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Numerous requests to also take care of people (i.e. societal impact) and planet (i.e. environmental impact) in addition to making profits (i.e. economic impact) urge service firms to rethink their marketing. In this paper, the authors therefore develop an organizing framework that integrates the people–planet–profits – also referred to as the “Triple-P” – concept in the marketing strategy, implementation and evaluation of service firms.

This paper uses a conceptual approach that is rooted in the service marketing, marketing strategy and communication literature.

The foundations of marketing strategy (Palmatier and Crecelius, 2019) and the Gaps model of service marketing (Parasuraman et al., 1985) guide both academics and practitioners regarding (1) why the Triple-P idea should be part of a company's marketing strategy, (2) how people and planet could play an important role in the implementation stage by integrating the Triple-P concept in the service marketing mix and (3) what impact could be achieved and evaluated by closing the five gaps identified by the Gaps model, while fostering a people–planet–profits mindset.

The authors also identify areas for future research on this important topic.

Transformative value (people and planet) without profits is not attractive to firms. Profit-making organizations are in the best position to transform the world in a societal and environmental rewarding way.

The Triple-P affects the marketing strategy, implementation and evaluation of firms and contributes to a better, sustainable world.

Marketing evolves from traditional over service and digital to transformative. Therefore, it is crucial to embrace transformative challenges in combination with economic returns, resulting in a new sustainable service era for marketers and managers.

Researchers have become increasingly interested in the construct of psychological ownership in recent years. The purpose of this paper is to extend the target of psychological ownership to planet Earth as a whole and investigate its relationship with materialism and pro-environmental behavioral intentions.

The paper is based on a survey with 236 college students from a public university in the Southeast of the USA. The model fit from a confirmatory factor analysis is very satisfactory. Mediation of psychological ownership for the planet is formally tested using structural equation modeling (SEM) and Hayes’ (2013) macro for SPSS.

The findings of this paper support the expectation that both the individual (my planet) and the collective-oriented dimensions (our planet) of individual-level psychological ownership are positively related to recycling intentions and the intention to purchase green products. Further, formal mediation tests show that psychological ownership for my planet, but not for our planet, mediates the relationship between material values and pro-environmental behaviors.

Companies that aim to gain competitive advantage through green citizenship can highlight the individual or shared ownership of the planet to align the political agenda of government officials with their company mission, vision and brand positioning.

The current paper contributes to the emerging body of literature on psychological ownership by extending its target to planet Earth as a whole. It is the first paper to explain the previously observed negative relationship between materialism and pro-environmental behaviors through the mechanism of psychological ownership.

Peace on Earth has often been elusive, with more times on Earth spent at war rather than peace. This paper examines the nature of peace with its antithesis of war, focussing on the impact of war on the planet, which is not a primary consideration when war is waged. War leaves negative planetary legacies, which are of major concerns in times of population growth whilst living on a finite planet. Who should be responsible for planetary impact of war is considered, with some focus on government and other organisations. Collaborative strategies for caring for the planet through guidelines and level of departments of defence and national law-making organisations at national levels are discussed, as well as overviewing the focus and role of the United Nations and the associated Sustainability Goals. The paper concludes by suggesting that a more powerful way to influence us in our responsibilities to live peacefully, rather than a virtuous ‘should not’ approach, is the need to shift back to a moral positioning in our perspectives as humans being part of the ecosystem, so that we view ourselves as being at one with all life. In this perspective, if we incur harm to this planet, we are harming ourselves. Suggestions for living in a more peaceful way are drawn from indigenous wisdom and spiritual teachers, particularly the current Pope Francis.

Sustainability can be assessed in the dimensions Profit, Planet and People. A problem with the approach is that these dimensions cannot be added. Another problem is that performance seldom is related to global system boundaries. The purpose of this paper is to study the “what” of sustainability by linking this to global boundaries and proposing “how” the authors could manage change toward sustainability.

