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The digital contents (d-contents) are vulnerable to various threats either natural or manmade. Digital preservation is the plethora of a wide array of strategies necessary for the long-term preservation of digital objects. This study was carried out to assess the digital preservation practices for information resources in university libraries of Pakistan.

A quantitative survey based on a structured questionnaire was carried out to conduct the study. The questionnaire containing two sets of strategies (general and technical) was distributed amongst the whole population and received 90% response rate.

Overall, progressive implementation of general digital preservation practices was noted in these libraries like checking the digital collections for viruses, keeping the digital media in fire/water/theft proof locations, restricting unauthorized access, maintaining ideal humidity and temperature, and checking the digital media for functionality. Amongst the technical practices, only replication was in practice at a progressive rate, followed by metadata recording and media refreshing that was sometimes practiced in these libraries. The other technical practices were rarely or never practiced in these libraries. Significant variances in general and technical digital preservation practices were noted based on their physical locations (regional distribution).

The study contributes a comprehensive set of digital preservation practices divided into general and technical types to conduct similar studies in other parts of the world.

The findings stress the need for national and institutional policies, funding streams and skill enhancement of library staff.

The study fills the literature gap and contributes a comprehensive set of digital preservation practices divided into general and technical types to conduct similar studies in other parts of the world.

The peer-review history for this article is available at: https://publons.com/publon/10.1108/OIR-02-2023-0074

This paper aims to explore opportunities for using social media technology to support the awareness in the digital environment of ancient manuscript preservation, as well as to share Indonesian libraries’ experiences in leveraging those media.

This paper relies on a literature review to discuss the implementation of social media platforms for preserving and raising awareness of cultural heritage in the form of ancient manuscripts. This paper also observes how some Indonesian libraries use their social media accounts to preserve and raise awareness of ancient manuscript collections.

Social media technology provides opportunities for libraries to help perform their cultural heritage preservation function in various and interesting ways. Multiple Indonesian libraries rely on social media technology to preserve and raise awareness of their ancient manuscript collections. Some of those interesting strategies are uploading posts related to the libraries’ ancient manuscript collections; posting “snapshots” of sections of ancient manuscripts; documenting ancient manuscript conservation practices; documenting the involvement of communities in preserving ancient manuscripts; announcing upcoming events and activities related to ancient manuscript studies; and posting interesting news, information and updates about ancient manuscript collections.

This paper contributes to the existing literature and empirical studies by providing insights into the adoption of social media technology to help preservation and raise awareness of ancient manuscripts in the digital environment. This paper can help those libraries wanting to use their social media accounts to increase and develop their preservation efforts, especially when it comes to ancient manuscript collections.

Digital preservation of theses and dissertations (TDs) is crucial for the archiving (long-term preservation) of intellectual content of undergraduate and postgraduate students in universities. This paper aims to investigate the digitization of TDs in three selected academic libraries in Oyo State, south-west Nigeria.

Descriptive survey research design was used for this study. The instrument for data collection was the questionnaire. The study comprised 78 professionals and paraprofessional librarians in the three selected university libraries in Oyo State.

The study revealed that digital preservation of TDs in university libraries is at the developmental stage. Also, the study revealed that most participants strongly agreed that the main purpose for embarking on the digital preservation of TDs was to influence the web ranking of the institutions. Web archiving was the widely adopted method of digital preservation in university libraries. Poor information and communication technology infrastructure, absence of policy and poor funding were identified as major challenges militating against the effective digital preservation of theses in the libraries. Hence, it was recommended that the management of university libraries should be more committed to providing substantial funds to meet the financial obligation for digital preservation initiatives.

The study provides insight into a case study of digitization of theses and dissertation i academic libraries in three selected universities to serve as a basis for further research.

This chapter will examine two questions. First, how can art and cultural heritage contribute to the health and well-being of a place within the context of the tourism industry? More specifically, can cultural tourism be a driver for community sustainability, that is, not only environmental sustainability but also social empowerment, cultural preservation, and economic vitality? To explore these questions, the author begins by establishing the ways art and environment are closely intertwined, while pondering how cultural production generally – along with the cultural tourists it attracts – can be a driver for sustainability in tourism settings. The benefits that the arts draw from the environment as well as the ways the environment benefits from the arts will be examined. In the next section, the author unpacks how cultural tourism, and more specifically art production, can be drivers for environmental sustainability through social and eco-entrepreneurship and the creation of a shared social value. In the third section, the author identifies some of the challenges inherent in government regulation and preservation of cultural heritage sites. The author argues that communication, cooperation, and relationship building, not just between governing bodies and private stakeholders, but with residents and tourists, should be prioritized in destination management and marketing strategies. In the end, the author proposes that this type of strategy is vital in order to move toward greater cultural, environmental, social, economic, and other kinds of sustainability in the tourism industry.

State agencies responsible for wildlife management and habitat preservation have historically relied on revenues generated from traditional sources, such as hunting and fishing licenses (consumptive users). This conventional funding model tends to overlook the shift in demographics and preferences toward non-consumptive activities like wildlife watching and nature tourism, as well as the indirect benefits from such activities. To address this disproportionate representation, innovative funding mechanisms are being explored throughout the Rocky Mountain West to provide avenues for inclusive conservation funding that incorporates non-consumptive users, such as recreational fees, conservation-oriented merchandizing, and co-branding partnerships with small businesses. Inspired by this methodology, initiatives like the University of Wyoming’s, “WYldlife for Tomorrow” (WFT) have been developed as an innovative approach that fosters collaboration between state agencies, businesses, educational institutions, and local communities for the purpose of creating sustainable funding streams for wildlife and habitat conservation. By responding to the evolving trends in hunting and fishing interests, this collaborative effort holds the potential to establish a sustainable model for wildlife management programs.

