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Article
Publication date: 1 August 2024

Sean T.H. Lee

To propound a broadened perspective on emotional labor management by exploring mitigatory approaches that could be pre-emptively deployed prior to actual episodic experiences of…

Abstract

Purpose

To propound a broadened perspective on emotional labor management by exploring mitigatory approaches that could be pre-emptively deployed prior to actual episodic experiences of emotional dissonance and their associated negative consequences (e.g. burnout). At present, the management of emotional labor appears to skew toward reactive measures, such as deploying employee assistance programs (EAPs) to assist overwhelmed employees in coping better with their emotional demands, reducing job-related emotional demands or a combination of both.

Design/methodology/approach

Intricate processes of emotion emergence and established literature on emotion regulation are considered. By conceptualizing emotion emergence as a process entailing situation, attention, appraisal and response, current efforts can be seen as primarily acting upon the late stages of this process. General emotion regulation strategies that act upon more upstream processes are then considered and applied to the specific context of emotional labor.

Findings

Pre-emptive steps could be taken from the early stages of job selection as well as personnel selection and assessment through systematic and concerted efforts in identifying job-related emotional demands (e.g. specific display rules, frequency and intensity). Formal job descriptions could then reflect these demands to better facilitate self-selection processes. Additionally, considering these identified parameters as personnel selection and assessment criteria could further enhance person-job fit in terms of emotional congruency. For current hires, pre-emptive steps could also be taken to subliminally modulate their emotional emergence trajectory toward more job-congruent emotions. Collectively, these steps may facilitate the pre-emptive reduction of emotionally dissonant work episodes and bear substantive potential to be deployed synergistically with current, more reactive measures.

Originality/value

This paper offers a broadened perspective on emotional labor management. Through considering intricate processes of emotion emergence and established literature on emotion regulation, a pre-emptive perspective toward managing work emotions and emotional labor is propounded. It is believed that the synergistic incorporation of these pre-emptive management approaches with current strategies (e.g. reducing emotional demands, EAPs, etc.) would holistically allow for greater amelioration of this debilitating issue. Finally, it is hoped that this paper could serve as a primer for future research and discourses to be conducted, such that our arsenal available for combating emotional labor could be substantively expanded to holistically target all stages of the emotion emergence process.

Details

Journal of Economic and Administrative Sciences, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2054-6238

Keywords

Article
Publication date: 31 July 2024

Chun Liu, Qi Zhao, Dogan Gursoy and Hong Zheng

This study aims to investigate how source attractiveness (including platform credibility, product appeal and streamer attractiveness) and information quality impact viewers’…

Abstract

Purpose

This study aims to investigate how source attractiveness (including platform credibility, product appeal and streamer attractiveness) and information quality impact viewers’ cognition and flow state. Additionally, it examines how these factors influence the development of consumer attitudes and behaviors toward livestreamed tourism shopping, as well as the moderating roles of perceived risk and personal characteristics.

Design/methodology/approach

A sequential mixed-methods research design was used. In addition to a literature review, 15 interviews were conducted to identify measurement items for the subsequent questionnaire survey. Sample 1 (n = 209) was used to refine these measurement items, whereas Sample 2 (n = 227) was used to evaluate the measurement model and test the proposed hypotheses.

Findings

Findings reveal that source attractiveness (streamer attractiveness, tourism product attractiveness and platform credibility) and information quality significantly influence customers’ behavior formation, with cognition and flow state acting as mediators. Findings further confirm the moderating effect of perceived risk in a livestreamed shopping environment.

Practical implications

The findings provide new insights into how consumers select livestreamed shopping platforms. As viewers assess the credibility and trustworthiness of each component to form their perception of the overall platform’s credibility, companies should market their products through credible platforms, studios and stores with extensive reach. It is also critical to collaborate with streamers who are sincere, trustworthy, knowledgeable and professional. Since perceived risk lowers consumer behavioral intentions, live streamers, platforms and merchants should offer convincing and credible arguments to alleviate viewers’ perceived risks.

Originality/value

This study advances the literature on livestreamed shopping by broadening the conceptualization of source attractiveness to include three dimensions: streamer attractiveness, product attractiveness and platform attractiveness. Furthermore, it differentiates itself from existing studies by integrating and adopting multidimensional measurements of cognition (perceived usefulness and ease of use) and flow state (control, enjoyment, curiosity and concentration).

