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The purpose of this paper is to investigate what drives people to show a willingness to mitigate the effects of climate change. To accomplish this goal, this research uses the theory of planned behaviour to examine whether attitude towards climate change, subjective norm and perceived behavioural control are potential determinants of a pro-environmental intention and thus a pro-environmental behaviour.

This explanatory paper applies a Fuzzy Set Qualitative Comparative Analysis to identify the key drivers of pro-environmental intention and behaviour. A non-probability convenience sample of 481 Egyptian respondents was collected.

This study finds that awareness combined with a willingness to pay to mitigate climate change are key drivers of pro-environmental intention. Moreover, personal responsibility and confidence in the ability to mitigate climate change also trigger climate-friendly intentions. Finally, it is found that societal engagement and willingness to take action increase the propensity to exhibit pro-environmental behaviour.

The results of our analysis cannot be generalized to the Egyptian population as a whole as our sample only comprises a sample of Egyptian students.

This paper is novel as it is the first that applies Qualitative Comparative Analysis to the Theory of Planned Behaviour. By doing so, the paper sheds light on the understanding of key cognitive, social-psychological and behavioural factors which lead to environmental actions. Hence, it provides policy-makers with a framework to support a more sustainable society.

A waste charging policy had been implemented in major Asian cities like Taipei and Seoul years ago. Hong Kong is not yet to charge household rubbish, which is one of the major municipal solid waste sources. Landfill places will be exhausted in a year or two in the city. The purpose of this study is to investigate the effectiveness of waste charging policies by exploring relationships among social norms, lifestyles, attitudes towards waste charging policy and pro-environmental behaviour.

Purposeful sampling was used in this study to recruit university students to take part in the survey. Purposeful sampling helps to make a “highly credible sample” (Gall et al., 2006, p.185). This study distributed questionnaires to respondents aged over 18 years. Among them, there were 404 valid questionnaires (35.6% male; 64.4% female) that were returned with a response rate of 53.9%.

It is found that attitude towards waste charging policies affects pro-environmental behaviour through lifestyles and social norms. Female respondents’ pro-environmental behaviours are affected by their lifestyles and social norms. But male respondents’ lifestyle is affected by their attitude towards policy. Attitude towards charging policy does not have an impact on young people's pro-environmental behaviours.

Social acceptance towards any environmental policy is a must for its final outcome. It is because attitude towards any environmental policy is a starting point to affect pro-environmental behaviours. Female respondents are more engaged in pro-environmental behaviour compared to male. Almost all big cities encourage the re-use, re-cycle and reduce of waste. Before designing and implementing relevant policy, stakeholder participation is important. The new environmental policy usually has stricter measures, such as heavier charge on municipal waste. Policymakers are advised to obtain solid arguments and data support to convince stakeholders.

Though the concern over pro-environmental behavior is growing, there is a lack of a valid scale to measure pro-environmental behavior in nutricosmetics context. Nutricosmetics products are believed to boost health and fitness and thus gained worldwide popularity. Many consumers in recent days are purchasing nutricosmetics products because of its positive impact toward human health and less harm toward the environment. However, to date, there is no valid instrument to measure this construct. To fill this gap in the existing literature, this study aims to develop a valid and reliable scale to measure pro-environmental behavior in nutricosmetics purchase (PEB-NP).

To develop and validate the PEB-NP scale, a sequential process is followed which includes item generation, item selection, item purification and item validation. Relevant literature was reviewed and qualitative interviews were carried out to generate the items. Next, experts’ opinion was sought to select the items. Two studies were conducted (N = 150, N = 448) to explore the factor structure and to validate the scale. Exploratory factor analysis (EFA) was used to purify the scale, whereas confirmatory factor analysis (CFA) using SmartPLS (version 3) was used to validate the scale.

Based on EFA output, 14 items were retained which were then validated using CFA. The results revealed that, PEB-NP is a hierarchical multi-dimensional construct. The dimensions are “environmental aesthetics,” “conservation behavior (reduce and recycle)” and “health consciousness.” The findings from CFA confirmed the EFA results and established that pro-environmental behavior is a third-order factor model in which conservation dimension is consisted of two sub-dimensions, namely, “reduce” and “recycle” behavior.

