Search results

1 – 10 of over 2000
Article
Publication date: 13 October 2022

Rexwhite Tega Enakrire and Fasae Joseph Kehinde

The purpose of this study is to investigate WhatsApp application for teaching and learning in higher education institutions (HEIs). The consideration for the use of the…

Abstract

Purpose

The purpose of this study is to investigate WhatsApp application for teaching and learning in higher education institutions (HEIs). The consideration for the use of the WhatsApp is based on its usefulness, ease of use, low cost of data and maintenance practices for the functionality of the mobile device used for the WhatsApp.

Design/methodology/approach

This paper applied systematic literature review in conceptualizing how WhatsApp application could be used for enhanced teaching and learning in HEIs. Most of the articles used in carrying out this study were harvested from Google Scholar. This study was carried out within three weeks internal

Findings

This study established that WhatsApp has also served as a learning and teaching tool which has made majorities of university students, irrespective of their geographical locations, become tech-savvy, self-expressive and open to new ways of doing things, including the use of social network applications. The exposition of the authors based on the findings from this study indicates that through the use of WhatsApp, activity theory of mobile learning postulated by Vygotsky and theory of connectives by George Siemens gave them the understanding surrounding how humans interact with technology through continuous use of tools.

Research limitations/implications

This research carried out has a lot of implications to global HEI due to innovation and practices of teaching learning and research.

Social implications

WhatsApp application has become the avenue through which people learn and retain and share information and knowledge among themselves for a better quality live scenarios. It has brought a shift from traditional to virtual platform of user experience (UX) in the use of digital technologies.

Originality/value

WhatsApp application for teaching and learning in HEIs established that the impact of WhatsApp on teaching, learning and retention of collocation of knowledge among school students or learners cannot be undermined. The result revealed from this study indicates that there is a shift from traditional to virtual platform which has brought diverse opportunities of transformation the educational systems, enhance productivity and quality service delivery and challenges, where lecturers would have to learn and unlearn through UX of the use of digital technologies.

Details

Library Hi Tech News, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0741-9058

Keywords

Article
Publication date: 24 August 2022

Ornat Turin and Shosh Davidson

The current study examines the ways preschool teachers handle parents' WhatsApp groups. The study explores the associations between professional capital, perception of the…

Abstract

Purpose

The current study examines the ways preschool teachers handle parents' WhatsApp groups. The study explores the associations between professional capital, perception of the application, and communication patterns with the parents utilizing WhatsApp, an instant message application.

Design/methodology/approach

A group of 214 Israeli preschool teachers were sampled using a survey questionnaire. The independent variables were two components of professional capital: (1) human capital, measured by tenure and income and (2) social capital, measured by the type of locality and the teacher's place of residence, in or outside the kindergarten's neighborhood. The dependent variable was the general perception of the app and the decisional capital manifested in the pattern of engagement with the pupils' parents.

Findings

In general, preschool teachers welcome the app, especially its ability to send pictures, while they disapprove of the constant intrusion it causes. Tenured and high-income teachers tended to restrict sharing a WhatsApp group with parents. Joining a group with parents was common among private, low-income, and non-tenured young teachers. In terms of social capital, teachers who lived and worked in a communal settlement differed from their city colleagues. Teachers in such communities expressed a much more positive perception of the WhatsApp application, in comparison with teachers from urban areas.

Originality/value

The results demonstrate the importance of professional capital in monitoring daily routine, communication, and emotions. The findings support the social constructivist approach, holding that technology affords a variety of uses and are integrated into the existing social structure.

Details

Journal of Professional Capital and Community, vol. 7 no. 4
Type: Research Article
ISSN: 2056-9548

Keywords

Article
Publication date: 24 March 2022

Mohammad Iranmanesh, Nagaletchimee Annamalai, Kavigtha Mohan Kumar and Behzad Foroughi

Recent years have documented the growing interest in using WhatsApp in higher education. However, the determinants of students’ satisfaction and loyalty towards WhatsApp

Abstract

Purpose

Recent years have documented the growing interest in using WhatsApp in higher education. However, the determinants of students’ satisfaction and loyalty towards WhatsApp groups have received less attention. This study aims to extend the Delone and McLean information system success model by incorporating social and emotional factors to investigate the drivers of satisfaction.

