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Article
Publication date: 13 March 2020

Farzana Quoquab, Jihad Mohammad and Ruzanna Shahrin

Though the concern over pro-environmental behavior is growing, there is a lack of a valid scale to measure pro-environmental behavior in nutricosmetics context. Nutricosmetics…

Abstract

Purpose

Though the concern over pro-environmental behavior is growing, there is a lack of a valid scale to measure pro-environmental behavior in nutricosmetics context. Nutricosmetics products are believed to boost health and fitness and thus gained worldwide popularity. Many consumers in recent days are purchasing nutricosmetics products because of its positive impact toward human health and less harm toward the environment. However, to date, there is no valid instrument to measure this construct. To fill this gap in the existing literature, this study aims to develop a valid and reliable scale to measure pro-environmental behavior in nutricosmetics purchase (PEB-NP).

Design/methodology/approach

To develop and validate the PEB-NP scale, a sequential process is followed which includes item generation, item selection, item purification and item validation. Relevant literature was reviewed and qualitative interviews were carried out to generate the items. Next, experts’ opinion was sought to select the items. Two studies were conducted (N = 150, N = 448) to explore the factor structure and to validate the scale. Exploratory factor analysis (EFA) was used to purify the scale, whereas confirmatory factor analysis (CFA) using SmartPLS (version 3) was used to validate the scale.

Findings

Based on EFA output, 14 items were retained which were then validated using CFA. The results revealed that, PEB-NP is a hierarchical multi-dimensional construct. The dimensions are “environmental aesthetics,” “conservation behavior (reduce and recycle)” and “health consciousness.” The findings from CFA confirmed the EFA results and established that pro-environmental behavior is a third-order factor model in which conservation dimension is consisted of two sub-dimensions, namely, “reduce” and “recycle” behavior.

Practical implications

The newly developed scale will enable the marketers and policymakers to segment their consumers based on this scale to better strategize the marketing efforts in fulfilling their needs. Not only this, the PEB-NP scale will benefit marketers in understanding the behavioral pattern and purchase preference of the pro-environmental consumers with regard to the nutricosmetics consumption. This research also provides suggestions for future researchers in the pro-environmental behavior and nutricosmetics fields.

Originality/value

This study is a pioneer study to develop and validate the PEB scale in the context of nutricosmetics purchase.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 14 no. 2
Type: Research Article
ISSN: 1750-6123

Keywords

Article
Publication date: 6 September 2022

Jaya Ahuja, Mohit Yadav and Rommel P. Sergio

The purpose of this study is to identify the association between environmental leadership (EL) and pro-environmental behaviour among the middle-level employees in iron and steel…

Abstract

Purpose

The purpose of this study is to identify the association between environmental leadership (EL) and pro-environmental behaviour among the middle-level employees in iron and steel manufacturing companies. The study further emphasizes on mediation of the relationship by green rewards and green self-efficacy in EL and pro-environmental behaviour relationship, moderated by green training.

Design/methodology/approach

To find the reliability and validity of the model, confirmatory factor analysis was used. Pearson correlation was used to explore the relationship between variables. PROCESS macro of Hayes (2013) Model 14 was used to test mediation and moderated mediation.

Findings

EL influenced pro-environmental behaviour in middle-level employees. Green rewards and green self-efficacy mediated the relationship. Green training moderated the mediated relationship of green rewards and green self-efficacy between EL and pro-environmental behaviour.

Originality/value

This is a fresh contribution around EL and pro-environmental behaviour in iron and steel companies; however, there are studies available on this relationship, but the unique contribution of the study is studying EL in iron and steel companies and mediated moderated relationship by green rewards, self-efficacy and training. It is necessary for the organizations to develop environmental leaders to promote pro-environmental behaviour in employees across sectors.

Details

International Journal of Ethics and Systems, vol. 39 no. 2
Type: Research Article
ISSN: 2514-9369

Keywords

Article
Publication date: 30 January 2019

Ecem Tezel and Heyecan Giritli

This paper aims to fulfill the gap in existing knowledge of determinants of pro-environmental behavior (PEB) in the workplace and the influence of sustainability certificates on…

Abstract

Purpose

This paper aims to fulfill the gap in existing knowledge of determinants of pro-environmental behavior (PEB) in the workplace and the influence of sustainability certificates on occupants’ PEBs in workplace settings.

Design/methodology/approach

A questionnaire survey with a total of 95 respondents from both certified and noncertified office buildings was conducted. Two independent sample comparisons were executed to understand the influence of sustainable building certificates on occupants’ environmental values, beliefs, awareness and PEBs.

Findings

Ecocentric value, belief and awareness were found as the predictors of pro-environmental workplace behavior. Certified office occupants showed higher awareness about buildings’ environmentally oriented characteristics. Despite higher awareness, certified office occupants revealed less PEB compared to those who work in noncertified office buildings.

Originality/value

This study determined the influencing factors on PEBs in workplaces and PEB differences between certified and noncertified building occupants. Less PEBs of occupants in certified offices signify the misperception of individuals about sustainable buildings and the need for more informative training about sustainability issues in the society. This result also draws academic attention to sustainable building evaluation practices and provides certain insights for more occupant integrated evaluation alternative for sustainable buildings.

