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Purpose – This chapter maps the conceptual territory that research on school shootings shares with cultivation analysis.

Methodology/approach – It outlines the history of cultivation analysis, which used the statistical methods of content analysis and survey research to argue that television violence was rampant and sexist, and that this had the effect of making audiences fearful. The point of this history is to show that the model was conceptually grounded in critical approaches to media, and established questions about the ideology of media violence that set the grounds for school shooting studies.

Findings – In particular, the chapter focuses on similarities between cultivation analysis and ritual theory, and the cultivation thesis that violence represents gender hierarchies, as the two most obvious points of intersections with studies on school shootings. It suggests that these intersections help explain why a “school shooting” frame was deployed to other sorts of media violence, and debates about the effects of media violence, using Jared Loughner's attack on Gabrielle Giffords as a case study.

Practical implications – Emerging concerns about the effects of aggressive news punditry and political commentary can be addressed by reflecting on what studies of school shootings say about the more general politics of media violence, and cultivation theory is an invaluable resource in this endeavor.

Originality/value of paper – Academically, an engagement with cultivation theory underlines how school shooting studies contribute to critical media research in general, by demonstrating the validity of “second generation” models of media influence in the digital age.

The purpose of this paper is to examine the cultivation effects of television advertising viewing on the perceived affluence in society and the materialistic value orientations among adolescents in urban and rural China.

The paper shows that a survey of 646 adolescents aged 11 to 17, in Guangzhou City, and in a rural county of Henan Province, was conducted in 2006. Constructs were measured using established scales.

Television advertising viewing demonstrated first‐ and second‐order cultivation effects among urban as well as rural respondents. Heavy television advertising viewers were more likely to have a higher perceived affluence than light television advertising viewers. Heavy television advertising viewers were also more materialistic than light television advertising viewers. When television‐advertising viewing was controlled, urban respondents had a higher perceived affluence, while rural respondents had a higher level of materialism.

Students in grades 7 and 8 were examined only. A convenient sampling method was adopted. The city selected for the study is highly advanced in terms of economical and advertising development compared with most other Chinese cities.

Rural adolescents did not hold strong beliefs about prevalence of affluence in society. Popularity appeal may not be a fruitful marketing communication strategy for durable goods for them. Different marketing communication strategies should be adopted for the urban and rural adolescents as target audience.

The paper is a pioneer work on the study of consumption values of adolescents in urban and rural China.

In an effort to explain the high level of scepticism and distrust towards marketing and marketers, this paper aims to explore how marketing practice and practitioners are depicted in the mass media.

The paper analyses 6,877 news reports that discuss “marketing” across two one-year time periods from three UK newspapers. A systematic content analysis is presented through N-grams and K-grams, close readings of individual cases and manual coding.

The paper finds that the news media cultivates an image of marketing and marketing practitioners as a cost to businesses and something that businesses do to consumers. The study finds that marketers are also presented through a narrow viewpoint. Marketers are depicted as male and tend to be viewed as a source of authority only when speaking on behalf of their organizations in response problems and crises.

The cultivation effect of mass media is widely accepted among communications scholar, yet its use within marketing research is limited. The paper represents an empirical application of this approach.

Organizations including the Chartered Institute of Marketing and American Marketing Association have attempted to counteract marketing’s image problem by redefining what marketing means. The results of this study suggest that such attempts are unlikely to work, as the practice of marketing, in particular PR, cultivates a negative image in the media.

The paper explores the relationship between marketing practice and the marketing profession and society.

The paper demonstrates the utility of cultivation theory and systematic content analyses of media texts. It develops a methodology to examine how professional practice is depicted in mass media.

Purpose: This study examines representations of criminal victims and offenders on television’s Law and Order, which ran for 20 years. Law and Order was praised by viewers as a realistic and lifelike representation of the criminal justice system. Given its popularity and perceived realism, Law and Order was likely a major source of information about the criminal justice system, victims of crime, and criminals. Methodology/approach: Utilizing an ethnographic content analysis of 50 episodes of Law and Order, the data include demographic and contextual information on over 1,500 characters. The analyses in this study focus on the sociodemographic characteristics of victims and offenders in total and across time. Findings: Results find that Whites, women, and those from middle- and upper-classes were disproportionately presented as victims. Offenders were disproportionately White, male, older, and from the middle- or upper-classes. People of color were underrepresented in all roles, and Latinx characters were more likely to be portrayed in a negative light. Research limitations: The study lacks qualitative data, which would have contributed to a deeper understanding of victim and offender representations. Originality/value: The study represents the most robust content analysis of one of the most popular crime series of all time. Given the popularity and long running success of the show, it is likely that Law and Order is at least partially accountable for misconceptions and reinforcement of viewer’s misperceptions of what it means to be a “victim” and an “offender.”

