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Article
Publication date: 16 August 2024

Yunhao Yao, Ruoquan Zheng and Merle Parmak

The main aims of this study were to develop analytical scales for yachting tourism push-pull motivations and constraints, and analyze how these factors may influence the revisit…

Abstract

Purpose

The main aims of this study were to develop analytical scales for yachting tourism push-pull motivations and constraints, and analyze how these factors may influence the revisit intention of yachting tourists in China.

Design/methodology/approach

The analysis was conducted using the PLS-SEM, including the evaluation of measurement models and the structural models. SPSS18.0 and SmartPLS 3.3.5 software were used for statistical analysis.

Findings

We conducted a survey of 451 respondents who participate in yachting activities in Dalian, China and identified six push motivational factors (novelty and stimulation, sightseeing and leisure, sports and learning, social relationships, self-esteem and prestige and self-realization), three pull motivational factors (featured activities and services, destination environment, destination facilities) and two constraints (internal and external). Partial least squares structural equation modelling showed that all hypothesized interactions between identified factors were statistically significant and meaningful.

Originality/value

The push-pull-constraint model offers a new interpretation to the traditional push-pull model in theory, and the results contribute to local yacht industry sectors.

Details

International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 12 September 2024

Rosanna Leung and Isabell Handler

This study aims to identify motivations for visiting Kyoto's prominent religious attractions using latent Dirichlet allocation (LDA) text analysis of online reviews; establish…

Abstract

Purpose

This study aims to identify motivations for visiting Kyoto's prominent religious attractions using latent Dirichlet allocation (LDA) text analysis of online reviews; establish linkages between push motivational factors and pull factors of the religious sites, forming distinct tourist typologies; and suggest strategies for Kyoto's destination marketing based on the findings.

Design/methodology/approach

This study analyzed 37,772 TripAdvisor reviews for Kyoto's top 25 religious sites from the pre-pandemic period (March 2020). LDA topic modeling extracts 18 underlying thematic dimensions from the review texts. Axial coding of these dimensions revealed five distinct tourist motivation typologies.

Findings

Five motivation typologies emerged: cultural seekers drawn to Japan's unique heritage, nature lovers attracted by scenic landscapes, chrono-seasonal experiencers seeking distinct seasonal views, crowd-avoiders prioritizing less congested visits and city wanderers engaging in local activities.

Practical implications

The findings offer valuable guidance for destination marketers and managers in Kyoto, enabling the development of targeted strategies to enhance visitor experiences and manage overcrowding at popular religious sites.

Originality/value

This research provides novel insights into nonreligious tourists' motivations for visiting religious sites in a crowded destination. By identifying distinct motivation-based tourist typologies, the study informs strategies for enhancing visitor experiences tailored to diverse needs, contributing to tourism literature and practical destination management.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

Open Access
Article
Publication date: 8 May 2023

Arosha Adikaram and Ruwaiha Razik

This paper aims to explore the motivations behind women in a developing South Asian country – Sri Lanka – to embark on entrepreneurship in science, technology, engineering and…

1599

Abstract

Purpose

This paper aims to explore the motivations behind women in a developing South Asian country – Sri Lanka – to embark on entrepreneurship in science, technology, engineering and mathematics (STEM) fields, which is a doubly masculine hegemony operating within a culturally nuanced gendered context.

Design/methodology/approach

The study employs a qualitative research approach, conducting in-depth semi-structured interviews with 15 STEM women entrepreneurs, following the theoretical lenses of push and pull motivation theory and gender role theory.

Findings

Although the motivations of STEM women entrepreneurs cannot be exclusively categorized as either push or pull factors, the pull factors had a greater influence on the participants in motivating them to become entrepreneurs. The primary motivators for starting businesses in STEM were: inspiration from something or someone, inner calling, the identification of business opportunities, the need for flexibility, necessity and/or desire to help society. It was often difficult to identify one dominant motivator in many instances, as many factors were interlinked to motivate women to start a business. The study also revealed that gender ideologies could stifle the participants' motivation, while the inner need to break these gender ideologies implicitly stimulated their motivation.

