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The customer contact approach to service has been at the core of service theory since the 1970s. It suggests that the potential operating efficiency of a service is inversely related to the extent of customer contact with the provider's operations and that various service design issues are dictated by the presence or absence of customer contact. The purpose of this article is to reevaluate the customer contact approach in light of advanced digital technologies.

The authors review the origins and history of the customer contact approach and show ways it has been refined in research literature. From that they demonstrate how the refined approach can be applied to contemporary conditions.

Recent advances in digital technologies have indeed required us to revise our conceptualization of customer contact. There is now a blurring between front-office and back-office operations. Emerging technologies are allowing customers to have high-contact experiences with low-contact efficiencies.

Going forward, conceptualizations of customer contact are becoming increasingly complex and requiring increasingly complex models. Armed with self-service technologies, customers are able to permeate the “buffered core” of service businesses. Artificial intelligence and anthropomorphic devices have further blurred the distinction between front-office and back-office operations. Research will need to consider new forms of technology-enabled customer contact.

Customer contact is no longer limited to interpersonal interactions and the relationships between service providers and customers are increasingly complex. Customers may interact with automated service providers, or service providers may interact with customer technologies. New forms of customer contact may not involve humans at all, but instead involve technologies interacting with technologies.

The customer contact approach to service was one of the original models of service design. By revisiting and revising the model we bring it in-line with the realities of the contemporary service economy.

Much has been written about the manifestations and managerial implications of customer co-production in service offerings. However, there have been relatively few references to issues of co-production in international service environments. Co-production is very relevant in international environments because of the requirements for interaction between producers and consumers, which interaction spans international borders and national cultures. The purpose of this paper is to apply an established theory of co-production, the Unified Service Theory (UST), to the international service context. This provides the authors with structured models for conceptualizing the co-productive nature of international service offerings and assessing-related managerial implications.

The UST provides a model of co-productive service delivery. Extending that model, the authors develop a taxonomy of international service based on the “four modes of service supply” provided in the General Agreement on Trade and Services instituted by the World Trade Organization (WTO). Then, using data from the WTO and World Bank, the authors propose and test six hypotheses for predicting service exporting focus corresponding to the co-production taxonomy.

Based on the analysis of empirical data, the authors find more service exporting focus in small, growing, high-wage economies that have a significant service base and focus in merchandise exporting. The strength of these effects differs for different modes of service supply.

The authors also discuss cultural issues of international service, but the empirical analysis of culture effects is thus far inconclusive. Also, the analysis is limited to modeling and studying dyadic relationships, i.e., service providers in one country involved in an interchange with customers in another country. A natural extension would be to consider triads and more complex networks of co-productive service offerings.

This research shows how managerial implication of the UST can be extended to international service contexts. The authors review managerial implications pertaining to meeting variable demand, describing service characteristics, and pricing.

Co-production research is well-established in service management literature. This paper extends that research to international contexts by describing the WTO taxonomy in terms of the UST. This allows the authors to apply various insights of co-production to international service offerings.

For many years companies have collected feedback from customers through means such as comment cards and toll‐free telephone numbers. The feedback data can be used by companies to track quality, locate quality problems, and identify suggestions for improvement. Gathering feedback from customers has become a recent but prevalent phenomenon on the Internet. Many companies designate an e‐mail address for submitting comments and questions. Companies with information on the World Wide Web frequently include a feedback form that customers can complete on screen and send at the click of a mouse. This article considers current practice and the potential for customer feedback collection over the Internet. The nature of Web‐based feedback forms is compared to corresponding features of conventional (paper) comment cards. Explanations for differences are supposed, and future prospects for Web‐based feedback are discussed.

The impact of business operations on the natural environment has been a public concern for decades and a research concern for years. To date, the focus of environmental impact research has been almost exclusively on manufacturing industries. Environmental research specific to service industries have been neglected, despite the fact that economies of developed nations are mostly made up of service businesses. This paper explores potential distinctions of service businesses as they may influence management motivation for taking environmentally friendly actions. Through a number of case studies, we observe some commonality of environmental motivations between service and manufacturing industries, as well as some environmental themes unique to services. These themes pertain to customer awareness of environmental initiatives of service firms by virtue of their involvement in the production process. Interestingly, customer involvement can have an adverse affect on environmental initiatives.

Supply chains are quite easy to define for manufacturing organizations where each participant in the chain receives inputs from a set of suppliers, processes those inputs, and delivers them to a distinct set of customers. With service organizations, one of the primary suppliers of process inputs is customers themselves, who provide their bodies, minds, belongings, or information as inputs to the service processes. We refer to this concept of customers being suppliers as “customer‐supplier duality.” The duality implies that service supply chains are bidirectional, which is that production flows in both directions. This article explores the customer‐supplier duality as it pertains to supply chain management, including practical and managerial implications.

In the new retail era, the supply chain synergy produced by quality integration has become the new direction of service supply chain research. The purpose of this paper is to study how to promote the sustainable development of the retail service supply chain (RSSC) by comparing and analyzing the optimal quality behavior, optimal returns, and the combination of conditions and strategies of the participating members of the RSSC.

From the perspective of quality function development and service quality concern, this paper considers RSSC as a two-level supply chain structure composed of functional service provider and retail service integrator. In this paper, a dynamic optimization model of quality input-cooperation-coordination of RSSC is proposed under two quality cooperation modes of decentralization and integration. This paper adopts the differential game method to compare and analyze the optimal quality behavior, optimal income, forming conditions and strategic combination of the participating members of the RSSC in different situations.

(1) Compared with quality dispersion, quality integration has more significant Pareto improvement effect on quality behavior and optimal revenue of RSSC. (2) In the case of quality integration, the optimal revenue obtained by the service sharing model is generally better than that obtained by the retail alliance collaboration model. (3) Benefit distribution ratio and quality cost allocation determine the optimal quality behavior of participating members of the RSSC, and also become the key factors for participating members to choose the collaborative mode in the case of quality integration.

Based on the quality function development of RSSC, this paper introduces the concept of steady service quality, and discusses the relationship between the quality cooperation stability and the mode selection of RSSC. This provides a theoretical basis for how to build a RSSC with efficient operation and stable quality.

The present study aims to examine the relationship between public and informal social control by investigating whether perceptions of neighborhood policing exhibit a positive or negative relationship to informal control. The influence of police‐resident coproduction (police attendance at community meetings, police accessibility, police‐resident problem solving) on informal control is contrasted with general perceptions of police effectiveness and legitimacy.

Survey data from 81 neighborhood leaders representing 81 Portland, OR neighborhoods (i.e. unit of analysis), along with crime and census data is used. Analysis involves multivariate OLS regression and correlations.

A frequency of police attendance at community meetings was negatively related to informal social control, controlling for neighborhood demographics, crime, and social cohesion. Results indicate a community style of policing may not be enough to overcome deeply entrenched attitudes toward the police in the most disadvantaged communities and at worst may discourage informal social control. Perceptions of neighborhood social cohesion and government responsiveness are the best predictors of increased informal social control.

Further research is needed to understand the development of attitudes toward the police, especially in the most disadvantaged communities. The conclusions of the study are limited by the cross sectional design and use of a single neighborhood leader informant.

This paper attempts to identify how clear, tactical methods of collaborating with residents are related to informal social control.

This is one of the few studies to empirically assess whether public social control through neighborhood policing, in particular police‐resident coproduction and police legitimacy, is related to informal social control.