Search results

1 – 10 of over 1000
To view the access options for this content please click here
Article
Publication date: 12 January 2021

Juan-Antonio Martinez-Comeche and Ian Ruthven

The aim of this exploratory study is to analyze if the most used factors related to the engaging interaction and long-term engagement with online applications can be…

Abstract

Purpose

The aim of this exploratory study is to analyze if the most used factors related to the engaging interaction and long-term engagement with online applications can be applied to WhatsApp in a context of everyday life in Madrid and to investigate what parameters would best describe the engagement with WhatsApp in this context.

Design/methodology/approach

A qualitative method was employed to explore the cognitive, emotional and behavioral factors that mainly comprise the experience of a user with an online application, both at a point in time and over time. Data from 30 semi-structured interviews and questionnaires from six group chats were collected and analyzed. The sample was made up of people aged from 13 to 58 years old.

Findings

Findings suggest that the factors used in this study to evaluate long-term engagement and engaging interactions with WhatsApp are relevant, except for cognitive factors related to engaging interactions, indicating that the cognitive point of view is more difficult to apply in the engaging interaction analysis. Other attributes related to information retrieval are suggested, best suited to the informative use of this tool.

Originality/value

Long-term engagement studies are scarcer concerning Mobile Instant Messaging applications. Regarding engagement interaction, its analysis focusing on WhatsApp has not been approached. This study suggests the convenience of using parameters related to information to evaluate the engaging interaction, according to the informative use of the application.

Details

Journal of Documentation, vol. 77 no. 4
Type: Research Article
ISSN: 0022-0418

Keywords

To view the access options for this content please click here
Article
Publication date: 12 August 2020

Aubrey Harvey Chaputula, Hamis Abdullah and Brave Mwale

This study investigated the use of WhatsApp as the platform for providing services at Mzuzu University Library in Malawi.

Abstract

Purpose

This study investigated the use of WhatsApp as the platform for providing services at Mzuzu University Library in Malawi.

Design/methodology/approach

The researchers conducted in-depth semi-structured interviews with five librarians that were either working or had worked at the reference desk for a period of not less than six months. Furthermore, the researchers did a content analysis of WhatsApp posts from the two tablet computers deployed at the reference desk. Qualitative data were analysed thematically, while the quantitative data were analysed using scientific calculators.

Findings

Findings revealed that WhatsApp has successfully been used to provide a number of user and reference services to students and staff. Notwithstanding this, a number of technical, human resource and service-related factors were discovered to be affecting the delivery of services and hence need to be addressed. It is therefore recommended that library management should take steps to address these challenges to ensure efficient and effective service delivery.

Practical implications

WhatsApp is one of the most popular social media applications that is deployed by many people including organisations at minimal cost in many countries. This makes it an ideal platform for offering information services to library clients on campus and remote places around the clock. Consequently, this could lead to increased usage of resources and services resulting in greater satisfaction among users.

Originality/value

Studies focussing on the use of WhatsApp for academic purposes in Malawi abound in the literature. However, this is the first study focussing on the use of WhatsApp for providing library reference services to be undertaken not only at Mzuzu University Library but the entire academic library sector in Malawi.

Details

Library Management, vol. 41 no. 8/9
Type: Research Article
ISSN: 0143-5124

Keywords

To view the access options for this content please click here
Article
Publication date: 7 September 2020

Obiora Kingsley Udem, Doris U. Aghoghovwia and Ebikabowei Emmanuel Baro

The purpose of this study is to determine the type of information Library and Information Science professionals share in the WhatsApp groups in Nigeria.

Abstract

Purpose

The purpose of this study is to determine the type of information Library and Information Science professionals share in the WhatsApp groups in Nigeria.

Design/methodology/approach

The study adopted a quantitative content analysis research design. With a total of 739 participants, 1,385 posts of six different WhatsApp groups of Library and Information Science professionals for three months were analyzed.

Findings

The study found that the most shared information among the Library and Information Science professionals in Nigeria is post on professional information. This demonstrates that librarians are determined to share professional information among them to promote the profession. This was followed by political information basically on the Nigerian Library Association national executives’ election, and job advertisements related to the library. Although a few members violate the rules by posting the kind of information not required in the WhatsApp group, the erring members are quickly called to order and warned by the WhatsApp group administrator.

