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Most business organisations try to create and maintain trustful relationships with their various stakeholders. Among all, sustaining a trustful relationship with employees has been particularly important for organisations. However, due to the multidimensional structure and changing nature of concept across settings, it is difficult to identify what makes an organisation trustworthy for its employees. The purpose of this study is to analyse the concept of organisational trust and identify how employees actually define organisational trust.

In the study, a survey was conducted on a sample of 104 employees who were working in Turkey. Following a qualitative and quantitative approach, the data were analysed to categorise the definitions of respondents according to the theoretical framework.

The findings of study closely overlap with the relevant literature, but they also extend the scope of definition with including new factors such as reputation management, strategic management or ethics and values. According to results, the perceptions of employees on organisational trust vary depending on their individual and organisational characteristics.

The study reveals the context depending nature of organisational trust. Developing a wider sense by capturing its full meaning and reflecting the different expectations of employees can increase the trust in organisations.

Based on the detailed review of literature, the study identifies the major dimensions of organisational trust and then reveals the similarities and differences with the literature. The study provides a viable perspective on the concept to capture its meaning in different contexts.

This research examines how chain hotels respond to the crisis in the context of situational crisis communication, focusing on the first emergence of the COVID-19 crisis and the second period of the pandemic, during which the pandemic was relatively weak.

The data were obtained from the digital announcements shared by the world's 50 most valuable hotel chains. The announcements, declared in the two phases of March–April and July–September 2020, were analyzed. The data were collected through document analysis and transferred to the MAXQDA program for qualitative content analysis. Interviews were held with the managers of chain companies to compare and confirm the results obtained.

Chain hotels announced regulations on existing reservations, potential customers, intermediary businesses, suppliers and employees by focusing on maintaining business reputation in the first phase of the pandemic. The hotel units seem to be more open to referrals on emergency measures from chain centers in this phase. In the second stage, announcements to increase sales were shared. The content of the crisis communication is in line with the predictions advocated under the situational crisis communication theory. In addition, some applications that do not comply with the theory are also identified.

The effects of the crisis communication on hotels were addressed; the responses of other stakeholders to the communication were not taken into account.

Successful response strategies must be considered when developing future crisis preparedness measures. Actors in the hospitality industry can adopt a situational crisis communication approach as an effective strategy to cope with the losses caused by a crisis and possibly speed recovery. Hotels can turn the crisis into an opportunity with the strategies they put forward during the pandemic and gain stronger reputations after the pandemic.

This study contributes to both the crisis management literature and the literature on COVID-19 by exemplifying the crisis communication measures and strategies of chain hotels. Focusing on different sub-processes in the analysis of crisis communication, revealing the background about the production and transfer of the information shared during the crisis, and interpreting the content of the messages by considering the benefit of the stakeholders and benefits of the hotel reveals the originality of this study.

The purpose of this paper is to propose a novel approach based on utility mining for store layout.

A utility mining-based data mining algorithm is utilized in this paper.

A real-life case study in a supermarket is conducted to illustrate the proposed approach. The findings show that the proposed approach can be used easily and efficiently to arrange store layout.

There are two limitations to this study. First, space allocation to each product family is not considered. Second, product placement in each product family is not taken into account in the proposed approach.

In this paper, a novel approach is proposed for business intelligence in retail business. The proposed approach uses a utility-based data mining approach, namely, the high-utility itemset mining (HUIM) algorithm, to rearrange store layout and to determine the relations among product families. The quantities and prices of items purchased corresponding to product families are taken into account in the proposed approach to address the needs in practice. Business intelligence software is also developed as an integral part of the proposed approach to utilize the HUIM algorithm.

This study aims to analyze how corporate social responsibility (CSR) initiatives address sustainability challenges by focusing on the congruence between process and outcome variables of CSR.

Following a theory-driven model, a content analysis was conducted on 63 award-winning social responsibility projects.

The study reveals that the adoption of a proactive approach during environmental assessment, which manifests itself in a focus on emerging sustainability challenges with a deeper interest, affects the centrality of social responsibility initiative by increasing its learning and partnership potential and leads organizations to produce radical innovations.

The findings provide a valuable understanding for practitioners on organizing the decision making process of CSR initiatives in order to unlock its learning potentials.

Radically innovative projects with their higher levels of proactivity, centrality and generalizability are better than incremental ones at transferring and integrating company resources and capabilities to address emergent sustainability challenges.

The impact of CSR on society and nature has been a neglected area of literature. To reduce this gap, this study analyzes how the configuration of process variables shapes the outcomes of socially responsible initiatives on sustainability. It also provides a new typology on the relevance of CSR initiatives to company mission/model that can show how CSR can unlock organizational learning and innovation potentials.

The author aims to present a model of the brand value drivers, measured by brand equity. The goal of this research is to identify the drivers, and determine how they influence brand equity performance in the researched industry, in order to develop a more effective brand strategy.

The author studied an aggregate dataset for 739 food brands. Six predictors were controlled for (i.e. marketing investments, price, revenue, perceived quality [organic and functional] and brand ownership), while the impact of the brand equity drivers on brand value was estimated. The model was formulated and estimated using a robust OLS procedure. Several data sources have were in this study, such as market-based data from ACNielsen, as well as information and variable constructs using data from the Bureau Van Dijk Electronic Publishing AIDA financial statements database.

