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The purpose of this study is to analyze the factors affecting startup development and the entrepreneurship ecosystem's contribution to it.

A quantitative methodology is used for data collection from different startup owners working across Pakistan. It is a cross-sectional descriptive study, which investigates the causal effect of variables at a definite point in time. Non-probability convenient sampling was used for selecting available startups from the incubation centers. The sampling framework consists of the founders of the startups that have been previously incubated at any of the selected incubation centers.

Regression analysis results from 165 responses of entrepreneurs and incubation centers demonstrate that the most important factors affecting startup development were financial access, government support, marketing challenges, education, technology and managerial skills in order of occurrence. Entrepreneurship ecosystem also proved to have a very positive impact on the relationship of these factors with startup development.

In this paper, the factors that affect the development of startup are analyzed and recommendations are provided.

This research is comprehensive, as we have collected data from actual entrepreneurs and incubation centers to explain how entrepreneurs initiate their startup business by considering their managerial skills. As such, this study is unique in that the data comes from newly developed incubations centers in one of South Asia's fastest-growing economies.

Reality television is a dynamic, profit-making platform that occupies prime-time slots on the television almost all over the world. Despite its immense popularity and influence, it has received little attention in the extant literature and almost none in terms of its impact on celebrity repositioning. This study aims at examining the relationship between the film stars as brands and the impact of the platform of reality television in repositioning these celebrities in the Indian context.

Through extensive literature review and qualitative interviews, the paper expounds that reality television provides an opportunity to celebrities to successfully reposition themselves at crucial junctures in their career. The framework to study this repositioning has been adopted from the work of Chris Simms and Paul Trott (2007) who created it to study the brand repositioning of various consumer goods.

The literature establishes celebrities as brands. This study provides evidence that brand repositioning through reality television is possible for these celebrity brands. The symbolic and functional repositioning of these celebrities is presented through thematic content analysis.

The study provides a useful framework to understand celebrity brand repositioning through reality TV. It can also be replicated to understand the repositioning of a wide variety of celebrities other than film-stars such as sportspersons, social media influencers and politicians.

The paper contributes to the need of expanding the corpus of Indian reality television and explains how Indian celebrities reposition themselves through reality television.

The study was initiated to test the relationship of social media site addiction on librarians' performance. Furthermore, the study also tested the mediating role of task distraction and moderating role of effective self-control in aforesaid relationship.

This was an empirical study, and data for the research were collected through a standardized questionnaire from 503 librarians who were having Facebook accounts and are questionnaire developed through “Google Forms” and the link of the questionnaire was distributed using Facebook groups. Data was analyzed using descriptive analysis, correlation, Baron and Kenny's approach, and Normal Test Theory.

Results indicate that social media addiction is an important factor for that is reducing librarians' performance. At the same time task distraction also adds to negative impact of social media addiction on librarians' performance. However, effective self-control can reduce the negative impact of social media addiction on their performance.

This research has some important theoretical as well as practical implications for librarians, library management, and well as for policy makers and government.

Social media is commonly used for communication but when it becomes addiction, it can reduce the employees' performance. Most of existing researched focused on positive aspects of social media; only few researches explored the negative impacts of social media. The proposed relationship was never tested on librarians. This study filled this literature gap and proposed as well as empirically tested a model for evaluating negative impact of social media on librarians' performance.

The purpose of this paper is to analyze a mathematical model for the time-dependent flow of non-Newtonian Williamson liquid because of a stretching surface. The mathematical formulation of the current model is accomplished from the momentum, energy and concentration balances by assuming a laminar, two-dimensional and incompressible flow subjected to a variable magnetic field. The study further aimed at discovering the possible effects of temperature-dependent thermal conductivity on the heat transfer characteristics.

In addition, a first-order chemical reaction is considered between the fluid and chemically reacting species. The governing transport model for Williamson fluid has been altered to ordinary differential equations via appropriate dimensionless parameters. These basic non-dimensional partially coupled differential equations of fluid motion are solved by an efficient Runge–Kutta–Fehlberg integration scheme along with the Nachtsheim–Swigert shooting technique.

It is found that the velocity slip parameter has a reducing impact on the skin friction coefficient. Moreover, we noticed that the Hartmann number and variable thermal conductivity parameters show prominent impacts on the velocity and temperature fields. It is also perceived that the fluid temperature shows an increasing trend with uplifting values of variable thermal conductivity.

No such work is yet published in the literature.

Almost all projects in the world are delayed, and sometimes even lead to the full bankruptcy of their beneficiaries. These delays can be calculated using techniques, but most importantly, there must be a fair and realistic division of delays between project beneficiaries. The most valid delay calculation techniques belong to the SCL Global Protocol, but they also have significant drawbacks, such as these: (1) They do not have the capability to prevent project delays (Delay Risk Management); (2) The protocol identifies and introduces any delays in activities with a ratio of one to one as a delay (Effective Delay); (3) It also does not offer the capability to share delays between stakeholders, which is a huge weakness. Floating in the base schedule activities is one of the cost control tools of projects, but it can hide project delays. In this paper, the researchers believe that the floating ownership belongs to the project and not belong to the stakeholders. This is the main tool for analyzing and sharing delays in this research.

The research methodology adopted included an extensive literature review, expert interviews, use of questionnaire and designing three innovative linked together models by researchers.

In this research, an integrated technique is introduced which has the following capabilities; delay risk control, result-based delay analysis and stakeholders delay sharing. This technique with an incursive and defensive approach implements claims management principles and calculates, respectively, non-attributable and attributable delays for each beneficiary.

