Search results

Most organizations that market services can give clients a wide range of benefits as long as their clients are willing to to pay the negotiated price. These firms are engaged in full benefit marketing. With some professional services, on the other hand, marketers can face restrictions on the benefits they offer clients. Such professional services firms are engaged in partial benefit marketing. Partial benefit marketing leads to conflict between clients and the providers of professional services. This article discusses the problems leading to the conflict and suggests what can be done to reduce the impact of problems and improve client relationships.

While companies in developed countries are increasingly turning to indigenous employees, integration measures have met with mixed results. Low integration can lead to breach of the psychological contract, i.e. perceived mutual obligations between employee and employer. The purpose of this paper is to identify how leadership and organizational integration measures can be implemented to promote the perceived insider status (PIS) of indigenous employees, thereby fostering fulfillment of the psychological contract.

A search for relevant literature yielded 128 texts used to identify integration measures at the level of employee–supervisor relationships (leader-member exchanges, inclusive leadership) and at the level of employee–organization relationships (perceived organizational support, pro-diversity practices).

Measures related to leadership included recruiting qualified leaders, understanding cultural particularities, integrating diverse contributions and welcoming questions and challenges. Organizational measures included reaching a critical mass of indigenous employees, promoting equity and participation, developing skills, assigning meaningful tasks, maintaining good work relationships, facilitating work-life balance, providing employment security, fostering support from communities and monitoring practices.

While PIS has been studied in western and culturally diverse contexts, it has received less attention in indigenous contexts. Yet, some indigenous cultural values are incompatible with the basic assumptions of mainstream theories. Furthermore, colonial policies and capitalist development have severely impacted traditional indigenous economic systems. Consequently, indigenous people are facing many barriers to employment in ways that often differ from the experiences of other minority groups.

The chapter examined the consumer meanings of product placements embedded in social games in different cultural contexts.

The theoretical perspective guiding the study is phenomenology, and the essay assignment and in-depth interviews were used to collect data.

The chapter was based on two qualitative research projects. Findings revealed that consumers in both countries appreciated certain characteristics of product placement in the context of social game, such as subtleness (naturalness) and unobtrusiveness (users’ freedom of choice and proactive choice); consumers’ real-world consumption in both countries seems to be more or less influenced by the product placement in social games; and while the young American consumers didn’t construct specific meanings for Facebook, the Chinese white-collar consumers actively created meanings for the Chinese social-network site.

The chapter offered some thick descriptions and in-depth analyses of product placements in social games in different cultural contexts from consumers’ experiential perspectives to enrich our theoretical understanding of product placement in the new media environment as well as to add valuable insights to the research literature on new advertising formats in general.

No study to date has been conducted to explore the product placement in social games in different cultural contexts. The study fills the research gap by exploring US college-aged consumers’ and Chinese white-collar consumers’ interpretations of product placements in the context of social games.

This study was designed to determine if health care provider utilization of cardiac medications has been influenced by the US Department of Veterans Affairs (VA) ischemic heart disease (IHD) guidelines dissemination. Retrospective chart reviews were conducted on a random sample of 1,397 IHD patients at six VA hospitals. Use of IHD medications was high even in the pre‐IHD guideline period, which may explain the lack of observed differences between the pre‐ and post‐guideline dissemination eras.

This chapter investigates the mutual relationship between logic and paradox, showing that paradox is indispensable to test logic, as well as logic is necessary to extend our understanding of paradox. Firstly, I consider the lesson that organizational theory can draw from formal logic’s investigation of semantic and set-theoretic paradoxes. Subsequently, I survey the plural interpretations of the concept of “logic” in organizational theory (as logic of theory, logic of practice, and institutional logics). I argue that this plurality of meanings is not a source of confusion but offers an opportunity to illustrate different manifestations of, and ways to cope with, organizational paradoxes.

Purpose – This study explored agentive and sustainable teacher development as part of literacy coaching that employed a reflective framework and video with an apprenticeship stance. This chapter examines principles of apprenticeship and the Gradual Release of Responsibility (GRR) model to analyze the transition of responsibility for reflection from coach to teacher.

Design/methodology/approach – An earlier seven-month multiple case study of literacy coaching with four secondary level teachers revealed seven joint actions (i.e., revoice, build, ask questions to develop understanding, ask dissonant questions, suggest, disagree, reconceptualize) and four categories of joint action (i.e., directive/consonant, directive/dissonant, responsive/consonant, and responsive/dissonant) within a model of joint action for literacy coaching (Reichenberg, 2018). This analysis mapped those joint actions onto the GRR model (McVee, Shanahan, Hayden, Boyd, & Pearson, 2018; Pearson & Gallagher, 1983). This chapter explicates reasoning for variability in responsibility and the potential relationship between variability and the development of teachers’ thinking and action through in-depth analysis of a single coaching session. Examples from other teachers’ coaching sessions are included.

Findings – Synthesis of the two models shows that joint actions initiated by the coach that were directive/dissonant fell on the left side of the GRR model with primary coach responsibility. Actions initiated by the coach that were classified as directive/consonant came next on the journey toward the middle, followed by responsive/dissonant actions. Responsive/consonant actions encompassed the middle region of shared responsibility. The same actions initiated by the teacher mirrored this progression. Principles of apprenticeship in this gradual release of responsibility highlight the bi-directionality of expertise in situated action informed by historical and dynamic context (Mercer, 2008). Evidence of teachers’ growing agency and sustainability were present in joint actions they initiated within the context of literacy coaching.

