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Open Access
Article
Publication date: 24 July 2023

Shahrokh Nikou and Monika Luukkonen

Due to high demand for international talents and skilful workforces, many countries around the world, especially the ageing populations are now looking for new ways and strategies…

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Abstract

Purpose

Due to high demand for international talents and skilful workforces, many countries around the world, especially the ageing populations are now looking for new ways and strategies to attract more international talent. Drawing on push-pull factor theory, integrated with theory of reasoned action (TRA), this research examines international students' intention to stay or to leave the host country after completion of the students' studies.

Design/methodology/approach

A conceptual model has been proposed and evaluated aimed at understanding the factors that influence the decision-making of international students studying in Finland. Data were collected from a sample of 292 international students in Finland and structural equation modelling (SEM) was used to analyse the data and examine the relationships between various constructs in the model.

Findings

The SEM results show that several factors influence students' decision to stay or leave the host country after graduation. Aspects related to host country, institutional and economic factors and social influence (norms) directly impact students' attitude towards staying. In addition, attitude towards staying not only has a direct impact on the intention to stay, but also mediates the relationship between different pulling factors and students' intention to stay in the host country. Moreover, challenges and barriers (such as local language, challenge of finding employment and challenge of assimilating into the community or making friends) have a negative impact on the decision to stay in the host country.

Originality/value

This study uses push-pull theory in the Finnish context, contributing to the growing body of literature on international education policies and practices. The findings highlight the need for a more holistic approach to supporting international students, one that considers the students' unique needs and experiences in the host country and provides the students with the necessary resources and support to succeed.

Details

Higher Education, Skills and Work-Based Learning, vol. 14 no. 1
Type: Research Article
ISSN: 2042-3896

Keywords

Article
Publication date: 22 March 2024

Mai Thi Kim Khanh and Chau Huy Ngoc

Cambodian and Laotian students (CLS) are among the largest groups of international students in intra-ASEAN student mobility as well as in Vietnamese higher education institutions…

Abstract

Purpose

Cambodian and Laotian students (CLS) are among the largest groups of international students in intra-ASEAN student mobility as well as in Vietnamese higher education institutions (HEIs). However, little has been researched on the factors influencing CLS’s decision to choose Vietnam as destination country. The purpose of this study is to investigate why CLS decide to go overseas and choose Vietnam as their host country among other opportunities as well as their perceptions of the decision.

Design/methodology/approach

Using qualitative methods and employing purposive sampling, data were collected by semi-structured interviews from CLS studying in a HEI in the Mekong Delta of Vietnam. The data were analysed against the push–pull framework to understand factors influencing the participants’ decision.

Findings

The findings show that CLS in the study were “pushed” by the perceived higher value of a foreign qualification and family encouragements. In terms of pull factors, they were attracted to choose Vietnam as the host country most observably due to scholarship opportunities. However other pull factors were also significant, especially the lack of certain skills in home countries and its congruence with Vietnam’s competitive strength in offering courses for those skills. In retrospect, the participants expressed a sense of optimism, though there was also certain reservation.

Research limitations/implications

The small sample restrict the generalisability of the findings.

Practical implications

As an exploratory study, the findings can lay the ground for largerscale studies investigating CLS mobility in Vietnam and be employed for inbound student mobility policymaking reference for HEIs in Vietnam as well as in other developing countries.

Originality/value

This study investigates why Cambodian and Laotian international students decide to go to Vietnam, a developing country in the lesser-known part of international student mobility landscape. This is a topic that remains under-researched in the Asia-bound student mobility literature. Insights from the study can not only contribute to the scholarly gap but also offer implications for HEIs in Vietnam and other Asian countries.

Article
Publication date: 24 March 2023

Laila Dahabiyeh, Ali Farooq, Farhan Ahmad and Yousra Javed

During the past few years, social media has faced the challenge of maintaining its user base. Reports show that the social media giants such as Facebook and Twitter experienced a…

Abstract

Purpose

During the past few years, social media has faced the challenge of maintaining its user base. Reports show that the social media giants such as Facebook and Twitter experienced a decline in their users. Taking WhatsApp's recent change of its terms of use as the case of this study and using the push-pull-mooring model and a configurational perspective, this study aims to identify pathways for switching intentions.

