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The Blessing Cup, by Patricia Polacco, may be used to provide insight into the lives of the Jewish as they were embattled and forced to evacuate Russia. This lesson seeks to probe students’ thinking for their understanding of the difference in primary and secondary sources and how they are useful for teaching and learning about historical events, people, their cultures, and their family traditions. Students work in small groups to research Jewish culture, traditions, and religious rites as noted in the book, as well as examine how the tea set serves to teach primary sources within a text. Students identify primary sources to describe their own history.

The paper's aim is to explain historical methodology in a marketing context.

The paper draws on the author's personal experience, being trained in the history method and using the historical method.

An awareness of time contexts and complex change is essential, so too is an appreciation of primary sources (as defined by historians). Reading the present into the past (anachronism) is to be avoided, and the interpretation and explanation of events are essential to good history.

The paper represents the author's own personal experience.

This paper aims to demonstrate how a librarian at a liberal arts college partnered with a professor of rhetoric and media studies to teach students methods to classify sources using Bizup’s BEAM.

Students in rhetorical criticism, read the Bizup article on BEAM. The library instruction included a discussion of the article and an application exercise where students classified cited references in a peer-reviewed journal article using BEAM.

BEAM was a valuable addition to the rhetorical criticism course. The application exercise used in the library instruction session introduced BEAM as a tool to be used in reading and evaluating sources. Students were able to apply what they learned as they selected, deciphered and interpreted sources of information for use in their academic writing.

Librarians teaching in a variety of academic disciplines may use or adapt BEAM as a tool for helping students learn to critically evaluate information sources, as they read texts and as they engage in research-based writing assignments.

This work showcases how librarians using BEAM can extend library teaching beyond traditional bibliographic instruction and into the realm of critical inquiry. It also demonstrates how librarians can use BEAM to initiate conversations with academic faculty about information literacy. It also contributes to an emerging area of scholarship involving the use of BEAM to teach source evaluation.

Effective integration of information literacy skills into the business curriculum requires the development of collaborative partnerships between teaching faculty and librarians. Developing a good partnership requires an understanding of the teaching faculty's perspectives. This paper aims to address these issues.

A survey was sent to business teaching faculty at California State Universities to determine their expectations in regards to student information literacy skills.

Writing a report or project that required in‐depth research is one of the major expectations. All faculty surveyed expect students to use library research for their assignments.

Business faculty and librarians will be able to use these findings in developing guidelines to integrate information literacy into coursework, assignments and research tools.

The Girl Who Buried Her Dreams in a Can, written by Dr Tererai, profiles a cultural, yet global experience of the power of believing in one's dream. Through this study of the similarities and differences of how children in the United States and abroad live and dream of a better life, this lesson seeks to enhance students' understandings of the power and authority they possess to effect change not only within their own lives but also in the lives of countless others in world. After reading the text, students will work to create vision boards illustrating their plans to effect change within their homes, schools, communities, states or countries. They will present their plans to their peers. To culminate the lesson, the students will bury their dreams in can and collectively decide on a future date to revisit the can to determine how far they have progressed in accomplishing their goals.

This is an elementary grades 3–6 lesson plan. There was no research design/methodology/approach included.

As this is a lesson plan and no actual research was represented, there are no findings.

This is an original lesson plan completed by the first author Takisha Durm.

In the last 3 decades, organization-wide programs and practices based on the Total Quality Management (TQM) philosophy have become central to continuous improvement (CI) strategy in both public and private enterprises. However, there is paradoxical evidence of TQM-firm performance linkage in non-Japanese contexts. This study presents a meta-analysis of empirical research on TQM-firm performance linkage and investigates the moderating influence of national cultural (NC) values on this relationship.

Meta-analytical procedures are adopted to analyse 364 effects accumulated from 135 independent samples across 31 nations, for 30,015 firm observations. Additionally, weighted least square (WLS) meta-regression is used to test the moderation effects of four NC dimensions based on the Global Leadership and Organizational Behavior Effectiveness (GLOBE) model.

The meta-analysis results reveal that the strengths of the association varied across five soft and hard TQM dimensions and three firm performance dimensions Meta-regression indicate that the effectiveness of the TQM program is high in cultures which reward collectivist behaviours, equity of power distribution and avoidance of ambiguity in rules/structures.

The study contributes to international operational management theory on cultural influences on the effectiveness of operations strategies and decisions.

Management response to consumer comments has become a widely adopted marketing strategy to address the undesirable effects caused by negative remarks. Yet, when and what management response is more effective and under what circumstances remains under-researched. This study aims to fill this gap.

In three experiments using five different products, the authors manipulate psychological construal level (psychological distance: distant vs proximal) and management response (response of primary vs secondary features) and thereafter assess their bearings on consumer psychological and behavioral reaction toward products of two distinctive natures (hedonic vs utilitarian).

At a psychological distance, consumers show a preferable reaction to management response of primary over secondary features. In contrast, when the psychological distance is proximal, consumers react more positively to management response of secondary than primary features. In addition, these effects vary as a function of product nature, hedonic vs utilitarian.

The findings of this research bring a significant contribution to marketing communication literature and extend the construal level theory.

A better understanding of the relative effectiveness of distinct types of management response to negative consumer comments is essential for more targeted and effective marketing strategies.

Little research has documented the effects of distinct types of management response. How psychological distance might underpin these effects has not been explored. In addition, whether the interaction effect of management response and psychological distance varies with differences in product nature, namely, hedonic and utilitarian, remains unanswered until this research.

The chapter briefly reviews the eight volumes in my Legend series – organizational buying behavior, consumer behavior, product and new product management, marketing strategy, market segmentation, global marketing, marketing research and modeling, and the future of marketing. In addition, the chapter highlights the three driving forces of much of my research: (a) the real world challenges facing corporations and organizations, (b) the search for new methodological developments, and (c) the continuous challenge of the prevailing marketing concepts and approaches. The chapter concludes with some reflections on the evolution of marketing in the past five decades and my wish list for the discipline and my future activities.

Discusses the 27 papers in ISEF 1999 Proceedings on the subject of electromagnetisms. States the groups of papers cover such subjects within the discipline as: induction machines; reluctance motors; PM motors; transformers and reactors; and special problems and applications. Debates all of these in great detail and itemizes each with greater in‐depth discussion of the various technical applications and areas. Concludes that the recommendations made should be adhered to.