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Safe food-handling media campaigns have been successful at improving some safe food-handling behaviours among consumers. However, little is known about whether specific mechanisms of change, such as habit and perceived risk, can improve the effectiveness of safe food-handling campaign materials. Consequently, this study aims to determine if habit and risk-based behaviour change techniques can improve the effectiveness of safe food-handling media campaign materials.

A prospective experimental design was used. Participants completed baseline measures of habit, perceived risk and behaviour before watching two short safe food-handling video advertisements. Participants were then randomly assigned to complete either a habit or a perceived risk-based behaviour change technique task. Two weeks later, participants completed the baseline measures again. A series of multivariate analyses of variance were conducted to determine differences over time between the two groups in relation to habit, perceived risk and behaviour.

Significant increases in habit (p < 0.001), perceived risk (p < 0.001) and behaviour (p < 0.001) among all participants were found over the study period. However, there were no significant differences in these changes between participants who completed either task for the majority of the target behaviours and related constructs. This suggested that both habit and risk-based behaviour change techniques may help improve campaign materials; however, future research is needed to determine these effects in comparison to a non-active control group.

To the best of the authors’ knowledge, this is the first study to compare the use of two behaviour change techniques for improving safe food-handling health messaging materials. Future safe food-handling media campaigns would benefit from including habit and risk-based behaviour change techniques.

Foodborne illness remains high globally, with the majority of cases occurring in the domestic environment. Research in the safe food-handling domain is limited by the absence of an up-to-date and suitable measure of safe food-handling knowledge for use among consumers, with previous measures limited by questionnaire design features that increase participant burden and burnout and a lack of alignment with current safe food-handling guidelines. The purpose of this study is to develop a safe food-handling knowledge measure to capture a comprehensive understanding of consumers’ safe food-handling knowledge while minimising participant burden and burnout.

Items were developed and evaluated prior to administering them to participants. Data was collected among 277 participants who completed the measure online.

Results indicated that the measure had good acceptability among participants in the sample (mean = 5.44, SD = 0.77, range = 2.42–7) and that the measure had acceptable reliability (Cronbach’s α = 0.60), item discrimination and item difficulty. These findings suggest that the safe food-handling knowledge measure would be suitable for use in future studies examining consumer safe food-handling.

This study provides an updated, acceptable and suitable safe food-handling knowledge measure for use among consumers to better understand consumers’ understanding of safe food-handling practices. Use of this measure in future research can improve the measurement of consumer safe food-handling knowledge to allow for better tailoring of future interventions and health campaigns for safe food-handling among consumers.

The prevalence of foodborne illness remains high in Australia. In response, government initiatives have been implemented to inform consumers of ways to safely handle food. The aim of this study was to examine the accuracy of prompted and unprompted recall of messages from a safe food-handling media campaign in Western Australia, and whether this accuracy of prompted and unprompted recall differed by demographic factors and the mode of delivery of the campaign materials.

Survey responses from 121 participants (M_age = 47.15 years, SD = 15.52) who reported seeing or hearing the campaign were analysed. A series of chi-square tests were used to determine the accuracy of recall when prompted and unprompted, and the accuracy of unprompted and prompted recall across demographic factors and mode of delivery.

Results indicated that more participants accurately recalled the campaign messages when prompted (66.1%) compared to unprompted (35.5%), when they had seen outdoor advertisements (e.g. at bus stops or in shopping malls), and if they were between 30 and 45 years of age.

This study is the first to explore the uptake and comprehension of messages from a safe food-handling media campaign. Evaluation of safe food-handling media campaigns has shown some efficacy in relation to behaviour change; however, little is known about the uptake or comprehension of the campaign messages, and factors that may influence this.

The purpose of this paper is to chart the development of new method of applying HACCP for the hospitality industry developed by the UK Food Standards Agency (FSA) in conjunction with the University of Salford. It is the fourth article in the second Worldwide Hospitality and Tourism Themes issue of the International Journal of Contemporary Hospitality Management presenting a new method of HACCP for the hospitality industry and proof of its utility.

The project utilised an action research methodology that involved an iterative process of development, piloting, evaluation and review conducted over a three‐year period. In total over 300 practitioners, researchers and stakeholders were involved in the process.

This was the first attempt, anywhere in the world to empirically develop a food safety management system for food businesses within the hospitality industry and prove that it worked. It remains the only adaptation of “classical” method that has been demonstrated to have utility and also contribute to improvements in food safety management. In particular, the output demonstrates that there are valid alternatives to the “classical” Codex method and that businesses can comply with HACCP principles without ever having to “hear” or “use” the HACCP jargon.

The new method has been extended and published as Menu‐Safe, a system that can be used for hospitality businesses of all types and sizes. Its shortened version, Safer Food Better Business (SFBB), has been developed. These products will be of value to practitioners, enforcement officers and educators as they attempt to improve the management of food safety across the industry.

Foodservice managers are responsible for making sure employees follow safe food handling practices so customers do not become ill from unsafe food. Therefore, this study aims to ascertain managers' perspectives using two methods of data analysis to answer the question, “What would make managers more effective in their role of assuring safe food practices are followed in the workplace?”.

Focus groups with current and future foodservice managers were conducted. The software program, Atlas.ti™ was used to complement researchers' analyses of focus group transcripts and develop visual representations of qualitative data.

Major thematic categories identified by the managers in this study included role identification, food safety training, and manager effectiveness. Using Atlas.ti™, data were visually mapped and relationships between different themes and theoretical ideas were represented.

Based on the three major theme areas identified, foodservice operations should focus on improving manager effectiveness, role understanding and training to promote a safe food climate.

