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Purpose – In the midst of the second wave of data collection for a Comprehensive School Safety Initiative (CSSI) research project, a mass shooting occurred at Marjory Stoneman Douglas High School in Parkland, Florida. This tragic incident provoked responses across the United States, including intense political discourse, organized student protests, and active shooter drills. In order to assess the potential influence of a major threat to school safety on the perceptions of adolescents, this chapter analyzes the survey responses of middle and high school students in St. Louis County.

Methodology/approach – Approximately one-third of the sample was surveyed prior to the shooting and the remaining students completed surveys within three months after the shooting. The authors examines the potential influence of the shooting on students’ reports on a number of school safety issues, including fear and perceived risk of victimization, likelihood of reporting guns on campus, and engaging in avoidance behaviors.

Findings – Results indicate that the shooting significantly influenced students’ perceptions of school disorder and likelihood of reporting a weapon at school, especially in white, less disadvantaged schools. The results also reflect meaningful effects based on the timing of data collection post-shooting, with many of the significant changes appearing within three weeks after February 14, 2018.

Originality/value – This study explores how external events may influence student perceptions of school safety. Moreover, this study offers a methodological contribution by demonstrating an assessment of the Parkland shooting as a potential threat to internal validity.

Purpose – It is often difficult to assign blame to youthful violent offenders, and journalists may be uncertain how to determine the moral culpability of performers of horrific crimes such as school shootings.

Methodology/approach – In order to examine journalists’ assignation of moral responsibility for school shooting events, this article examines the sequencing dynamic (i.e., the order in which elements of news reportage appear) present in article lead sections from 112 New York Times articles about nine rampage school shootings occurring in the United States between 1997 and 2001.

Findings – Analysis revealed that journalists initially tended to select sequences that more clearly assigned blame. Over time journalists tended to rely on details that highlighted the contextual elements, rhetorically reducing the moral responsibility of the perpetrators. School shootings may ultimately be remembered as horrible events, but the youthful nature of the offenders and other contexts of the events will tend to mitigate the shooters’ moral culpability.

Originality/value of chapter – This study is the first to apply Cerulo's (1998) concept of sequencing to glean information about the moral decision-making process involved in the production of news content about school shootings.

Purpose – This chapter is an exploration of how the Canadian media characterize the entire population of Canadian school shootings over a 25-year time period.

Methodology/approach – This chapter uses frame analysis to examine how the media characterize and frame Canadian school shootings within The Globe and Mail, a Canadian national newspaper.

Findings – This chapter demonstrates that the Canadian media utilize a small number of frames consistently over the 25-year period of analysis. Instead of changing their frame use within events over time, Canadian school shootings receive their own “frame emphasis,” reflecting the unique characteristics of each particular shooting. Additionally, the media utilize “exemplars,” or references to past North American school shootings, that serve as rhetorical anchors for future discussion of shooting events as they occur.

Research limitations/implications – As only one Canadian newspaper was utilized, this chapter may not be reflective of all Canadian news media.

Social implications – This chapter demonstrates the need to explore entire populations of school shootings in order to understand media frame use within and across events over time. It also demonstrates the need for international comparisons of school shootings, as the media utilize international exemplars to demonstrate links between school shooting events.

Originality/value of chapter – This chapter is unique in that it examines the entire population of Canadian school shootings to date (n=27), and it is the first to undertake a frame analysis of exclusively Canadian shootings.

This book contributes to the current academic discussion on school shootings by analysing this contemporary phenomenon in a broader context of media saturation in contemporary social and cultural life. We argue that in order to understand school shootings as a cultural and sociological phenomenon, we need to analyse this type of public violence from a variety of academic perspectives. By drawing on a range of empirical analyses of different school shooting incidents in the United States, Germany, Finland, and Canada, the authors in this volume demonstrate the diverse ways in which the media and school shootings are connected in contemporary society. Numerous frameworks are applied in these original analyses, including media violence, journalism, visual culture, and social networking. Our shared goal is to understand the complex interplay between media, society and school shootings, and certainly how this interaction is carried out in a range of cultural and societal contexts and settings.

Purpose – The Columbine and Virginia Tech shootings have presented new challenges in how the media covers school shootings. These events have transformed Eric Harris, Dylan Klebold, and Seung-Hui Cho not only from disgruntled youth to school killers, but also into actors, writers, and directors of their own narrative.

Methodology/approach – This article focuses on the role of the masculine identity and underlying messages in the communicative process of the shooters. Further examination looks at what particular messages the shooters are communicating through the media. This includes an analysis into their journals, internet postings, and videos that were left behind as archives of the performative scripts. Finally, reflection is presented in terms of which parts of the shooters’ messages are or are not communicated and why.

Findings – This article considers the differences in the Columbine and Virginia Tech cases in terms of who is controlling the information that gets released to the public. In the case of Columbine, information was or was not released by the Jefferson County Sheriff's Office, whereas in the case of Virginia Tech, nearly all decisions regarding material release was made by the media (particularly NBC News).

Originality/value of paper – This article applies Muschert and Ragnedda's (2010) examination of cultural scripts to two benchmark cases, examining the mediatization of the shooters’ own words.

Purpose – The relationship of media influences and school shootings is analyzed on the background of an integrating metatheoretical framework, derived from socialization theory and a media appropriation model grounded in action theory.

