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Article
Publication date: 17 June 2021

Heetae Cho

Analyzing sport fans' emotions has attracted much attention and offered important implications for research on sport consumer behavior. As such, diverse emotional factors have…

1811

Abstract

Purpose

Analyzing sport fans' emotions has attracted much attention and offered important implications for research on sport consumer behavior. As such, diverse emotional factors have been considered to understand their behavioral responses. However, the concept of nostalgia has been examined to a lesser extent in the context of sport. Thus, this study investigated the role of nostalgia and its relationships with place attachment and revisit intention. The frequency of past experience was used as a moderator in this study.

Design/methodology/approach

Data collection was performed during six professional baseball games in South Korea, and 461 responses were collected from sport tourists. This study tested the reliability and validity of the measurement model and examined the relationships between constructs.

Findings

Results showed that nostalgia positively affected place attachment and revisit intention; place attachment played a mediating role between nostalgia and revisit intention. In addition, this study found that the relationship between nostalgia and place attachment was moderated by past experience.

Originality/value

This study identified how nostalgia can drive the development of a bond between place and sport fans, encouraging them to keep returning to the place where they are attached.

Details

Marketing Intelligence & Planning, vol. 39 no. 6
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 10 August 2018

Andre Richelieu

How could a city, a region or a country succeed in its attempt to use sport to (re-)define, position and promote itself? Consequently, what do jurisdictions and brand managers…

2976

Abstract

Purpose

How could a city, a region or a country succeed in its attempt to use sport to (re-)define, position and promote itself? Consequently, what do jurisdictions and brand managers need to consider when using sporting events as a leverage to market themselves abroad? The paper aims to discuss these issues.

Design/methodology/approach

This paper draws from a combination of an extensive literature review and secondary data collection in order to build a conceptual framework, entitled the “diamond” of place branding through sport.

Findings

Managers and politicians of cities, regions and countries should espouse a holistic approach when developing their place branding strategy through sport. This holistic approach can be articulated around four dimensions: sport, economic, commercial and social.

Research limitations/implications

Drawing mainly from a literature review, with the support of concrete examples, this is a first step within the confines of an exploratory research. A future study could analyze the specific cases of jurisdictions and how these fit within the conceptual framework articulated in this paper.

Originality/value

A place branding strategy through sport should be translated into a socio-economic legacy, with private and public benefits for the community. Ultimately, place branding through sport is one of the components of the overall place branding strategy of a jurisdiction.

Details

Sport, Business and Management: An International Journal, vol. 8 no. 4
Type: Research Article
ISSN: 2042-678X

Keywords

Article
Publication date: 14 August 2017

Hallgeir Gammelsæter

The paper aims to contribute to the research field on the reputation effects of hosting sport entities. It asks if sport by boosting the visibility of places increases the…

Abstract

Purpose

The paper aims to contribute to the research field on the reputation effects of hosting sport entities. It asks if sport by boosting the visibility of places increases the attention of other domains of activity at the place, such as culture, politics and business.

Design/methodology/approach

By using a full text database, the study compares media coverage across cities of similar size that host/do not host a premier professional football club. Qualitative screening is used to compare coverage of diverse domains related to the place.

Findings

Hosting a top football club largely magnifies the media coverage of a city. There is no indication that sport media coverage enhances media exposure of other attributes connected to the place.

Research limitations/implications

The study does not measure the effects media coverage has on individuals. Further research should address this issue.

Practical implications

Place branding through sport media coverage does not automatically exhibit other qualities of a place. If places intend to expose its diversity through sport, a deliberate “branding through sport campaign” must be considered.

Originality/value

The study is unique in relating media coverage of sport teams to visibility of other activities of a city. It is the first to measure how sport media coverage impacts on place exposure.

