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Article
Publication date: 5 September 2020

Felix Septianto, Saira Khan, Yuri Seo and Linsong Shi

This paper aims to examine how mortality-related sadness, as compared to other emotions such as fear, anger and happiness, can leverage the effectiveness of fresh start appeals.

Abstract

Purpose

This paper aims to examine how mortality-related sadness, as compared to other emotions such as fear, anger and happiness, can leverage the effectiveness of fresh start appeals.

Design/methodology/approach

Drawing upon the consumption-based affect regulation principle, this paper investigates how sadness associated with mortality can elicit the appraisal of irretrievable loss, which subsequently increases the effectiveness of fresh start appeals. These predictions are tested across three experimental studies.

Findings

Findings demonstrate that mortality-related sadness enhances donation allocations (Study 1), willingness to pay (Study 2) and favorable attitudes (Study 3) toward an advertisement promoted with a fresh start appeal. This effect is mediated by an appraisal of irretrievable loss (Studies 1–3). Moreover, the emotion’s effect only emerges among consumers who believe that their emotional experiences are stable (vs malleable) (Study 3).

Research limitations/implications

This paper investigates the effects of negative (vs positive emotions). It would thus be of interest to explore whether different discrete positive emotions may also enhance favorable evaluations of fresh start appeals.

Practical implications

While fresh start appeals have been widely used by marketers and organizations, the extant literature in this area has yet to identify how marketers can leverage the effectiveness of such appeals. This paper highlights how a specific negative emotion can be beneficial to marketers in leveraging the effectiveness of fresh start appeals.

Originality/value

The findings of this research suggest a novel potential strategy for the regulation of sadness. Specifically, consumers experiencing mortality-related sadness show favorable evaluations of fresh start appeals, indicating they are seeking to dissociate themselves from the past.

Details

European Journal of Marketing, vol. 55 no. 2
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 9 August 2022

Ameema Mahroof and Saflain Haider

The global incidence of dengue has grown dramatically in recent decades. According to WHO, 3.9 billion people are at risk of infection with dengue viruses with 70% of the actual…

Abstract

The global incidence of dengue has grown dramatically in recent decades. According to WHO, 3.9 billion people are at risk of infection with dengue viruses with 70% of the actual burden is in Asia. In Pakistan, Punjab faced the major dengue outbreak with 21,685 confirmed cases and 350 deaths, mainly due to DENV-2. Dengue is a major health care problem that affecting countries worldwide. Dengue epidemic have a devastating impact on health care systems. All four characteristics of VUCA are true of the challenges we face due to the dengue epidemic. That called for a need to have integrated disease and surveillance (IDSR) framework for the management, prevention, and control of dengue. The IDSR framework for dengue includes hospital readiness, patient reporting system, surveillance, evidence-based decision making, awareness, citizen engagement, and availability of insecticides along with third party validation on top of it to keep a close check on containment efforts. A comprehensive patient portal was developed for all public and private health care facilities to report dengue cases i.e. suspected, probable, and confirmed as per the Dengue GCP guidelines. For surveillance, smartphone-based application was developed for field users to report larvicidal activities i.e. indoor residual spray in real-time, case response, and hotspots (areas at risk). As per established Standard Operating Procedures, hotspot regime was setup to sweep out breeding spots or larvae population at regular intervals in a week. For the purpose of evaluation and monitoring, third party validation application is designed to check activities that are performed as per prescribed standards or not. Dashboards and reports are available for various stakeholders to facilitate evidence-based decision making. These reports analyze field-based activities and rank performance of district and town. System also generates alerts i.e. Breteau (the number of positive containers per 100 houses inspected) and Container (percentage of water-holding containers infested with larvae or pupae) Indices, in real-time, enabling the administration to take decisions in a timely manner. Looking at the magnitude of dengue-related morbidity and mortality, all departments were involved in dengue prevention and control activities. This approach has proven effective in curtailing this mosquito-borne disease. The impact of these interventions can be clearly seen in regard to confirmed patient and death reported in recent year.

Details

Agile Management and VUCA-RR: Opportunities and Threats in Industry 4.0 towards Society 5.0
Type: Book
ISBN: 978-1-80262-326-0

Keywords

Article
Publication date: 30 August 2021

Saira Tanweer, Tariq Mehmood, Saadia Zainab, Zulfiqar Ahmad, Muhammad Ammar Khan, Aamir Shehzad, Adnan Khaliq, Farhan Jahangir Chughtai and Atif Liaqat

Innovative health-promoting approaches of the era have verified phytoceutics as one of the prime therapeutic tools to alleviate numerous health-related ailments. The purpose of…

Abstract

Purpose

Innovative health-promoting approaches of the era have verified phytoceutics as one of the prime therapeutic tools to alleviate numerous health-related ailments. The purpose of this paper is to probe the nutraceutic potential of ginger flowers and leaves against hyperglycemia.