Research limitations/implications – Analysis of the actions of a literacy coach and teacher as directive, responsive, consonant, and dissonant add complexity to the discussion about how to transfer responsibility for reflection from coaches to teachers. Awareness of how joint actions map onto the GRR model can inform coaches’ and teachers’ decisions as they thoughtfully move toward greater teacher agency within coaching interaction.

Practical implications – The reflective framework employed in this study is applicable to a variety of settings such as instructional coaching across the disciplines, coaching by in-service literacy specialists, and the preparation of pre-service literacy coaches. The model of joint action for analyzing coaching interaction could be used by in-service literacy coaches, pre-service literacy coaches, and teachers who are being coached.

Originality/value – This chapter analyzes the transition of responsibility for reflection from coach to teacher. Principles of both the GRR model and apprenticeship theory provide a theoretical explanation for how these teachers achieved greater agency and sustainable development of a reflective stance.

This chapter contributes to literature illustrating accounting’s impact in making things governable, thinkable, and knowable. Although critical accounting research has been exemplary in examining consequences of its practices on vulnerable populations, there has been a scarcity of investigation regarding incarcerated populace. This chapter begins the process of exploring neoliberal discipline, rule, and calculative techniques intersecting with gender, race, and class in prisons. For this disenfranchised population the construction of the “feared and deviant other” is of particular significance. A crime-control dynamic mythologizing and dreading the criminal has become so institutionalized that discourses justifying surveillance, dominance, and injustice have become normalized, in which accounting takes part. We are particularly interested in the impact for incarcerated women who are shackled, sterilized, and at risk, modes of control that are extraordinary. As such, the dynamics of knowledge creation challenges us to ask what initiates visibility and transformation. We suggest the narratives of incarcerated women are potential devices in this process, and add to an emerging literature revealing the emancipatory possibility of alternative, or counter-accounts. Seen as tools of resistance and change, we give voice to their narratives. As their accounts demonstrate resilience and power, we reject an inevitability of silence. Rather, these critical accounts provide pathways for thinking differently and aspiring for a change, as the social never disappears.

Purpose: Death is a universal inevitability of life, though parents and adults often report difficulty or concerns about discussing the topic with children. This investigation reports on how parents of very young children (ages 3–6) have or would discuss death with their child, and what parents consider in navigating such discussions.

Methodology: In-depth interviews were conducted with parents (N = 24) of very young children (ages 3–6) to develop a grounded theory of parents actual and anticipated approaches to discussing death with children.

Findings: Parents generally described either seeking to protect children’s “innocence” by avoiding or limiting conversations of death, or, seeking to promote children’s socioemotional competence in confronting the complexities of death through more extensive discussions. We identified four factors we hypothesize may influence parents intended strategies for navigating these approaches: (1) parents’ past and current experiences related to death, (2) children’s exposure to deaths, (3) cultural and personal beliefs about death, and (4) parents’ knowledge and awareness of their child’s cognitive competences. While protection of children’s “innocence” and cultivation of children’s socioemotional competences are not opposing goals, these concepts appeared to be situated on a continuum.

Originality/Value: Given the prevalence of death in contemporary media, and an ongoing global pandemic, young children’s exposure to death will remain heightened for the foreseeable future. Family scholars and practitioners would be wise to prepare to assist families and children thoughtfully and compassionately. We further explore tools, resources, and strategies parents and professionals have found helpful in navigating these discussions.

The extra-low minimum wage for US restaurant workers has remained unchanged for over 30 years. Periodic campaigns have brought this wage, and its connection to the perpetuation of inequality and exploitative work, to public attention, but these campaigns have met resistance from both employers and restaurant workers. This article draws on a workplace ethnography in a restaurant front-of-house, and in-depth interviews with tipped food service workers, to examine the tipped labour process and begin to answer a central question: why would any workers oppose a wage increase? It argues that the constituting of tips as a formal wage created for workers a two-employer problem, wherein customers assume the role of secondary, unregulated, employers in the workplace. Ultimately, the tipped wage poses a longer-term strategic obstacle for workers in their position relative to management and ability to organize to shape the terms and conditions of their work.

In high-end interactive service work settings, asymmetries between workers and customers are typically reflected in the service interaction. Workers must carefully control their emotional and aesthetic displays towards customers by relying on protocol provided by management. Customers, in turn, need not reciprocate such acts. By contrast, this paper theorizes service interactions that, paradoxically, aim to narrow the social distance between those on either side of the counter. Drawing on ethnographic data from a higher-end Los Angeles restaurant, I introduce the concept of proximal service as performed relationships in which server and served engage in peer-like interactions in a commercial setting. I show how management structures this drama through hiring, training, and shopfloor policies, all of which encourage select workers to approach customers using informal, flexible, and peer-like performances. I close by discussing how a branded experience of service amongst equals relates to symbolic exclusion and social inequality, and suggest that proximal service may be on the rise within upscale, urban service establishments seeking to offer a more “authentic” consumption experience.