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Smart phone addiction and mindfulness: an intergenerational comparison

Kaeun Kim (Isenberg School of Management, University of Massachusetts Amherst, Massachusetts, USA)
George R. Milne (Isenberg School of Management, University of Massachusetts Amherst, Massachusetts, USA)
Shalini Bahl (Isenberg School of Management, University of Massachusetts Amherst, Massachusetts, USA and The Reminding Project, Massachusetts, USA)

International Journal of Pharmaceutical and Healthcare Marketing

ISSN: 1750-6123

Article publication date: 3 April 2018

2442

Abstract

Purpose

Young consumers are particularly vulnerable to the addictive nature of smart phone technology. This paper aims to investigate the smart phone addiction cycle and health outcomes of young and old consumers from the lens of consumers’ mindfulness traits.

Design/methodology/approach

Qualitative and quantitative studies reveal that the lack of mindfulness, measured as a mindless trait, is strongly associated with smart phone addictions and health and quality of life outcomes.

Findings

Differences in mindlessness and smart phone-generated health outcomes are found between younger and older consumers. The negative impact of mindlessness on quality of life was greater for younger adults than older adults.

Research limitations/implications

This research establishes baseline effects between the mindless trait and smart phone addiction levels.

Practical implications

Paper suggests the marketing of mindfulness programs and the use of marketplace apps to combat addiction issues.

Social implications

Smart phone addiction is a growing problem, and this paper contributes to the understanding of the problem and offers societal solutions for its resolution.

Originality/value

This is the first empirical paper to investigate the connection between a mindless trait and smart phone tendencies and resulting health outcomes.

Keywords

Acknowledgements

This paper forms part of a special section “Issues in healthcare and pharmacology for vulnerable populations”, guest edited by J. Michael Weber.

Citation

Kim, K., Milne, G.R. and Bahl, S. (2018), "Smart phone addiction and mindfulness: an intergenerational comparison", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 12 No. 1, pp. 25-43. https://doi.org/10.1108/IJPHM-08-2016-0044

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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