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Open Access
Article
Publication date: 13 May 2021

Md. Mukitul Hoque and Bildana Haque Saumi

In the modern era of transportation, using a ride-sharing service can add an extra value to the lifestyles of women. Also, women are thinking about the ride-sharing service, what…

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Abstract

Purpose

In the modern era of transportation, using a ride-sharing service can add an extra value to the lifestyles of women. Also, women are thinking about the ride-sharing service, what are the factors they consider while purchasing the service and so on. The purpose of this study is to find out women’s perception of ride-sharing services.

Design/methodology/approach

This paper is based on deductive research approach and descriptive research design. This paper has followed mixed research method by using qualitative and quantitative data. By dividing the larger population into subgroups, the researchers have conducted a survey on 240 respondents. To select these respondents, researchers have applied simple random technique. Based on a survey on consumers’ buying behaviour of ride-sharing service, the researchers tested the impact of tangibility, reliability, safety, fare, efficiency and convenience as the factors for choosing ride-share rather than other public transportation.

Findings

The study results indicate that reliability which includes consistency, punctuality and schedule routes are the major concerning issue for women while choosing ride-share service. Women are also concerned about efficiency which includes global positioning system tracking, smartphone technology and so on. One of the important criteria for choosing a ride-sharing service is safety, which includes verified drivers, and drivers review scores. So, reliability, efficiency and safety are the most effective issues. On the other hand, tangibility, fare and convenience do not affect that much.

Originality/value

To the best of the authors’ knowledge, this is the first research to scrutinize the sharing economy service in Dhaka city towards women’s perception of commuting.

Details

Rajagiri Management Journal, vol. 16 no. 2
Type: Research Article
ISSN: 0972-9968

Keywords

Open Access
Article
Publication date: 11 December 2019

Adi Kuswanto, Sundari Sundari, Ashur Harmadi and Dwi Asih Hariyanti

This study aims to analyze the effect of service quality on trust, satisfaction and loyalty by adopting two models, namely, conventional service quality model from Parasuraman and…

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Abstract

Purpose

This study aims to analyze the effect of service quality on trust, satisfaction and loyalty by adopting two models, namely, conventional service quality model from Parasuraman and information systems (IS) success model from Delone and McLean.

Design/methodology/approach

Respondents of this study were users of shared-motorcycle services who filled out a complete questionnaire totaling 507. This research used a second-order structural equation model. All question items had quite high reliability and validity based on the result of confirmatory factor analysis with a value of average variance extracted and composite reliability which was higher than 0.70. The goodness of fit was quite good with the values x2/df = 2.493, incremental fit index = 0.921, Tucker-Lewis index = 0.917, comparative fit index = 0.921 and root-mean-square error of approximation = 0.054.

Findings

Online and offline ride-sharing services reveal a strong and positive influence on trust and satisfaction. Trust reveals a strong and positive influence on satisfaction and loyalty. Finally, satisfaction reveals a strong and positive influence on loyalty. The research in general shows that the quality of offline service is more influential than the quality of online service in the case of ride-sharing service provided by two companies in Indonesia.

Research limitations/implications

The sampling frame of the research was diverse, including students of various collages and junior high schools, various private company workers and government employees. So, the results cannot be generalized to all populations especially to all Indonesian customers. It is recommended to increase the number of samples by focusing on the community groups of customers of public motorbikes, so that these groups can be compared. Next, the research finds that both service quality based on IS and service quality models reveal a strong and positive influence on loyalty both directly and indirectly.

Originality/value

The research uses respondents who use motorcycle services both online and offline. The findings of the research are important for online and offline ride-sharing motorbike service providers. They have to maintain their excellent services to the customers.

Details

Innovation & Management Review, vol. 17 no. 1
Type: Research Article
ISSN: 2515-8961

Keywords

Open Access
Article
Publication date: 3 June 2022

XiYue Deng, Xiaoming Li, Zhenzhen Chen, Mengli Zhu, Naixue Xiong and Li Shen

Human group behavior is the driving force behind many complex social and economic phenomena. Few studies have integrated multi-dimensional travel patterns and city interest points…

Abstract

Purpose

Human group behavior is the driving force behind many complex social and economic phenomena. Few studies have integrated multi-dimensional travel patterns and city interest points to construct urban security risk indicators. This paper combines traffic data and urban alarm data to analyze the safe travel characteristics of the urban population. The research results are helpful to explore the diversity of human group behavior, grasp the temporal and spatial laws and reveal regional security risks. It provides a reference for optimizing resource deployment and group intelligence analysis in emergency management.