Originality/value

The study contributes to and expands the knowledge of STEM women entrepreneurs in general and to the limited existing knowledge of STEM women entrepreneurs in developing countries specifically. The paper brings contextual novelty as Sri Lanka produces more female STEM graduates than men, which is unique compared to most other parts of the world.

Details

Journal of Business and Socio-economic Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2635-1374

Keywords

Article
Publication date: 14 November 2023

Arun Aggarwal and Vandita Hajra

The purpose of this study is to pioneer the exploration of approach and avoidance intentions of senior tourists by analyzing push and pull factors. It innovatively categorizes…

Abstract

Purpose

The purpose of this study is to pioneer the exploration of approach and avoidance intentions of senior tourists by analyzing push and pull factors. It innovatively categorizes these factors into dual-impact, resilient and facilitative types, surpassing previous research by understanding complex motivations shaping senior travel decisions.

Design/methodology/approach

Cross-sectional research surveyed 641 elderly individuals in Odisha and West Bengal, India, analyzing data using structural equation modeling.

Findings

Notably, certain push factors such as health improvement, novelty and socialization exert a positive influence on approach intentions while discouraging avoidance intentions. The push factors of status and self-fulfillment solely have a negative impact on avoidance intentions. The factors of escape and relaxation have been found to positively contribute to approach intentions. In the realm of pull factors, destination familiarity/friendliness quotient and ease of consumption of tourist experiences exert a positive influence on approach intentions, whereas the health safety and security quotient of a destination reduces avoidance intentions.

Originality/value

This study uniquely categorizes push and pull factors impacting senior tourists’ intentions. The identification of dual-impact, resilient and facilitative factors opens new avenues for creating a supportive and accessible environment for senior tourists, thereby improving their travel experiences.

设计/方法论/途径

本横断面研究调研了印度奥里萨邦和西孟加拉邦的 641 名老年人, 并使用结构方程模型分析所获的调研数据。

目的

本研究开创性地通过分析推-拉因素来探索老年游客接近和回避意图。 研究中创新地将这些因素分为双重影响、弹性和便利性三种类型以解读影响老年人旅行决策的复杂动机, 从而超越了前人的研究成果。

研究结果

值得注意的是, 某些推动性因素, 如健康改善、新奇感和社交化, 对接近意图产生积极影响, 同时也抑制回避意图。 诸如地位和自我实现的推动性因素仅对回避意图产生负面影响, 而逃避和放松的推动性因素对于接近意图有积极的贡献。 在拉动性因素方面, 目的地熟悉度/友好商数和旅游体验消费的容易程度对接近意图产生积极影响, 而目的地的健康安全商数则抑制回避意图。

原创性/价值

这项研究独特地对影响老年游客意图的推动性和拉动性因素进行了分类。 三种因素类型的识别——双重影响、弹性和便利性因素——为创造老年游客友好的支持性无障碍旅游环境开辟了新途径, 从而改善了他们的旅游体验。

Diseño/metodología/enfoque

Se realizó una investigación transversal con encuestas a 641 personas mayores de Odisha y Bengala Occidental (India) y se analizaron los datos mediante un modelo de ecuaciones estructurales.

Objetivo

Este estudio es pionero en la exploración de las intenciones de acercamiento y evitación de los turistas de la tercera edad mediante el análisis de los factores de atracción y empuje. Clasifica de forma innovadora estos factores en dos tipos: de doble impacto, de resistencia y de facilitación, avanzando investigaciones anteriores al comprender las complejas motivaciones que determinan las decisiones de viaje de las personas mayores.

