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This study aims to examine the relationship of information quality of social media, social media reputation, social media political marketing activities, trust and political involvement of millennials.

The empirical analysis was conducted using a sample of 309 millennials. This study used online survey for the data collection. After passing reliability and validity tests, the data were analyzed with partial least squares structural equation modeling.

The results show that information quality of social media has positive and significant direct influence on reputation and trust. Information quality of social media also has a significant indirect influence on trust through social media reputation. However, there is no significant relationship between information quality and political involvement. Social media political marketing activities also have a direct and indirect significant effect on political involvement through trust. Finally, trust also has a positive and significant impact on political involvement.

This research may contribute to the political marketing experts and politicians in increasing the quality and credibility of advertisements on social media, which will affect trust and political involvement of millennial generation. Moreover, politicians and political marketing experts who have an online-based community should optimize their marketing activities in social media to encourage positive behavior and trust from social media users.

This study has shown a more comprehensive model of the relationship between information quality of social media and political involvement. This study also reveals the significant indirect effect of the trust on the relationship between information quality on social media, social media political marketing activities and political involvement.

Este estudio examina la relación de la calidad de la información, su reputación y las actividades de marketing político desarrolladas en las redes sociales, la confianza y la participación política de los millennials.

El análisis empírico incluye una muestra de 309 millennials encuestados online. Tras superar las pruebas de fiabilidad y validez, los datos se analizaron con (PLS-SEM).

Los resultados muestran que la calidad de la información de las redes sociales tiene una influencia directa positiva y significativa en la reputación y la confianza. La calidad de la información de las redes sociales también tiene una influencia indirecta significativa en la confianza a través de la reputación de las redes sociales. Sin embargo, no existe una relación significativa entre la calidad de la información y la participación política. Las actividades de marketing político de las redes sociales también tienen un efecto significativo directo e indirecto en la participación política a través de la confianza. Por último, la confianza también tiene un impacto positivo y significativo en la participación política.

Esta investigación puede contribuir a que los expertos en marketing político y los políticos aumenten la calidad y la credibilidad de los anuncios en los medios sociales, lo que afectará a la confianza y a la implicación política de la generación millennial. Además, los políticos y los expertos en marketing político que tienen una comunidad en línea deberían optimizar sus actividades de marketing en los medios sociales para fomentar un comportamiento positivo y la confianza de los usuarios de los medios sociales.

Este estudio muestra un modelo más completo de la relación entre la calidad de la información de los medios sociales y la implicación política. También revela el significativo efecto indirecto de la confianza en la relación entre la calidad de la información en los medios sociales, las actividades de marketing político en los medios sociales y la implicación política.

本研究旨在检验千禧一代的政治参与和社会媒体的信息质量、社会媒体声誉、社会媒体政治营销活动、信任度之间的关系。

本文的实证研究采用在线调查的方式, 收集了309名千禧一代样本的数据。经过信度和效度检验后, 采用偏最小二乘法结构方程模型（PLS-SEM）对数据进行分析。

结果表明, 社交媒体的信息质量对声誉和信任有着积极且显著的直接影响, 与此同时, 社交媒体的信息质量也通过社交媒体声誉对信任产生显著的间接影响。然而, 信息质量与千禧一代的政治参与之间并没有显著关系。而社会媒体的政治营销活动通过信任对政治参与产生直接和间接的显著影响。最后, 信任对政治参与也有积极而显著的影响。

这项研究有助于政治营销专家和政治家通过提高社交媒体广告的质量和可信度来影响千禧一代的信任和政治参与。此外, 政治家和政治营销专家应当优化社交媒体上在线社群的营销活动, 以鼓励社交媒体用户的积极行为和信任。

这项研究展示了一个比较全面的社交媒体信息质量与政治参与之间关系的模型。本研究还揭示了信任对社交媒体信息质量、社交媒体政治营销活动和政治参与之间关系的显著间接影响。

Customers are increasingly using mobile applications (apps) to compare prices of travel and hospitality services and to purchase their itineraries, tours and stays. This study aims to explore key factors affecting the individuals’ perceptions on the usefulness of travel apps and sheds light on the causal paths predicting the individuals’ dispositions to use them.

Quantitative data was gathered from 1,320 research participants, who were members of popular social media groups. They were analyzed through a composite-based partial least squares approach.

The results confirm that information quality, source credibility and the functionality of travel apps are significantly affecting the individuals’ perceptions about their usefulness as well as their intentions to continue using them in future. They also indicate that there are highly significant indirect effects within the information technology adoption model.

