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The role of scripts as a job design tool, and the functional and dysfunctional impacts of mindlessness that can result from the habitual and repetitive performance of scripts is examined from a service perspective. Five dimensions of scripts are then proposed: script complexity – the degree to which scripts require cognition during their performance; script intensity – the degree to which the script permits variation and adlibbing in its performance; number of scripts – an absolute measure of the number of scripts that must be learned to perform the job; percentage of time in script – the percentage of work time spent in scripted behaviour; and percentage of scripted duties – the percentage of a worker′s job duties or tasks that are scripted. These dimensions are then examined in the context of the degree of customer‐induced uncertainty experienced by service organisations. Finally, a model is proposed that relates the five script dimensions to high, medium, and low levels of customer‐induced uncertainty.

To explain some of the dynamics of scripts creation as used in training, to offer a sequence of events to use in creating a performance script, and to offer some examples of how script creation is applied in training activities.

The paper explains in detail and demonstrates the general processes of script creation for training uses. The design of the paper is to present, in sequence, a generalized script creation process, and evidence of the efficacy of script creation.

While there is not a lot of research available to practitioners about script creation uses in training, the research that does exist gives credible support for script creation applications. There is a body of research in cognition and cognitive processes that tangentially treats script behavior. However, that body of research is highly technical and esoteric and not of practical value to most practitioners.

The script creation processes and supporting information give practitioners a considered view of some useful training applications and generally add to the toolbox of trainers and facilitators. A sequence of events is offered that may be tailored for a specific training application. The script creation process, in general, offers a model for trainers to consider in applications such as exploration of new skills, skills improvement, continuous performance improvement and change initiatives, among others.

As far as the author knows, there is no generally available model or template for script creation activities in a training context. This paper helps to address the matter. Of value to practitioners and managers is the explication of a general, malleable model for training activities that is grounded on sound learning and motivation theory.

The purpose of this paper is to describe Saraswati, a cross‐lingual Sanskrit Digital Library hosted at Banaras Hindu University. The system aims to assist those who know Sanskrit and at least one Indic script out of Devanagari, Kannada, Telugu and Bengali.

The system is developed with the Unicode standard using PHP as the programming language. The system follows three levels of architecture for search, display, and storage of Sanskrit documents. The system uses the UTF‐8 character representation system and generates on‐the‐fly transliteration from one Indic language script to another.

The system successfully demonstrates transliteration of Sanskrit text from one language to another. Saraswati is also capable of searching a given keyword across different languages and produces the result in the desired language script.

Some languages such as Tamil (not chosen for study) use context dependent consonants, and with the present algorithm they require further refinement.

With Saraswati, people can read Sanskrit documents and also perform a search for documents available in other scripts. The present system is useful for reading cross‐lingual literature. The present study demonstrates successful implementation of Saraswati over the University Intranet.

It is very common among scholars both in India and abroad that they learn Sanskrit with only one Indic script. The present system is helpful for such kind of scholars.

The system is the first of its kind anywhere and will be highly beneficial for scholars.

This article discusses the use of telecommunications scripts in automating online library functions. The pros and cons of developing scripts for replacing manual keyboard entry are investigated. In addition, the concept of creating more complicated, decision‐making, ‘intelligent scripts’ is explored. Sample applications designed at Kent State University, in conjunction with the university's migration from NOTIS to Innovative Interfaces, are described. Implications concerning library processes and conventions for effective script design are also presented.

This paper aims to explore whether products branded with handwritten scripts suffer more from the effects of product-harm crises than other brands. Most studies on handwritten scripts focus on their positive effects, such as humanizing a product or creating an emotional tie with consumers. However, seldom have researchers investigated the negative effects of handwritten scripts. This paper goes some way to filling this gap.

Five experimental studies were conducted to test three hypotheses. These experiments provide evidence of the negative effects of handwritten scripts. In addition, they reveal the mechanisms that lead to these outcomes and outline the boundary conditions of the negative effects.

Framed by attribution theory, three conclusions can be drawn from the experiments: when a product-harm crisis occurs, consumers react with greater negativity toward the brand using handwritten scripts than to those using machine typefaces. The negative effect is explained by a serial mediation process that follows the pattern: typeface → perceived humanization → brand responsibility → brand attitude. The negative effect decreases when the crisis is perceived to be an accident.

This paper enriches the theory of marketing in terms of both handwritten scripts and product-harm crises, providing valuable guidance for enterprises that use handwritten scripts in their marketing activities.

The purpose of this paper is to describe the development of an algorithm for realizing web crawlers that automatically collect dynamically generated webpages from the deep web.

This study proposes and develops an algorithm to collect web information as if the web crawler gathers static webpages by managing script commands as links. The proposed web crawler actually experiments with the algorithm by collecting deep webpages.

Among the findings of this study is that if the actual crawling process provides search results as script pages, the outcome only collects the first page. However, the proposed algorithm can collect deep webpages in this case.

To use a script as a link, a human must first analyze the web document. This study uses the web browser object provided by Microsoft Visual Studio as a script launcher, so it cannot collect deep webpages if the web browser object cannot launch the script, or if the web document contains script errors.

