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Article
Publication date: 12 August 2019

Hasan Dinçer, Tuba Bozaykut-Buk, Şenol Emir, Serhat Yuksel and Nicholas Ashill

The purpose of this paper is to present a multidimensional evaluation of brand equity performance incorporating dimensions adopted from the balance scorecard (BSC) approach to…

Abstract

Purpose

The purpose of this paper is to present a multidimensional evaluation of brand equity performance incorporating dimensions adopted from the balance scorecard (BSC) approach to business performance.

Design/methodology/approach

In this study, text mining is used for automatic extraction of valuable information from textual data such as the financial reports of firms. Instead of expert opinions, linguistic scales built upon outcomes of text mining are used as inputs for decision-making. The proposed model combines fuzzy DEMATEL (FDEMATEL), fuzzy ANP (FANP), fuzzy TOPSIS (FTOPSIS) and fuzzy VIKOR (FVIKOR) methods for weighting criteria and ranking alternatives.

Findings

Using data from five privatized firms in Turkey, the study’s findings demonstrate that the customer is the most important dimension of brand equity performance evaluation. Cash flow and brand loyalty are identified as the most important criteria in the measurement of brand equity performance.

Practical implications

Findings highlight the importance of firms taking action to increase consumer perceptions, attitudes and behaviors in the privatization processes. For this purpose, privatized firms need to understand the expectations of customers to increase customer satisfaction and loyalty and therefore improve brand equity.

Originality/value

The paper contributes to literature in several important ways. First, by adopting the BSC approach, it proposes a holistic and a multidimensional model for measuring brand equity performance. Second, the study offers a novel methodology using a hybrid multi-criteria decision-making model designed for the fuzzy environment. Third, the study uses the knowledge extraction tool of text mining in the fuzzy decision-making process. Finally, the study evaluates the brand equity performance of privatized firms in an emerging country context.

Details

Journal of Product & Brand Management, vol. 29 no. 3
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 2 November 2023

Visar Hoxha, Hasan Dinçer and Serhat Yuksel

This study aims to investigate the strategic priorities of green building projects and analyze energy consumption alternatives in green residence projects using two innovative…

Abstract

Purpose

This study aims to investigate the strategic priorities of green building projects and analyze energy consumption alternatives in green residence projects using two innovative methods.

Design/methodology/approach

This study uses two methods, decision-making trial and evaluation laboratory (DEMATEL) to measure strategic priorities and golden-cut quantum spherical fuzzy technique for order preference by similarity to the ideal solution (TOPSIS) to analyze energy consumption alternatives.

Findings

The study reveals that sustainability and atmosphere are the most significant factors in determining the priorities of green residence projects, whereas innovation has a limited impact on addressing environmental challenges in the building sector. The ranking of energy use alternatives shows that sustainability issues and atmosphere quality of space heating and cooking are the top priorities, whereas other factors like white goods, water heating, lighting and space cooling are ranked lower.

Originality/value

This paper offers a significant contribution to the understanding of green buildings by introducing innovative methodological approaches. Theoretically, it uses the DEMATEL to enhance traditional analytical frameworks, marking a novel effort in understanding green residence projects. In addition, the golden-cut quantum spherical fuzzy TOPSIS method is introduced, offering a comprehensive decision-making framework for green projects, considering factors like energy consumption and economic feasibility. This combination of methodologies provides a holistic evaluation, emphasizing sustainability in green building construction. This study reveals untapped potential for environmental sustainability and energy efficiency, enriching the existing knowledge base.

Details

International Journal of Energy Sector Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6220

Keywords

Article
Publication date: 15 August 2023

Hasan Dinçer, Serhat Yuksel, Muhammad Ishaq M. Bhatti and Alexey Mikhaylov

The aim is to analyze the European eco-management because the global warming has become a topical issue impacting the whole world. Individual countries are trying to minimize all…

Abstract

Purpose

The aim is to analyze the European eco-management because the global warming has become a topical issue impacting the whole world. Individual countries are trying to minimize all the catalysts of global warming, such as carbon emissions. This paper addresses this issue and analyzes the performance of European eco-management for the purpose of future energy investments being environmentally.