Design/approach – Empirical findings and dynamic models of the significance of the media in the genesis of school shootings are integrated into the framework based on a review of the literature. Special focus is placed on the subjective functionality of the perpetrators’ prior media use, which is examined for its dependence on individual, cultural/societal, and interpersonal factors.

Findings – School shootings are a form of extreme violence where monocausal explanations fall short and cannot adequately account for the complex multifactorial causes of the phenomenon. However, we come to the conclusion that particular media do play a special role in the origination of school shootings, but in a way that can only be adequately comprehended if they are examined in connection with specific individual, socio-cultural, and interpersonal dynamics.

Originality/value – The chapter presents a conceptual frame within which possible relationships between media influence and school shootings are identified in the socialization contexts of the adolescent perpetrators.

Purpose – This chapter examines the role of the media, guns, and violence in the social construction of masculinity in today's mediatized American culture.

Methodology – The chapter draws on critical theory and cultural studies to address crises of masculinity and school shootings. It applies and further develops Guy Debord's (1970) theory on spectacle in the contexts of contemporary violent media spectacles.

Findings – In the chapter it is argued that school shooters, and other indiscriminate gun killers, share male rage and attempts to resolve crises of masculinity through violent behavior; exhibit a fetishism of guns or weapons; and resolve their crises through violence orchestrated as a media spectacle. This demands growing awareness of mediatization of American gun culture, and calls for a need for more developed understanding of media pedagogy as a means to create cultural skills of media literacy, as well as arguing for more rational gun control and mental health care.

Originality/value of paper – The chapter contributes to the contemporary debate on mediatization of violence by discussing it within critical theory and cultural studies. The theoretical framework is applied to analysis of a range of different empirical cases ranging from school shootings to the Colorado movie theater massacre at the first night of the latest Batman movie in the summer of 2012.

Purpose – This chapter maps the conceptual territory that research on school shootings shares with cultivation analysis.

Methodology/approach – It outlines the history of cultivation analysis, which used the statistical methods of content analysis and survey research to argue that television violence was rampant and sexist, and that this had the effect of making audiences fearful. The point of this history is to show that the model was conceptually grounded in critical approaches to media, and established questions about the ideology of media violence that set the grounds for school shooting studies.

Findings – In particular, the chapter focuses on similarities between cultivation analysis and ritual theory, and the cultivation thesis that violence represents gender hierarchies, as the two most obvious points of intersections with studies on school shootings. It suggests that these intersections help explain why a “school shooting” frame was deployed to other sorts of media violence, and debates about the effects of media violence, using Jared Loughner's attack on Gabrielle Giffords as a case study.

Practical implications – Emerging concerns about the effects of aggressive news punditry and political commentary can be addressed by reflecting on what studies of school shootings say about the more general politics of media violence, and cultivation theory is an invaluable resource in this endeavor.

Originality/value of paper – Academically, an engagement with cultivation theory underlines how school shooting studies contribute to critical media research in general, by demonstrating the validity of “second generation” models of media influence in the digital age.

Purpose – The purpose of this chapter is to discuss the complex interplay between the media, school shootings and society from the perspective of mediatization of the victim. In mediatization of the victim, the media, in a crisis, plays a key role in connecting people, disseminating information, compiling a security-related picture and providing for potential new emergencies.

Design/approach – The chapter draws on Winfried Schulz's (2004) typology for the analysis of mediatization of the victim in the multidimensional manner. It examines how mediatization works in practice by applying Schulz's typology in the analysis of the two school shootings in Finland in Jokela in 2007 and in Kauhajoki in 2008. The empirical material consists of interviews with police, state and municipal officials and people from non-governmental organizations. Media materials (electronic and print) were collected from the major Finnish media houses and several state and community official web sites.

Findings – The chapter argues that the media shapes the construction of the victim in the process of mediatization and makes the role of victim and witness both central and ambiguous. The chapter concludes by drawing upon the work of French sociologist Luc Boltanski (1999) on morality, media and politics as it identifies the ways in which mediatization engages the affective potential of the spectator and evokes a specific disposition to act upon the suffering, thus, creating a moralizing effect on the spectator.

Originality/value – The chapter produces new theoretical and empirical knowledge on the complex interplay between the media, school shootings and society by discussing it from the perspective of the victim. Consequently, it contributes in deepening our understanding of the process of mediatization and the place of the victim in it in the case of violent crisis such as school shootings.

Purpose – This chapter analyses social networks and discourses in relation to YouTube videos and user comments relating to the traumatic event of a school shooting.

Methodology/approach – First, general patterns in the YouTube responses are mapped. What was the overall structure of the flow of videos posted in response to a shooting? Second, social network aspects are discussed. Which systems of interrelated (re)actions emerge through the videos? Finally, a set of three videos representing key texts in the analysed discursive formation are further analysed as regards the written discourse of their comment threads.

Findings – Participants were organised in the form of relatively autonomous and isolated islands of meaning making, but one could still identify a core public engaging in the creation, maintenance and negotiation of the branching and relatively open-ended narratives that recount and try to make sense of what happened and why.

Implications – The main result is that, also in relation to largely dramatic and tragic events such as a school shooting, there are patterns to support the idea of an emerging new media landscape where audiences play an increasingly active role as co-producers of content and interpretations.

Originality of paper – The paper deals with comments as well as video content, and on analysing them from the joint perspectives of social network analysis and discursive network analysis. This means that results give knowledge about two things; how the YouTube audience(s) to videos about the Virginia Tech shooting is/are organised, and what topics are discussed in relation to the videos.