Social implications

Professional ties can grow among information specialists and library practitioners through participation in virtual communities such as WhatsApp group. The implication of this work is in showing that social media especially WhatsApp groups can be used as a knowledge sharing mechanism to share timely, current and relevant information among professionals in different occupations.

Originality/value

Findings on the use of WhatsApp group in sharing professional information will inform several other Library and Information Science professionals in other countries of the need to adopt this channel to disseminate timely information related to up-coming conferences, training opportunities, workshops, call for papers and so on among the professionals. The results of this paper are valuable for anyone interested in an avenue to share or receive much quicker and pertinent information that saves the time of professionals in any occupation.

Details

The Electronic Library , vol. 38 no. 4
Type: Research Article
ISSN: 0264-0473

Keywords

To view the access options for this content please click here
Article
Publication date: 11 June 2019

Yudhi Arifani

The purpose of this study is to investigate the ability of EFL learners’ cohesion after the implementation of small group flipped instruction model through WhatsApp with…

Downloads
254

Abstract

Purpose

The purpose of this study is to investigate the ability of EFL learners’ cohesion after the implementation of small group flipped instruction model through WhatsApp with small group writing activities compared with individual flipped instruction model through WhatsApp with individual writing activities.

Design/methodology/approach

A quasi-experimental study with a nonequivalent control group and a pre-test/post-test design was implemented to find any significant difference between the two combinations. The small group was treated using small group flipped instruction model through WhatsApp with small group writing activities, and an individual class was exposed to individual group flipped instruction model through WhatsApp with individual writing activities as well. The instrument of this study was a writing test.

Findings

The findings revealed that the mean score from the small group flipped instruction model through WhatsApp with small group writing activities at 66.17 was higher than the mean score individual flipped model via WhatsApp with individual writing activities at50.19 with a level of significance < 0.05. He meant that the small group flipped classroom instruction model through WhatsApp with small group writing activities performed better than teaching cohesion with individual flipped instruction through WhatsApp with individual writing activities. The results suggested small group flipped teaching–learning cohesion with WhatsApp in writing served as one of the alternatives flipped group discussion to improve learners’ cohesion in writing.

Originality/value

Flipped classroom innovation has attracted English language teaching researchers’ attention to scrutinize its effectiveness. This inquiry, therefore, elaborated the effect off-lipping individual and small group classroom instruction with WhatsApp on EFL learners’ cohesion as part of EFL writing skills.

Details

Library Hi Tech News, vol. 36 no. 4
Type: Research Article
ISSN: 0741-9058

Keywords

To view the access options for this content please click here
Article
Publication date: 6 November 2017

Dhiraj Kumar Malhotra and Sonia Bansal

Instant messaging (IM) apps like WhatsApp have given an impetus to rapid sharing of information through multimedia messages in this information age and their clear impact…

Abstract

Purpose

Instant messaging (IM) apps like WhatsApp have given an impetus to rapid sharing of information through multimedia messages in this information age and their clear impact has been noticed in the academic sector. The present study is conducted with the aim to understand the magnetism of WhatsApp among veterinary students. The major purpose of the study is to analyse the use of WhatsApp for academic proposes with a special emphasis on its impact on studies.

Design/methodology/approach

Data were collected from students of Guru Angad Dev Veterinary and Animal Sciences University (GADVASU) using questionnaires as a tool. Questionnaires were randomly distributed among 100 postgraduate (PG) and 100 undergraduate (UG) students. In total, 78 PG and 77 UG students responded to the survey.

Findings

More than 90 per cent of the students were using WhatsApp for academic purposes. More UG students were using WhatsApp to chat, share images/videos and so forth for academic purposes as compared to PG students. Nearly two-thirds of the students admitted that addiction to using WhatsApp diverted attention from doing any other kind of activity. More than 75 per cent of the users were using WhatsApp while studying at their home or hostel. About 28 per cent of the students said that the use of WhatsApp had affected their studies, and more than 60 per cent of these students noticed a positive effect.