Design/methodology/approach

Data were collected from 624 WhatsApp users recruited from Amazon Mechanical Turk and analyzed using fuzzy set qualitative comparative analysis (fsQCA).

Findings

The findings identify seven configurations for high switching intentions and four configurations for low intentions to switch. Firm reputation and critical mass increase intention to switch, while low firm reputation and absence of attractive alternatives hinder switching.

Research limitations/implications

This study extends extant literature on social media migration by identifying configurations that result in high and low switching intention among messaging applications.

Practical implications

The study identifies factors the technology service providers should consider to attract new users and retain existing users.

Originality/value

This study complements the extant literature on switching intention that explains the phenomenon based on a net-effect approach by offering an alternative view that focuses on the existence of multiple pathways to social media switching. It further advances the authors’ understanding of the relevant importance of switching factors.

Details

Information Technology & People, vol. 37 no. 3
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 20 October 2023

Madhukara Nayak, Pushparaj M. Nayak, Ramona Birau, Peter Wanke and Yong Aaron Tan

Research on women-owned businesses is more extensive in developed countries than in developing countries. This prompted the authors to investigate the factors that affect women…

Abstract

Purpose

Research on women-owned businesses is more extensive in developed countries than in developing countries. This prompted the authors to investigate the factors that affect women entrepreneurs' motives to start a business and the challenges they faced in running their businesses in India.

Design/methodology/approach

Data for the analysis were collected from 620 respondents using a structured questionnaire and in-depth interviews with 20 women entrepreneurs. The data were then analyzed using descriptive and factor analysis in the statistical software “SPSS” (Statistical Package for the Social Sciences).

Findings

The findings showed that the primary motivation for women to launch their own business was to achieve self-employment. Other motivations include increasing income and allowing women to follow their passion. Factor analysis indicates that women entrepreneurs are more motivated by push than pull factors. The research also shows that women encounter challenges in their entrepreneurial journey, such as access to financing, issues with gender equality and social and cultural obligations.

Originality/value

The study on women entrepreneurs in the Indian context is limited. This study responds to a need of better understanding of women motivations and challenges. By studying these constructs, the study shows that start-up motives and challenges faced by female entrepreneurs are unique to different contexts.

Details

International Journal of Sociology and Social Policy, vol. 44 no. 1/2
Type: Research Article
ISSN: 0144-333X

Keywords

Article
Publication date: 1 August 2023

Jahangir Wasim, Moustafa Haj Youssef, Ioannis Christodoulou and Robert Reinhardt

This research aims to identify the intentions behind becoming an entrepreneur and the perception of entrepreneurial failure among different groups of students. There has been…

Abstract

Purpose

This research aims to identify the intentions behind becoming an entrepreneur and the perception of entrepreneurial failure among different groups of students. There has been significant research discussing the motivations behind becoming an entrepreneur. However, such a research study is often focused on individuals who are already in the entrepreneurial process. Therefore, this research focuses on the understanding of the entrepreneurial process specified on the intentions of becoming an entrepreneur and the associated risk, in the context of a learning process.

Design/methodology/approach

The perspectives of students towards becoming an entrepreneur and their perception of associated risk are identified. A comparative exploratory case study method is used. Three cases developed in the light of empirical evidence consist of Business, Law and Science, technology, engineering and mathematics (STEM) students.

Findings

Major results show that the law and STEM students were on the same line in terms of motivational factors, such as being career driven. In contrary, the business students were more driven by personal factors such as leaving something behind and building something meaningful.

Originality/value

Whilst studies have attempted to understand entrepreneurial intentions, little work has considered students and their views on becoming entrepreneurs. Even with studies that looked at this subject matter, the focus was mainly business students. The authors build on previous work and construct the authors' views based on multi-disciplinary student base to know more about their intentions to become an entrepreneur. The science and law students were more influenced by external factors, whereas business students were focused more on their personal goals. Such classification of the diverse intentions based on student discipline opens a new and promising research avenue to better develop entrepreneurial education not only for business students but across all disciplines in higher education.