Results suggest that marketing investment, price, revenue, brand ownership and perceived quality are highly associated with brand equity, and consequently with a higher brand value in the food industry.

This study has only studied one industry (food), one industry segment (enriched-food) and one country (Italy).

The majority of marketing studies apply a single research approach and measures. This is the first study of brand equity that combines consumer, financial and marketing approaches. The model contributes to theory and practice in terms of suggesting which business drivers create brand value and what type of brand strategy a firm can apply in order to create brand value.

This paper aims to look into contemporary thinking within the brand equity paradigm, with a view to establishing avenues for further research on the drivers of brand equity formation, enabling a more in-depth understanding of the antecedents of brand equity and its determinants, as well as the development of an improved instrument to measure brand equity. The brand equity paradigm and its importance for marketing theory have been in the research focus for more than two decades. There is no agreement in the literature how to develop a unique measure of brand equity, neither what are the sources, drivers or determinants.

The authors develop the relating conceptual study through the differentiation and integration as specific conceptual goals. The authors present a taxonomic framework of brand equity grounded on a synthesis of contemporary approaches to the theme.

The authors identify gaps in the brand equity literature. The analysis and development of the conceptual study in this paper shall serve as beacons for future research and provide valuable theoretical insights on the determinants of brand equity formation and the development of better brand equity measurement tools.

The authors synthesized contemporary approaches in the field, identified research gaps and proposed open questions that should be tackled, as well as provided avenues for future research. The authors argue that creation of a unifying brand equity theory should be based on three pillars: stakeholder value, marketing assets and brand financial performance outputs.

This paper attempts to fill the knowledge gap in the area of foreign direct investment (FDI) research in the regions of Caucasus and Central Asia. Various dimensions of FDI were analyzed from a comparative perspective drawing on a number of selected case studies of inward investors in Georgia and Kyrgyz Republic. The results indicated that the FDI activity in Georgia and Kyrgyz Republic was a market‐seeking type focusing heavily on location‐specific attractions of the two countries. Although the issue of corruption affects foreign investors, it does not act as a major deterrent of FDI infl ows. The most serious problem influencing the performance of FDI firms was found to be inefficiency of local labor force, excessive bureaucracy and red tape, and differences inherent in the business practices of host countries. In general, however, it was found that foreign investors have been satisfied with their performance largely due to the relatively smooth competition and the availability of several market niches in both host country markets.

This study aims to evaluate the perceptions and behavioral intentions of golf players by means of the relationship between customer satisfaction, perceived value and loyalty concepts.

The data used in testing the hypothesis developed were gathered by face-to-face survey method from the golf players using four golf courses in Antalya, Turkey during the peak season (March, April, May, October). At the end of the data screening period, 351 usable questionnaires were gathered. The proposed model was estimated through a mediation analysis with parallel multiple mediator model.

The roles of perceived value dimensions between satisfaction and loyalty were revealed within the context of the proposed model. Moreover, the relative importance of perceived value dimensions in the causal relationship between satisfaction and loyalty were determined.

The research was limited to a specific topic in service industry. The possible effect of several demographic factors, such as country-of-origin of the respondents, their experience levels, etc. has been overlooked. Future studies could measure the mediating role of perceived value between satisfaction and loyalty intention in different service settings and could obtain specific results for consumer segments with more homogenous subsamples. Further studies also would provide knowledge on the role of social value dimension, which could not be proved in the current research.

The research underlines the relative importance of perceived value dimensions in affecting loyalty intentions. That will enable managers to focus on the effective dimensions in creating customer loyalty.

The effects of satisfaction on loyalty have long been known, yet the function of value dimensions as mediators between satisfaction and loyalty intention in a service setting is the original contribution of the study.

The purpose of this paper is to determine which strategic objective factors have significant effects on competitive advantage of private label manufacturers in Turkey.

A study was conducted of 90 Turkish private label manufacturers. A web‐based questionnaire was the chosen method.

Three strategic objective factors were found to have an effect on competitive advantage: production efficiency, market embeddedness and product selling control.

A comparative analysis between retailers and manufacturers of private labels was regarded as necessary to learn about their perspectives regarding competition. The large sample size encouraged confident generalization of the findings. Another limitation was only analyzing data from a country that has a low private label market share.

The findings of this paper offer valuable insights to retailers, national brand manufacturers and private label manufacturers, enabling them to learn the triggers for product manufacturing from the perspective of private label manufacturers.

It is hoped that this paper will reveal some valuable perspectives from an emerging private label market.

The objective of this article is to determine the usage and application of logistic regression analysis in the marketing literature by comparing the market positioning of prominent marketing journals.

In order to identify the logistic regression applications, those journals having “marketing” term in their titles and indexed by the social citation index (SSCI) were included. As a result, the target population consisted of 12 journals fulfilling the criteria set. However, only eight of these that were accessible by the researchers were included in the study.

The classification of marketing articles from the chosen prominent marketing journals were made by journal title, article topic, target population, data collection method, and study location has mapped the position of logistic regression in the marketing literature.

The sample journal coverage was limited with 12 marketing journals indexed in SSCI. In some of the journals utilized, the accessibility was limited by the electronic database year coverage. Due to this limitation, the researchers could not reach the exact number of articles using logistic regression.

The results of this study could highlight what is researched with logistic regression about marketing problems and may shed light on solving different problems on marketing topics for the future.