目的

本研究旨在探讨信息源吸引力(平台可信度、产品吸引力和主播吸引力)和信息质量如何影响旅游购物直播观众的认知和心流体验。本研究进一步探讨了这些因素如何影响旅游直播购物消费者的态度与行为。本研究还检验了感知风险和个人特征的调节作用。

设计/方法/途径

采用顺序混合研究方法。基于文献和15次深度访谈确定了问卷调查中使用的测量项目。样本1 (n= 209)用于净化测量项目。样本2 (n= 227)用于评估测量模型并验证假设。

研究发现

信息源吸引力(主播吸引力、旅游产品吸引力和平台可信度)和信息质量显著影响消费者行为, 其中认知和心流起中介作用。研究结果进一步证实了感知风险的调节作用。

实践价值

研究结果为消费者如何选择直播购物平台提供了新的见解。由于观众对每个组成部分的可信度进行评估, 从而形成他们对整个平台可信度的看法, 因此公司应该通过可靠的平台、直播间和具有广泛影响力的店铺来营销他们的产品。与真诚、值得信赖、知识渊博、专业的主播合作也至关重要。由于感知风险会降低消费者的行为意愿, 因此主播、平台和商家应该提供令人信服和可信的论据, 以减轻观众的感知风险。

原创性

本研究将信息源吸引力的概念扩展到三个维度:主播吸引力、产品吸引力和平台可信度, 从而丰富了直播购物相关研究。通过整合并采用认知(感知有用性和感知易用性)和心流体验(控制、愉悦、好奇和沉浸)的多维测量, 本研究进一步区别于现有研究。

Objetivo

Este estudio investiga cómo el atractivo de la fuente (incluida la credibilidad de la plataforma, el atractivo del producto y el atractivo del emisor) y la calidad de la información influyen en la cognición y el estado de flujo de los espectadores. Además, examina cómo influyen estos factores en el desarrollo de las actitudes y los comportamientos de los consumidores hacia las compras turísticas retransmitidas en directo, así como los papeles moderadores del riesgo percibido y las características personales.

Diseño/metodología/enfoque

Se empleó un método de investigación mixto secuencial. Además de una revisión bibliográfica, se realizaron 15 entrevistas para identificar los ítems de medición para la posterior encuesta por cuestionario. La muestra 1 (n = 209) se utilizó para refinar estos ítems de medición, mientras que la muestra 2 (n = 227) se utilizó para evaluar el modelo de medición y probar las hipótesis propuestas.

Resultados

Resultados revelan que el atractivo de la fuente (atractivo del emisor, atractivo del producto turístico y credibilidad de la plataforma) y la calidad de la información influyen significativamente en la formación del comportamiento de los clientes, con la cognición y el estado de flujo actuando como mediadores. Resultados confirman además el efecto moderador del riesgo percibido en el entorno de las compras en directo.

Implicaciones prácticas

Los Resultados aportan nuevos conocimientos sobre cómo seleccionan los consumidores las plataformas de compras en directo. Dado que los espectadores evalúan la credibilidad y la fiabilidad de cada componente para formarse su percepción de la credibilidad global de la plataforma, las empresas deberían comercializar sus productos a través de plataformas, estudios y tiendas creíbles con un amplio alcance. También es fundamental colaborar con streamers que sean sinceros, dignos de confianza, informados y profesionales. Dado que el riesgo percibido disminuye las intenciones de comportamiento de los consumidores, los streamers en directo, las plataformas y los comerciantes deben ofrecer argumentos convincentes y creíbles para aliviar los riesgos percibidos por los espectadores.

Originalidad/valor

Este estudio hace avanzar la literatura sobre las compras en directo ampliando la conceptualización del atractivo de la fuente para incluir tres dimensiones: el atractivo del streamer, el atractivo del producto y el atractivo de la plataforma. Además, se diferencia de los estudios existentes al integrar y adoptar mediciones multidimensionales de la cognición (utilidad percibida y facilidad de uso) y el estado de flujo (control, disfrute, curiosidad y concentración).