Design/methodology/approach

The aqueous extracts of ginger flowers and leaves were observed on Sprague Dawley rats for 8 weeks. Two parallel studies were carried out based on dietary regimes: control and hyperglycemic diets. At the end of the experimental modus, the overnight fed rats were killed to determine the concentration of glucose and insulin in serum. The insulin resistance and insulin secretions were also calculated by formulae by considering fasting glucose and fasting insulin concentrations. Furthermore, the feed and drink intakes, body weight gain and hematological analysis were also carried out.

Findings

In streptozotocin-induced hyperglycemic rats, the ginger flowers extract depicted 5.62% reduction; however, ginger leaves extract reduced the glucose concentration up to 7.11% (p = 0.001). Similarly, ginger flowers extract uplifted the insulin concentration up to 3.07%, while, by ginger leaves extract, the insulin value increased to 4.11% (p = 0.002). For the insulin resistance, the ginger flower showed 5.32% decrease; however, the insulin resistance was reduced to 6.48% by ginger leaves (p = 0.014). Moreover, the insulin secretion increased to 18.9% by flower extract and 21.8% by ginger leave extract (p = 0.001). The feed intake and body weight gain increased momentously by the addition of ginger flowers and leaves; however, the drink intake and hematological analysis remained non-significant by the addition of ginger parts.

Originality/value

Conclusively, it was revealed that leaves have more hypoglycemic potential as compared to flowers.

Details

Nutrition & Food Science , vol. 52 no. 2
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 19 July 2021

Saira Beg, Saif Ur Rehman Khan and Adeel Anjum

Similarly, Zhu et al. (2014) and Zhang et al. (2014) stated that addressing privacy concerns with the recommendation process is necessary for the healthy development of app…

Abstract

Purpose

Similarly, Zhu et al. (2014) and Zhang et al. (2014) stated that addressing privacy concerns with the recommendation process is necessary for the healthy development of app recommendation. Recently, Xiao et al. (2020) mentioned that a lack of effective privacy policy hinders the development of personalized recommendation services. According to the reported work, privacy protection technology methods are too limited for mobile focusing on data encryption, anonymity, disturbance, elimination of redundant data to protect the recommendation process from privacy breaches. So, this situation motivated us to conduct a systematic literature review (SLR) to provide the viewpoint of privacy and security concerns as mentioned in current state-of-the-art in the mobile app recommendation domain.

Design/methodology/approach

In this work, the authors have followed Kitchenham guidelines (Kitchenham and Charters, 2007) to devise the SLR process. According to the guidelines, the SLR process has three main phases: (1) define, (2) conduct the search and (3) report the results. Furthermore, the authors used systematic mapping approach as well to ensure the whole process.

Findings

Based on the selected studies, the authors proposed three main thematic taxonomies, including architectural style, security and privacy strategies, and user-usage in the mobile app recommendation domain. From the studies' synthesis viewpoint, it is observed that the majority of the research efforts have focused on the movie recommendation field, while the mainly used privacy scheme is homomorphic encryption. Finally, the authors suggested a set of future research dimensions useful for the potential researchers interested to perform the research in the mobile app recommendation domain.

Originality/value

This is an SLR article, based on existing published research, where the authors identified key issues and future directions.

Details

Library Hi Tech, vol. 40 no. 3
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 11 October 2021

Muhammad Farhan Jahangir Chughtai, Saira Tanweer, Samreen Ahsan, Tariq Mehmood, Atif Liaqat, Adnan Khaliq, Tahir Zahoor, Muhammad Nadeem, Nazia Khalid, Saadia Zainab and Syed Junaid-ur-Rahman

Corona viruses have spiked structure and enveloped glycoproteins in their structure, along with specific proteins in membranes. The mode of action of COVID-19 consists of three…

Abstract

Purpose

Corona viruses have spiked structure and enveloped glycoproteins in their structure, along with specific proteins in membranes. The mode of action of COVID-19 consists of three phases, i.e. viral replication, immune hyperactivity and pulmonary destruction. However, angiotensin-converting enzyme is an essential receptor that causes COVID-19. After infecting any individual, COVID-19 develops in specific pattern with the following stages: replication stage and adaptive immunity stage. After adaptive immunity stage, the clinical symptoms of patient include cough, fever, runny nose, shortness of breath and many more. To cope with this COVID-19, food and nutrition played an important role. The purpose of this review article is to emphasize the significance of food and immunity to reduce COVID-19 attack among susceptibles.