Resultados

En particular, ciertos factores de empuje, como la mejora de la salud, la novedad y la socialización, ejercen una influencia positiva en las intenciones de acercamiento, mientras que desalientan las intenciones de evitación. Los factores de empuje de estatus y autorrealización sólo tienen un impacto negativo en las intenciones de evitación. Los factores de evasión y relajación contribuyen positivamente a las intenciones de acercamiento. En el ámbito de los factores de atracción, la relación familiaridad/amabilidad del destino y la facilidad de consumo de las experiencias turísticas ejercen una influencia positiva en las intenciones de acercamiento, mientras que la relación seguridad y protección sanitaria de un destino reduce las intenciones de evitación.

Originalidad/valor

Este estudio clasifica de forma única los factores de empuje y atracción que influyen en las intenciones de los turistas de la tercera edad. La identificación de factores de doble impacto, resilientes y facilitadores abre nuevas vías para crear un entorno favorable y accesible para los turistas de la tercera edad, mejorando sus experiencias de viaje.

Article
Publication date: 7 August 2024

Huawen Shen and Yi Hu

In view of the rapid growth of micro vacation trend in post-pandemic era, this study aims to identify the underlying motivational factors for micro vacation by developing and…

Abstract

Purpose

In view of the rapid growth of micro vacation trend in post-pandemic era, this study aims to identify the underlying motivational factors for micro vacation by developing and validating a measurement scale, while explore the influence of micro vacation motivation on travel intention.

Design/methodology/approach

This research adopts mixed methods. Nine dimensions with 38 items are initially yielded through extensive literature review and in-depth interview (n = 22). Expert panel review filters the scale into eight dimensions with 35 items. Principal component analysis (n = 376) purifies the measures into a 35-item and seven-dimension scale, further confirmed by confirmatory factor analysis (n = 616). Nomological validity test (n = 694) proved the positive effect of micro vacation motivation on travel intention.

Findings

The results present a measurement scale of micro vacation motivation and reveals its seven dimensions: self-presentation, spiritual satisfaction, bonding, convenience, sense of rituals, place attachment and perceived risk. All the motivational factors positively influence travel intention for a micro vacation.

Practical implications

Through profound comprehension of micro vacationers’ travel motivation, destination marketers and tourism providers can better design their products based on vacationers’ needs while stimulate potential market’s visiting intention by diverse marketing activities.

Originality/value

This study enriches the literature of micro vacation tourism and deepens the knowledge of travel motivation, filling the research gap of tourists’ motivation in micro vacation market.

研究目的

鉴于疫情后时代微度假趋势的快速增长, 本研究旨在通过开发和验证测量量表来探索微度假的潜在动机因素, 同时探讨微度假动机对旅游意向的影响。

研究方法

本研究采用混合方法。通过广泛的文献回顾和深度访谈(n = 22), 初步得出九个维度 38 个题项。专家小组评审将量表筛选为八个维度, 共 35 个题项。主成分分析(n = 376)将其提纯为 35 个题项、七个维度的量表, 并通过确认性因子分析(n = 616)进一步确认。法则效度测试(n = 694)证明了微观度假动机对旅游意向的积极影响。

研究结果

研究结果提出了微度假动机的测量量表, 并揭示了其七个维度:自我展示、精神满足、联系、便利、仪式感、地方依恋和感知风险。所有动机因素都会对微型度假的旅行意向产生积极影响。

独创性

本研究丰富了微度假旅游的文献, 加深了对旅游动机的认识, 填补了微度假市场中游客旅游动机的研究空白。

实践意义

通过对微型度假者旅游动机的深刻理解, 旅游目的地营销者和旅游服务提供者可以更好地根据度假者的需求设计产品, 同时通过多样化的营销活动激发潜在市场的旅游意向。

Objetivo

Frente al rápido crecimiento de la tendencia a las microvacaciones en la era post pandemia, esta investigación pretende identificar los factores motivacionales subyacentes de las microvacaciones mediante el desarrollo y la validación de una escala de medición, así como analizar la influencia de la motivación de las microvacaciones en la intención de viajar.