Open Access
Article
Publication date: 28 August 2024

Ian Phau, Olamide Oluwabusola Akintimehin, Anwar Sadat Shimul and Sean Lee

Despite the growing popularity of SHVL fashion, there is little empirical focus on the antecedent factors that influence consumers’ intention to purchase and recommend SHVL…

Abstract

Purpose

Despite the growing popularity of SHVL fashion, there is little empirical focus on the antecedent factors that influence consumers’ intention to purchase and recommend SHVL fashion. Drawing on insights from the stimulus–organism–response framework, this paper aims to investigate the motivational factors influencing the consumers’ attitudes and their intention to purchase and recommend SHVL fashion.

Design/methodology/approach

Primary data was gathered from 232 present customers of SHVL fashion products and analysed using the partial least square structural equation modelling.

Findings

Research findings show that eco-consciousness, treasure hunting, status consumption and the need for uniqueness were positively linked to intentions to purchase SHVL fashion through the intervening role of attitude. Attitude was positively linked with purchase intentions, which also positively influenced intention to recommend SHVL fashion.

Practical implications

The study findings assist brand managers in understanding how they can cater to the diverse needs of SHVL fashion consumers.

Originality/value

This research contributes significantly to the SHVL domain by examining core antecedents that motivate consumers’ intention to purchase and recommend SHVL fashion.

Objetivo

A pesar de la creciente popularidad de la moda de lujo vintage de segunda mano (SHVL), hay poco enfoque empírico en los factores antecedentes que influyen en la intención de los consumidores de comprar y recomendar moda de lujo vintage de segunda mano. Basándose en ideas del marco S-O-R, este documento investiga los factores motivacionales que influyen en las actitudes de los consumidores y su intención de comprar y recomendar moda de lujo vintage de segunda mano.

Diseño/metodología/enfoque

Se recopilaron datos primarios de 232 clientes actuales de productos de moda de lujo vintage de segunda mano y se analizaron utilizando el modelado de ecuaciones estructurales de mínimos cuadrados parciales.

Resultados

Los hallazgos de la investigación muestran que la conciencia ecológica, la búsqueda de tesoros, el consumo de estatus y la necesidad de unicidad están vinculados positivamente con las intenciones de comprar moda de lujo vintage de segunda mano a través del papel intermediario de la actitud. La actitud se vinculó positivamente con las intenciones de compra, lo que también influyó positivamente en la intención de recomendar moda de lujo vintage de segunda mano.

Implicaciones prácticas

Los hallazgos del estudio ayudan a los gerentes de marca a entender cómo pueden atender las diversas necesidades de los consumidores de moda de lujo vintage de segunda mano.

Originalidad/valor

Esta investigación contribuye significativamente al dominio de la moda de lujo vintage de segunda mano al examinar los antecedentes clave que motivan la intención de los consumidores de comprar y recomendar moda de lujo vintage de segunda mano.

目的

尽管二手复古奢侈品时尚(SHVL)日益流行, 但关于影响消费者购买和推荐二手复古奢侈品意图的前因因素的实证研究却很少。基于S-O-R框架的洞察, 本研究探讨了影响消费者态度及其购买和推荐二手复古奢侈品时尚意图的动机因素。

设计/方法/途径

从232名现有二手复古奢侈品时尚产品的顾客中收集了主要数据, 并使用偏最小二乘结构方程模型(PLS-SEM)进行了分析。

研究结果

研究发现, 环保意识、寻宝乐趣、地位消费和独特性需求通过态度的中介作用, 与购买二手复古奢侈品的意图正相关。态度与购买意图正相关, 购买意图也正向影响推荐二手复古奢侈品的意图。

实际意义

研究结果帮助品牌经理了解如何满足二手复古奢侈品消费者的多样化需求。

原创性/价值

本研究通过考察核心前因因素对消费者购买和推荐二手复古奢侈品时尚意图的动机的影响, 为二手复古奢侈品领域做出了重要贡献。

Details

Spanish Journal of Marketing - ESIC, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2444-9709

Keywords

Article
Publication date: 3 June 2024

Savaş Artuğer, Kursad Sayın and Songül Kilinç Şahi̇n

The aim of this research is to determine the price fairness of the social servicescape and the effect of price fairness on customer trust. In this context, first of all, the…

Abstract

Purpose

The aim of this research is to determine the price fairness of the social servicescape and the effect of price fairness on customer trust. In this context, first of all, the effect of the social servicescape on price fairness and then the effect of price fairness on customer trust were tested.

