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Article
Publication date: 7 February 2022

Birgit Leick, Martin Thomas Falk, Mehtap Aldogan Eklund and Evgueni Vinogradov

This article examines the nature of service provision in the platform-based collaborative economy from the perspective of entrepreneurship theories. It departs from a knowledge…

Abstract

Purpose

This article examines the nature of service provision in the platform-based collaborative economy from the perspective of entrepreneurship theories. It departs from a knowledge gap about the individual and contextual determinants of service provision through digital platforms. By exploring these determinants for the service provision in two main sectors of the collaborative economy, transportation and accommodation, the study provides a first conceptual introduction of these activities and their nature for the existing entrepreneurship research.

Design/methodology/approach

The analysis is based upon Eurobarometer microdata (2018), covering 28 European countries with about 27,000 observations, and uses a seemingly unrelated Probit model.

Findings

The likelihood of service provision through platforms in the collaborative economy is highest for individuals aged 25–34 years but decreases continuously with age. Occupation, sex and population density of the place of residence are other relevant determinants. By contrast, the regulatory system and GDP per capita of the region are not relevant.

Research limitations/implications

The findings illuminate the under-studied individual and contextual determinants related to individuals engaging with entrepreneurial activities in the collaborative economy. Future research should investigate the role of previous self-employment, skills and spatial context.

Practical implications

The collaborative economy is still a marginal sector in Europe that is likely to grow bigger. Particularly the young, highly educated entrepreneurial persons located in urban regions may spur this expected growth. Supporting policy measures aimed at this social stratum might foster digital entrepreneurship and contribute to growth in the digital economy.

Originality/value

By exploring the individual and contextual determinants for the service provision in the two main sectors of the platform-based collaborative economy, transportation and accommodation, the study provides a first conceptual introduction of these activities and their nature into existing entrepreneurship research.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 28 no. 4
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 21 May 2021

Btissam Moncef and Marlène Monnet Dupuy

The purpose of this paper is to explore sustainability paradoxes in sharing economy initiatives by focusing on logistics management in last-mile logistics.

2604

Abstract

Purpose

The purpose of this paper is to explore sustainability paradoxes in sharing economy initiatives by focusing on logistics management in last-mile logistics.

Design/methodology/approach

In this exploratory study, a total of 10 case studies were conducted in three categories of companies: anti-waste platforms, food delivery platforms and bicycle delivery companies. Twenty-seven face-to-face interviews with founders and/or managers and contractors (couriers, logistics service providers or volunteers) were the primary source of data collection. The heterogeneity of the sample enabled the authors to build an understanding of sustainability paradoxes in the logistics of sharing economy initiatives.

Findings

The findings indicate how logistics management impacts the sustainability of sharing economy initiatives in last-mile delivery. The authors identify seven paradoxical tensions (five of them social) generated by the contradictions between the organizations' promised environmental and social values and the impacts of their operations.

Research limitations/implications

This exploratory research is based on a qualitative study of 10 cases and 27 interviews from heterogeneous samples; further empirical research is needed to ensure generalization.

Practical implications

The paper increases the understanding of environmental and social paradoxical tensions and awareness of logistics challenges.

Social implications

The paper helps identify ways to reconcile promised values and impacts generated by sharing economy initiatives while managing last-mile delivery.

Originality/value

The results enrich the literature about the paradoxes in sharing economy initiatives by providing illustrations in last-mile logistics and exposing the underlying challenges for sharing economy logistics actors.

Details

International Journal of Physical Distribution & Logistics Management, vol. 51 no. 5
Type: Research Article
ISSN: 0960-0035

Keywords

Article
Publication date: 17 April 2023

Waqar Nadeem and Jari Salo

The sharing economy has evolved as a result of the diffusion of information and communication technology and facilitates collaborative consumption and production otherwise known…

Abstract

Purpose

The sharing economy has evolved as a result of the diffusion of information and communication technology and facilitates collaborative consumption and production otherwise known as value co-creation. The present research aims to explore the consumer responses to value co-creation in sharing economy such as satisfaction, brand preference and enduring buyer–platform relationships, amid consumer's CSR concerns.

Design/methodology/approach

Drawing on the sharing economy and value co-creation literature and rooted in the stimulus-organism-response framework, an online panel data provider was employed to recruit 393 actual sharing economy consumers from the United States. Empirical analyses are performed using structural equation modeling through Amos, version.27.