Design/methodology/approach

Based on the dynamics index of group behavior, this paper mines the data of large shared bikes and ride-hailing in a big city of China. We integrate the urban interest points and travel dynamic characteristics, construct the urban traffic safety index based on alarm behavior and further calculate the urban safety index.

Findings

This study found significant differences in the travel power index among ride-sharing users. There is a positive correlation between user shared bike trips and the power-law bimodal phenomenon in the logarithmic coordinate system. It is closely related to the urban public security index.

Originality/value

Based on group-shared dynamic index integrated alarm, we innovatively constructed an urban public safety index and analyzed the correlation of travel alarm behavior. The research results fully reveal the internal mechanism of the group behavior safety index and provide a valuable supplement for the police intelligence analysis.

Details

Data Technologies and Applications, vol. 58 no. 3
Type: Research Article
ISSN: 2514-9288

Keywords

Open Access
Article
Publication date: 3 September 2021

Xabier Barriola

This paper aims to analyze the effect of a recent disruption of Mexico's gasoline supply chain on the usage of public bike-sharing systems in Mexico City and Guadalajara.

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Abstract

Purpose

This paper aims to analyze the effect of a recent disruption of Mexico's gasoline supply chain on the usage of public bike-sharing systems in Mexico City and Guadalajara.

Design/methodology/approach

The authors use a detailed data set to understand the usage patterns of Ecobici and Mibici. The authors assess both systems with a differences-in-differences econometric model using the least popular stations as a control group.

Findings

The authors find that the number of rides increased significantly shortly after the event because less popular stations became more utilized.

Social implications

The authors show that when the effects of gasoline shortages were noticeable, usage rates increased in Guadalajara and Mexico City, but the rise primarily came from the users selecting more bikes from the less popular stations. Therefore, the authors show that citizens in both cities regarded bike-sharing as an adequate means of transportation, maximizing system usage during a disruptive time. This finding suggests that cities should invest in improving public bike-sharing systems to reduce carbon emissions and increase their population's well-being.

Originality/value

The authors use a publicly available data set to understand how citizens answered to a major disruption. Furthermore, this is one of the first papers that align supply chain risk management with sustainable transportation and analyzes its effects on citizen behavior in a Latin American setting.

Propósito

El propósito de este artículo es analizar el efecto de una interrupción en la cadena de suministro de la gasolina en México sobre el uso del sistema de bicicletas públicas en Ciudad de México y Guadalajara.

Diseño/metodología/enfoque

Usamos una base de datos detallada para entender los patrones de uso de Ecobici y Mibici. Analizamos ambos sistemas a través de un modelo econométrico de diferencias en diferencias utilizando las estaciones menos afectadas como grupo de control.

Resultados

Encontramos que la utilización del sistema aumentó en número de viajes de manera significativa luego del evento. Esto es debido a que las estaciones menos populares se empezaron a utilizar de manera más intensiva.

Implicaciones sociales

Demostramos que los habitantes de las dos ciudades decidieron buscar alternativas de transporte cuando los efectos de la escasez de gasolina se sintieron con fuerza. Esto significa que los ciudadanos consideran que las bicicletas públicas son un medio de transporte adecuado y que durante episodios inoportunos decidieron buscar opciones en las estaciones menos populares maximizando el uso del sistema. Por lo que las ciudades deberían invertir en la mejora de dichos sistemas para que sean más utilizados y así se reduzcan las emisiones de carbono y para que aumente el bienestar en la población.

Originalidad/valor

Utilizamos una base de datos abierta para entender cómo los ciudadanos respondieron a una interrupción importante. Adicionalmente, este es uno de los primeros trabajos que alinea la gestión de riesgos en la cadena de suministros con transporte sostenible y analiza su efecto sobre el comportamiento de los usuarios en un contexto latinoamericano.

Details

Academia Revista Latinoamericana de Administración, vol. 34 no. 4
Type: Research Article
ISSN: 1012-8255

Keywords

Open Access
Article
Publication date: 11 October 2023

Murali Chari

The purpose of this paper is to make the case that ethical guardrails in emerging technology businesses are inadequate and to develop solutions to strengthen these guardrails.

Abstract

Purpose

The purpose of this paper is to make the case that ethical guardrails in emerging technology businesses are inadequate and to develop solutions to strengthen these guardrails.

Design/methodology/approach

Based on literature and first principles reasoning, the paper develops theoretical arguments about the fundamental purpose of ethical guardrails and how they evolve and then uses this along with the characteristics that distinguish emerging technology businesses to identify inadequacies in the ethical guardrails for emerging technology businesses and develop solutions to strengthen the guardrails.