Originality/value

WhatsApp increases knowledge sharing, leading to enhanced creativity. Thus, WhatsApp can contribute significantly to the academic community by users consciously controlling its use and not allowing its addictive nature to divert attention from their studies.

Details

The Electronic Library, vol. 35 no. 6
Type: Research Article
ISSN: 0264-0473

Keywords

To view the access options for this content please click here
Article
Publication date: 14 August 2018

Tali Gazit and Noa Aharony

To date, only a limited number of studies have considered WhatsApp groups. The purpose of this paper is to focus on single WhatsApp groups and explore their special…

Abstract

Purpose

To date, only a limited number of studies have considered WhatsApp groups. The purpose of this paper is to focus on single WhatsApp groups and explore their special characteristics and dynamics. The present study used the social support perspective, Big Five model and narcissism paradigm to predict the level of participation in WhatsApp groups with these variables.

Design/methodology/approach

The research was conducted in Israel during the Spring semester of the 2017 academic year and encompassed 127 students. Researchers used eight questionnaires to gather data: a demographic questionnaire; a perceived social support questionnaire; three characteristics from the BIG5 questionnaire: extroversion, openness to experience and neuroticism; a narcissistic questionnaire; questions about WhatsApp usage; questions about one meaningful WhatsApp group; participation level in the meaningful group; and group importance.

Findings

The findings confirmed that psychological factors such as social support, extroversion and narcissism significantly predict the level of participation in WhatsApp groups. It was also found that age, the level of group importance, being the group’s manager, WhatsApp usage and group’s subject play an important role in the participation level.

Originality/value

These results affirmed the importance of psychological factors when exploring new technological platforms, as the paper proposes that individuals may behave differently in various technological environments due to their psychological characteristics. The study expanded current research about a popular communication tool, WhatsApp, by examining it within the special context of WhatsApp groups. This focus enables researchers to follow the special dynamics that take place in a new technological platform.

Details

Aslib Journal of Information Management, vol. 70 no. 4
Type: Research Article
ISSN: 2050-3806

Keywords

To view the access options for this content please click here
Article
Publication date: 21 March 2016

Noa Aharony and Tali Gazit

The purpose of this paper is to focus on WhatsApp, a mobile messaging service for smartphones that began in 2009. The study uses attachment theory, a social support…

Downloads
2830

Abstract

Purpose

The purpose of this paper is to focus on WhatsApp, a mobile messaging service for smartphones that began in 2009. The study uses attachment theory, a social support perspective and one personality characteristic derived from the Big Five theory of personality (“openness to experience”) and attempts to predict how these variables influence the importance of the WhatsApp family group.

Design/methodology/approach

Research was conducted in Israel during the first semester of the 2015 academic year and encompassed 191 undergraduate communication students. Researchers used six questionnaires to gather personal details, WhatsApp use, WhatsApp importance, attachment, openness to experience, and social support.

Findings

The findings confirm that the personality characteristic of openness to experience and social support significantly predict the importance of WhatsApp family group. Findings present a complex and ambiguous relationship between the attachment variables and the importance of WhatsApp family group.

Originality/value

The literature has not yet dealt with the issue of WhatsApp groups. Hence, the current study highlights associations between WhatsApp family group and attachment theory, the personality characteristic of openness to experience, social support, and family frequency use.

Details

Aslib Journal of Information Management, vol. 68 no. 2
Type: Research Article
ISSN: 2050-3806

Keywords

To view the access options for this content please click here
Article
Publication date: 5 November 2019

Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Ekaterina Zabelina, Andrés Palacio-Fierro, Margarita Velín-Fárez and Marcin Waldemar Staniewski

The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application.

Abstract

Purpose

The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application.

Design/methodology/approach

The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country.

Findings

Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM.

Practical implications

Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle.

Originality/value

The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.

Propósito

El presente estudio busca comprender a profundidad la forma en que los consumidores crean valor en sus vidas usando WhatsApp, la aplicación líder de mensajería instantánea basada en móviles (MIM).

Diseño/metodología/aproximación

El estudio adopta la perspectiva de la lógica dominante del cliente y utiliza un diseño cualitativo multimétodo que involucra 3 grupos focales seguidos de 25 entrevistas a profundidad. El escenario de estudio es Ecuador, un país Latinoamericano.