Understanding why safe food practices are not followed can help operators delegate resources accordingly. Visual mapping helps clarify areas to improve workplace food safety practices and illustrates linkages.

The use of qualitative analysis software in conjunction with researcher review in food safety research is novel. In addition, although other researchers have evaluated reasons for following or not following safe food‐handling practices, most have done so by assessing employees' perspectives rather than managers' perspectives.

Expanding the market share of safe food through a modern retail system has faced a lot of difficulties in Vietnam. Thus, a further understanding of consumer behaviour and loyalty towards such food is essential for food retailers. This study aims at exploring segments of consumer loyalty and its influential factors towards safe food brands in the country.

Based on a sample of 250 consumers buying safe food in Hanoi city in February 2019, two-step cluster and multinomial logistic regression analyses were applied.

The results show that four segments of brand loyalty were formed from the interaction between attitudinal and behavioural loyalty as the framework of Dick and Basu (1994), namely, true loyalty, spurious loyalty, latent loyalty and disloyalty. Notably, over 60% of the consumers were in latent loyalty and spurious loyalty, indicating variety-seeking behaviour, multi-brand loyalty or low recognition of the brand. Consumer satisfaction was the most vital motivating consumers to higher loyalty levels. Additionally, brand trust and brand familiarity played significant roles in developing true brand loyalty. An attractive selling store and friendly staff were also important in enhancing brand loyalty.

This study is one of the first to elicit consumer loyalty and identify factors driving the loyalty towards brands of safe food in a developing country like Vietnam.

Food-borne illnesses are common worries for tourists. In-flight food safety issues reflect the interrelated factors arising from an expanding airline industry, with its increased passenger loads, extended flight times, and multiple service activities. Adapting to these new challenges, and especially the global spread of food-borne diseases, requires an understanding of the cabin crew role as food handlers and the risks associated with this task. This chapter outlines the key factors that determine the safe delivery of in-flight food services, highlights the benefits of best practice to airline operators, passengers, and tourism boards, and addresses the policy implications for airline regulators and national health authorities.

Medeiros et al. (2001) estimate 3.5 million cases of foodborne illness in the USA annually are associated with inadequate cooking of animal foods or cross-contamination from these foods. Past research shows home food handling practices can be risk factors for foodborne illness. The purpose of this paper is to evaluate the communication of food safety guidance, specifically safe endpoint temperatures and cross-contamination risk reduction practices, in popular cookbook recipes.

Recipes containing raw animal ingredients in 29 popular cookbooks were evaluated through content analysis for messages related to safe endpoint temperature recommendations and reducing cross-contamination risks.

Of 1,749 recipes meeting study criteria of cooking raw animal ingredients, 1,497 contained a raw animal that could effectively be measured with a digital thermometer. Only 123 (8.2 percent) of these recipes included an endpoint temperature, of which 89 (72.3 percent) gave a correct temperature. Neutral and positive food safety behavior messages were provided in just 7.2 percent (n=126) and 5.1 percent (n=90) of recipes, respectively. When endpoint temperatures were not included, authors often provided subjective and risky recommendations.

Further research is needed on the effect of these results on consumer behavior and to develop interventions for writing recipes with better food safety guidance.

Including correct food safety guidance in cookbooks may increase the potential of reducing the risk of foodborne illness.

Popular cookbooks are an underutilized avenue for communicating safe food handling practices and currently cookbook authors are risk amplifiers.

While the essential role of brand trust toward consumer decision to purchase food products has been well addressed, there has been still little research on its influential factors. The primary purpose of this study was to explore factors affecting consumer trust in brands of safe vegetables.

Structural equation modeling technique was applied to test the hypothetical relationships based on a sample of 361 consumers from a face-to-face interview in the urban areas of Hanoi city, Vietnam, in March and April 2018.

The authors' findings show that both brand credibility and brand reputation positively affected brand trust. The trustworthiness of a safe vegetable system had a more important role than the competence in building brand trust. While the effects of system trustworthiness on brand trust were found directly and indirectly (through brand credibility), system competence only had an indirect influence on brand trust via brand reputation. Notably, while risk recall directly reduced brand trust, risk information caused a directly positive effect on brand trust. In addition, the impact of food hazards on brand trust was indirect through brand credibility.

Based on our results, the Vietnamese government and stakeholders in the safe vegetable chain should improve brand trust based on fulfilling comprehensive traceability, expanding the brand reputation and providing an appropriate risk communication strategy to the public.

This study is one of the first attempts to model and evaluate factors affecting brand trust in the food sector directly and indirectly.

Research on the determinants of consumer behavior toward food with safety certifications in Vietnam remains little. The primary objective of this study is to identify the factors affecting Vietnamese consumer intention to purchase safely certified vegetables (safe vegetables) based on an extended theory of planned behavior (TPB).

Using a sample of 361 urban consumers in Hanoi city based on a stratified sampling technique, we applied structural equation modeling (SEM) to test the model.

The results revealed that the extended TPB succeeded to predict 62% of the variance of intention to purchase safe vegetables. Attitude played the most important role in consumer intention. Notably, the attitude of consumers was the most largely influenced by subjective norms (social effects). Also, subjective norms had a direct effect on intention. Furthermore, consumer trust motivated a favorable attitude to increase purchase intention. The effects of past behavior on intention were verified as direct and indirect through subjective norm and trust combined with attitude. Few socio-demographic variables (e.g. age and education) were found to affect intention indirectly through attitude and subjective norm.

Further research on the relationship between intention and the actual purchase of safe food is needed.

This extends the application of the TPB to predict consumer intention to purchase safely certified food in a developing country like Vietnam by examining both direct and indirect effects of socio-demographic variables, trust and past behavior on intention.