This study integrates the information quality and source credibility factors from the information adoption model (IAM) with a functionality construct that was drawn from electronic service quality. This study examines their effects on the technology acceptance model (TAM)’s perceived usefulness and behavioral intentions.

This research implies that there is scope for the travel service providers to enhance the quality and functionality of their mobile apps to improve their consumers’ perceptions about the utilitarian value of these ubiquitous technologies.

This contribution raises awareness on the importance of incorporating a functionality construct in addition to IAM and/or TAM “usability” factors to better understand the individuals’ dispositions to avail themselves of online content and/or to adopt interactive innovations. In this case, it implies that certain functionality features of travel apps, including their responsiveness and technical capabilities, can trigger users to increase their engagement with these mobile technologies on a habitual basis.

客户越来越多地使用移动应用程序 (apps) 来比较旅行和酒店服务的价格, 并购买他们的行程、旅游和住宿。 本研究探讨了影响个人对旅行应用程序有用性看法的关键因素, 并阐明了预测个人使用这些应用程序的倾向的因果路径。

本研究从 1,320 名流行社交媒体团体的成员作为研究参与者收集了定量数据。 通过基于复合材料的偏最小二乘法 (PLS) 方法对它们进行了分析。

结果证实, 信息质量、来源可信度和旅游应用程序的功能显着影响个人对其有用性的看法以及他们未来继续使用它们的意图。 它们还表明, 信息技术采用模型 (ITAM) 中存在非常显着的间接影响。

这项研究表明, 旅游服务提供商可以提高其移动应用程序的质量和功能, 以提高消费者对这些无处不在的技术的实用价值的看法。

本研究将来自信息采用模型 (IAM) 的信息质量和来源可信度因素与从电子服务质量 (eSERVQUAL) 中提取的功能结构相结合。 本研究检查了它们对技术接受模型 (TAM) 的感知有用性和行为意图的影响。

这一贡献提高了人们对在 IAM 和/或 TAM“可用性”因素之外加入功能结构的重要性的认识, 以更好地了解个人利用在线内容和/或采用交互式创新的倾向。 在这种情况下, 这意味着旅游应用程序的某些功能特性（包括响应能力和技术能力）可以触发用户习惯性地增加对这些移动技术的参与。

This paper aims to examine how consumers’ perceptions of artificial intelligence (AI) chatbots influence individuals’ cognitive and emotional states and their subsequent behavioural intentions vis-à-vis online travel agencies (OTAs).

The survey sample comprised 566 customers who had experienced the use of travel AI chatbots in China using a combination of online and offline questionnaires. Partial least squares structural equation modelling was used to test the hypotheses.

The results revealed that interaction and information quality, as AI chatbot stimuli, significantly increase potential tourists’ trust and purchase intention. Perceived usefulness plays a mediating role in the relationship among interactivity, information quality, customer trust and purchase intention. Furthermore, the findings indicated that customers with high product familiarity exhibited greater trust in products demonstrating a high level of perceived usefulness.

By integrating cognitive consistency theory, this study theoretically validates the applicability of the stimulus–organism–response framework on AI chatbots and provides academics with useful insights regarding the influence mechanisms of human–computer interaction and information quality on customer response within OTA settings.

研究旨在检验消费者对人工智能聊天机器人的感知如何影响潜在旅游者个体的认知、情绪状态以及购买意愿。

研究结合线上、线上问卷调查方式共调研了566名体验过在线旅行社中聊天机器人的消费者, 进一步利用偏最小二乘结构方程模型对理论假设进行实证检验。

研究发现人机互动性和信息质量作为聊天机器人的外在刺激, 显著影响潜在游客的信任和购买意愿; 感知有用性在互动性、信息质量、顾客信任和购买意愿之间起中介作用。此外, 产品熟悉度高的顾客对具有高感知有用性的产品会产生更大的信任。

研究结合认知一致性理论, 从理论上拓展了SOR框架在旅游聊天机器人的适用性, 解释了消费者响应人机交互的内在机制。

Vloggers (video bloggers) have emerged as a new phenomenon in social media marketing, especially in the hotel industry, where user-generated reviews can strongly influence purchase decisions. Therefore, this paper aims to build an electronic word-of-mouth (eWOM) adoption model (EAM) that incorporates source evaluation attributes (information quality, major influence and source credibility), trust in eWOM and eWOM intention (EWOMI) and booking intention and investigate the moderation of negative reviews from vloggers on relationships in the EAM.