Design/methodology/approach

In the present era, corona virus, a member of crown-shaped type, created a pandemic situation around the globe owing to its capability to move from human to animals and vice versa. This virus can transfer its 35% infection to the individuals. Contemporarily, this outbreak was observed in Wuhan, China in December 2019 and affected a huge number of communities by spreading like common flu. However, after investigation, it was revealed that COVID-19 is different from common flu regarding respiratory illness created by this novel coronavirus along with its taxonomy.

Findings

Over and above to all the aforementioned food safety concerns, it is suggested to use sufficient supply of green leafy vegetables along with fiber-rich foods such as legumes, beans, whole grains and vegetables. It is further good for health to get all these varieties whole and organic. The individuals should use probiotics (lactobacillus) on daily basis as a source of diary probiotic that can further bind to the virus directly and then can inhibit the viral attachment with body cells; also the probiotics are claimed to enhance the immune system of the body.

Research limitations/implications

In the case of fruits and vegetables purchased, it must be thoroughly washed with water and then disinfected; after pat drying, these fruits and vegetables can be moved to the refrigerator and stored along with other foods. During the outbreak of COVID-19, the partially cooked or ready-to-eat foods should be avoided, especially eggs, meat, meat products, milk and milk-related products. On the other side, nuts should not be consumed; if required, then it must be properly roasted at home before consumption.

Practical implications

The baked product right after coming out of oven is completely safe; however, these are contaminated during handling such as crumb in case of bread and with knives; so in the breakout of any viral attack, the individuals should avoid slicing of the bread. Moreover, it is recommended to place the baked products in personal bags instead of bulk quantity. Before the consumption, the baked products should be toasted, microwaved or heated with the help of pan (traditional) to reduce the amount of viral load.

Social implications

Dietary supplements are taken by most of the people on daily basis or sporadically especially when they are suffering from inflammation or cold. They have options while selecting these types of supplements such as probiotics, Echinacea, omega-3 fatty acids, vitamins D and E, calcium glucosamine, garlic and iron. These supplements are beneficial for the group of population who do not eat diversity of food as sufficient amount of essential nutrients is provided through this pathway.

Originality/value

This work is original in its novelty.

Details

Nutrition & Food Science , vol. 52 no. 2
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 26 April 2023

Muhammad Rafique, Mastura Jaafar, Aliya Zafar and Saira Ahmed

Little research has focused on abusive supervision in the context of project management, despite its prevalence and detrimental influence on the psychological health of…

Abstract

Purpose

Little research has focused on abusive supervision in the context of project management, despite its prevalence and detrimental influence on the psychological health of subordinates. Therefore, drawing on affective event theory (AET), this study sought to investigate supervisor-level antecedents of abusive supervision by considering the mediating role of emotional exhaustion and moderating role of psychological resilience.

Design/methodology/approach

Utilizing a time-lagged design, data were collected through questionnaires from project managers and their immediate subordinates in construction projects. PROCESS macros were utilized to analyze a sample of 241 supervisor-subordinate dyads.

Findings

The findings revealed that time pressure and emotional exhaustion significantly predicted project manager abusive supervision. The authors also found that emotional exhaustion mediates the relationship between time pressure and project manager abusive supervision. Furthermore, the results show that highly resilient project managers become less emotionally exhausted when facing time pressure. Lastly, psychological resilience moderated the indirect effect of time pressure on project manager abusive supervision through emotional exhaustion.

Originality/value

According to Fordjour et al., abusive supervision is a critical factor that deteriorates the psychological health of subordinates in the project. Nevertheless, this phenomenon remains uninvestigated. Therefore, this research contributes to the project management literature by investigating key predictors of abusive supervision, thus filling both a theoretical and practical gap.

Details

International Journal of Organization Theory & Behavior, vol. 26 no. 1/2
Type: Research Article
ISSN: 1093-4537

Keywords

Article
Publication date: 16 November 2022

Asim Mehmood Khan, Saira Hanif Soroya and Khalid Mahmood

The purpose of this systematic literature review was to collect and review the studies published worldwide in English language presenting the persuasive role of…

Abstract

Purpose

The purpose of this systematic literature review was to collect and review the studies published worldwide in English language presenting the persuasive role of information/content credibility (IC) on the information adoption behavior (IAB) of social media users.

Design/methodology/approach

The relevant literature was searched by the reviewers from two specialized databases, i.e. Library, Information Science and Technological Abstract (LISTA) and Library and Information Science Abstracts (LISA), whereas five general databases, i.e. Emerald, Springer Link, Taylor and Francis Online, ProQuest Dissertations and Theses Global and Google Scholar, using the Internet (portal) services available at the two Pakistani universities, i.e. University of Sargodha and the University of the Punjab. The search was updated in February 2022.

Findings

The results of this study revealed that there was a significant impact of IC over the IAB of social media users.