This creativity led to the introduction of the Incursive and Defensive (In-De) technique; in the SCL protocol techniques, none of these capabilities exist.

This study seeks to examine the role of knowledge-oriented leadership in the health sector to achieve team outcomes in the Covid-19 context. Drawing from the leader–member exchange (LMX), social cognitive and social identity theory, the present study develops a model linking knowledge-oriented leadership and team performance through the underlying psychological mechanisms of team efficacy, team cohesion, team commitment and team collaboration.

Utilizing quantitative data methodology, data were obtained from the pharmaceutical employees (health sector) of Pakistan during the pandemic. The partial least squares structural equation modeling was used to test the hypotheses.

The findings support the hypothesis that knowledge-oriented leadership significantly influences team outcomes. The study also verified that team collaboration effectively mediates the relationship between knowledge-oriented leadership and team performance.

The study is unique in the sense that it explores the newly established leader behavior (knowledge-oriented leadership) in understanding team outcomes in the health sector. The study concludes by making significant implications to overcome the challenges raised by Covid-19 pandemic.

Relying on the stakeholder view, this study investigates the role of CSR committee in moderating the association between CSR and firm performance (FP). Further, the authors examine whether country-specific governance and institutional factors drive the effect of CSR committee on the CSR-FP association.

The study's sample includes 4405 firms from 39 countries over the period 2002–2020. For analysis, ordinary least squares (OLS) regression with year and firm fixed effects is employed as the primary econometric model. Two-step generalized method of movement (GMM) is employed to address the endogeneity issues.

This study provides international evidence that the existence of a CSR committee enhances CSR's contribution to FP. Moreover, the benefits of CSR committees in terms of enhancing the positive impact of CSR on FP are significantly greater in strong governance countries and in environmentally less sensitive industries. The findings are further checked through endogeneity and robustness tests and remain unchanged.

CSR committee is a key governance mechanism that assists firms in generating value from their CSR activities. It strengthens a firm's relations with the stakeholders via an effective CSR channel, which translates into improved FP and long-term value.

The study is the first attempt to investigate the role of CSR committee, as a corporate governance mechanism, in explaining the relationship between CSR and FP in the international context. Further, the study also found that the role of CSR committee in enhancing CSR's outcomes largely depends on country-specific governance factors and the nature of industries.

The purpose of this paper is to examine how movie studios develop an integrated social media strategy to achieve box office success. Departing from prior studies which focus on single social media platforms, this study examines the role of integrated social media promotion strategy using multiple social media platforms on movie success in the Bollywood movie industry.

This study adopts an in-depth and comprehensive case study approach to examine the promotional strategies adopted through YouTube, Facebook and Twitter throughout the life cycle of the movie and its impact on the box office success of the movie.

The study provides three major findings. First, the social media promotional strategy was centred on developing appropriate content to match the unique characteristics of the social media platforms. While Facebook was utilised primarily to connect audiences through organising fun events, Twitter was used to retweet the positive word-of-mouth generated from the audiences. Second, emphasis on promotional strategy through social media platforms in the post-release stage of the movie was found to be equally important as the pre-release stage. Finally, the social media platforms were utilised to develop emotional connection with the audience by promoting the content through which the audience identified themselves with the main protagonist of the movie.

This study is among the very few studies which examines the role of integrative social media strategy on the box office success in the movie industry. This study emphasises the way firms can utilise the synergies across different social media platforms to achieve success in the movie industry.

The objective of this research is to investigate the impact of offering product-linked services on the effectiveness of risk management and, subsequently, on financial performance.

The investigation is based on an empirical analysis employing structural equation modeling (SEM) and cross-industry and multi-country survey data of 307 companies. The theorization is guided by the information processing theory (IPT).

Considering the basic and advanced classification of services, the analysis suggests that only the provision of advanced services influences the effectiveness of risk management. Specifically, the provision of advanced services strengthens the preventive dimension of risk management. Surprisingly, the analysis reveals a negative direct impact of preventive risk management on financial performance. Preventive risk management, however, indirectly enhances financial performance by supporting reactive risk management.

For practitioners, the research suggests a positive impact of servitization in a long term rather than in form of instant financial benefits. The research attempts to highlight the specific role of supply chain risk management (SCRM) through which servitization has a positive impact on financial performance.

Although there are assumptions about both reduction and increase in risk when manufacturers offer services, the extant literature lacks an empirical investigation on the association between servitization and the effectiveness of risk management. This study addresses the stated gap and offers novel insights into the role of SCRM in the performance consequences of servitization.

In a modern business scenario, firms have implemented customer-centric approaches to enable customer relationship management (CRM) to trigger business excellence. Business strategies are modernizing business marketing operations that mainly focused on the retention of profitable customers. The purpose of this study is to empirically investigate the impact of marketing strategies (MS), information technology support (IT-S) and knowledge sharing (KS) in the effect of CRM in the pharmaceutical sector of Punjab, Pakistan.

Data were collected from the field force of national and international pharmaceuticals companies (N = 263) through a convenience sampling technique. Partial least squares structural equation modeling was used to examine data in SmartPLS 3.2.6.

The results indicated that IT-S and KS mediate the relationship between MS and CRM. More specifically, MS positively develops CRM through IT-S and KS.

This research contributes to the existing literature of pharmaceuticals by disclosing the field-force (medical representatives) specific role in developing CRM performance between pharmaceuticals firms and health-care physicians that are mainly based on knowledge advancement and influence these firms to adopt customer-centric business approaches to gain a competitive advantage to drive firm profitability.