This paper conducted two studies (n_s1 = 446, n_s2 = 374). The data were collected through an online and face-to-face survey with an experimental design. This paper conducted covariance-based structural equation model to examine main effects and applied a multiple-group analysis to test the moderating effect of vlogger reviews.

Three attributes of source evaluation are important predictors of trust in eWOM, which positively impact eWOM and booking intention. EWOMI also positively affects booking intention. Moreover, the negative review of vloggers can lower the effects of information quality on trust and of trust on EWOMI in Study 1 and on hotel booking intention in Study 2.

This study builds the EAM model for the hospitality context and provides novel insights into the moderating effects of vloggers’ negative reviews on the relationships in the EAM.

Vlogger（视频博主）已成为社交媒体营销中的一种新现象, 尤其是在酒店行业, 用户生成的评论可以强烈影响购买决策。 因此, 本文旨在建立一个电子口碑 (eWOM) 采用意向模型（EAM）, 该模型包含来源评估属性（信息质量、主要影响力和来源可信度）、对电子口碑的信任、eWOM intention (EWOMI) 和预订意愿, 以及 (2) 调查视频博主对 EAM 中关系的负面评论的调节。

当前的研究进行了两项研究（n_s1 = 446, n_s2 = 374）。 数据是通过带有实验设计的在线和面对面调查收集的。 本文使用 CB-SEM 来检查主要效果, 并应用多组分析来测试 vlogger 评论的调节效果。

来源评估的三个属性是网络口碑信任度的重要预测指标, 对网络口碑和预订意愿产生积极影响。 EWOMI 也对预订意愿产生积极影响。 此外, vlogger 的负面评论可以降低信息质量对信任的影响, 以及信任对研究 1 中的 EWOMI 和研究 2 中的酒店预订意愿的影响。

这项研究为酒店环境建立了 EAM 模型, 并提供了关于视频博主负面评论对 EAM 中关系的调节作用的新颖见解。

This study aims to test the effect of system quality, information quality and service quality on user engagement and its effect on smartphone travel apps’ satisfaction, love and behavioral intentions.

Using the self-selection sampling technique, data was collected from 417 respondents recruited via Amazon Mechanical Turk. Data was subjected to partial least squares based structural equation modeling.

Results indicate that system quality, information quality and service quality have a significantly positive impact on user engagement with smartphone travel apps. Moreover, user engagement has a positive and significant impact on smartphone app satisfaction, smartphone app love and behavioral intentions.

This is the first study to integrate DeLone and McLean (2003) updated information system success model and stimulus-organism-response model to propose a holistic model of user’s engagement with smartphone travel apps.

本论文旨在检测智能手机旅游app的系统质量、信息质量、和服务质量对于用户参与度的作用, 以及其对app满意度、喜爱、和行为意愿的作用。

本论文采用自选取样技术, 通过Amazon Mechanical Turk共搜集417分问卷。本论文采用PLS-SEM分析数据。

研究结果表明, 系统质量、信息质量、和服务质量对智能手机旅游app的用户参与度起到显著的积极作用。此外, 用户参与度对智能手机app的满意度、喜爱、以及行为意图起到显著的积极作用。

本论文是首篇结合Delone和McLean(2003)改良版IS Success 模型和Stimulus-Organism模型, 以建立针对智能手机旅游app用户参与度的综合类模型。

Drawing from DeLone and McLean’s Theory of Information System Success, this study aims to develop a theoretical model of electronic word of mouth (eWOM) for the homestay lodging.

The study examines the relationship between information quality, system quality and electronic service quality towards user’s satisfaction and eWOM intentions. Data were collected from homestay lodgers in Malaysia.

Results indicate that the effects of information quality and e-service quality on satisfaction are of significance, in turn affects eWOM intention. System quality, however, is not a driver of satisfaction.

This study contains three limitations that provide direction for future studies. The details are provided.

The results provide a direction to the service providers at improving their services for customers’ satisfaction and loyalty.

The study offers fresh new insights on eWOM intentions from a homestay lodging perspective in Malaysia.

