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Young consumers are particularly vulnerable to the addictive nature of smart phone technology. This paper aims to investigate the smart phone addiction cycle and health outcomes of young and old consumers from the lens of consumers’ mindfulness traits.

Qualitative and quantitative studies reveal that the lack of mindfulness, measured as a mindless trait, is strongly associated with smart phone addictions and health and quality of life outcomes.

Differences in mindlessness and smart phone-generated health outcomes are found between younger and older consumers. The negative impact of mindlessness on quality of life was greater for younger adults than older adults.

This research establishes baseline effects between the mindless trait and smart phone addiction levels.

Paper suggests the marketing of mindfulness programs and the use of marketplace apps to combat addiction issues.

Smart phone addiction is a growing problem, and this paper contributes to the understanding of the problem and offers societal solutions for its resolution.

This is the first empirical paper to investigate the connection between a mindless trait and smart phone tendencies and resulting health outcomes.

Focuses on current and near‐term efforts to integrate Web browsing, computing, e‐mail, video telephony and voice telephony in a hand‐held device. Concludes with observations about the probable product/markets resulting from integration. Concludes the Far East seems to be the potential market for smart phones.

The purpose of this paper is to assess whether social needs, social influences and convenience of smart phones affects students’ dependence on them. This research also examines whether students’ dependence on smart phones influences their purchase behaviour. This investigation is conducted among the students in a public university in the Federal Territory of Labuan, Malaysia.

The research used a multiple regression analysis in an attempt to achieve the objective. The construct validity was assessed by computing the principal axis factor with varimax rotations. In total, 200 completed and usable questionnaires were received from the respondents who comprised students from a public university in the Federal Territory of Labuan, Malaysia. A simple random sampling method was utilised where every unit in the population had an equal chance to be selected.

Results via multiple regression analysis revealed that social needs and social influences significantly affect students’ dependence on smart phones. The first was found to have the strongest effect. A strong relationship also existed between dependence on smart phones and students’ purchase behaviour.

This study contributes significantly in confirming findings from similar research that could furnish statistical evidence in research findings to the smart phone provider in meeting customer needs to better create up‐to‐date smart phones with recent features through strategic, holistic marketing management and planning.

This research should contribute significantly to academics and educational developers in encouraging the students’ use of personal technologies such as smart phones and tablet PCs to enhance their learning process. On the smart phone provider side, the research findings could motivate them to continuously increase the smart phone functionality to be more relevant to students. The fact that dependence on smart phones contributes significantly in the students’ purchase behaviour may lead to better insights that they depend on the smart phone, which causes them to feel insecure when it is not with them. Their positive experience with smart phones outweighs their negative experience, as their usage of smart phones is high.

The research provides a unique perspective of students’ dependence on smart phones, which is not much covered in the literature in the Malaysia context. The measurement produced can be used as a research tool for more exploratory and explanatory research regarding students’ use of personal technologies such as smart phones and tablet PCs.

This paper seeks to describe how the special built‐in features of modern smart phones can be used to open up the potential of these devices for use as assistive technologies in supporting the independence and quality of life of vulnerable people.

The paper describes, through a number of relevant examples, how low‐cost, downloadable applications enable the camera, the microphone, the accelerometer, the GPS receiver and the touch‐screen, to be used for specific assistive purposes.

Smart phones and their applications are capable of providing useful support to a range of vulnerable groups including people with sensory disabilities, diabetics and people suffering from mental health problems, epilepsy or communication issues. It is likely that mobile care services using smart phones will be offered in tandem with home telecare services to extend the independence of the service user from the home to the outside environment.

The paper demonstrates how smart phone applications are capable of transforming a high‐performance mobile phone into a number of different assistive devices that can improve the lives of millions of people with and without disability.

The purpose of this study is to find the influence of brand experience on brand equity with the mediation of hedonic emotions, utilitarian emotions and brand personality among the smartphone users in Pakistan.

The survey based on empirical method was used to administrate the questionnaire. The data were collected from a millennial generation in Sargodha city. Skewness, Kurtosis’s, correlation and regression techniques were used to analyze data.

The finding of this study shows that the hedonic emotions, utilitarian emotions and brand personality mediate the relation between brand experience and brand equity. The study will help brand managers and academia in understanding the hedonic and utilitarian emotional pattern, and the congruence between the personality and smartphone brand users and behavior pattern of young users.

Research support the argument that promoting emotional aspects is significant for the sustainability of brand equity of the smart-phone brands. Segments other than young consumers would be more interesting to study.

This paper provides implications for smart phone marketers on smart phone consumption behavior. Marketing managers must link products attributes to the personality of the user and promote them that will emotionally attach users to the product.

This paper presents key findings on smart phone buying experience using utilitarian value approach followed by hedonic consumption approach and found to be significant predicators.

The purpose of this paper is to explore whether librarians are familiar with technological innovations and are ready to accept them. The objectives are: to what extent does the Technology Acceptance Model (TAM) explain librarians' perceptions of mobile services (m‐services); and to what extent do differences in gender, age, workplace, role, and smart phone use explain librarians' perceptions of m‐services?

The research was conducted in Israel during the first semester of the 2012 academic year. It encompassed three groups of Israeli librarians: academic, public, and special. Researchers used two questionnaires to gather data: a personal details questionnaire, and a mobile technology questionnaire.

This study supported the two core variables model (perceived ease of use and usefulness) of TAM that may predict librarians' behavioral intention to use m‐services in the library. However, it added two more components to the model: personal innovativeness and smart phone usage.