The newly developed scale will enable the marketers and policymakers to segment their consumers based on this scale to better strategize the marketing efforts in fulfilling their needs. Not only this, the PEB-NP scale will benefit marketers in understanding the behavioral pattern and purchase preference of the pro-environmental consumers with regard to the nutricosmetics consumption. This research also provides suggestions for future researchers in the pro-environmental behavior and nutricosmetics fields.

This study is a pioneer study to develop and validate the PEB scale in the context of nutricosmetics purchase.

This study aims to focus on people’s pro-environmental behavior and investigates its dimensions and determinants. As environmental sustainability attracts increased scrutiny, understanding end consumers’ pro-environmental behavior becomes imperative for various stakeholders in our highly networked marketplace – e.g. policymakers, businesses, consumers, the public and society at large.

Using data from the general public in the USA, the hypothesized relationships are tested using structural equation modeling (SEM).

The results indicate that if people find enjoyment in nature, believe in achieving a balance between “mankind” and nature, and believe that the benefits of conservation activities are going to accrue in the near term (present), they are more likely to engage in pro-environmental behavior at all levels – supportive, active and lifestyle.

Although only one aspect of environmental sustainability – environmental conservation – is analyzed, these findings support assertions set forth in the theory of environmentally significant behavior (Stern, 1999), the norm-activation theory of altruism (Schwartz, 1973), the theory of reasoned action (Fishbein, 1979) and the theory of planned behavior (Ajzen, 1985).

Messages about sustainability, environmental conservation and pro-environmental behavior should be framed using people’s fondness for and enjoyment of nature; should focus on present benefits of conservation; and should be targeted and differentiated for men, women and older people to encourage conservation behaviors among these differing demographic groups.

This study identifies three different levels of intensity of pro-environmental behavior – supportive, active and lifestyle – and empirically examines the relationships between these behavior types and the attitudinal antecedents revolving around time when the benefits of environmental conservation accrue, nature and human–nature interaction.

The purpose of this paper is to elucidate the mediating mechanisms of the relationship between supervisor support and pro-environmental behavior. To this end, the quality of the dyadic exchanges between supervisor and subordinates was used.

Data were collected from two different samples. In order to test the present hypotheses hierarchical regression and bootstrapping analysis were conducted.

In congruence with the hypotheses, the results showed that leader-member exchange (LMX) served as a mediator in the relationship between supervisor support and pro-environmental behavior.

Data were drawn using a cross-sectional design. As a result, it is precarious to assess causality among the constructs. Furthermore, both studies collected data from a single source, namely employees, and this may inflate the present relationships due to common method bias.

To the best of author’s knowledge, no prior empirical study has examined the pivotal role of LMX in affecting employees’ pro-environmental behavior.

The purpose of this paper is to examine the role of university in shaping pro-environmental behaviour in students.

The paper used goal-framing theory to investigate the relationship between goals and pro-environmental behaviour by comparing the responses of entry- and exit-level students. Structural equation modeling, one-way analysis of variance and other standard statistical analysis have been used to analyse the data collected through questionnaire survey in a central university offering technical education in India.

Pro-environmental intention in students increases with a strong normative goal. The direct and indirect effects indicate hedonic goal and gain goal via normative goal leads to better pro-environmental behaviour. Higher values for normative goal in exit-level students substantiates the role of university.

The paper provides scope to improvise and incorporate environmental practices into the habits of the students by aligning their goals and university dimensions including curriculum, campus operations, research and outreach activities.

The results make an important contribution in establishing a sustained green culture by offering a new university paradigm.

The purpose of this paper is to understand the influence of individual and organisational factors on pro-environmental behaviours of the employees at the workplace.

A model explaining pro-environmental behaviours at workplace has been proposed based on contemporary literature related to value-belief-norm (VBN) theory, corporate environmentalism framework and norm. A cross-sectional survey was carried out in 20 manufacturing organisations in India and 383 useful individual responses were collected. The proposed model has been tested with the help of structural regression analysis.

The results of the study show that both individual characteristics as well as organisational efforts influence employees’ pro-environmental behaviours. However, the effect varies as per the type of behaviour. Personal norm mediates the relationship between subjective social norm and two types of pro-environmental behaviours.