本研究以DeLone和McLean的信息系统成功模型为基础，建立民宿产业的电子口碑营销理论模型。

本研究鉴定了信息质量、系统质量、以及在线服务质量对于用户满意度和电子口碑营销的影响。样本取自于马拉西亚的民宿业主。

本研究结果表明信息质量和在线服务质量对于用户满意度以及电子口碑营销有着显著效果。然而，系统质量并不是导致用户满意度的必然因素。

本研究存在三项限制，细节在文中已详述。这三项限制为未来研究提供指导方向。

本研究结果对于服务提供商增强服务，提高消费者满意度和忠诚度，有着指导意义。

本研究从马拉西亚民宿业为调查背景，对电子口碑营销提供新视角。

This study aims to investigate how different menu types trigger diners’ behavioral intentions in restaurants’ innovation diffusion from paper to digital menus.

Four menu types, namely, paper menus with text only, paper menus with text and images, digital menus that show text and images or text and video with self-service technological functionality, are designed to empirically examine a mental process through which perceived information quality, perceived food quality and perceived service quality influence diners’ behavioral intentions.

Based on the online survey data from 502 diners, results show that the menu design influences customers’ perceptions. The video-based digital menu is the most effective to generate diners’ behavioral intentions, followed by a paper menu with text and images.

This study contributes to the innovation diffusion theory and stimulus-organism-responses theory to encourage the joint use of auditory and visual channels for digital menu design in restaurants.

The authors confirm the digital transformation in menu design in restaurants. Restaurant diners are also prepared and comfortable with digital menus, especially in the postpandemic world.

本研究目的在于调查在餐厅从纸质菜单到数字菜单的创新扩散过程中, 不同菜单类型如何影响餐厅客人的行为意向。

通过设计并使用四种菜单类型, 分别为只有文本的纸质菜单、具有文本和图片的纸质菜单、显示文本和图片或文本和视频的数字菜单以及具有自助技术功能的数字菜单, 本研究以实证方法考察了感知信息质量、感知食品质量和感知服务质量如何影响餐厅客人的行为意向的心理过程。

根据对502名餐厅客人的在线调查数据显示, 菜单设计影响了客人的感知。基于视频的数字菜单是影响餐厅客人行为意向最有效的菜单类型, 其次是文本和图片的纸质菜单。

本研究表明应鼓励在餐厅数字菜单设计中同时使用听觉和视觉元素。因此, 为研究促进了创新扩散理论和刺激-有机体-反应理论的发展。

我们证实了数字菜单在餐厅菜单设计中的转型。餐厅客人, 尤其是在在后疫情时代, 已经准备好并愿意接受使用数字菜单。

This paper aims to focus on understanding how restaurant review sites generate trust among travellers and the effect of trust on the intention to visit and recommend restaurants while travelling.

The research model was assessed with data from a sample of 439 Spanish tourists using partial least squares structural equation modelling (PLS-SEM).

Information quality and source credibility are key for generating website trust. Website quality does not influence trust. Website trust is a key variable for explaining both intention to visit and recommend a restaurant, offline and online. Age is a significant moderator.

This study expands the literature by assessing the antecedents and consequences of travellers’ trust in restaurant review sites during their trips.

Strategies are suggested for review sites, restaurants and destination managers.

This research enhances the knowledge of how consumers perceive restaurant review sites, and their behavioural intention while travelling.

这项研究重点关注餐馆的评论平台是如何使旅行者产生信任的, 以及信任对旅行者对餐馆的访问意愿和推荐意愿的影响。

本文根据439名西班牙游客的数据, 采用偏最小二乘结构方程模型（PLS-SEM）来对研究模型进行评估。

信息质量和来源可信度是产生网站信任的关键。网站质量对信任没有影响。网站信任是一个关键的变量, 可解释人们线下或线上访问和推荐该餐馆的意愿。年龄是一个重要的调节因素。

本研究通过评估旅行者在旅途中对餐厅点评网站产生信任的前因与后果, 扩展了相关文献。

为点评网站、餐厅和目的地管理者提供策略。

这项研究帮助了解了消费者如何认知餐厅点评网站, 以及他们在旅行时的行为意向。

口碑，網站信任，訪問意向，餐飲業，評論網站

El objetivo de esta investigación es comprender cómo las páginas webs de reseñas de restaurantes generan confianza entre los viajeros, y cómo esta confianza afecta a la intención de visitar y recomendar restaurantes durante el viaje.

El modelo de investigación fue evaluado a partir de una muestra de 439 turistas españoles mediante la técnica de mínimos cuadrados parciales en un modelo de ecuaciones estructurales (PLS-SEM).