Influencers’ vlogs have the potential to impact consumer behaviors through vlog-embedded corporate sponsorship and brand collaborations. However, even without brand involvement, vlogs can also “unintentionally” benefit influencers as a relationship-building tool. This study is designed to investigate the relationship between vlog-viewing and audiences’ purchase behaviors of influencer-recommended products through the impacts of influencer–follower interactions, perceived influencer credibility and parasocial relationships.

An influencer-disseminated online survey was conducted in collaboration with a YouTube celebrity among N = 948 of her 72.6 K subscribers. Statistical analysis was performed through structural equation modeling (SEM) on SPSS Amos.

SEM results indicated that the extent to which participants liked the vlogs had both a direct impact on their purchase behaviors and secondary impact through social media engagement, parasocial relationships and perceived influencer credibility.

The study expands current research and understanding of influencer marketing. Brands and social media content creators are advised to rethink vlogs as a creative genre for long-term brand–influencer collaborations and implicit social media endorsements.

The paper aims to describe the positive and negative effects of night lights in historical sites, as well as the most salient challenges faced by the visitors of these sites and determine ways to address them. The study aims to suggest several light-and-shadow approaches and designs to enhance the experience of visiting historical sites.

This study identifies problems of nightlife in historical sites with an online international questionnaire to determine the preferences and difficulties faced by visitors of historical sites during day and night. After that Egypt was determined as a sample case of a developing country; its archaeological sites need to be improved. The main problems of historical Egyptian sites were investigated and approaches in developing historical sites with interactive lighting design were presented after an online questionnaire to the Egyptian society.

The paper shows that archaeological sites need some development, especially in their technological and lighting aspects, to overcome visitors’ low night-time interest in archaeological sites. Research has found certain limitations in the effects of constructing artificial illumination. The study provides modern sustainable solution for some light challenges in historical sites with approaches and solutions to solve it.

The results of that research could be applied in developing countries, but with larger specific studies to the historical urban locations according to the politics of the country.

The paper includes sustainable approaches in developing historical sites with technological lighting design required to enhance historical sites at night-time and make visits more interactive and interesting.

This paper presents an identified need of historical sites visitors’ to study applying modern approaches in enhancing urban historical sites.

For education systems to meet the demands of the knowledge economy and prepare their students to be adequately skilled for a more diversified economy in the Arabian Gulf, bold and innovative initiatives must be taken in order to ensure that these skills contribute towards a sustainable knowledge economy. Gulf states have been preparing for a transition towards, what the World Bank calls ‘a knowledge economy’ (World Bank, 2013) where economies will be run by the skills and knowledge capital of their workforce with technology and its advancement playing a central role. Many governments have identified the education sector as a site in which such ambitions can be met and have therefore introduced models of education where English is the medium of instruction. The rationale behind such a decision is based on multiple reasons, mainly because English is considered by some as the language of science and discovery (see Crystal, 2003).

In all discussions surrounding the overhaul of education systems and the United Nations’ (UN) Sustainable Development Goals (SDGs) namely, goal number four (quality education), the notion of the language through which students learn is a neglected area of inquiry. English is increasingly becoming the language of instruction at the university and progressively at the school level too. This means that young students lose out on adequately learning their mother tongue. The chapter argues that only through forward, bold, and novel decisions to teach students in both Arabic and English can there be a guarantee of a more sustainable knowledge economy across the Gulf.

Understanding tourist experiences with virtual reality (VR) products is essential for firms using VR for tourism marketing, particularly in developing countries where customers do not have access to personal VR devices or gadgets. This study aims to provide insights into technology usage for tourism marketing India, which is a developing country. It explores 360° virtual tours as an upcoming strategy for tourism promotion by analysing tourists’ perspectives through a qualitative approach.

360° YouTube video launched by the Ministry of Tourism, Government of India, was shown to the participants as a marketing stimulus, followed by questions to understand tourists’ experiences and intentions. Responses were collected from 45 tourists who visited popular tourist destinations such as Shimla, Manali and Dharamshala districts of Himachal Pradesh, India.

The findings of the study indicate that several crucial elements play a pivotal role in creating the 360° VR experience. Based on interviews, it was found that 360° video experiences assist in visualising a destination through imaginative exploration, generating curiosity about the destination, forming a favourable image of the destination and facilitates ease of experience. A few participants mentioned experiencing discomforts, such as motion sickness and eye strain, while viewing 360° videos. Moreover, tourists provided valuable insights into various factors, including how 360° videos elicit arousal through entertainment and excitement, develop immersion and engagement in the virtual environment (VE), aid in assessing destination suitability, offers advantage over other media, serves as a substitutes for travel during constraints, generates assurance and influences intentions. These factors have emerged as significant considerations influencing their willingness to adopt such technology in the future.

In the contemporary market landscape, 360° VR technology is anticipated to enhance the experiential elements within VEs. While existing research has focused on the technical attributes of VR, there remains a crucial gap pertaining to the experiential and destination-related elements and their influence on usage, travel planning and intentions. Therefore, this study provides deeper insights into the unexplored concepts and dimensions of the virtual tourism experience, particularly concerning interaction with 360° videos. The study contributes novel insights to the existing body of tourism literature and provides practical implications for enhancing 360° virtual tour experiences.