Design/methodology/approach

This paper develops a fuzzy decision-making model to study the performance indicators of selected countries based on EMAS III standard. It employs interval type-2 fuzzy DEMATEL to evaluate the performance factors and TOPSIS methodology to assess five selected European countries' performance in relation to eco-friendly, emission and renewable energy.

Findings

Eco-friendly energy plays the most critical role in this respect followed by emissions and renewable energy which constitute significant factors. The novelty of this study is identifying significant criteria regarding environmental and energy efficiency of investments and making performance assessments of European countries with a new fuzzy decision-making model. Both expert opinions and datasets are used for the analysis. This paper supports previous research about energy efficiency investments in Europe.

Research limitations/implications

The innovative feature of this study is identifying significant criteria regarding environmental and energy efficiency of investments and assessing the performance of European countries with a new fuzzy decision-making model. The fact that the analysis only concerns the European region is an important limitation. In future analyses, other groups of countries can be examined. Innovations can be made regarding the method applied. In this context, analyses can be done utilizing different fuzzy numbers. Finally, the importance of the criteria can be calculated with other methods such as SWARA.

Practical implications

The paper fills the gap in performance analysis of European eco-management for environmentally friendly and efficient energy investments is done in this manuscript.

Originality/value

Analysis of European eco-management performance was done for environmentally friendly and efficient energy investments. A fuzzy decision-making model is constructed. The paper fills the gap in performance analysis of European eco-management for environmentally friendly and efficient energy investments.

Details

Journal of Applied Accounting Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0967-5426

Keywords

Article
Publication date: 17 April 2024

Alanoud Fetais, Hasan Dincer, Serhat Yüksel and Ahmet Aysan

This study aims to evaluate sustainable investment policies for housing in Qatar.

Abstract

Purpose

This study aims to evaluate sustainable investment policies for housing in Qatar.

Design/methodology/approach

This paper proposes a new model for analyzing sustainable investment policies for housing demand in Qatar via a hybrid quantum fuzzy decision-making model. The study processed the criteria with the facial expression-based Quantum Spherical fuzzy DEMATEL and ranked the alternatives with the facial expressions-based quantum spherical fuzzy TOPSIS. Four factors were determined due to a comprehensive literature review (Environment, Housing Design, Building Design, and Surrounding the building), with five sustainable investment policy alternatives (Electricity production with renewable energies, Recycling systems and materials in construction, Transport with less carbon emission, Biodiversity for residents, and Resilience to natural disasters).

Findings

The analysis indicates that the design of the building is the most important factor (0.254), while the environment is the most influencing factor (0.253) regarding housing demand in Qatar. Transport with less carbon emission and electricity production with renewable energies are the most critical alternative investment policies.

Originality/value

This study provides useful insights for regulators, policymakers, and stakeholders in Qatar’s sustainable investment policies for housing demand. The main motivation of this study is that there is a need for a novel model to evaluate the sustainable investment policies for housing demand. The main reason is that existing models in the literature are criticized due to some issues. In most of these models, emotions of the experts are not taken into consideration. However, this situation has a negative impact on the appropriateness of the findings. Because of this situation, in this proposed model, facial expressions of the experts are considered. With the help of this issue, uncertainties in the decision-making process can be handled more effectively.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 19 April 2024

Serhat Yuksel, Hasan Dincer and Alexey Mikhaylov

This paper aims to market analysis on the base many factors. Market analysis must be done correctly to increase the efficiency of smart grid technologies. On the other hand, it is…

Abstract

Purpose

This paper aims to market analysis on the base many factors. Market analysis must be done correctly to increase the efficiency of smart grid technologies. On the other hand, it is not very possible for the company to make improvements for too many factors. The main reason for this is that businesses have constraints both financially and in terms of manpower. Therefore, a priority analysis is needed in which the most important factors affecting the effectiveness of the market analysis will be determined.

Design/methodology/approach

In this context, a new fuzzy decision-making model is generated. In this hybrid model, there are mainly two different parts. First, the indicators are weighted with quantum spherical fuzzy multi SWARA (M-SWARA) methodology. On the other side, smart grid technology investment projects are examined by quantum spherical fuzzy ELECTRE. Additionally, facial expressions of the experts are also considered in this process.