La calidad de la información y la credibilidad de la fuente son variables clave en la generación de confianza hacia la página web. La calidad de la web no influye en la confianza. La confianza en la web es una variable fundamental para explicar tanto la intención de visitar como de recomendar un restaurante, dentro y fuera de Internet. La edad modera las relaciones del modelo.

Este estudio expande la literatura al evaluar los antecedentes y consecuentes de la confianza de los viajeros en las webs de reseñas de restaurantes durante sus viajes.

Se sugieren varias estrategias para las webs de reseña, los restaurantes y los destinos turísticos.

Esta investigación mejora el conocimiento sobre cómo los consumidores perciben a las webs de reseñas de restaurantes, así como sus intenciones de comportamiento mientras viajan.

Boca a boca, Confianza en el sitio web, Intención de visitar, Industria de la restauración, Sitios webs de opinión

When shopping for hotels online, consumers usually follow a sequential process of search, click-through and book. How to maximize consumer conversion on the path to purchase and prevent potential customers from giving up the online search remains an important topic to hotel marketers and online travel agents (OTAs). The purpose of this study is to understand how informational cues displayed in an online hotel search process, including quality indicators, brand affiliation, incentives (discounted price and promotion) and position in the search results, influence consumer conversion from one stage to another.

The authors collected clickstream data of hotel search from Expedia. The data include information on individual consumers’ click-through and booking, as well as events leading up to the conversions (or failure to convert) from search, click-through to book. It contains 940,164 hotels searched and displayed in 39,574 online search queries made by users in a regional US market between November 1, 2012 and June 20, 2013. The modeling strategy comprised the Heckman model and random effects model, which integrated sequential consumer behavior in different problem-solving stages while accounting for heterogeneity across different hotels online.

The authors find that consumers rely on informational cues displayed online to make decisions about hotel booking. Specifically, consumers tend to click through hotels with higher consumer-generated ratings and industry-endorsed ratings. However, they tend to rely on consumer-generated ratings rather than industry-endorsed ratings when committing to a booking. Moreover, consumers are strongly responsive to incentives (discounted price and promotion) when clicking-through and booking a hotel. Finally, the likelihood of consumer conversions from search to click-through and booking is higher for hotels with brand affiliation and higher positions in the search results.

This research provides critical managerial implications of online search for hotel marketers and OTAs. The results inform hotel marketers and OTAs on how consumers respond to informational cues displayed in their search process and how these informational cues influence consumer conversion from one stage to another. The sequential problem-solving process of search, click-through and booking disclosed in this study also helps hotel marketers to identify customer conversion opportunities using effective informational cues.

当在线酒店预定时, 消费者往往遵循一系列流程, 搜索, 点击查询, 到最后预定。对于酒店营销商和线上旅游社（OTAs）来说, 如何最大化提高消费转化, 使得消费者不会半途中断, 最后预定酒店, 是一个重要话题。本论文的研究目的就是理解酒店在线搜索过程中, 信息线索如何影响每个阶段的消费转化, 其中涉及的因素有：信息质量、品牌、激励（折扣和促销）、以及搜索结果排名等。

研究样本数据采集于Expedia酒店搜索点击流。其中包括个人消费者点击和预定信息、以及由搜索、点击查询到预定过程中的消费转化（或者中途转化失败）的各种事件。样本容量包括940,164家酒店, 其涉及到由美国局部市场消费者在2012年11月1日到2013年6月20日之间做出的39,574条搜索结果。 我们采用Heckman模型和随机效应模型来整合不同线性时间上的消费者行为, 同时考虑不同酒店的多样性。

研究发现消费者使用在线信息线索来做酒店预订决策。具体来说, 消费者倾向于对于消费者评价高和行业认证高的酒店进行点击查询。然而, 相比行业认证, 消费者更倾向于借鉴消费者评价, 来做出最后预定决策。此外, 在点击查询和预定时, 消费者对于激励（折扣和促销）反应强烈。最后, 品牌和搜索排名靠前的酒店往往获得从搜索、点击查询到最后预定中更高的消费转化率。

本论文对酒店营销商和OTAs有重要的在线搜索启示。研究结果向酒店营销商和OTAs证明消费者在搜索过程中对信息线索如何反应, 以及这些信息线索如何影响每个阶段之间的消费转化。本论文展示的从搜索、点击查询、到预定的线性决策过程对于酒店营销商们有着重大帮助, 帮助其使用信息线索找出各种消费转化机遇。