Library directors may try to implement more m‐services on their web sites. These services should be simple, attractive, and efficient. They should also try to expose librarians to the benefits and ease of use of m‐services.

The findings emphasize the importance of the TAM that may predict librarians' behavioral intention to use m‐services in the library and may lead to further research in this field.

The purpose of this study is to extend and revise the basic technology-based service (TBS) adoption model in luxury hotels in India using smart phone apps, and to analyse the impact of the guests’ innovativeness, willingness to co-create, need for interaction and involvement on their adoption intention towards co-creatively developed new services.

Data were collected through online and field surveys from luxury hotel guests, resulting into 229 valid responses. A data analysis was done by applying the confirmatory factor analysis along with structure equation modelling.

The findings of this study indicate that both guests’ innovativeness and need for interaction with service staff significantly affect their involvement. A guest’s willingness to co-create acts as a partial mediator between his/her innovativeness and intention to adopt co-creatively developed new services.

Use of smart phone apps by hotel guests to co-create new services and their intentions to adopt such services have been examined in the context of luxury hotels in India only and thereby limits generalization of results to other industry and country contexts.

The findings of this study would look to guide policy planners and hotel managers for implementing technology application in the co-creative hotel service innovation.

The need for interaction and customer involvement have been added as two supportive variables to the basic TBS model to analyse the adoption intention of luxury hotel guests. This is a new addition to existing literature, as majority of empirical studies in this field are from industries other than hospitality and with differing contexts.

The purpose of this paper is to develop a conceptual framework to empirically examine and explain the antecedent factors of consumers’ adoption intention toward co-creatively developed new travel services using smart phone apps. The antecedents include consumer innovativeness, trust, degree of co-creation that results in positive adoption intention. In this study, tourists’ degree of co-creation acts as a mediator between trust and adoption intention.

Data were collected through online surveys from tourists that resulted into a total of 152 valid responses. An analysis of data was done by applying the confirmatory factor analysis along with structural equation modeling.

The findings of this study indicate that both consumer innovativeness and trust significantly affect adoption intention directly and indirectly via degree of co-creation among tourists and e-travel service providers. Degree of co-creation acts as a mediator between the above-mentioned relationships.

Use of smart phone apps by tourists’ and e-travel companies to co-create new services and tourists’ adoption intention have been examined in context of co-created service innovation that limits the generalizability of the results to other industries. A few other limitations are also discussed.

The findings of this study guides the policy planners and e-travel company managers toward application of mobile technology in consumer co-creation in context of service innovation.

Tourists’ trust in the e-travel companies and their innovativeness were found to influence their degree of co-creation, which are instrumental in developing adoption intention toward co-creative new service innovation using smart phone apps in India. This is a significant addition to the existing literature, as studies on co-creation activities aiming to co-develop new services by tourists and e-travel companies in India are scant in number. In addition to this, the newly developed conceptual model also highlights the role of degree of co-creation as a mediator between two antecedents (trust and innovativeness) and outcome (tourists’ adoption intention), which are considered as new additions to the co-creative service innovation literature.

The purpose of this study is to present a training system on smart phones to develop fashion and textile concepts among the female students with severe hearing impairment and then to determine the effectiveness of the training system in developing fashion and textile concepts among the female students with severe hearing impairment.

The analytical descriptive methodology and experimental methodology were used to examine the training system in developing fashion and textile concepts among the female students with severe hearing impairment.

The findings of this study indicate that the training system on smart phones was effective in developing fashion and textile concepts among the female students with severe hearing impairment.

This study has some limitations such as limited sample size, lack of control group and lack of long-term.

This study provides practical implications for educators, researchers and practitioners in terms of using smart phone applications in educational processes for people with disabilities.

This study has social implications for people with disabilities as it provides them with access to education through smart phone applications which can help them develop their skills in fashion and textile design.

This study presents an original model of a training system on smart phones for developing fashion and textile concepts among the female students with severe hearing impairment, which can be used as a reference for other studies related to this field.

Although there is evidence that adoption of mobile shopping has been slow, the increased functionality offered by smart phones offers significant potential for the development of marketing and retailing through the mobile channel. The purpose of this paper is to add to knowledge on consumer shopping behaviour through mobile devices by exploring attitudes to the use of mobiles in shopping, the use of mobile phones at different stages in the consumer decision-making process, the impact of involvement on the mobile consumer decision-making process and mobile shopping location.

An online panel survey was conducted with a UK panel of nationally representative consumers. The survey collected data in respect of the following products that were ranked on level of involvement on the basis of the importance and effort consumers' associated with their purchase: bread (lowest), washing powder, DVD, footwear, phone and TV (highest).

Use of mobiles for shopping is significant, but remains lower than use of computers in shopping. In general, respondents were more positive regarding their use of computer shopping than they were in relation to their use of a mobile. In using their mobile phone in shopping, respondents value its convenience and accessibility. There is higher use of the mobile phone in the information search and consideration of alternatives phases, than in the purchase transaction. The extent of use of mobile devices in the decision-making process is higher with higher involvement products, in relation to all stages in the decision-making process. The most frequent location for the use of their mobile in shopping is at home, which is consistent with the finding that the highest level of use of mobiles occurs in the information search and consideration of alternatives phases. Recommendations are offered for retailers and for further research.

This is the first research to explore the use of mobile phones in different stages in the consumer-decision-making process across a number of product categories.