The public relations industry is aware of the need for research and evaluation. It has not kept up with the relevant research and technologies which can provide a wide range of powerful R&E solutions. A number of other disciplines are becoming expert at evaluating PR. The history of development of R&E solutions for the PR industry is one of excellent opportunities largely misunderstood and little used even by a number of evaluation vendors. Reviews some current practices and offers the application of new technologies to aid the development of effective corporate communication. The proposed technology can be drawn from content and semantic analysis research and search engine development, neural networks and data‐mining software. This combines to offer powerful and effective planning research and evaluation solutions in a period of transition from print to Internet public relations practice.

The purpose of this paper is to benchmark national culture in the context of decent work practices in project-based industry of the United Arab Emirates (UAE). This should help in achieving successful short-term migration. The study also aims to validate the decent work practice indicators for Bangladeshi, Chinese, Indian and Pakistani construction labourers working in the UAE.

This study takes an ethnographic approach in its qualitative research methodology. The research involves observational methodology for its data collection during the execution of construction projects, semi-structured interviews to confirm the data collection during observational approach and a narrative methodology for the data collection within the labour camps, grassy fields and town streets. The qualitative data were expressed in quantitative terms to signify statistically the effect of the national culture in the context of decent work practices in this industry. Hence, the research involved triangulation in its data collection and analysis.

The study reveals that the national cultures of the migrant construction labourers in this context are not the same as identified by Geert Hofstede about four decades earlier. It was found that Indians were high in uncertainty avoidance, Pakistani construction labourers were high in masculinity, Bangladeshi construction labourers were low in long-term orientation (LTO) and individualism and Chinese labourers were found to have high individualism and LTO. This study verified decent work practice indicators for Indian, Pakistani and Bangladeshi construction labourers and identified different decent work practice indicators for Chinese construction labourers in the UAE than Indian, Pakistani and Bangladeshi construction labourers.

The study was limited to the construction labourers in the UAE. The data were collected during observation while execution construction projects and limited to visiting construction labour camps, grassy fields and town streets.

The differences in the national culture of the migrant construction labourers and the decent construction practices in the UAE have economic, social and environmental implications for construction labourers in the Arab world, for both migrant sending and receiving countries. Understanding and managing various national cultures and improving prevalent decent work practices would help to improve economic and social condition of the migrant construction labourers and help to arrest the advance of looming health problems.

The study identifies the national cultures of the migrant construction labourers in the context of decent work practices in the UAE. Improvement in the decent work practices of the migrant sending countries and the UAE and understanding of the culture of the migrants will help in preparing effective migration policy by both migrant sending and receiving countries. No study was found to have identified national cultures in the context of decent work practices and assessed the need for improvement in this regard.

This study aims to explore the impact of cultural values on the importance individuals assign to project success/failure factors (PSFFs).

Themes emerging from 40 interviews of project practitioners based in Brazil, China, Greece, Nigeria, Thailand, the UAE, the UK and the USA are integrated with literature evidence to design a survey instrument. One thousand three hundred and thirteen practitioner survey responses from the eight countries are analysed using multi-group, structural equation modelling.

Ten project success/failure indicators (PSFIs) are found to reduce to two main PSFFs: project control and extra-organisational goals and project team management/development and intra-organisational goals. It is found that the levels of importance individuals assign to both factors are dependent, not only on age and gender, but also cultural values measured as constructs based on Hofstede's individualism, masculinity, power distance and uncertainty avoidance dimensions.

The snowballing method used to gather survey data and analysis of relationships at individual level reduces generalisability.

The results reveal insights on how best to match the cultural values of project participants to project characteristics. They also increase knowledge on the likely perceptual differences among culturally diverse individuals within projects.

This research contributes to the literature on culture in project environments by defining a factor structure of multiple-dependent PSFIs and increases insight on how specific cultural values may impact on the perception of the so-defined PSFFs.

The purpose of this paper is to show the potential of cultural projects which could become a source of inspiration in terms of refreshing and adjusting traditional project management to modern times and making it more flexible. However, as research indicates, this potential is limited by cultural policies forcing artists and cultural managers to implement project-related techniques which have been already identified as inefficient and faulty in the progressive discourses on project management, mainly in the for-profit area.

The analysis is based on three case studies of Polish and Polish-German theatrical co-productions. The research was conducted in Poland and Germany in 2012-2014. It involved 21 individual in-depth interviews with artists, managers and administrative staff working on projects as well as an analysis of project documentation.

It has been found that project management could draw a lot of inspiration from cultural projects in terms of, e.g. the processual nature of activities, motivating project teams and inclusive leadership. Based on the research, the authors also argue that it is worth considering spectators/other stakeholders as part of project teams, which will help build a non-oppressive social mechanism of control.

Advantages of replacing the just-in-time approach to project management with the work-in-progress approach; increased motivation and commitment of project teams to their work; building a unique team spirit; inclusive leadership based on passion.