Originality/value

This study is the first of its nature that aims to collect and present a systematic review of the literature based on empirical evidence of the influential role of IC on the IAB of social media users.

Article
Publication date: 11 February 2021

Iqra Mubeen, Saira Hanif Soroya and Khalid Mahmood

As the revolution of information takes place, industrialized societies are going to become information societies. Developing countries such as Pakistan are going to change due to…

Abstract

Purpose

As the revolution of information takes place, industrialized societies are going to become information societies. Developing countries such as Pakistan are going to change due to technology and, in turn, transform the whole structure of libraries. The concept of digital libraries (DL) has emerged due to technological advancements. This study aims to highlight the factors that encourage and discourage the use of the Higher Education Commission’s (HEC) National Digital Library (NDL).

Design/methodology/approach

A quantitative research approach was selected for the investigation, while the data collection instrument was a questionnaire. Postgraduate research students were the population of the study. A convenient sampling technique was used for sample selection.

Findings

The results of the study indicated that the use of HEC (NDL) was frequent monthly. The display of search results, 24/7 access, the authenticity of items, availability of navigational assistance and up-to-date information encourage researchers to use DL. However, their preference for print material over electronic material, slow downloading speed of the internet and non-availability of older and archival publications were the common reasons for the low use of DL. Furthermore, there are significant differences in terms of using the NDL based on gender, the program of study and the stage of the study.

Originality/value

This study will contribute significantly to the literature from the developing countries and would also helpful for HEC (NDL) authorities and university libraries to design information services.

Details

Digital Library Perspectives, vol. 37 no. 3
Type: Research Article
ISSN: 2059-5816

Keywords

Article
Publication date: 23 December 2020

Rana Muhammad Ayyub, Saira Naeem, Shehzad Ahmed and Chanaka Jayawardhena

The main purpose of this paper is to study the changing consumer behavior toward broiler meat and apprise its consequences toward food insecurity.

Abstract

Purpose

The main purpose of this paper is to study the changing consumer behavior toward broiler meat and apprise its consequences toward food insecurity.

Design/methodology/approach

This is a sequential exploratory mixed-method study in which qualitative data were collected through semi-structured interviews (n = 38) by snowball sampling. The quantitative data were collected through a questionnaire survey (n = 975) by convenience sampling. The qualitative data were analyzed through NVivo 10 software by using thematic analysis, i.e. the qualitative content analysis (QCA). The theory of consumer alienation provides the theoretical underpinning for a quantitative study. The established scales were adopted and adapted. The quantitative data was analyzed through AMOS 24 software by using structural equation modeling (SEM).

Findings

It was found that people have many reservations regarding broiler meat. Thus, consumer alienation negatively (ß = −0.10) and the subjective norm positively (ß = 0.82) affects the intention to buy broiler meat.

Research limitations/implications

The ongoing consumer alienation toward broiler will force them to avoid using this cheapest protein and ultimately will lead to food insecurity in developing countries. It is recommended that people must be adequately educated about the real broiler business and its operations to counter their ongoing misperceptions.

Originality/value

It is the original empirical Research Work.

Details

British Food Journal, vol. 123 no. 5
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 20 October 2020

Saira Hanif Soroya, Malik Muhammad Yasir Iqbal, Muhammad Shahid Soroya and Khalid Mahmood

The study was designed to examine the predictors of information literacy self-efficacy skills (IL skills) of medical students.

Abstract

Purpose

The study was designed to examine the predictors of information literacy self-efficacy skills (IL skills) of medical students.

Design/methodology/approach

The study was quantitative in nature and was carried out by using survey research method. Wong and Law Emotional Intelligence Scale (WLEIS) and Information Literacy Self-Efficacy Scale for medical students (ILSES-M) were used to collect the data. Data was collected randomly from 223 out of 526 undergraduate medical students on proportionally random basis according to the number of students available in each year. PLS-SEM analysis was run with the help of SmartPLS 3.2.

Findings

The findings of the study revealed that three subconstructs for emotional intelligence (EI), that is, self-emotions appraisal, others-emotion appraisal, use of emotions, had a statistically significant positive impact (p < 0.05) on information literacy (IL) self-efficacy of the medical students. The findings further confirm that English language proficiency and frequency of attended IL instruction sessions also have a significant positive impact on IL self-efficacy of medical students.

Originality/value

The exploration of EI in relation to IL is comparatively a novel area. The study observed the influence of EI level on IL self-efficacy of medical students. The study will be a significant contribution to the IL literature. The results may help the information professionals/librarians, particularly those who are engaged in teaching and designing IL programs.

Details

Library Hi Tech, vol. 39 no. 2
Type: Research Article
ISSN: 0737-8831

Keywords

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