Details

Journal of Place Management and Development, vol. 10 no. 3
Type: Research Article
ISSN: 1753-8335

Keywords

Article
Publication date: 4 February 2021

Mehdi Salimi and Mahboubeh Khodaparst

This study aims to provide a novel method for sport places site selection, although instead of using decision-making methods, the focus is on analytic functions in geographic…

Abstract

Purpose

This study aims to provide a novel method for sport places site selection, although instead of using decision-making methods, the focus is on analytic functions in geographic information systems (GIS).

Design/methodology/approach

Researchers today have combined site selection science to a large extent with GIS and different decision-making methods to provide methods with higher confidence coefficients, however, it seems that there is a long way left to the best result.

Findings

After making a study database including data related to uses and urban elements, sports places, population density in study territory and drawing map of the region, by exporting data to GIS environment this database was prepared to use as separate layers. In the next step, the final map was made by shared overlapping of layer resulted from combining determining factors in sport places site selection and a layer of the sphere of influence of sport places available.

Originality/value

As with other research studies done for site selection, the region determined as high value in the final map was wide, a method of minimizing the difference of maximum and minimum standard deviation of polygons was used to minimize these lands. This method made it possible to plan to construct multiple sport places in succession.

Details

Journal of Facilities Management , vol. 19 no. 3
Type: Research Article
ISSN: 1472-5967

Keywords

Article
Publication date: 10 January 2023

Mehdi Salimi

In terms of the use of sports places and spaces, per capita is a determining parameter for the status and perspective of the future. Although there are many uses for the per…

Abstract

Purpose

In terms of the use of sports places and spaces, per capita is a determining parameter for the status and perspective of the future. Although there are many uses for the per capita indicator in sports places, there are no consistent scientific and methodological methods for calculating it. Therefore, this study aims to provide an analytical model to determine the per capita index of sports places and spaces.

Design/methodology/approach

One of the matters that can be considered as the basic information required to develop and construct sports facilities is determination of per capita, which can be used as the most vital information to plan and develop this type of urban utilities. In the history of contemporary urbanization, the use of the per capita concept is one of Reinhard Laumeister’s innovations, a founder of modern urban engineering in Germany, hence, the use of per capita was triggered in 1876, almost 133 years ago.

Findings

The underlying information of the research in two spatial and descriptive sections was analyzed in the geographic information systems (GIS) software. After the division and network distribution of the boundary by the Thiessen Networks analytic function in the Arc GIS, per capita of each polygon was separately calculated using the presented formula and the population of the related blocks

Originality/value

Finally, with the qualitative per capita achieved in the previous stage, the study area was classified based on the need for the development of indoor pools to three, privileged, semi-privileged and deprived spectrums.

Details

Journal of Facilities Management , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1472-5967

Keywords

Article
Publication date: 8 March 2021

Kamilla Swart, Asli Cazorla Milla and Leonardo Jose Mataruna-Dos-Santos

The purpose of this paper is to provide an overview of how the city of Dubai branded itself as a major event holder for sustainable sporting events in the Gulf Region.

1320

Abstract

Purpose

The purpose of this paper is to provide an overview of how the city of Dubai branded itself as a major event holder for sustainable sporting events in the Gulf Region.

Design/methodology/approach

The paper uses both academic and trade literature as well as key informant interviews to demonstrate how Dubai can sustain its position as a choice for sustainable sporting events. The study evaluates the use of a portfolio of major sport events for place event marketing of Dubai. Both primary and secondary data were used. The secondary data was collected from a range of event reports, media and journal articles. The primary data featured a qualitative design of key informant interviews with sport, tourism and event stakeholders in Dubai.

Findings

Dubai hosts a wide array of major international sport events, with many of them recurring annually. The key success factors that have positioned Dubai as a globally competitive sport destination are tourism attractiveness, good event management and the diversity of events hosted in the region. However, the sustainability aspects are considered to be a contemporary topic to promote these events and are sometimes neglected from the perspective of event organisation. Some of the challenges experienced in supporting such a wide portfolio of major sport events are examined.

