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A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and Satisfaction

Hans M. Westerbeek (Deakin University, Faculty of Business and Law, Bowater School of Management and Marketing, 221 Burwood Highway, Burwood, 3125, Melbourne, Australia)
David Shilbury (Deakin University, Melbourne, Australia)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 March 2003

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Abstract

This paper advances our understanding of the relationship between quality, value and satisfaction in the context of spectator sport services. This is achieved through an analysis and examination of relevant secondary data culminating in a conceptual model. Although extensive research has been conducted in the three separate areas of quality, value and satisfaction, to date no work has been reported attempting to develop macro models that capture the concepts and their potential interrelationships. Such macro models could enhance the communication and stimulate further research for sport marketing scholars. This paper proposes a model apposite for further research and in the process leads to the potential confirmation, rejection or indeed, adaptation of the conceptualization of sport services.

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Citation

Westerbeek, H.M. and Shilbury, D. (2003), "A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and Satisfaction", International Journal of Sports Marketing and Sponsorship, Vol. 5 No. 1, pp. 3-23. https://doi.org/10.1108/IJSMS-05-01-2003-B002

Publisher

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Emerald Group Publishing Limited

Copyright © 2003 by Winthrop Publications Limited