufacturers who produce imperfect complementary products and one retailer who sells the products, aiming at bundling sales strategy, the authors define complementarity elasticity of products and use it to measure the degree of complementary between two products. Based on Stackelberg game and cooperation, the authors analyze the relationship between the complementarity degrees of imperfect complementary products and appropriate sales strategies.

As the impact of complementarity degree on sales strategy decision-making is better, the authors can pinpoint out which sales decision-making is optimal and which bundling sales strategy is the best for a two-stage supply chain. Considering that the degree of complementarity has a significant impact on the product sales strategy, the authors can point out which sales decision-making is optimal, that is, which bundled sales strategy is the optimal in the secondary supply chain of selling complementary products.

An innovative bundling can expand the sales of existing products and new products. It helps a retailer transcend and defeat competitors by reducing marketing expenses while increasing profits. Proper use of bundling can improve consumers utility and create an overall positive effect for both the enterprises and consumer.

The research can help some retailers to make many appropriate bundling sales strategies.

In the new retail era, the supply chain synergy produced by quality integration has become the new direction of service supply chain research. The purpose of this paper is to study how to promote the sustainable development of the retail service supply chain (RSSC) by comparing and analyzing the optimal quality behavior, optimal returns, and the combination of conditions and strategies of the participating members of the RSSC.

From the perspective of quality function development and service quality concern, this paper considers RSSC as a two-level supply chain structure composed of functional service provider and retail service integrator. In this paper, a dynamic optimization model of quality input-cooperation-coordination of RSSC is proposed under two quality cooperation modes of decentralization and integration. This paper adopts the differential game method to compare and analyze the optimal quality behavior, optimal income, forming conditions and strategic combination of the participating members of the RSSC in different situations.

(1) Compared with quality dispersion, quality integration has more significant Pareto improvement effect on quality behavior and optimal revenue of RSSC. (2) In the case of quality integration, the optimal revenue obtained by the service sharing model is generally better than that obtained by the retail alliance collaboration model. (3) Benefit distribution ratio and quality cost allocation determine the optimal quality behavior of participating members of the RSSC, and also become the key factors for participating members to choose the collaborative mode in the case of quality integration.

Based on the quality function development of RSSC, this paper introduces the concept of steady service quality, and discusses the relationship between the quality cooperation stability and the mode selection of RSSC. This provides a theoretical basis for how to build a RSSC with efficient operation and stable quality.

The paper proposes a two-level closed-loop supply chain (CLSC) dynamic competitive model based on different competitive cooperation situations, and explores the impact of competitive cooperation methods on the pricing strategies, recycling and remanufacturing strategies and competitive model selection strategies of supply chain firms.

This paper establishes a CLSC game consisting of a manufacturer and two retailers. Firstly, five CLSC models are established in both horizontal and vertical dimensions, each of which competes with one another. Secondly, the recycling and remanufacturing pricing strategies are analyzed under different competition or cooperation models. Finally, the results are verified through numerical analysis.

The overall profitability of the CLSC is highest when the manufacturer–retailer partnership alliance is in place. The relationship between retailers and manufacturers is also found to be the best way to achieve overall optimization of the CLSC.

The paper investigates the relationship between the competitive partnership and the total profit of the CLSC, taking into account how to optimize the overall benefit, and focusing on how to optimize the individual interests of each participating enterprise. The results can provide basis and guidance for managers' pricing decision and competition cooperation.

This paper aims to introduce a joint DEMATEL and NK methodology to develop a process model for introducing and implementing relational supply chain practices for low-carbon supply chains. Using this process model as a guide, insights into specific practices and how to implement these relational practices to achieve competitive advantage across organizations are introduced.

Low-carbon cooperation practices framework based on the relational view is developed. A methodology based on DEMATEL and the NK model is used to construct a sequential process model for introducing and implementing these relational practices. Empirical data from three manufacturing organizations in China are utilized to validate the model.

Initial results provide a sequence of relational practices for guiding those organizations and their suppliers for healthy and low-carbon development. Interdependencies between relational practices are analyzed and evaluated from four aspects. Insights into the broader application of the methodology and initial results from both a research and managerial perspective are presented, especially with consideration of the China, an emerging economy, context.

The methodology remains relatively abstract in nature, yet the tool can provide very useful interpretations and information for both researchers and practitioners.

This paper stipulates that in addition to internal operational practices, the relational practices between buyer and supplier may be equally important to achieve a low-carbon outcome, especially in supply chain setting. This paper also shows that not only the relational practice itself but also the implementation sequence of the relational practices can relate to performance. According to the authors’ initial results, organizations in this study should first develop product development cooperation, then exchange carbon knowledge and implement effective governance and last build a trust relationship with its suppliers for low-carbon cooperation.

This is one of the few approaches that directly evaluates and identifies the interdependencies among relational practices and to construct a process model for introducing and implementing low-carbon supply chain cooperation. It is also the first time that the NK model has been integrated with DEMATEL. Focusing on Chinese supply chain carbon emissions concerns is also a unique perspective.