Sustainability definitions are reviewed to identify main stakeholders. People value defined as utility is compared to Planet harm as carbon emissions and People harm as prices of products. This approach is examined in business studying the global processes of housing, transporting, providing food and cement manufacturing.

The relative indicators with focus on People utility compare to Planet and People harm seem to be relevant for measuring the level of sustainability. The Crippled Bottom Line of People value/Planet harm and People value/Planet harm is proposed as the “what” to measure and the change process of “understanding-defining-measuring-communicating-leading change” is proposed as the “how” to change.

The research is based on identifying the main stakeholders based on sustainability definitions and from that point mostly on deductive reasoning.

The practical implications are that organizations could define sustainability indicators with objectives that are linked to global limits.

Advocating the use of price as a social indicator could have social implications.

The paper contributes to the discussion of how to link global limits to organizational measurements and targets.

This paper aims to propose a conceptual model which can be used in tourism and hospitality organizations to nurture human behavior change in favor of people and the planet's well-being.

A detailed review of the relevant theories and previous studies was conducted in this study.

Eight propositions have emerged in this research illustrating the mechanisms through which spiritual leadership within organizations can lead to a sustainable recovery of people and the planet during and post-pandemic era.

In line with the United Nation's agenda for sustainable development goals, this paper provides important insights for managers, policymakers, and practitioners on a soft transition toward sustainable business practices as an attempt toward the social, environmental, and economic prosperity for people and the planet.

This research is one of the few studies exploring the contribution of spiritual leadership in tourism and hospitality organizations to the well-being of people and the planet.

Environmental degradation, economic and political threats along with ideological extremism necessitate a global redirection toward sustainability and well-being. Since the survival of all species (humans, animals, and plants) is wholly dependent on a healthy planet, urgent action at the highest levels to address large-scale interconnected problems is needed to counter the thinking that perpetuates the “folly of a limitless world.” Paralleling critical societal roles played by universities – ancient, medieval, and modern – throughout the millennia, this chapter calls for all universities and higher education institutions (HEIs) generally – estimated at over 28,000 – to take a lead together in tackling the pressing complex and intractable challenges that face us. There are about 250 million students in tertiary education worldwide rising to about 600 million by 2040. Time is not on our side. While much of the groundwork has been done by the United Nations (UN) and civil society, concerns remain over the variable support given to the UN-2030 Sustainable Development Goals (SDGs), especially in light of the negative impact of global biodiversity loss on achieving the UN-2030 SDGs. Ten propositions for global sustainability, ranging from adopting the SDGs at national and local levels to ensuring peaceful uses of technology and UN reforms in line with global socioeconomic shifts, are provided for consideration by decisionmakers. Proposition #7 calls for the unifying One Health & Well-Being (OHWB) concept to become the cornerstone of our educational systems as well as societal institutions and to underpin the UN-2030 SDGs. Recognizing the need to change our worldview (belief systems) from human-centrism to eco-centrism, and re-building of trust in our institutions, the chapter argues for the re-conceptualization of the university/higher education purpose and scope focusing on the development of an interconnected ecological knowledge system with a concern for the whole Earth – and beyond. The 2019 novel coronavirus has made clear that the challenges facing our world cannot be solved by individual nations alone and that there is an urgency to committing to shared global values that reflect the OHWB concept and approach. By drawing on our collective experience and expertise informed by the UN-2030 SDGs, we will be in a much stronger position to shape and strengthen multilateral strategies to achieve the UN-2030 Transformative Vision – “ending poverty, hunger, inequality and protecting the Earth’s natural resources,” and thereby helping “to save the world from itself.”

Three myths of life on other celestial bodies are examined as potential motivators for space tourism. The historical myth of extraterrestrial planetary life was debunked by modern astronomy. The twentieth-century myth-like belief in the existence of stellar civilizations or extraterrestrial intelligence has engendered an extensive search for transmitted signals from such civilizations, but none have yet been detected. The post-modern myth of aliens visiting the Earth by unidentified flying objects, engendered new religious movements; however, it is silent about the aliens’ stellar origins, while the new religions do not encourage adherents to visit the aliens’ abodes. In the final analysis, none of the three myths offers an incentive for space travel and tourism.