Metodología

Esta investigación adopta un método mixto. En primer lugar, se obtienen nueve dimensiones con 38 ítems a través de una amplia revisión bibliográfica y una entrevista en profundidad (n = 22). Un panel de expertos filtró la escala en ocho dimensiones con 35 ítems. El análisis de componentes principales (n = 376) depuró las medidas en una escala de 35 ítems y siete dimensiones, confirmada además por el análisis factorial confirmatorio (n = 616). La prueba de validez nomológica (n = 694) demostró el efecto positivo de la motivación microvacacional en la intención de viajar.

Conclusiones

Los resultados presentan una escala de medición de la motivación para las microvacaciones y muestran sus siete dimensiones: autopresentación, satisfacción espiritual, vinculación, conveniencia, sentido de los rituales, apego al lugar y riesgo percibido. Todos los factores motivacionales influyen positivamente en la intención de viajar en microvacaciones.

Originalidad

Este estudio enriquece la literatura del turismo de microvacaciones y profundiza en el conocimiento de la motivación para viajar, llenando la laguna existente en la investigación de la motivación de los turistas en el mercado de las microvacaciones.

Implicaciones prácticas

Mediante una comprensión profunda de la motivación de viaje de los microvacacionistas, los comercializadores de destinos y los proveedores turísticos pueden diseñar mejor sus productos basándose en las necesidades de los turistas, así como estimular la intención de visita del mercado potencial mediante diversas actividades de marketing.

Article
Publication date: 31 May 2024

Ravi Dandotiya, Arun Aggarwal and Ishani Sharma

The purpose of this study is to examine the relationships between tourists’ motivations, perception of tourism impacts, place attachment (PA) and loyalty toward Jallianwala Bagh…

Abstract

Purpose

The purpose of this study is to examine the relationships between tourists’ motivations, perception of tourism impacts, place attachment (PA) and loyalty toward Jallianwala Bagh, a dark heritage site in Punjab, India.

Design/methodology/approach

A mixed-method approach comprising qualitative and quantitative methods was used. Semi-structured interviews and the Delphi method helped generate a 34-item survey instrument. A sample size of 869 respondents was obtained, split into two subsets for exploratory factor analysis and confirmatory factor analysis.

Findings

Seven out of nine hypotheses were supported. Motivated tourists perceived higher positive tourism impacts but lower negative tourism impacts. Higher perceptions of positive tourism impacts increased both PA and loyalty to the destination. Surprisingly, the perception of negative tourism impacts did not significantly affect tourist loyalty, contrary to some previous research.

Practical implications

This study informs stakeholders about tourists’ cognitive and affective responses at a dark tourism site, aiding in the planning and development of sustainable tourism strategies.

Social implications

By understanding the tourists’ motivations and perceptions, stakeholders can manage tourism impacts more effectively, ensuring that tourists’ experiences align with sustainable practices.

Originality/value

This study enriches the understanding of the tourists’ complex interactions with dark heritage sites. It introduces a new angle by examining how motivations, PA and perceptions of tourism impacts influence tourist loyalty, especially in the context of dark tourism.

Details

European Business Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0955-534X

Keywords

Open Access
Article
Publication date: 12 April 2022

Mauricio Carvache-Franco, Aldo Alvarez-Risco, Wilmer Carvache-Franco, Orly Carvache-Franco and Shyla Del-Aguila-Arcentales

Coastal cities offer great ecological, cultural and economic benefits due to their tourism potential. The objective of this research is to (1) identify tourists' post-pandemic…

1990

Abstract

Purpose

Coastal cities offer great ecological, cultural and economic benefits due to their tourism potential. The objective of this research is to (1) identify tourists' post-pandemic motivations, (2) establish a post-pandemic demand segmentation and (3) determine the relationship between post-pandemic segments and loyalty.

Design/methodology/approach

This study was carried out in Lima, Peru, a tourist destination on the Pacific Ocean coast. The sample was collected between June and July 2020, during the coronavirus disease 2019 (COVID-19) pandemic. In total, 354 valid questionnaires represented the sample size of this quantitative study. For data analysis, factor analysis and K-means non-hierarchical clustering were used.

