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Article
Publication date: 8 November 2011

Ronald A. Fullerton

The paper's aim is to explain historical methodology in a marketing context.

Abstract

Purpose

The paper's aim is to explain historical methodology in a marketing context.

Design/methodology/approach

The paper draws on the author's personal experience, being trained in the history method and using the historical method.

Findings

An awareness of time contexts and complex change is essential, so too is an appreciation of primary sources (as defined by historians). Reading the present into the past (anachronism) is to be avoided, and the interpretation and explanation of events are essential to good history.

Originality/value

The paper represents the author's own personal experience.

Details

Journal of Historical Research in Marketing, vol. 3 no. 4
Type: Research Article
ISSN: 1755-750X

Keywords

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Article
Publication date: 9 February 2015

Kate Rubick

This paper aims to demonstrate how a librarian at a liberal arts college partnered with a professor of rhetoric and media studies to teach students methods to classify…

Abstract

Purpose

This paper aims to demonstrate how a librarian at a liberal arts college partnered with a professor of rhetoric and media studies to teach students methods to classify sources using Bizup’s BEAM.

Design/methodology/approach

Students in rhetorical criticism, read the Bizup article on BEAM. The library instruction included a discussion of the article and an application exercise where students classified cited references in a peer-reviewed journal article using BEAM.

Findings

BEAM was a valuable addition to the rhetorical criticism course. The application exercise used in the library instruction session introduced BEAM as a tool to be used in reading and evaluating sources. Students were able to apply what they learned as they selected, deciphered and interpreted sources of information for use in their academic writing.

Practical implications

Librarians teaching in a variety of academic disciplines may use or adapt BEAM as a tool for helping students learn to critically evaluate information sources, as they read texts and as they engage in research-based writing assignments.

Originality/value

This work showcases how librarians using BEAM can extend library teaching beyond traditional bibliographic instruction and into the realm of critical inquiry. It also demonstrates how librarians can use BEAM to initiate conversations with academic faculty about information literacy. It also contributes to an emerging area of scholarship involving the use of BEAM to teach source evaluation.

Details

Reference Services Review, vol. 43 no. 1
Type: Research Article
ISSN: 0090-7324

Keywords

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Article
Publication date: 1 January 2006

Yuhfen Diana Wu and Susan Lee Kendall

Effective integration of information literacy skills into the business curriculum requires the development of collaborative partnerships between teaching faculty and…

Abstract

Purpose

Effective integration of information literacy skills into the business curriculum requires the development of collaborative partnerships between teaching faculty and librarians. Developing a good partnership requires an understanding of the teaching faculty's perspectives. This paper aims to address these issues.

Design/methodology/approach

A survey was sent to business teaching faculty at California State Universities to determine their expectations in regards to student information literacy skills.

Findings

Writing a report or project that required in‐depth research is one of the major expectations. All faculty surveyed expect students to use library research for their assignments.

Originality/value

Business faculty and librarians will be able to use these findings in developing guidelines to integrate information literacy into coursework, assignments and research tools.

Details

Reference Services Review, vol. 34 no. 1
Type: Research Article
ISSN: 0090-7324

Keywords

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Article
Publication date: 6 July 2020

Takisha Durm

The Girl Who Buried Her Dreams in a Can, written by Dr Tererai, profiles a cultural, yet global experience of the power of believing in one's dream. Through this study of…

Abstract

Purpose

The Girl Who Buried Her Dreams in a Can, written by Dr Tererai, profiles a cultural, yet global experience of the power of believing in one's dream. Through this study of the similarities and differences of how children in the United States and abroad live and dream of a better life, this lesson seeks to enhance students' understandings of the power and authority they possess to effect change not only within their own lives but also in the lives of countless others in world. After reading the text, students will work to create vision boards illustrating their plans to effect change within their homes, schools, communities, states or countries. They will present their plans to their peers. To culminate the lesson, the students will bury their dreams in can and collectively decide on a future date to revisit the can to determine how far they have progressed in accomplishing their goals.

Design/methodology/approach

This is an elementary grades 3–6 lesson plan. There was no research design/methodology/approach included.

Findings

As this is a lesson plan and no actual research was represented, there are no findings.

Originality/value

This is an original lesson plan completed by the first author Takisha Durm.

Details

Social Studies Research and Practice, vol. 15 no. 2
Type: Research Article
ISSN: 1933-5415

Keywords

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Article
Publication date: 18 September 2020

Chundong Zheng, Liping Yuan, Xuemei Bian, Han Wang and Lei Huang

Management response to consumer comments has become a widely adopted marketing strategy to address the undesirable effects caused by negative remarks. Yet, when and what…

Abstract

Purpose

Management response to consumer comments has become a widely adopted marketing strategy to address the undesirable effects caused by negative remarks. Yet, when and what management response is more effective and under what circumstances remains under-researched. This study aims to fill this gap.

Design/methodology/approach

In three experiments using five different products, the authors manipulate psychological construal level (psychological distance: distant vs proximal) and management response (response of primary vs secondary features) and thereafter assess their bearings on consumer psychological and behavioral reaction toward products of two distinctive natures (hedonic vs utilitarian).

Findings

At a psychological distance, consumers show a preferable reaction to management response of primary over secondary features. In contrast, when the psychological distance is proximal, consumers react more positively to management response of secondary than primary features. In addition, these effects vary as a function of product nature, hedonic vs utilitarian.

Research limitations/implications

The findings of this research bring a significant contribution to marketing communication literature and extend the construal level theory.