Design/methodology/approach

Data were collected through questionnaires completed by 308 undergraduate students. The partial least squares technique was used for data analysis.

Findings

The findings reveal that information quality, trust in members and social usefulness play crucial roles in shaping students’ satisfaction and loyalty to WhatsApp groups. System quality has no significant effect on satisfaction. Furthermore, emotional connection negatively moderates the relationship between social usefulness and satisfaction.

Practical implications

The findings of this study will be useful for educators and practitioners seeking to integrate WhatsApp into their pedagogical repertoire. The results demonstrate the importance of considering the social and emotional needs of students in addition to the quality of the information provided.

Originality/value

To the best of the authors’ knowledge, this study is the first attempt to integrate system characteristics, particularly with social and emotional factors. Furthermore, this study extends the literature on WhatsApp use in higher education by testing the drivers of students’ satisfaction and loyalty.

Details

The Electronic Library , vol. 40 no. 3
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 11 April 2022

Mona Mrad, Maya Farah and Nour Mehdi

The purpose of this study is to explore the pros and cons of WhatsApp communication service and its likely effects on consumer behavior and one’s perception of luxury brands.

Abstract

Purpose

The purpose of this study is to explore the pros and cons of WhatsApp communication service and its likely effects on consumer behavior and one’s perception of luxury brands.

Design/methodology/approach

This study conducted 27 in-depth interviews with UK-based participants. This study used NVivo12 to thematically analyze the collected data.

Findings

The findings indicate that perceived communication convenience, searching for prepurchase information, intimate consumer–brand relationship, perceived self-worth and the thrill of a new service positively contribute to luxury customers’ acceptance of WhatsApp communication usage. Nevertheless, many factors including push promotional strategy, poor service quality, brand “massification” effect, deficient sensory experience, fear of financial risk and deceptive practices, all curbed the participants’ acceptance of this communication platform. When service is poor, all these factors jeopardized the luxury image, causing an impaired brand image, accompanied with negative word of mouth and in some instances, unexpected anticonsumption reactions.

Research limitations/implications

This study carries the limitations of any exploratory and qualitative research. Therefore, future research should replicate this study in other areas and for other instant messaging platforms.

Practical implications

The implications of this study serve as a reference for luxury brands’ managers when managing their WhatsApp service. This study provides important insights into the risk of using WhatsApp by luxury brands to communicate with customers. The overall conclusion is that WhatsApp communication service requires a close, supervised and innovative use to benefit luxury brands.

Originality/value

To the best of the authors’ knowledge, the topic of WhatsApp usage as a communication mean in the luxury industry is still largely underexplored, hence filling a gap in the literature that needs to be addressed given its significant implications.

Details

Qualitative Market Research: An International Journal, vol. 25 no. 3
Type: Research Article
ISSN: 1352-2752

Keywords

Open Access
Article
Publication date: 16 November 2021

A.A.I. Lakmali, Nalin Abeysekera and D.A.C. Suranga Silva

Customer social participation (CSP) is a new phenomenon that has emerged with the evolution of social media. Current literature designates customer participation in social…

Abstract

Purpose

Customer social participation (CSP) is a new phenomenon that has emerged with the evolution of social media. Current literature designates customer participation in social media as “CSP”. Although CSP has been investigated in the online brand community context in social media, it has been little investigated in the context of student customers using WhatsApp – a highly trending social media platform among learners. Thus, this study aims to investigate the effectiveness of CSP in informal WhatsApp groups for academic purposes among undergraduate students of management studies.

Design/methodology/approach

The study adopted a single cross-sectional survey design. A structured online questionnaire was employed. Using convenience sampling technique, data were collected from 170 undergraduates of the Bachelor of Management Studies programme at the Open University of Sri Lanka.

Findings

The results revealed significant positive effects of functional, social and hedonic benefits with CSP. Meanwhile, the relationship between psychological benefits and CSP was insignificant. Furthermore, there is no influence of age and level of study on CSP among the learners in informal WhatsApp groups. Moreover, at present, the level of CSP in WhatsApp for academic purposes among students is moderate.

Originality/value

The role of the student as the customer and student behaviour in informal WhatsApp groups established for academic purposes have been little investigated in the field of open and distance education services. In this context, this study empirically validated the model of participation benefits and CSP in WhatsApp groups informally established for academic purposes.