Details

Facilities, vol. 37 no. 9/10
Type: Research Article
ISSN: 0263-2772

Keywords

Article
Publication date: 1 June 2005

Mark Cleveland, Maria Kalamas and Michel Laroche

The purpose of this research was to examine the impact of various attitudes and personality characteristics on environmentally‐friendly behaviors, from a locus of control (LOC…

15402

Abstract

Purpose

The purpose of this research was to examine the impact of various attitudes and personality characteristics on environmentally‐friendly behaviors, from a locus of control (LOC) perspective. Specifically, we developed and tested a model linking a related construct, environmental locus of control (ELOC), to a series of pro‐environmental behaviors.

Design/methodology/approach

The context related to various personal and household behaviors vis‐à‐vis the environment, and the subject pool consisted of a diverse group of urban consumers. A survey was employed to measure various attitudinal and personality variables corresponding to internal/external locus of control, as well as a battery of pro‐environmental behaviors. The research propositions were tested using a structural equation modeling approach.

Findings

We found four distinct dimensions of ELOC, two of which relate to an external LOC (“biospheric‐altruism” and “corporate skepticism”) and the other two relate to an internal LOC (“economic motivation” and “individual recycling efforts”). We then linked these four dimensions to a variety of pro‐environmental behaviors. Highly variable patterns were obtained, with different dimensions assuming a greater or lesser impact, or no role at all, depending on the specific behavior under analysis.

Research limitations/implications

Generalizability of the findings is limited due to the sample (urban consumers from one major city), and the method employed (validity of self‐report measures and the non‐experimental nature of the field study).

Practical implications

Our findings highlight the importance of considering the specificity of pro‐environmental behaviors, when assessing the antecedent roles of pro‐environmental attitudes/dispositions, which are in‐and‐of‐themselves, complex and multidimensional.

Originality/value

In this era of environmental degradation, researchers, managers, and public policy makers alike need to consider that pro‐environmental attitudes are composed of multiple dispositional facets, and that the role of these facets is highly context‐specific.

Details

Journal of Consumer Marketing, vol. 22 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 21 December 2020

Ayesha Rasheed, Haris Aslam and Kamran Rashid

Supply chain (SC) managers influence firms in incorporating green behavior throughout the value chain in functions such as purchasing, production, distribution and transportation…

Abstract

Purpose

Supply chain (SC) managers influence firms in incorporating green behavior throughout the value chain in functions such as purchasing, production, distribution and transportation. In this study, we aim to understand the antecedents of pro-environmental behavior (PEB) in SC managers.

Design/methodology/approach

We develop a research model hypothesizing a direct role of SC managers' private green behaviors, subjective norms, personal and organizational barriers as factors influencing the manager's pro-environmental intentions. We also analyze the impact of these intentions on actual behavior. We surveyed managers working in the SC of manufacturing firms in a developing country and tested the research model using structural equation modeling.

Findings

Our results indicate that SC managers' personal barriers significantly influence intentions to act pro-environmentally and these intentions then predict their actual behavior. However, SC managers' private green behaviors do not spill over to their workplace. Furthermore, the study shows that organizational-level barriers and subjective norms may reverse green intentions.

Originality/value

This study contributes to the research literature by identifying the role of organizational, personal and social factors in modifying the SC managers' intentions. It provides useful insights into how these factors affect the behavior of SC managers. Thus, we extend prior work in the area of PEB to the SC environment.

Details

Management of Environmental Quality: An International Journal, vol. 32 no. 2
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 8 June 2023

Ștefan Boncu, Octav-Sorin Candel, Oara Prundeanu and Nicoleta Laura Popa

Pro-environmental education incorporates digital technologies to enhance the level of pro-environmental behaviours (PEB) in young adults. Guided by gamified learning and…

Abstract

Purpose

Pro-environmental education incorporates digital technologies to enhance the level of pro-environmental behaviours (PEB) in young adults. Guided by gamified learning and self-directed informal learning theories, this study aims to examine the potential for the use of a gamified mobile app to increase students’ PEB. Also, it explores whether various pre-existing environmental attitudes and beliefs can moderate the effects.

Design/methodology/approach

This quasi-experimental study proposed an eight-weeks intervention for undergraduate students based on using a mobile app. The authors evaluated the post-intervention differences in PEB between the intervention group and a control group. The effects of multiple moderators were also tested.

Findings

Using the mobile app for eight weeks significantly improves the levels of PEB in the intervention group compared to the control group. None of the proposed interactions showed significant moderator effects.

Originality/value

To the best of the authors’ knowledge, this study is the first one to verify the potential moderators accounting for the success of an environmental education approach using a mobile app. Also, it provides strong empirical support for the use of such educational strategy. Based on these findings, the authors suggest the use of gamified mobile apps as suitable tools for pro-environmental education, especially when targeting young adult or student populations. Moreover, using mobile apps providing self-directed informal learning, combined with gamification, can be used to enhance other desirable behaviours.