Findings

The main contribution of the study is that a new methodology with the name of M-SWARA is generated by making improvements to the classical SWARA. The findings indicate that data-driven decisions play the most critical role in the effectiveness of market environment analysis for smart technology investments. To achieve success in this process, large-scale data sets need to be collected and analyzed. In this context, if the technology is strong, this process can be sustained quickly and effectively.

Originality/value

It is also identified that personalized energy schedule with smart meters is the most essential smart grid technology investment alternative. Smart meters provide data on energy consumption in real time.

Details

International Journal of Innovation Science, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-2223

Keywords

Article
Publication date: 27 May 2021

Hakan Kalkavan, Hasan Dinçer and Serhat Yüksel

Economic development is one of the primary goals of all countries. In this context, countries aim to determine effective and correct policies to achieve this goal. This situation…

Abstract

Purpose

Economic development is one of the primary goals of all countries. In this context, countries aim to determine effective and correct policies to achieve this goal. This situation is especially important for developing countries. These countries aim to grow their economies to reach the level of developed countries. This study aims to identify significant Islamic moral principles for sustainable economic growth of emerging seven (E7) countries.

Design/methodology/approach

In this framework, eight different criteria are defined to improve the welfare in the society for these countries. Additionally, fuzzy decision-making trial and evaluation laboratory (DEMATEL) approach is taken into consideration in the analysis process.

Findings

It is identified that Islamic moral values in economic activities, fair income distribution and taxation and prohibition of interest and securing business partnership are the most significant criteria. On the other side, it is found that preventing poverty and avoiding wastage are the influenced factors.

Practical implications

The findings show that righteousness in commercial activities decreases uncertainty in the market so that trade volume can be increased which contributes sustainable economic improvement. For this purpose, public awareness about the issue should be improved in the media and necessary trainings should be given to the people in their educations related to the business ethics. Furthermore, legal system in these countries should be improved to have fair income distribution and taxation. Additionally, social responsibility activities should be encouraged, so people with good income will help poor people. Moreover, business partnership system should be improved in which companies can obtain capital from the public and make necessary payments to these people according to the profit amount. This issue positively affects sustainability in economic improvement and welfare society for developing countries.

Originality/value

There are limited studies on sustainable economic development based on Islamic moral-based factors.

Details

International Journal of Islamic and Middle Eastern Finance and Management, vol. 14 no. 5
Type: Research Article
ISSN: 1753-8394

Keywords

Book part
Publication date: 13 April 2023

Serhat Yüksel, Hasan Dinçer, Çağatay Çağlayan, Alexey Mikhaylov and Duygu Yavuz

Nuclear energy is of vital importance for the energy independence of countries. Therefore, some of the countries have given priority to nuclear energy investments. However, there…

Abstract

Nuclear energy is of vital importance for the energy independence of countries. Therefore, some of the countries have given priority to nuclear energy investments. However, there are some risks in nuclear reactors. For this reason, some countries are uneasy about nuclear energy investments. Thorium-based nuclear power plants are also recommended to minimize these risks. It is possible to talk about many advantages of these power plants. However, there are some negative aspects to these investments. In this study, both positive and negative aspects of thorium-based nuclear power plants are discussed simultaneously. In this context, first, the literature was comprehensively examined, and seven different factors were determined. An analysis is then carried out using the DEMATEL method. It is concluded that the cost and uncertainties have the greatest weight. In addition, suitability and physical and chemical reasons are other significant items. The results obtained show that thorium-based nuclear power plants are not very efficient now. In this context, the costs of thorium-based nuclear reactors should be reduced by new research and development activities. Otherwise, the high-cost problem reduces the efficiency of these reactors. With the developing technology, it is necessary to reduce the high costs. If the costs cannot be reduced, financial sustainability of thorium-based nuclear reactors will not be possible, although there are many benefits.