Findings

The paper shows that the ethical guardrails for emerging technology businesses are inadequate and that the reasons for this are systematic. The paper also develops actionable recommendations to strengthen these guardrails.

Originality/value

The paper develops the novel argument that reasons for the inadequate ethical guardrails in emerging technology businesses are systematic and stem from the inadequacy of laws and regulations, inadequacy of boards and the focus of business executives.

Details

Journal of Ethics in Entrepreneurship and Technology, vol. 3 no. 2
Type: Research Article
ISSN: 2633-7436

Keywords

Open Access
Article
Publication date: 9 December 2021

Mollika Ghosh

The purpose of this study is to analyze how product placement through social media influencers (SMIs) during “new normal” can generate user-generated content (UGC) and determine…

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Abstract

Purpose

The purpose of this study is to analyze how product placement through social media influencers (SMIs) during “new normal” can generate user-generated content (UGC) and determine the manners of product placement by SMIs who have become “homefluencers” by their skills.

Design/methodology/approach

This research applies a qualitative approach of thematic content analysis of a total of 49 micro and nano-homefluencer's contents in beauty fashion, clothing, workout-yoga, food and lifestyle sectors on Instagram.

Findings

The findings of this study identify the main five themes of homefluencers by analyzing UGC in the new normal portraying both positive and negative comments incorporating four manners of product placement as a framework backed by two identified skills: relevance and relationship.

Research limitations/implications

This research pioneers the study on how SMIs as “homefluencers” can adapt product placement skills in crises strengthening UGC by proposing a framework in the existing influencer marketing literature, where research is scarce.

Practical implications

The findings of this research represent a guideline for effective SMI marketing development in the new normal and post-COVID. Based on the findings, recommendations are provided for the brand managers and influencers uplifting UGC blending skill of relevancy and relationship in product placement.

Originality/value

The author has contributed to the body of research by qualitatively analyzing how “homefluencer's” product placement in a crisis period can manage consistency and humanitarian association amplifying UGC and the practical implications in post-COVID.

Details

South Asian Journal of Marketing, vol. 3 no. 1
Type: Research Article
ISSN: 2719-2377

Keywords

Open Access
Article
Publication date: 12 September 2019

Jochen Wirtz, Kevin Kam Fung So, Makarand Amrish Mody, Stephanie Q. Liu and HaeEun Helen Chun

The purpose of this paper is to examine peer-to-peer sharing platform business models, their sources of competitive advantage, and the roles, motivations and behaviors of key…

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Abstract

Purpose

The purpose of this paper is to examine peer-to-peer sharing platform business models, their sources of competitive advantage, and the roles, motivations and behaviors of key actors in their ecosystems.

Design/methodology/approach

This paper uses a conceptual approach that is rooted in the service, tourism and hospitality, and strategy literature.

Findings

First, this paper defines key types of platform business models in the sharing economy anddescribes their characteristics. In particular, the authors propose the differentiation between sharing platforms of capacity-constrained vs capacity-unconstrained assets and advance five core properties of the former. Second, the authors contrast platform business models with their pipeline business model counterparts to understand the fundamental differences between them. One important conclusion is that platforms cater to vastly more heterogeneous assets and consumer needs and, therefore, require liquidity and analytics for high-quality matching. Third, the authors examine the competitive position of platforms and conclude that their widely taken “winner takes it all” assumption is not valid. Primary network effects are less important once a critical level of liquidity has been reached and may even turn negative if increased listings raise friction in the form of search costs. Once a critical level of liquidity has been reached, a platform’s competitive position depends on stakeholder trust and service provider and user loyalty. Fourth, the authors integrate and synthesize the literature on key platform stakeholders of platform businesses (i.e. users, service providers, and regulators) and their roles and motivations. Finally, directions for further research are advanced.

Practical implications

This paper helps platform owners, service providers and users understand better the implications of sharing platform business models and how to position themselves in such ecosystems.

Originality/value

This paper integrates the extant literature on sharing platforms, takes a novel approach in delineating their key properties and dimensions, and provides insights into the evolving and dynamic forms of sharing platforms including converging business models.

Details

Journal of Service Management, vol. 30 no. 4
Type: Research Article
ISSN: 1757-5818

Keywords

Open Access
Article
Publication date: 8 October 2021

Xiuzhi Zhang, Zhijie Lin and Junghyun Maeng

The sharing economy has enjoyed rapid growth in recent years, and entered many traditional industries such as accommodation, transportation and lending. Although researchers in…

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Abstract

Purpose

The sharing economy has enjoyed rapid growth in recent years, and entered many traditional industries such as accommodation, transportation and lending. Although researchers in information systems and marketing have attempted to examine the impacts of the sharing economy on traditional businesses, they have not yet studied the rental housing market. Thus, this research aims to investigate the impact of the sharing economy (i.e. home-sharing) on traditional businesses (i.e. rental housing market).