An individual faces subjective or objective constraints while exhibiting pro-environmental behaviours. The effect of subjective or the objective constraint needs to be explored in future studies.

To explain pro-environmental behaviours at workplace the authors tested VBN theory, as it was overlooked till date in management literature. It also contributes to the VBN literature by extending it to include organisational variables like corporate environmentalism and social psychological variable like social norm.

Environmental behavior studies suggest that knowledge, in addition to other psychological and social factors, can play an important role in consumers’ environmental behavior change. The purpose of this paper is to understand the relationship between knowledge and various psychological factors which encourage consumers’ participation in pro-environmental behaviors. The relationships that link an individual’s attitudes toward science, environmental values, different types of knowledge (i.e. scientific facts, environmental facts, and subjective environmental knowledge), environmental risk perception, and willingness to pay (WTP) for the environment with pro-environmental behavior were examined.

Theoretically guided hypotheses and model were formulated and tested with multiple linear regression models. The study was based on measures and data obtained from the large-sample secondary database of the 2010 General Social Survey (n=2,044).

Results indicated that while attitudes toward science had direct effects on knowledge of scientific facts and knowledge of environmental facts, environmental values showed effects on knowledge of environmental facts and subjective knowledge on environmental issues. The results also indicated that from different types of knowledge, subjective knowledge on environmental issues had effects on both environmental risk perception and WTP for the environment. Knowledge on environmental facts, on the other hand, was able to predict only environmental risk perception. The scientific factual knowledge did not show an effect on mediator of pro-environmental behavior. Also, subjective knowledge indicated indirect effects on pro-environmental behavior through environmental risk perception and WTP for the environment.

Although research on understanding factors influencing pro-environmental behaviors and potential relations to individual knowledge has grown in recent years, there has been very little attempt at distinguishing between different types of knowledge and investigating their potential roles in the context of environmentally relevant behaviors. This study will help understand the functioning of different types of consumer environmental knowledge and their impacts on pro-environmental behaviors more in depth.

Existing literature acknowledges the role of green human resource management (GHRM) in shaping employees’ pro-environmental behaviour and environmental performance. However, limited studies have investigated the specific impacts of GHRM practices on pro-environmental behaviour from the employees’ perspectives. This study aims to conceptualise GHRM practices as internal resources that can be used to stimulate employee pro-environmental information technology (IT) behaviour.

The hypothesised relationships were tested with the aid of partial least square path modelling of data collected from 333 IT professionals in ISO 14001 companies in Malaysia.

The results suggest that green training and development, performance management and empowerment and participation are essential in stimulating pro-environmental IT behaviour. Besides, the mediating effects of pro-environmental IT behaviour were significant for the impacts of green training and development, performance management and green empowerment and participation on environmental IT performance.

The results indicate that GHRM practices are significant predictors of environmental IT performance, but training and development could be counter-productive to performance unless it stimulates employees’ engagement in pro-environmental behaviour.

This study contributes to the resource-based view of HRM by examining GHRM practices as organisational resources for stimulating employee pro-environmental IT behaviour to support environmental IT performance.

This study aims to investigate the differences in underlying psychological aspects regarding pro‐environmental behaviors between two distinct consumer groups: green product purchasers and green product non‐purchasers. Focusing on pro‐environmental behavior in recycling, it seeks to investigate these psychological aspects: cognitive attitude, affective attitude, social norm, personal norm, and behavioral intention.

Using a web‐based survey, a total of 363 responses from US consumers were used for the data analysis. Confirmatory factor analysis was conducted to check the measurement model, and a multiple regression and MANOVA were performed to test the proposed hypotheses.

Compared to green product non‐purchasers, green product purchasers exhibited significantly higher levels of cognitive attitude, affective attitude, social norm, personal norm, and recycling intention. Also cognitive attitude, social norm, and personal norm predicted recycling intention.

The limitations of this study include the self‐reporting questionnaire and the measurement of consumers' recycling intention rather than their actual behavior.

This study will provide useful information to retailers who are developing product/service offerings and operation practices to address sustainable consumption.

This study provides empirical evidence that certain consumer groups in relation to pro‐environmental product shopping behavior (purchasers vs. non‐purchasers) exhibit differences in the psychological formation of another pro‐environmental behavior, recycling.