Details

Asian Association of Open Universities Journal, vol. 16 no. 3
Type: Research Article
ISSN: 1858-3431

Keywords

Article
Publication date: 11 June 2019

Yudhi Arifani

The purpose of this study is to investigate the ability of EFL learners’ cohesion after the implementation of small group flipped instruction model through WhatsApp with…

319

Abstract

Purpose

The purpose of this study is to investigate the ability of EFL learners’ cohesion after the implementation of small group flipped instruction model through WhatsApp with small group writing activities compared with individual flipped instruction model through WhatsApp with individual writing activities.

Design/methodology/approach

A quasi-experimental study with a nonequivalent control group and a pre-test/post-test design was implemented to find any significant difference between the two combinations. The small group was treated using small group flipped instruction model through WhatsApp with small group writing activities, and an individual class was exposed to individual group flipped instruction model through WhatsApp with individual writing activities as well. The instrument of this study was a writing test.

Findings

The findings revealed that the mean score from the small group flipped instruction model through WhatsApp with small group writing activities at 66.17 was higher than the mean score individual flipped model via WhatsApp with individual writing activities at50.19 with a level of significance < 0.05. He meant that the small group flipped classroom instruction model through WhatsApp with small group writing activities performed better than teaching cohesion with individual flipped instruction through WhatsApp with individual writing activities. The results suggested small group flipped teaching–learning cohesion with WhatsApp in writing served as one of the alternatives flipped group discussion to improve learners’ cohesion in writing.

Originality/value

Flipped classroom innovation has attracted English language teaching researchers’ attention to scrutinize its effectiveness. This inquiry, therefore, elaborated the effect off-lipping individual and small group classroom instruction with WhatsApp on EFL learners’ cohesion as part of EFL writing skills.

Details

Library Hi Tech News, vol. 36 no. 4
Type: Research Article
ISSN: 0741-9058

Keywords

Article
Publication date: 12 January 2021

Juan-Antonio Martinez-Comeche and Ian Ruthven

The aim of this exploratory study is to analyze if the most used factors related to the engaging interaction and long-term engagement with online applications can be…

Abstract

Purpose

The aim of this exploratory study is to analyze if the most used factors related to the engaging interaction and long-term engagement with online applications can be applied to WhatsApp in a context of everyday life in Madrid and to investigate what parameters would best describe the engagement with WhatsApp in this context.

Design/methodology/approach

A qualitative method was employed to explore the cognitive, emotional and behavioral factors that mainly comprise the experience of a user with an online application, both at a point in time and over time. Data from 30 semi-structured interviews and questionnaires from six group chats were collected and analyzed. The sample was made up of people aged from 13 to 58 years old.

Findings

Findings suggest that the factors used in this study to evaluate long-term engagement and engaging interactions with WhatsApp are relevant, except for cognitive factors related to engaging interactions, indicating that the cognitive point of view is more difficult to apply in the engaging interaction analysis. Other attributes related to information retrieval are suggested, best suited to the informative use of this tool.

Originality/value

Long-term engagement studies are scarcer concerning Mobile Instant Messaging applications. Regarding engagement interaction, its analysis focusing on WhatsApp has not been approached. This study suggests the convenience of using parameters related to information to evaluate the engaging interaction, according to the informative use of the application.

Details

Journal of Documentation, vol. 77 no. 4
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 6 November 2017

Dhiraj Kumar Malhotra and Sonia Bansal

Instant messaging (IM) apps like WhatsApp have given an impetus to rapid sharing of information through multimedia messages in this information age and their clear impact…

Abstract

Purpose

Instant messaging (IM) apps like WhatsApp have given an impetus to rapid sharing of information through multimedia messages in this information age and their clear impact has been noticed in the academic sector. The present study is conducted with the aim to understand the magnetism of WhatsApp among veterinary students. The major purpose of the study is to analyse the use of WhatsApp for academic proposes with a special emphasis on its impact on studies.

Design/methodology/approach

Data were collected from students of Guru Angad Dev Veterinary and Animal Sciences University (GADVASU) using questionnaires as a tool. Questionnaires were randomly distributed among 100 postgraduate (PG) and 100 undergraduate (UG) students. In total, 78 PG and 77 UG students responded to the survey.