Design/methodology/approach

The authors assemble rich data from multiple sources about the entry of a leading Chinese home-sharing platform (i.e. Xiaozhu.com) and local housing rental price index. Then, econometric models (i.e. linear panel-level data models) are employed for empirical investigation. Instrumental variables are used to account for potential endogeneity issues. Various robustness checks are adopted to establish the consistency of the findings.

Findings

Overall, the estimation results show that the entry of a home-sharing platform will decrease the local housing rental price. Moreover, this impact would be strengthened in a more developed city. Additionally, this impact would be strengthened with higher prices of new houses or second-hand houses.

Originality/value

First, this research is one of the first to study the impact of the sharing economy (i.e. home-sharing) on traditional markets (i.e. housing rentals). Second, it contributes to the relevant literature by documenting that the impact of a platform's entry is not uniform but contingent on city and housing market characteristics. Third, practically, the findings also offer important implications for platform operators and policy makers.

Details

Internet Research, vol. 32 no. 7
Type: Research Article
ISSN: 1066-2243

Keywords

Open Access
Article
Publication date: 8 March 2022

Weihua Liu, Yanjie Liang, Xiaoran Shi, Peiyuan Gao and Li Zhou

The review aims to facilitate a broader understanding of platform opening and cooperation and points out potential research directions for scholars.

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Abstract

Purpose

The review aims to facilitate a broader understanding of platform opening and cooperation and points out potential research directions for scholars.

Design/methodology/approach

This study searches Web of Science (WOS) database for relevant literature published between 2010 and 2021 and selects 86 papers for this review. The selected literature is categorized according to three dimensions: the strategic choice of platform opening and cooperation (before opening), the construction of an open platform (during opening) and the impact of platform opening and cooperation (after opening). Through comparative analysis, the authors identify research gaps and propose four future research agendas.

Findings

The study finds that the current studies are fragmented, and a research system with a theoretical foundation has not yet formed. In addition, with the development of platform operations, new topics such as platform ecosystems and open platform governance have emerged. In short, there is an urgent need for scholars to conduct exploratory research. To this end, the study proposes four future research agendas: strengthen basic research on platform opening and cooperation, deeply explore the dynamic evolution and cutting-edge models of platform opening and cooperation, analyze potential crises and impacts of platform openness and strengthen research on open platform governance.

Originality/value

This is the first systematic review on platform opening and cooperation. Through categorizing literature into three dimensions, this article clearly shows the research status and provides future research avenues.

Details

Modern Supply Chain Research and Applications, vol. 4 no. 2
Type: Research Article
ISSN: 2631-3871

Keywords

Open Access
Article
Publication date: 19 July 2024

Mayada Aref

The sharing economy, supported by digital platforms, efficiently matches the demand and supply of underused resources. Expanding globally and impacting different industries is…

Abstract

Purpose

The sharing economy, supported by digital platforms, efficiently matches the demand and supply of underused resources. Expanding globally and impacting different industries is offering a new path to sustainable resource consumption. The United Nations endorsed the sustainable development goals (SDGs), responding to a global call to end poverty, protect the environment and ensure that by 2030, everyone lives in peace and prosperity. Researchers have linked the sharing economy with SGDs, and extensive efforts have been exerted to quantify its impact.

Design/methodology/approach

Due to its evolving nature, especially in developing countries, there is a need for research to assess its promises and challenges from the SDG perspective. This research fills in this gap and contributes to the sharing economy studies by exploring its evolution within the framework of sustainable development goals, followed by an assessment of various methodologies for measuring the sharing economy and highlighting the significance of the web mining technique.

Findings

The proper implementation of this decentralized business model within a country is encouraging optimal resource use, lowering energy consumption and increasing long-term economic development. The sharing economy is a disruptive force that addresses the pillars of sustainability.

Originality/value

The research holds importance in addressing the achievement of the SDGs through the sharing economy, necessitating focus from policymakers and scholarly discourse on its merits. The transformative impact of the sharing economy poses questions about its encouragement or regulation, with the potential to disrupt established monopolies and possibly create new ones. Its successful implementation underscores the significance of effective data sharing and governance.

Details

Journal of Internet and Digital Economics, vol. 4 no. 2
Type: Research Article
ISSN: 2752-6356

Keywords

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