Details

International Journal of Sustainability in Higher Education, vol. 24 no. 8
Type: Research Article
ISSN: 1467-6370

Keywords

Article
Publication date: 2 June 2022

Mao-Tang (Brian) Lin, Dan Zhu, Claire Liu and Peter B. Kim

The purpose of this study was to gain a holistic view of pro-environmental behavior (PEB) among hospitality and tourism consumers through a systematic review of empirical studies…

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Abstract

Purpose

The purpose of this study was to gain a holistic view of pro-environmental behavior (PEB) among hospitality and tourism consumers through a systematic review of empirical studies. Based on this comprehensive review, this study demonstrates how the literature has been created and has evolved over time, thereby providing proposals for future research agendas.

Design/methodology/approach

The preferred reporting items for systematic reviews and meta-analyses method was used as a rigorous searching method to provide an updated picture of the research on the PEBs of consumers in hospitality and tourism contexts. A total of 234 empirical studies from both hospitality and nonhospitality publications were selected for the review.

Findings

The results reveal a growing interest in PEB in the hospitality and tourism context. Focal points, theories and research designs used to explain PEB among hospitality and tourism consumers were identified. In addition, the findings from the cross-tabulation analyses have provided valuable insights for tourism and hospitality research in this area.

Research limitations/implications

Based on the research findings, this study makes significant contributions to the literature by providing theoretical and practical implications with detailed directions for future researchers and practitioners.

Originality/value

This study offers one of the first reviews to comprehensively and systematically analyze the empirical research into PEBs among hospitality and tourism consumers. PEB has received significant attention from researchers, practitioners and those policymakers concerned with the sustainability of environments. The findings of this research provide a comprehensive overview of the literature relating to hospitality and tourism through the identification of gaps that require further investigation. Future suggestions to assist practitioners and policymakers in eliciting PEBs are also discussed.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 11
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 29 March 2022

Muhammad Farrukh, Ali Raza, Adil Mansoor, Muhammad Shahid Khan and Jason Wai Chow Lee

The paper aims to analyse the current trends and set the future research agenda for pro-environmental behaviour (PEB) research.

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Abstract

Purpose

The paper aims to analyse the current trends and set the future research agenda for pro-environmental behaviour (PEB) research.

Design/methodology/approach

The bibliographic data on pro-environmental behaviour research have been extracted from the Scopus database.

Findings

Based on the analysis of 2,173 publications, the study presents a performance overview of PEB research in the perspective of different aspects such as the most influential publications, authors, institutes and countries. Also, the study visualises the intellectual network by mapping bibliographic coupling (BC) and co-citation.

Originality/value

The study provides a holistic view of trends and future research directions for PEB research based on performance and science mapping, which is a unique contribution to the literature.

Details

Benchmarking: An International Journal, vol. 30 no. 3
Type: Research Article
ISSN: 1463-5771

Keywords

Book part
Publication date: 2 May 2018

Marcia Rossi

There is a paucity of research on factors influencing African-American attitudes and beliefs about pro-environmental behaviors. Environmental psychology is a growing…

Abstract

There is a paucity of research on factors influencing African-American attitudes and beliefs about pro-environmental behaviors. Environmental psychology is a growing interdisciplinary field that focuses on the relationship between humans and both the built and natural environment. This paper presents an exploratory study of 12 students enrolled in an undergraduate Environmental Psychology course at an HBCU. The course provided a unique opportunity both to educate the students about environmental issues and to study the impact of the course on their pro-environmental behaviors. Results showed that students improved their understanding of environmental justice; 10 of the 12 students reported increased intention and efforts to engage in pro-environmental behaviors; and students whose parents encouraged outdoor behavior in general were more likely to express such changes in pro-environmental behaviors.

Details

Environment, Politics, and Society
Type: Book
ISBN: 978-1-78714-775-1

Keywords

Article
Publication date: 25 October 2018

Talat Islam, Ghulam Ali and Humaira Asad

It is evident that organizations are continuously contributing toward environmental dilapidation. This may be reduced by focusing their employees’ involvement in pro-environmental

2913

Abstract

Purpose

It is evident that organizations are continuously contributing toward environmental dilapidation. This may be reduced by focusing their employees’ involvement in pro-environmental behaviors. Pro-environmental behaviors have ramifications for organizations, employees, leaders and natural environment. Therefore, this study aims at investigating environmental related social responsibility and identification as the predictors of pro-environmental behaviors through the moderating role of empathy in the hospitality sector.

Design/methodology/approach

This study collected data from 201 pairs (i.e. supervisors and their subordinates) working in the hospitality sector.

Findings

The study found that employees with high empathy exhibit more pro-environmental behavior and organizational identification when perceiving their organization’s involvement in environment-related social responsibilities.

Research limitations/implications

The data for this study were collected at one point of time and it has implications for organizations and employees.

Originality/value

This study aims to fill the gap of the underlying mechanism that how perceived CSR affect employee pro-environmental behavior.

1 – 10 of 146