Details

Higher Education, Skills and Work-Based Learning, vol. 14 no. 1
Type: Research Article
ISSN: 2042-3896

Keywords

Article
Publication date: 18 August 2023

Rokhima Rostiani, Asri Sekar Mawar Firdausi, Hilya Mudrika Arini, Yun Prihantina Mulyani and Tri Mulyani Sunarharum

This study aims to empirically test the influence of pull factors on the intention to engage in Muslim-friendly travel. This study proposes a distinct path between Islamic…

Abstract

Purpose

This study aims to empirically test the influence of pull factors on the intention to engage in Muslim-friendly travel. This study proposes a distinct path between Islamic attributes and emotional value and scepticism, along with destination image and its functional value. This study also proposes the role of halal awareness in moderating the relationship between Islamic attributes and scepticism.

Design/methodology/approach

This study used a quantitative approach using an online survey. The authors purposively selected younger individuals who had travelled inside the country at least three times during the past five years. With a total of 416 valid responses, this study used variance-based partial least squares to test the hypotheses.

Findings

The results show that intention to engage in Muslim-friendly travel is positively influenced by emotional and functional values, but negatively by scepticism. Emotional value and scepticism are influenced by Islamic attributes, whereas functional value is influenced by destination image. More specifically, halal awareness is proven to moderate the relationship between Islamic attributes and scepticism, in which individuals with a higher level of halal awareness tend to be less sceptical about halal offerings.

Originality/value

This study supports a previous study in which emotional and functional values are considered differently by consumers. Furthermore, the dual role of Islamic attributes, as pull factors, is confirmed, providing a deeper understanding of its influence on emotional value and scepticism. To the best of the authors’ knowledge, this study is also the first to investigate the role of halal awareness in increasing the level of scepticism among Muslim consumers.

Details

Journal of Islamic Marketing, vol. 15 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 27 September 2023

Nguyễn Thanh Hoàng

This paper aims to introduce a growth comprehensive pattern to explain the phenomenon of individual foreign investment, first at the global level and then at the regional level…

Abstract

Purpose

This paper aims to introduce a growth comprehensive pattern to explain the phenomenon of individual foreign investment, first at the global level and then at the regional level. The patterns are developed based on a number of main theories with grounded theory (GT) as the foundation, distributed on the two pull and push forces of international business theory and migration theory; simultaneously, it is classified on the three levels (attribute–consequence–value [ACV]) of means-end theory.

Design/methodology/approach

An embedded method is applied to generate two complementary datasets from two approaches: in-depth interviews and secondary data analysis.

Findings

In this structure, the investor plays a central role as the decision-maker based on the entrepreneur's motives for internationalization (economics-driven and psychology-driven factors) and the householders' motives for emigration (aspiration and access capabilities). The external forces considered are a push from the home country (structures) and pull from the host country (immigrant investment programs [IIPs]), in which the factor of (dis)trust/misconception as a moderator has an additional impact on this mobility. Demographic factors such as gender, region, generation/age, level of education, religion and occupation generally describe the characteristics of each specific target group.

Research limitations/implications

This paper is to develop a conceptual framework.

Originality/value

The results of this study, in addition to fulfilling its own objectives, will also serve as the foundation for further research in several scientific fields such as economics, sociology and politics.

Peer review

The peer review history for this article is available at https://publons.com/publon/10.1108/IJSE-12-2022-0786

Details

International Journal of Social Economics, vol. 51 no. 5
Type: Research Article
ISSN: 0306-8293

Keywords

Open Access
Article
Publication date: 13 March 2023

Anneli Douglas, Gijsbert Hoogendoorn and Greg Richards

This study aimed to determine the motivations of a select group of South Africans in terms of their potential engagement with cultural tourism; more specifically, the study set…

3838

Abstract

Purpose

This study aimed to determine the motivations of a select group of South Africans in terms of their potential engagement with cultural tourism; more specifically, the study set out to show whether these motivations influence the cultural activities that the tourists want to participate in and whether their interest in specific cultural activities determines their destination choices. Furthermore, the mediating role of activities in the relationship between cultural motivations and destination choice was also assessed.

