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The purpose of this paper is to study consumers' adoption of mobile communications services, and to explore common denominators uniting those most likely to be early adopters; thereby, to help practitioners to predict early adoption and segment the market.

Data were collected by postal questionnaire from 26 per cent of a sample of 3,000 customers of a telecommunications service provider in Finland, stratified into three sub‐samples according to type of usage. For this paper, the returns from the two sub‐samples with the highest rates of use were analysed.

Previous experience of related types of communications services significantly and positively influenced adoption of new mobile services. Certain of the respondents' demographic characteristics were also closely associated with early adoption.

Further studies are required before the findings can be applied beyond Scandinavia. Qualitative research could enhance understanding of the roles of personal innovativeness and income, in particular, in adoption of mobile communications services.

Mobile communications service providers in Scandinavia now have a tested basis for identification of early adopters, segmentation of the market, and targeting of marketing campaigns.

The study tested theoretical constructs used widely in other fields, and identified adjustments required for transfer to the mobile communications service context.

Global mobile communication is one of the most dynamic and important service markets. Several researchers suggest using a theoretical approach to develop a much deeper insight into key marketing constructs such as service quality, customer perceived value, customer satisfaction, perceived switching costs, corporate image, and customer loyalty is of vital importance to the mobile communications market. This study aims to develop and test a comprehensive hierarchical model of these six important constructs. The model also incorporates the retailing function of a major mobile communication provider.

The research sample of 516 was drawn from customers of one of the largest mobile communications service providers in China. The data were analysed using exploratory factor analysis, confirmatory factor analysis and structural equation modelling.

The results of the study support using a hierarchical and multidimensional approach for conceptualising and measuring customers' perceptions of service quality in the mobile communications market. In addition, the findings illustrate that service quality is an important determinant of customer perceived value, customer satisfaction, corporate image, and perceived switching costs. Customer perceived value is also an antecedent of customer satisfaction. Corporate image, customer satisfaction, and perceived switching costs are three key drivers of customer loyalty. However, the findings also indicate that corporate image is not an important determinant of customer satisfaction and that customer perceived value is not a key driver of customer loyalty.

This is the first paper that has developed and tested a comprehensive hierarchical model of the mobile communications market.

Mobile messaging applications (MMAs) have surpassed top social media platforms. Recent and rapid use of MMAs has made it extremely difficult to ignore the existence of customer-to-customer (C2C) mobile information. This study, therefore, aims to expand the knowledge of customers' adoption behaviour of such information.

Through applying and utilizing social support theory (SST) and the information adoption model (IAM), this study introduces a holistic theoretical model, explaining customers' adoption of information derived from MMAs and exploring the antecedents of IAM. Based on the data collected from 305 UK MMA users, this study empirically tests the research model using structural equation modelling estimation.

The results of this study reveal that social support is a key antecedent of information quality and credibility and support IAM in terms of its ability to explain MMAs' information adoption.

The insights are valuable for businesses and marketers to understand customers' mobile communications and be socially support-oriented while developing marketing communication strategies.

The study integrates SST and IAM to improve the understanding of customers' information adoption behaviour. It is the first attempt that establishes that social support is a key antecedent of IAM.

The purpose of this paper is to create a global view of consumer spending, taking into account income and rural population density in countries where mobile communications is still in the growth phase.

To gain a view of the applicable demographic conditions, information in four different databases was analyzed. Gross domestic product (GDP) formation was studied per geographic area within rural population. A short case study on South Africa is also included to provide detail on how communications penetration can increase rapidly in a favorable environment.

Communications seems to be a necessity once relative spending increases towards the lower income segments of world population. It is assumed that where people live in arable land the population densities in many low income countries are very high. When different spending patterns were analyzed it became clear that mobile communications gain most notably from travel‐related expenditure.

The findings in this study are general, which opens a large field for further studies in each country; to analyze how social, economic and political development occur when mobile communications become more popular.

This study should help operators in different countries plan their investments better. It may also well be that future innovations for mobile communication and information access emerge from growth countries.

Only few public papers have approached this topic in the past. More detailed studies and analysis will remain to be performed for scientists and practitioners.

Mobile peer‐to‐peer communications is an essential phase in the evolution of mobile communications technologies, motivating this research which aims to focus on how established industry stakeholders and new entrants can adapt themselves to the new situation.

Based on existing literature, the authors identified three distinctive evolution paths for mobile peer‐to‐peer communications and developed an analysis framework for their comparison. The authors validated the analysis by conducting a questionnaire study among domain experts, and analyzed its results using statistical analysis.

Internet‐driven evolution has high value proposition, is profitable and has subscription fees as an important revenue model. Telecom‐driven evolution creates value, leverages markets, leverages competence, is likely to encounter regulatory intervention and benefits all customer segments. Proprietary evolution has a successful revenue model, results in alliances of competitors and is competence‐enhancing to mobile device vendors.

Future work consists mainly of analyzing quantitatively the implications of the new technologies when they become readily available and evaluating the value analysis framework in other applicable cases.

Internet‐driven evolution enables new business opportunities to independent service operators and equipment vendors by enabling opportunities in profiting from sales of advanced devices and networks. Telecom‐driven evolution benefits mostly incumbent mobile network operators. Proprietary evolution enables limited competition against incumbent actors by independent service operators.

This study is one of the first journal publications on mobile peer‐to‐peer communications from a holistic techno‐economic point of view, beneficial to both academics and practitioners.

The purpose of this paper is to examine the social adoption of the mobile phone by Irish teenagers in city, town and rural settings. It aims to investigate two key areas that have influenced the teenagers' social adoption of the mobile phone: first, the influence of locational and socio‐economic factors on mobile phone usage; second, how the teenagers' adoption of recently emergent Web 2.0 applications (social‐networking web sites and instant messaging services) tends to bring about a re‐positioning of the mobile phone's role as a communications channel.

The paper draws on a social shaping and domestication of media technologies approach, using original empirical data from a survey of teenage respondents and six focus groups.

The findings suggest that the teenagers' relationship to the mobile phone is evolving as newer communications applications emerge. In particular, the technical competencies and media literacies necessary for multi‐model communication are evolving fastest where locational and socio‐economic conditions are most favourable.

Although access to the mobile phone cuts across the strata of society, people's capacity to benefit from it – and from other forms of multi‐modal communication – is not evenly distributed. The paper argues that, despite universal ownership of the technological device among the sample of teenagers, the mobile phone is caught up in wider digital and socio‐economic divides.

The purpose of this paper is to explore how the scope of universal service has been extended from voice telephony to include broadband and mobile communications in Korea. This paper addresses how Korea's approach to broadband and mobile service utilizes different strategies.

The paper is an analysis of universal service policies. It applies five criteria for reviewing whether broadband and mobile communications could be included in the scope of universal service.

This paper addresses Korea's approach to broadband and mobile service utilizes different strategies. An information society policy was applied to broadband diffusion, while a regulatory policy was applied to mobile service diffusion. Korea's universal service expansion policy shows a government and industry integration model.

This paper shows Korea's unique approach for universal service. It deals with how universal service has been driven forward as a part of an information society plan and information divide bridging policy in Korea. With flexible approaches, broadband and mobile services could start to be regarded as universal services.

Contends the best strategy for facing up to the growing demand for services in mobile communications is to learn from the experience of other countries around the globe. Addresses the key role of regulation, formulating policy framework, overcoming incumbents’ resistance and public scrutiny. Summarizes that the mobile communications sector is the fastest growing area within telecommunications.