This editorial aims to organise the 17 United Nations Sustainable Development Goals (SDGs) into seven ServCollab service research themes to provide a way forward for service research that improves human and planetary life.

A conceptual approach is used that draws on observations from the scholarly experience of the editors.

This editorial offers seven research themes for service researchers: services that enable the WELL-BEING of the human species; services that provide OPPORTUNITY for all humans; services that manage RESOURCES for all humans; ECONOMIC services for work and growth for all humans; services from INSTITUTIONS that offer fair and sustainable living for all humans; service ecosystems with the PLANET; and COLLABORATION services for sustainable development partnerships.

Service scholars are urged to pursue collaborative research that reduces suffering, improves well-being and enables well-becoming for the sustainability and prosperity of Planet Earth.

This editorial provides service scholars with a new framework synthesising the SDGs into research themes that help focus further service research.

In this article, the authors introduce the strategic question and demonstrate its relevance to society and for organizations. They also profile the articles selected for the annual global trends issue and explain how they illustrate the various angles on how tourism is impacting people and the planet.

The authors draw on a review of their previous research and other available information and on the articles selected to identify how tourism is impacting people and the planet. A brief explanation of the positions and proposals presented by the global trends issue authors as well as their key contributions is also presented.

From the analysis undertaken by the authors, it is clear that there is a need to rethink tourism in the aftermath of the COVID-19 pandemic. This is even more important as the tourism industry has already recovered to 2019 levels (pre-pandemic performance) and is expected to break new records by the end of 2023. As the authors reach this milestone, the choice now is either to continue to follow the traditional pre-pandemic model of tourism development and growth or to take the opportunity to rethink where the tourism industry is heading and how it will impact people and the planet. The authors advocate for the second option, supported by research undertaken by the authors in recent years that clearly shows the favourable impact of tourism and why it must be treated and developed with society in mind. This involves use of resources in a sustainable way and distributing the outcomes among all those involved in the process.

In this introductory article, the authors contextualize the strategic question and demonstrate its relevance to society and for organizations. They also analyze the context of growth that the tourism industry has gone through since the end of 2022 and highlight the perspectives offered by a team of experts invited to reflect on the theme underlying the strategic question.

This paper aims to show that systemic methods and thinking can be used to develop useful tools to address problems open in traditional science, such as Newtonian physics, universal gravitation, planetary motions, and the three‐body problem.

Expanded on the yoyo model introduced earlier for general systems, a new figurative analysis method is introduced in this paper.

After establishing its theoretical and empirical foundations, this method is used to generalize Newton's laws of mechanics by addressing several unsettled problems in the history. Through the concept of equal quantitative effects, it is argued that this new method possesses some strength not found in pure quantitative methods. After studying the characteristics of whole evolutions of converging and diverging fluid motions, the concept of time is revisited using the new model. As further applications of the new method, one covers Kepler's laws of planetary motion, Newton's law of universal gravitation, and explains why planets travel along elliptical orbits, why no external forces are needed for systems to revolve about one another, and why binary star systems, tri‐nary star systems, and even n‐nary star systems can exist, for any natural number n≥2. By checking the study of the three‐body problem, a brand new method is provided to analyze the movement of three stars, visible or invisible. At the end, some open problems are cast for future research.

This paper shows for the first time in history that several well‐established laws in physics can be generalized using systemic thinking. Beyond that, an operative method of analysis is introduced to investigate problems that have been extremely difficult to handle in the scientific history. With adequate quantitative tools developed to accompany this method, it can be reasonably expected that an active systemic scientific era with a slightly different tilt from the contemporary science will follow shortly.