Design/methodology/approach

An online panel survey collected responses from 1,530 potential cultural tourists across South Africa. Hypotheses were tested, using structural equation modelling.

Findings

The results show that tourists' motivations for cultural tourism influence their likelihood of participating in specific cultural activities. Cultural tourism is shown to be influenced by more than learning and includes entertainment, relaxation, novelty and escape dimensions. There also seems to be a difference in the activities engaged in by destination type. For example, tourists likely to take part in indigenous cultural tourism activities are more likely to do so at hedonic destinations.

Practical implications

This paper contributes to the understanding of cultural tourism activities, aiding destinations in attracting cultural tourists. Destinations need to develop activities that match visitor motivations, increase satisfaction and encourage visitors to return.

Originality/value

The paper increases the understanding of cultural tourism in South Africa and underlines the importance of communities in providing distinctive tourism activities. The study also has an important social dimension, highlighting the role of social status in cultural tourism consumption and destination selection.

Details

Journal of Hospitality and Tourism Insights, vol. 7 no. 1
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 23 February 2024

Parvathy Viswanath, Sadananda Reddy Annapally and Aneesh Kumar

This study aims to develop and validate a multidimensional scale to measure the motivating factors that lead to opportunity recognition in social entrepreneurship among higher…

Abstract

Purpose

This study aims to develop and validate a multidimensional scale to measure the motivating factors that lead to opportunity recognition in social entrepreneurship among higher education institute (HEI) students.

Design/methodology/approach

The scale was developed through two phases; in phase 1, semi-structured interviews with social entrepreneurs and aspiring students were conducted to explore themes for item generation. Phase 2 included developing and validating the scale using exploratory (EFA) and confirmatory factor analysis (CFA). The sample included HEI students (n = 300 for EFA, n = 300 for CFA) with either academic background or volunteering experiences in social entrepreneurship.

Findings

A 24-item scale is developed in the study, with six factors measuring the motivating factors influencing opportunity recognition in social entrepreneurship: life experiences, social awareness, social inclination, community development, institutional voids and natural option for a meaningful career.

Research limitations/implications

The scale facilitates the development of theories and models in social entrepreneurship. The scale also enables policymakers and social entrepreneurship educators to understand the motivating factors that lead to opportunity recognition among students. It would help them to provide target-specific support to students.

Originality/value

To the best of the authors’ knowledge, this study is the first attempt to develop a scale that measures opportunity recognition in social entrepreneurship based on specific motivating factors. The study used the model by Yitshaki and Kropp (2016) as the conceptual framework. This study is the first attempt to triangulate the model’s findings using a quantitative methodology and through the development of a measurement scale. Besides, the scale adds value to social entrepreneurship research, which lacks empirical research on HEI students.

Details

Social Enterprise Journal, vol. 20 no. 3
Type: Research Article
ISSN: 1750-8614

Keywords

Article
Publication date: 8 August 2023

Jung-Kuei Hsieh, Sushant Kumar and Ning-Yu Ko

Showrooming presents a complex and evolving challenge to retail managers, as it signifies the emergence of new forms of exchange rules. The purpose of this research is to…

Abstract

Purpose

Showrooming presents a complex and evolving challenge to retail managers, as it signifies the emergence of new forms of exchange rules. The purpose of this research is to investigate how factors responsible for information search and evaluation affect showrooming and also consider the consumer mindset as a moderator.

Design/methodology/approach

This research undertakes three experimental designs to investigate how the push (i.e. assortment size), pull (i.e. price discount), and mooring (i.e. sunk cost) factors influence consumers' showrooming intention. Specifically, consumers' maximizing tendency plays the role of moderator.

Findings

The results reveal that push, pull, and mooring factors are significantly related to consumers' showrooming intention. Furthermore, the findings show that maximizers have higher showrooming intention than satisficers in the context of the push, pull, and mooring factors.

Originality/value

By integrating the push-pull-mooring framework and the maximizing mindset theory, this research proposes a novel research model and the empirical testing results support six hypotheses. The findings add to the body of knowledge in showrooming behavior by taking consumer mindset into account. The results also provide implications for practitioners to develop their retail strategies.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

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