The research results show deep webs are estimated to have 450 to 550 times more information than surface webpages, and it is difficult to collect web documents. However, this algorithm helps to enable deep web collection through script runs.

This study presents a new method to be utilized with script links instead of adopting previous keywords. The proposed algorithm is available as an ordinary URL. From the conducted experiment, analysis of scripts on individual websites is needed to employ them as links.

This paper is an exploratory study of one approach to incorporating situational information into information retrieval systems, drawing on principles and methods of discourse linguistics. A tenet of discourse linguistics is that texts of a specific type possess a structure above the syntactic level, which follows conventions known to the people using such texts to communicate. In some cases, such as literature describing work done, the structure is closely related to situations, and may therefore be a useful representational vehicle for the present purpose. Abstracts of empirical research papers exhibit a well‐defined discourse‐level structure, which is revealed by lexical clues. Two methods of detecting the structure automatically are presented: (i) a Bayesian probabilistic analysis; and (ii) a neural network model. Both methods show promise in preliminary implementations. A study of users' oral problem statements indicates that they are not amenable to the same kind of processing. However, from in‐depth interviews with users and search intermediaries, the following conclusions are drawn: (i) the notion of a generic research script is meaningful to both users and intermediaries as a high‐level description of situation; (ii) a researcher's position in the script is a predictor of the relevance of documents; and (iii) currently, intermediaries can make very little use of situational information. The implications of these findings for system design are discussed, and a system structure presented to serve as a framework for future experimental work on the factors identified in this paper. The design calls for a dialogue with the user on his or her position in a research script and incorporates features permitting discourse‐level components of abstracts to be specified in search strategies.

The paper uses the dramaturgical perspective for conceptualising trust development within temporary virtual teams. The underlying assumption is that temporary teams do not have the luxury of time that, according to the traditional trust theories, enables familiarity among team members and promotes trust development. Yet, in these teams, trust needs to develop quickly and it is important that it lasts throughout the short duration of the project lifecycle. Using the metaphor of a theatre, a dramaturgical perspective on trust relationships is adopted and is used to present actors, co‐actors and audience as all playing a key role in scripting, staging and performing virtual plays. The dramaturgical perspective provides an illustrative approach for uncovering the interactions between key players. As it is argued, these interactions elicit the process of trust development within the temporary setting of virtual teams, constituting a type of trust relationship that is mutually negotiated and jointly constructed. This type of trust is called “situated” and emerges from the scripted, pre‐scripted, co‐scripted, re‐scripted and unscripted computer‐mediated interactions of virtual players. The implications for theory and practice are discussed.

Architectural theorists have a long tradition of acknowledging the centrality of building users to architectural production. This article contributes to the discourse on architecture, actor–network theory (ANT), and users by proposing a typology of user translations ranging from supporting to tinkering to adjusting to resisting.

The research utilises an ANT-inspired ethnography of sustainable lighting scripts at the Masdar Institute of Science and Technology (MIST). It comprises semi-structured interviews with MIST designers and students, and site visits and participant observation to understand how the users interpret the scripts and how they interact and change them on a daily basis.

There is a shared understanding that users do not simply receive architectural designs but interpret and change them to suit their preferences. The findings reveal the multiple ways that users interpret and respond to the assumptions of designers and in the process, recast the relations between themselves and their material surroundings.

The research contributes to acknowledging the centrality of users to architectural design processes and the interpretation of design scripts, addressing the limitation in current literature in demonstrating the diversity of ways that users react to such scripts. The research suggests that user actions have significant implications on long-term building performance. It accordingly points to the need for devising multiple means of user involvement in the design process and allowing greater flexibility in design scripts to improve the alignment with user preferences.

Boundary‐spanning personnel such as tax preparers, travel agents and hairdressers interface directly with customers. In their unique position, between the organization and customer, these service providers market the service to consumers while they simultaneously carry out operational functions. Both the customer and the provider bring certain expectations to the service encounter. These expectations then shape the perceptions of the service encounter. The research reported uses script methodology to compare the expectations between boundary‐spanning service providers and consumers of the same service. Draws its theoretical foundation from the expectations and scripts literatures. In Phase One, scripts of the service were elicited in order to test hypotheses based on the discovery and comparison of consumers′ and service providers′ subgoals for a typical service encounter (H1). A hypothesis also tested the point at which providers and consumers enter their respective scripts of a typical service encounter (H2 ). In Phase Two, the subgoals mentioned most frequently in Phase One were used as stimuli to elicit the specific actions which comprise the complete script. These complete scripts enabled a comparison of the elaborateness of provider and consumer scripts (H3). The results of Phase One revealed that a portion of consumers′ subgoals for a service encounter are shared by providers of the service while other subgoals are unique, supporting H1. The point of activation of the script differed dramatically between customers and providers, supporting H2. The Phase Two findings provide support for the hypothesis that service providers have more elaborate scripts. Overall, the results support the notion that scripts operationalize expectations. Closes with implications for management and suggestions for future research.