Findings

The results show four post-pandemic motivational dimensions in coastal cities: “novelty and escape,” “learning and culture,” “destination safety” and “service safety.” Likewise, there are two post-pandemic segments in coastal cities: “safety seekers” who want to feel safe at the destination and with its services, and “multiple motives,” motivated by several reasons simultaneously, such as safety, novelty and escape, and learning and culture. The multiple motives group shows higher return intentions, making it a crucial post-pandemic segment in coastal cities.

Research limitations/implications

The limitations of the present study were the online sampling and the timing when collecting the data since the demand can vary due to seasonal reasons.

Practical implications

Since coastal cities have natural and cultural attractions appealing to many travelers, they should adopt the necessary biosecurity measures to attract the safety seekers’ segment, who wants to feel safe at the destination and with its services. Similarly, the multiple motives’ segment favors safety over other recreational activities in the coastal area, so it is necessary that activities such as sports on the beach, walks, observation of flora and fauna, navigation and interaction with the community, meet the required biosecurity standards.

Social implications

The results will be used to plan the following actions in coastal destinations and meet the tourists’ demands when this health crisis ends.

Originality/value

In this context, up to date, demand segmentation by motivations in coastal cities during the COVID-19 pandemic has not been investigated. Such a study will help to obtain post-pandemic results regarding the tourism demand for these destinations. To date, there are no studies in coastal cities that analyze demand segmentation and its motivations for the post-COVID-2019 pandemic.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Open Access
Article
Publication date: 7 July 2022

Naveed Ahmad, Amran Harun, Hafiz Muhammad Usman Khizar, Junaid Khalid and Shumaila Khan

The purpose of this study is to examine the drivers and barriers of travel behavior associated with tourist behavior during/post-COVID-19 pandemic to provide a knowledge base as…

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Abstract

Purpose

The purpose of this study is to examine the drivers and barriers of travel behavior associated with tourist behavior during/post-COVID-19 pandemic to provide a knowledge base as well as an agenda for future research.

Design/methodology/approach

The authors utilized the Systematic Literature Review (SLR) technique for searching the articles published in Web of Science (WOS) and Scopus, to identify the main drivers and barriers affecting the tourist behavior during/post-COVID-19 pandemic. Eventually, 47 articles were chosen for the final analysis.

Findings

The findings are reported in three sections, (1) quantitative research profile, (2) qualitative synthesis and (3) future agenda. This study addresses the nuanced questions regarding the significant change in tourist travel behavior, emotional dynamics and a detailed understanding of mechanisms, such as which drivers and barriers affect tourist behavior in a particular destination. Drivers and barriers to tourist travel behavior were characterized in personal-related, destination-related, and health-related factors. Moreover, this study provides thought-provoking ideas in theory, policy and practice in the field of tourism and hospitality.

Research limitations/implications

This study has three limitations, as follows. First, the authors searched only two databases, Scopus and Web of Science, due to which the authors might be missing some related studies existing on the other databases. Although these databases provide an extensive range of academic literature, further studies could extend the data collection from the other databases (e.g. via Taylor & Francis). However, our systematic literature review (SLR) coverage is quite extensive, since journals are listed on these three main databases. Second, the authors followed a main study search protocol based on the synonyms and related keywords, however, some of the studies that may be related to the tourist behavior towards the destination are missing on account of the lack of our keywords in there, title, author, keyword and abstract. Furthermore, future research could endeavor to add other keywords to expand the results of studies. Third, although the accurate analysis was conducted to reduce subjectivity in identifying themes for drivers and barriers of tourist behavior, future studies on categorization could work to ensure that other sub-themes categorize.

