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This paper discusses the development of Madeira's tourism and its continuous action on aspects of sustainability.

The paper analyses the evolution of tourism in the region in the aftermath of the COVID-19 pandemic and how an investment in sustainability and on the certification of the archipelago as a sustainable tourist destination is a key move for stakeholders, in particular residents, companies and tourists.

To return to normality, and thus overcome the 2019 difficulties, Madeira continues to develop promotional activities in various international markets and develop sustainable tourism, supported by practices and policies that optimize the use of environmental resources. In so doing, sociocultural identity and authenticity is secured, while providing socioeconomic benefits for all stakeholders.

The approaches and solutions presented are those of the regional Government of Madeira, illustrated by the efforts and decisions that led to the certification of the archipelago as a sustainable tourist destination.

The Regional Government of Madeira has developed a re-qualification plan for the tourism sector to guide implementation of the recently launched tourism strategy for the destination.

The plan identifies the areas for intervention and the respective measures and actions to implement.

Human relations, resource management and training are among the main components that contribute to the success of a tourism value chain. It is also true that innovation and modernization in all aspects of energy efficiency, the digital economy, the environment and internationalization, should be a priority.

Any experience that stands because it is authentic is likely to attract tourists and affirm the destination. The implication is that it is essential that destinations know how to assert its uniqueness locally, via a strategy for innovation and creativity, without losing sight of its history and its essence.

The main aim of this paper is to introduce the articles of this theme issue and explain the pertinence of the strategic question.

A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the articles selected.

The profile of current and future tourists is changing. Travel consumers now want and expect accurate information to guide their choices, and these are increasingly based on quality, experimentation, willingness to undertake active holidays and to travel to sites with diverse and unique tourism products.

Collectively, the articles in this theme issue provide rich insights on key trends impacting the worldwide tourism industry, as well as suggestions on how to explore the opportunities arising from the highly competitive tourism markets. Proposals on scanning the tourism business environment are also presented and their importance discussed and illustrated.

From various angles of analysis, the final articles for this issue explore the trends and issues affecting the tourism industry, as well as approaches to scan the tourism business environment.

In this paper, the barometer of tourism (BoT), as a new approach to environmental scanning, is presented and discussed. A unique research methodology developed by IPDT, with the aim of analyzing prospectively the tourism and hospitality sectors from the perspective of senior professionals and public and private decision makers, is illustrated in detail.

The paper is based on official tourism information and on-going research by IPDT, in particular, the “Barometer of Tourism”, which results are used to correlate with official statistics, thus demonstrating the Barometer’s value as a scanning tool.

BoT is a simple and low budget tool that can successfully predict the behaviour of tourism demand for Portugal in the short and medium term. After 50 editions, BoT established itself as a recognized and unique trends’ identification tool for the Portuguese hospitality and tourism organizations.

Results provide rich insights on analyzing prospectively the tourism and hospitality sectors from the perspective of senior professionals and public and private decision makers.

This paper seeks to illustrate that BoT can successfully predict the behaviour of tourism demand for Portugal, being a simple, low-budget and recognized tool for trends identification in hospitality, travel and tourism organizations.

In this article, the authors introduce the strategic question and demonstrate its relevance to society and for organizations. They also profile the articles selected for the annual global trends issue and explain how they illustrate the various angles on how tourism is impacting people and the planet.

The authors draw on a review of their previous research and other available information and on the articles selected to identify how tourism is impacting people and the planet. A brief explanation of the positions and proposals presented by the global trends issue authors as well as their key contributions is also presented.

From the analysis undertaken by the authors, it is clear that there is a need to rethink tourism in the aftermath of the COVID-19 pandemic. This is even more important as the tourism industry has already recovered to 2019 levels (pre-pandemic performance) and is expected to break new records by the end of 2023. As the authors reach this milestone, the choice now is either to continue to follow the traditional pre-pandemic model of tourism development and growth or to take the opportunity to rethink where the tourism industry is heading and how it will impact people and the planet. The authors advocate for the second option, supported by research undertaken by the authors in recent years that clearly shows the favourable impact of tourism and why it must be treated and developed with society in mind. This involves use of resources in a sustainable way and distributing the outcomes among all those involved in the process.

In this introductory article, the authors contextualize the strategic question and demonstrate its relevance to society and for organizations. They also analyze the context of growth that the tourism industry has gone through since the end of 2022 and highlight the perspectives offered by a team of experts invited to reflect on the theme underlying the strategic question.

This paper aims to introduce the articles in this issue and explain the pertinence of the strategic question.

A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the articles selected.

A contextualization for the economic crisis affecting Portugal is presented and its impact on the Tourism Industry discussed. The articles range from a series of research studies on Portuguese Tourism, demonstrating its evolution over the past three years (2011-2013), and various viewpoint/position papers reflecting the perspectives of the main stakeholders of this industry and how they analyze the context of crisis that is affecting the country since 2010.

The articles selected for this issue contribute to shed light on an important phase of Portugal’s history, allowing for an understanding of the impacts of the financial crisis on domestic tourism and sectors such as restaurants and hotels, as well as the government’s perspective on the evolution of the industry over past three years. The information presented and analysed reveals some interesting lessons, namely, that a financial crisis may not affect directly the growth and development of the tourism industry.

The present theme issue analysis the context of financial crisis that Portugal is facing and brings together, for the first time in a single publication, the views of major stakeholders of the Portuguese Tourism Industry.

The purpose of this paper is to explore and analyse the role of entrepreneurial artisan products in regional tourism competitiveness.

This study applies secondary data from different sources (Regional Directorate of Statistics of Madeira, the Madeira Institute of Wine, Embroideries and Handicrafts) covering a temporal period spanning the last 15 years (2001-2015). This deployed quantitative data analysis through an econometric approach with recourse to regression models and the Pearson’s correlation technique.

According to the results, it is suggested that in terms of external support and funding, there should be a greater role and a boost in the number of projects carried out not only under the auspices of the European Union but also under the Autonomous Region of Madeira. Thus, participant companies may invest in greater business efficiency and entrepreneurship, in innovation, promotion and the internationalisation of their products, and thereby obtain greater overall regional competitiveness.

The generalisation of results remains to a certain extent limited, given the findings stem from only one particular region. The exclusive utilisation of secondary data may also undermine the robustness of the results obtained.

The study provides empirical evidence that helps in identifying the role of artisan products within the capacity for regional tourism sector entrepreneurship and competitiveness. Furthermore, this also contributes to the knowledge of the scientific community particularly interested in artisan and cultural entrepreneurship and regional competitiveness in the tourism sector.

The purpose of this paper is to introduce Madeira’s new tourism strategy and demonstrate how it will lead the region to a new paradigm focused on a culture of service.

The paper is based on an analysis of Madeira’s strategic tourism and marketing plan and official regional, national and international information sources.

Madeira’s new tourism strategy is based on the reference tripod “Mountain, Sea and Culture”. The new tourism paradigm, it is focused on quality rather than on quantity and more committed on upgrading the product and its offer; is more aligned with environmental, energy and sustainable development concerns for the destination; and is more active, in a direct association between tourism, health and sports.

This paper presents the perspective and experience of Madeira’s regional government in the management of tourism developmental strategies and shares the solutions implemented in securing and advancing its position as the Best Island Destination in Europe.