Hallazgos

El análisis e interpretación de los relatos de los participantes hace posible identificar y comprender la creación de cuatro tipos de valor: Mantener y fortalecer relaciones, mejorar el desempeño de roles, apoyo emocional y, diversión y entretenimiento. Adicionalmente, el estudio propone un modelo conceptual de creación de valor aplicado a MIM.

Implicaciones prácticas

La comprensión de la forma en que los consumidores crean valor en sus vidas usando MIM, es importante no solo para las empresas que ofrecen aplicaciones MIM, sino también para las empresas que desarrollan otras aplicaciones para móviles o para aquellas que desean usar MIM como canal electrónico para estrategias boca a boca.

Originalidad/valor

El presente estudio es uno de los primeros en abordar el área del comportamiento del consumidor en el uso de tecnologías desde una perspectiva de la lógica dominante del cliente. Esta perspectiva permite presentar una visión cualitativa integrada de la creación de valor, en la cual el consumidor es el protagonista.

To view the access options for this content please click here
Article
Publication date: 31 December 2019

Tali Gazit, Noa Aharony and Yair Amichai-Hamburger

Social networking sites (SNSs) have become an essential part of our lives. The purpose of this paper is to explore how demographic variables, SNS importance, social and…

Abstract

Purpose

Social networking sites (SNSs) have become an essential part of our lives. The purpose of this paper is to explore how demographic variables, SNS importance, social and informational usage, and personality traits (extroversion/introversion, openness, neuroticism, internal and external locus of control) can explain participation frequency of the four biggest SNSs in Israel: Facebook, WhatsApp, Instagram and Twitter.

Design/methodology/approach

The research was conducted in Israel during the Fall semester of the 2017–2018 academic year and encompassed 244 students. Researchers used six questionnaires to gather data: a demographic questionnaire, a participation frequency questionnaire on four different SNSs, four SNSs importance questionnaire, social and informational usage on four different SNSs questionnaire, personality questionnaire (extroversion, openness and neuroticism) and the locus of control questionnaire.

Findings

The findings revealed that different social network sites play distinct roles for various individuals. WhatsApp, the most frequently used platform, is used more by women and people with internal locus of control. Facebook is more frequently used by open people and Instagram is more frequently used by women, younger adults and neurotic people. Twitter is more frequently used by men. In addition, for all SNSs, the higher the social and informational usage is, the more important the SNSs are to the users, which significantly explains participation frequency.

Originality/value

The differences between social networks can be evidence that each social network serves a different group and does not compete with other SNSs. This may well explain why many people make use of several social networks and have a tendency to move from one to another.

Details

Online Information Review, vol. 44 no. 1
Type: Research Article
ISSN: 1468-4527

Keywords

To view the access options for this content please click here
Article
Publication date: 8 July 2019

Shiv Ratan Agrawal and Divya Mittal

The purpose of this paper is to explore the key role of WhatsApp as WhatsApp-customer relationship management (w-CRM) for strengthening the relationship in the education…

Abstract

Purpose

The purpose of this paper is to explore the key role of WhatsApp as WhatsApp-customer relationship management (w-CRM) for strengthening the relationship in the education sector. The paper is exploratory in nature.

Design/methodology/approach

A self-administered questionnaire was developed with 20 items for four latent constructs. The data were collected from the undergraduate and postgraduate students of Sri Sri University, Cuttack (Odisha), India, based on convenience sampling. The hypotheses were tested through regression and correlation analyzes.

Findings

The findings of the study unveiled that the relationships between students and teaching staff, students and non-teaching staff, and teaching and non-teaching staff can be strengthened by the adoption of w-CRM.

Practical implications

WhatsApp can be an inevitable tool to emerge with traditional CRM system to facilitating the advance implementation of w-CRM in the service industry.

Originality/value

Although the present study is limited to one of the service sectors, i.e. education, it unfolds the scope of implementation of w-CRM in different services. Especially, small and medium enterprises can implement this tool hand to hand to maintain strong relationships with customers.

Details

International Journal of Educational Management, vol. 33 no. 5
Type: Research Article
ISSN: 0951-354X

Keywords

1 – 10 of over 1000