Research limitations/implications

Insufficient key informant interviews were a major limitation for the data collection process. The key informant interviews were sent out to more than 30 key stakeholders however it was not possible to get their responses in time for our paper. A second limitation was the lack of first-hand observation on the sporting events’ sustainability practices. This study could be extended in future by incorporating a bigger set of primary data, event observations and a cross comparison between other Gulf Cooperation Council countries.

Practical implications

It is recommended that empirical insights on social and commercial aspects of sustainability are sought in future studies. It is also recommended that investigations be conducted with the residents of Dubai concerning their perceptions of sustainability practices of sport events.

Social implications

The paper also highlighted the importance of key success factors that have helped to position Dubai as a globally competitive sustainable sport destination as well as some of the challenges experienced in supporting such a wide portfolio of major sport events.

Originality/value

This study takes a closer look at the challenges of communication as well as the sustainability of sport events in branding of Dubai.

Details

Worldwide Hospitality and Tourism Themes, vol. 13 no. 1
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 1 March 2003

Hans M. Westerbeek and David Shilbury

This paper advances our understanding of the relationship between quality, value and satisfaction in the context of spectator sport services. This is achieved through an analysis…

1675

Abstract

This paper advances our understanding of the relationship between quality, value and satisfaction in the context of spectator sport services. This is achieved through an analysis and examination of relevant secondary data culminating in a conceptual model. Although extensive research has been conducted in the three separate areas of quality, value and satisfaction, to date no work has been reported attempting to develop macro models that capture the concepts and their potential interrelationships. Such macro models could enhance the communication and stimulate further research for sport marketing scholars. This paper proposes a model apposite for further research and in the process leads to the potential confirmation, rejection or indeed, adaptation of the conceptualization of sport services.

Details

International Journal of Sports Marketing and Sponsorship, vol. 5 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

Abstract

Details

Seven Faces of Women’s Sport
Type: Book
ISBN: 978-1-78743-711-1

Article
Publication date: 28 June 2022

Anthony Samuel, Cathy McGouran, Robert J. Thomas, Gareth Reginald and Terence White

Places have deep-seated meaning and serve to shape our social grouping and practices. Sporting stadia are a highly influential aspect of many people’s lives that drive the…

Abstract

Purpose

Places have deep-seated meaning and serve to shape our social grouping and practices. Sporting stadia are a highly influential aspect of many people’s lives that drive the inexorable journey towards team affiliation, immersive experiences, intense loyalty and the creation of an enduring, local identity. This paper aims to explore how the nature of a sporting place has been shaped to change the practice of football as a sport, as a business and as entertainment. This paper uncovers how Forest Green Rovers (FGR) differentiates itself from the historical and socio-economic roots of football and uses numerous novel sustainability initiatives to re-imagine a new type of football place, club and fandom.

Design/methodology/approach

Over a two-year period, the authors used multiple data collection methods, engaging in participant observation, interviews and focus groups, at FGR and related events. A thematic data analysis was conducted to pinpoint and extract key areas surrounding the unique structures, practices and reinforced behaviours that have developed in FGR.

Findings

The findings show that FGR’s place operates as a central location through which stakeholders, ideas, resources and practices have been disrupted and re-imagined around the principles of sustainability. This fundamental shift in FGR’s place, changing its composition, character and reach, means that FGR can be conceptualised as a novel place synonymous with new global social movements.

Originality/value

This study presents unique insights into the world’s first socially and environmentally conscious football club. This study examines the construction and operation of the place that facilitates its actions which go beyond what has been seen and maybe expected from commercial sporting institutions.

Details

Qualitative Market Research: An International Journal, vol. 25 no. 5
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 7 November 2018

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

272

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Sport provides an effective means of building a positive place brand. By adopting a holistic approach that captures several important dimensions, jurisdictions and brand managers can create an effective strategy that results in various socio-economic benefits for the communities which host sporting events.

Originality/value

The briefing saves busy executives, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. 34 no. 12
Type: Research Article
ISSN: 0258-0543

Keywords

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