Practical implications

The recent study has some key practical implications. First, this study is valuable for all the stakeholders in a unique way, including destination managers, academicians and policymakers, because it provides insight into barriers and drivers that influence the development of tourist behavior towards the destination. Second, the current study also offers practical implications for people involved in tourism service industries including governments and private businesses. Policymakers and other leaders are increasingly interested in harnessing the economic potential of tourism. Therefore, identifying the barrier which is inhibiting the tourist traffic towards the destination is beneficial to understand and effectively develop strategies to minimize the effect of such factors. Moreover, drivers and barriers of tourist behavior towards the destination in the COVID-19 pandemic situation towards the destination may help to create a framework for the development of destinations according to the current vulnerable situation. Third, current findings suggest that tourism marketers understand the drivers and barrier constructs found in this study and tailor their marketing strategies for attracting existing and new tourists. For instance, marketers should understand the drivers and barriers of tourist behavior for effective strategy development to increase the positive effect of drivers and to reduce the negative effect of barriers.

Originality/value

This is the first systematic literature review on the impact of drivers and barriers of tourist travel behavior. This paper analyses the methods and approaches that have been used in the previous literature to examine the drivers and barriers of tourist travel behavior. The paper ends with the research implication and limitations of the studies.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 11 July 2024

Nupur Kuhar and V. Shunmugasundaram

This study aims to investigate the effect of push, pull, balanced, and emotional factors on the motivational level of female entrepreneurship in Haryana state, India.

Abstract

Purpose

This study aims to investigate the effect of push, pull, balanced, and emotional factors on the motivational level of female entrepreneurship in Haryana state, India.

Design/methodology/approach

A quantitative study was conducted in Haryana's five districts among 384 women entrepreneurs using a convenience sampling method with a structured questionnaire. This study used structural equation modeling (SEM) to test the hypotheses.

Findings

The study found that Push, Emotional Factors, and Challenges have a significant impact on the motivational level of women’s entrepreneurship and Challenges only mediate with the Push and Pull factors.

Research limitations/implications

Generalization of results based on data from a few districts of Haryana state in India. A cross-sectional study was performed as a Longitudinal study helps in analyzing the changing character of women entrepreneurs and the prime reasons behind their success. Non-probability sampling technique was used in the study whereas probability sampling technique promotes reliability and reduces systematic error and sampling bias.

Practical implications

Pull factors can be promoted through mentoring, counseling, and entrepreneurship training programs. Creating a conducive external environment with job security and financial support from external agencies is essential. The Government of India should take the necessary steps to reduce the hindrances faced by women entrepreneurship while raising funds through banks and financial institutions.

Originality/value

The study employed a mediating variable, challenges, to investigate the impact of factors on the motivational levels of women entrepreneurs. To the best of our knowledge, this approach has not been utilized in previous research, making the current study a novel contribution to the field.

Details

Journal of Advances in Management Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0972-7981

Keywords

Open Access
Article
Publication date: 22 April 2022

Sumana Laparojkit and Muttanachai Suttipun

This study aims to examine the causal factors of customer motivation, trust and loyalty, influencing the level of repurchase intentions of local tourists travelling during…

6167

Abstract

Purpose

This study aims to examine the causal factors of customer motivation, trust and loyalty, influencing the level of repurchase intentions of local tourists travelling during pandemic COVID-19 crisis in Thailand.

Design/methodology/approach

The population of this study comprised all Thai local tourists travelling in Thailand. Using simple random sampling of local tourists on travel in Thailand, quantitative data were collected from 500 tourists as the sampling, representing Northern Thailand, North-Eastern Thailand, Central Thailand, Southern Thailand and Bangkok. Path analysis, including correlation matrix and factor confirmation, was used to test the causal factors influencing the level of repurchase intentions.

Findings

Motivation trust, customer trust, customer loyalty and repurchase intentions of Thai domestic tourism were on a high level. In addition, there were positive influences of customer motivation, trust and loyalty on the level of repurchase intentions by local tourists travelling in Thailand.

Originality/value

The study results demonstrate that the social exchange theory can be used to explain the influences of customer motivation, customer trust and loyalty on repurchase intentions of domestic Thai tourism.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

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