Details

Renewable Energy Investments for Sustainable Business Projects
Type: Book
ISBN: 978-1-80382-884-8

Keywords

Book part
Publication date: 18 February 2022

Serhat Yüksel, Hasan Dinçer, Çağatay Çağlayan, Gülsüm Sena Uluer and Anton Lisin

It is predicted that the bitcoin system will enter many areas of our lives in the future. Although it has many benefits, the most criticized issue of this system is excessive…

Abstract

It is predicted that the bitcoin system will enter many areas of our lives in the future. Although it has many benefits, the most criticized issue of this system is excessive energy consumption. Since an excessive amount of energy is used in this process, it is vital that the preferred energy is environmentally friendly. For example, mining bitcoin with fossil fuels is likely to release a significant amount of carbon gas into the atmosphere. This will cause serious environmental problems. Therefore, great attention should be paid to the type of energy that will be used in bitcoin mining. In this study, it was stated that it would be beneficial to prefer nuclear energy in bitcoin mining. As a result of the use of nuclear energy, no carbon gas is released into the atmosphere. This will help reduce environmental pollution to a significant extent. Another dimension of nuclear energy being preferred in bitcoin mining is that the energy produced is continuous. The main reason for this is that nuclear energy is not affected by climatic conditions and temperature differences. Thanks to the preference of nuclear energy in bitcoin mining, it will be possible to contribute to the uninterrupted progress of this process.

Details

Multidimensional Strategic Outlook on Global Competitive Energy Economics and Finance
Type: Book
ISBN: 978-1-80117-899-0

Keywords

Book part
Publication date: 18 February 2022

Zafer Adalı, Hasan Dinçer, Serkan Eti, Alexey Mikhaylov and Serhat Yüksel

This chapter aims to identify new perspectives of geothermal energy investments. For this purpose, all studies in the Web of Science regarding the geothermal energy are taken into…

Abstract

This chapter aims to identify new perspectives of geothermal energy investments. For this purpose, all studies in the Web of Science regarding the geothermal energy are taken into consideration. These studies are evaluated with the help of text-mining approach. In this framework, most frequently stated words, two words, and three words are identified. It is concluded that technological development with respect to the geothermal energy is an important issue in this framework. After that, it is also determined that risk is another important factor in this regard. Finally, new implications regarding the geothermal energy are also considered by the researchers. Geothermal energy has a positive contribution to solve many different problems, such as energy dependency, current account deficit problem, and carbon emission. Hence, this study generated the significant issues to improve these investments. While considering the results, it is understood that technological developments related to the geothermal energy projects should be followed effectively. In addition, an effective risk evaluation should be conducted before implementing these projects.

Details

Multidimensional Strategic Outlook on Global Competitive Energy Economics and Finance
Type: Book
ISBN: 978-1-80117-899-0

Keywords

Book part
Publication date: 6 April 2021

Serhat Yüksel and Gözde Gülseven Ubay

No carbon gas is released into the atmosphere in electricity production with wind energy. Therefore, this type of energy is significantly environmentally friendly. On the other…

Abstract

No carbon gas is released into the atmosphere in electricity production with wind energy. Therefore, this type of energy is significantly environmentally friendly. On the other hand, thanks to wind energy investments, a country can produce its own energy. This reduces the country’s foreign dependency on energy. Due to these positive aspects, increasing wind energy investments is very important for both the social and economic development of the country. The aim of this study is to define the most appropriate government support to improve wind energy investments. In this context, four different criteria are defined in this regard by making a detailed literature review. In the analysis process, fuzzy AHP methodology is considered. Within this framework, the comparative evaluations of three different experts are obtained. The findings indicate that providing loans with low-interest rate is the most appropriate government support for the wind energy investors. Additionally, it is also defined that tax deduction is another important issue for this purpose. However, it is also identified that appropriate location supply and purchase guarantee of the product produced have lower importance in comparison with the others. It is strongly recommended that governments should provide loans to the wind energy investors. This strategy can minimize the problem of high initial cost so that it can be much easier to attract the attention of the investors.

Details

Strategic Outlook in Business and Finance Innovation: Multidimensional Policies for Emerging Economies
Type: Book
ISBN: 978-1-80043-445-5

Keywords

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