Design/methodology/approach

The universe of the research consists of people who visit Starbucks coffee stores. In the study, data were collected from 338 people who visited Starbucks coffee stores. The relationships between the variables were analyzed using the Structural Equation Modeling (SEM) Technique.

Findings

As a result of the research, it was concluded that employees, other customers and social crowds, which are from the dimensions of the social servicescape, do not have a significant effect on price fairness, the interaction between employee and customer, which is from the sub-dimensions of the social servicescape, has an effect on customers' perception of price fairness, and price fairness also has an effect on customer trust.

Originality/value

The important point in this research is to determine the effect of the social servicescape on price fairness, which has not been studied in the literature before. Although the effect of physical servicescape on price justice has been investigated, the effect of social servicescape on price justice has not been investigated. When evaluated from this point of view, it is thought that the research will have an important contribution to the literature.

Details

British Food Journal, vol. 126 no. 7
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 24 June 2024

Syra Shakir

To provide insights around navigating, coping and tackling racial inequalities at university through three key areas: peer support through sharing stories, motivating others in…

Abstract

Purpose

To provide insights around navigating, coping and tackling racial inequalities at university through three key areas: peer support through sharing stories, motivating others in the call to action through developing an anti-racist socially just consciousness and student staff co-creation to build belonging and community at university.

Design/methodology/approach

Varied approaches are included around pedagogy, curriculum, peer support, using creative outputs, sharing stories and valuing student wisdom through co-creation underpinned by empirical research.

Findings

I concede that establishing race equity in higher education continues to be an ongoing struggle, complete with trials, tribulations and trauma. As “The Forced Silence” outlines, to affect any changes in the institution or in the community and wider society, the changes have to take place at the peer level initially, as it is people and individuals who make up the system. This means that tackling racism is everyone’s business and we all have a responsibility for this work. Privileged folks who are seemingly disaffected by racial discrimination are indeed misguided, as racism is an illness in society and significantly harms our global community. Within higher education institutions, educators occupy a position of power (Hearn, 2012), which I argue we must use in a socially just manner to support all our students to succeed. By embodying and enacting care, compassion and respect within our practice, we can then instil the same in our students, just as we would do for our own children. Our students, just like our children, can then go into society as holistic and socially just conscious members of our community, which I argue is even more important than graduating with a good university degree.

Originality/value

I use a range of original poetry and theory with a view to supporting my academic professional practice in higher education.

Details

Equality, Diversity and Inclusion: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-7149

Keywords

Article
Publication date: 5 August 2024

Sarah (Sa’arah) Alhouti, Kristina (Kris) Lindsey Hall and Thomas L. Baker

As a company’s corporate social responsibility (CSR) image can protect from the backlash of a service failure, it is important to remind customers of the company’s CSR commitment…

Abstract

Purpose

As a company’s corporate social responsibility (CSR) image can protect from the backlash of a service failure, it is important to remind customers of the company’s CSR commitment when a service failure occurs. One novel mechanism for doing so is through a prosocial service recovery. However, explorations of such service recovery strategies are relatively unknown. Thus, this paper aims to examine how recoveries including prosocial elements compare to those only utilizing monetary compensation strategies and to explore boundary conditions for such effects.

Design/methodology/approach

This research utilizes an experimental design approach across three studies. Participants were recruited from Amazon’s Mechanical Turk.

Findings

This research demonstrates that a recovery including prosocial (vs only monetary) elements can positively impact purchase intent through the firms’ CSR perceptions. The authors show that the benefits of prosocial compensation are contingent on the motivation for visiting a company (e.g. hedonic vs utilitarian) as well as the degree to which the company is perceived as luxurious.

Originality/value

The series of studies provides important theoretical contributions to services marketers by advancing the understanding of novel recovery strategies and demonstrating when companies should initiate such strategies. Implications of the findings and directions for future research are explored.

Details

Journal of Services Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0887-6045

Keywords

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