Practical implications

A better understanding of the relative effectiveness of distinct types of management response to negative consumer comments is essential for more targeted and effective marketing strategies.

Originality/value

Little research has documented the effects of distinct types of management response. How psychological distance might underpin these effects has not been explored. In addition, whether the interaction effect of management response and psychological distance varies with differences in product nature, namely, hedonic and utilitarian, remains unanswered until this research.

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Book part
Publication date: 13 July 2011

The chapter briefly reviews the eight volumes in my Legend series – organizational buying behavior, consumer behavior, product and new product management, marketing…

Abstract

The chapter briefly reviews the eight volumes in my Legend series – organizational buying behavior, consumer behavior, product and new product management, marketing strategy, market segmentation, global marketing, marketing research and modeling, and the future of marketing. In addition, the chapter highlights the three driving forces of much of my research: (a) the real world challenges facing corporations and organizations, (b) the search for new methodological developments, and (c) the continuous challenge of the prevailing marketing concepts and approaches. The chapter concludes with some reflections on the evolution of marketing in the past five decades and my wish list for the discipline and my future activities.

Details

Review of Marketing Research: Special Issue – Marketing Legends
Type: Book
ISBN: 978-0-85724-897-8

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Article
Publication date: 1 June 2000

K. Wiak

Discusses the 27 papers in ISEF 1999 Proceedings on the subject of electromagnetisms. States the groups of papers cover such subjects within the discipline as: induction…

Abstract

Discusses the 27 papers in ISEF 1999 Proceedings on the subject of electromagnetisms. States the groups of papers cover such subjects within the discipline as: induction machines; reluctance motors; PM motors; transformers and reactors; and special problems and applications. Debates all of these in great detail and itemizes each with greater in‐depth discussion of the various technical applications and areas. Concludes that the recommendations made should be adhered to.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 19 no. 2
Type: Research Article
ISSN: 0332-1649

Keywords

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Article
Publication date: 14 June 2019

Melissa G. Keith, Peter Harms and Louis Tay

The purpose of this paper is to provide an investigation of how different types of gig workers engage in the gig economy. Specifically, the authors distinguish between…

Abstract

Purpose

The purpose of this paper is to provide an investigation of how different types of gig workers engage in the gig economy. Specifically, the authors distinguish between workers who view gig work as primary income (or not) and those workers who view it as a job (or not).

Design/methodology/approach

In total, 1,190 Mechanical Turk (MTurk) workers completed surveys across two studies examining whether types of workers differ based on demographic characteristics, utilization of MTurk, why they participate in the gig economy on MTurk (i.e. push and pull factors) and how this impacts life satisfaction.

Findings

Workers relying on MTurk as a primary income had lower incomes and spent more time completing large numbers of work units. This group of workers also reported fewer pull factors (e.g. enjoyment) as a reason for working in the gig economy and had lower levels of self-reported current and predicted future life satisfaction. Individuals who view MTurk as a job were more likely to treat MTurk like a job – engaging in online communities and having a regular work schedule. These workers were more likely to report pull factors (e.g. enjoyment and challenge) and did not differ on life satisfaction.

Originality/value

The current research contributes to our understanding of MTurk, one of the largest online platforms for gig work, as part of the diverse gig economy and highlights potential areas for future research.

Details

Journal of Managerial Psychology, vol. 34 no. 4
Type: Research Article
ISSN: 0268-3946

Keywords

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Article
Publication date: 13 June 2019

Debayan Das, Leo Lukose and Tanmay Basak

The purpose of the paper is to study natural convection within porous square and triangular geometries (design 1: regular isosceles triangle, design 2: inverted isosceles…

Abstract

Purpose

The purpose of the paper is to study natural convection within porous square and triangular geometries (design 1: regular isosceles triangle, design 2: inverted isosceles triangle) subjected to discrete heating with various locations of double heaters along the vertical (square) or inclined (triangular) arms.

Design/methodology/approach

Galerkin finite element method is used to solve the governing equations for a wide range of modified Darcy number, Dam = 10−5–10−2 with various fluid saturated porous media, Prm = 0.015 and 7.2 at a modified Rayleigh number, Ram = 106 involving the strategic placement of double heaters along the vertical or inclined arms (types 1-3). Adaptive mesh refinement is implemented based on the lengths of discrete heaters. Finite element based heat flow visualization via heatlines has been adopted to study heat distribution at various portions.

Findings

The strategic positioning of the double heaters (types 1-3) and the convective heatline vortices depict significant overall temperature elevation at both Dam = 10−4 and 10−2 compared to type 0 (single heater at each vertical or inclined arm). Types 2 and 3 are found to promote higher temperature uniformity and greater overall temperature elevation at Dam = 10−2. Overall, the triangular design 2 geometry is also found to be optimal in achieving greater temperature elevation for the porous media saturated with various fluids (Prm).

Practical implications

Multiple heaters (at each side [left or right] wall) result in enhanced temperature elevation compared to the single heater (at each side [left or right] wall). The results of the current work may be useful for the material processing, thermal storage and solar heating applications.

Originality/value

The heatline approach is used to visualize the heat flow involving double heaters along the side (left or right) arms (square and triangular geometries) during natural convection involving porous media. The heatlines depict the trajectories of heat flow that are essential for thermal management involving larger thermal elevation. The mixing cup or bulk average temperature values are obtained for all types of heating (types 0-3) involving all geometries, and overall temperature elevation is examined based on higher mixing cup temperature values.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 29 no. 9
Type: Research Article
ISSN: 0961-5539

Keywords

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Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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