Findings

More than 90 per cent of the students were using WhatsApp for academic purposes. More UG students were using WhatsApp to chat, share images/videos and so forth for academic purposes as compared to PG students. Nearly two-thirds of the students admitted that addiction to using WhatsApp diverted attention from doing any other kind of activity. More than 75 per cent of the users were using WhatsApp while studying at their home or hostel. About 28 per cent of the students said that the use of WhatsApp had affected their studies, and more than 60 per cent of these students noticed a positive effect.

Originality/value

WhatsApp increases knowledge sharing, leading to enhanced creativity. Thus, WhatsApp can contribute significantly to the academic community by users consciously controlling its use and not allowing its addictive nature to divert attention from their studies.

Details

The Electronic Library, vol. 35 no. 6
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 12 August 2020

Aubrey Harvey Chaputula, Hamis Abdullah and Brave Mwale

This study investigated the use of WhatsApp as the platform for providing services at Mzuzu University Library in Malawi.

Abstract

Purpose

This study investigated the use of WhatsApp as the platform for providing services at Mzuzu University Library in Malawi.

Design/methodology/approach

The researchers conducted in-depth semi-structured interviews with five librarians that were either working or had worked at the reference desk for a period of not less than six months. Furthermore, the researchers did a content analysis of WhatsApp posts from the two tablet computers deployed at the reference desk. Qualitative data were analysed thematically, while the quantitative data were analysed using scientific calculators.

Findings

Findings revealed that WhatsApp has successfully been used to provide a number of user and reference services to students and staff. Notwithstanding this, a number of technical, human resource and service-related factors were discovered to be affecting the delivery of services and hence need to be addressed. It is therefore recommended that library management should take steps to address these challenges to ensure efficient and effective service delivery.

Practical implications

WhatsApp is one of the most popular social media applications that is deployed by many people including organisations at minimal cost in many countries. This makes it an ideal platform for offering information services to library clients on campus and remote places around the clock. Consequently, this could lead to increased usage of resources and services resulting in greater satisfaction among users.

Originality/value

Studies focussing on the use of WhatsApp for academic purposes in Malawi abound in the literature. However, this is the first study focussing on the use of WhatsApp for providing library reference services to be undertaken not only at Mzuzu University Library but the entire academic library sector in Malawi.

Details

Library Management, vol. 41 no. 8/9
Type: Research Article
ISSN: 0143-5124

Keywords

Article
Publication date: 7 September 2020

Obiora Kingsley Udem, Doris U. Aghoghovwia and Ebikabowei Emmanuel Baro

The purpose of this study is to determine the type of information Library and Information Science professionals share in the WhatsApp groups in Nigeria.

Abstract

Purpose

The purpose of this study is to determine the type of information Library and Information Science professionals share in the WhatsApp groups in Nigeria.

Design/methodology/approach

The study adopted a quantitative content analysis research design. With a total of 739 participants, 1,385 posts of six different WhatsApp groups of Library and Information Science professionals for three months were analyzed.

Findings

The study found that the most shared information among the Library and Information Science professionals in Nigeria is post on professional information. This demonstrates that librarians are determined to share professional information among them to promote the profession. This was followed by political information basically on the Nigerian Library Association national executives’ election, and job advertisements related to the library. Although a few members violate the rules by posting the kind of information not required in the WhatsApp group, the erring members are quickly called to order and warned by the WhatsApp group administrator.

Social implications

Professional ties can grow among information specialists and library practitioners through participation in virtual communities such as WhatsApp group. The implication of this work is in showing that social media especially WhatsApp groups can be used as a knowledge sharing mechanism to share timely, current and relevant information among professionals in different occupations.

Originality/value

Findings on the use of WhatsApp group in sharing professional information will inform several other Library and Information Science professionals in other countries of the need to adopt this channel to disseminate timely information related to up-coming conferences, training opportunities, workshops, call for papers and so on among the professionals. The results of this paper are valuable for anyone interested in an avenue to share or receive much quicker and pertinent information that saves the time of professionals in any occupation.

Details

The Electronic Library , vol. 38 no. 4
Type: Research Article
ISSN: 0264-0473

Keywords

1 – 10 of over 2000