Findings

Findings confirm that value co-creation intentions contribute to consumers' satisfaction, brand preference and sustainable social relationships in the sharing economy. As expected, heightened concerns of corporate social responsibility (CSR) led to decreased consumer satisfaction with the sharing economy platform.

Originality/value

The study contributes to the digital sharing economy literature by emphasizing the role of CSR perceptions for building long-term relationships (buyer–platform relationships) where value co-creation is crucial.

Details

Information Technology & People, vol. 37 no. 3
Type: Research Article
ISSN: 0959-3845

Keywords

Open Access
Article
Publication date: 3 November 2022

Wenlong Han

To realise the shared development of the digital economy, people need to transcend the capital logic and advocate the logic of cooperative development, i.e. “co-construction…

Abstract

Purpose

To realise the shared development of the digital economy, people need to transcend the capital logic and advocate the logic of cooperative development, i.e. “co-construction, benefit-sharing and co-governance”. This study aims to discuss the aforementioned statement.

Design/methodology/approach

Platform economy is a new economic form produced by the transformation of the social production patterns in the era of digital capitalism. In the neo-imperialist stage, a new stage of capitalist development, capital logic promotes the global expansion of the platform economy and influences its development process, organisational form, contradictions and dilemmas and internal transcendence. Having the spatiotemporal chain of capital circulation repaired, the globalisation of the platform economy is reshaping how the means of production are combined with labour, affecting the local changes in the general relations of production and “international relations of production”.

Findings

In the accumulation of digital capitalism, the social contradictions and fundamental contradictions in the capitalist world have been further intensified, making exploitation, income distribution gap, monopoly and other problems increasingly severe. The imbalance and inequality in the global development of the digital economy are increasingly prominent.

Originality/value

Regarding the global governance of the digital economy, China, as a major responsible country, will strive to encourage all countries to co-build a community with a shared future in cyberspace. In the new international development pattern of digital economy globalisation, China must take effective measures to actively safeguard its national security and development interests to meet specific challenges.

Details

China Political Economy, vol. 5 no. 1
Type: Research Article
ISSN: 2516-1652

Keywords

Article
Publication date: 10 July 2017

Christoph F. Breidbach and Roderick J. Brodie

The purpose of this paper is to identify and delineate research directions that guide future empirical studies exploring how engagement platforms facilitate value co-creation and…

8711

Abstract

Purpose

The purpose of this paper is to identify and delineate research directions that guide future empirical studies exploring how engagement platforms facilitate value co-creation and actor engagement in the context of the sharing economy.

Design/methodology/approach

The authors adopt a midrange theorizing approach with service-dominant logic as the integrating meta-theoretical perspective to develop a theoretical framework about service platforms, engagement platforms, and actor engagement in information communication technology (ICT) mediated environments. The authors then contextualize the framework for the sharing economy.

Findings

The authors introduce 20 unique research questions to guide future studies related to service ecosystems, engagement platforms, and actor engagement practices in the context of the sharing economy.

Research limitations/implications

The sharing economy is an emerging phenomenon that is driven by the development and proliferation of engagement platforms. The engagement platform concept therefore provides a novel perspective for exploration of how ICT can be utilized to facilitate value co-creation and engagement amongst interdependent economic actors in a service ecosystem.

Practical implications

The purpose of this paper is to guide future academic research, rather than managerial practice. Future research based on the framework can help guide decision-makers to implement and use engagement platforms more effectively.

Originality/value

This paper offers new insight into the important intersection of ICT and service research, and guides future studies exploring the role of engagement platforms in the context of the sharing economy.

Details

Journal of Service Theory and Practice, vol. 27 no. 4
Type: Research Article
ISSN: 2055-6225

Keywords

Article
Publication date: 22 August 2023

Mojtaba Barari, Mitchell Ross, Sara Thaichon and Jiraporn Surachartkumtonkun

Recent literature on customer engagement has introduced the concept of “actor engagement,” which serves as the foundation for this study. The study aims to investigate the…

Abstract

Purpose

Recent literature on customer engagement has introduced the concept of “actor engagement,” which serves as the foundation for this study. The study aims to investigate the formation of engagement and engagement's impact on the performance of sharing economy platforms in an international context.

Design/methodology/approach

The study analyses unstructured data from 145,434 service providers and 1,703,266 customers on Airbnb across seven countries (USA, Canada, United Kingdom, Australia, South Africa, China and Singapore). Machine learning techniques are used to measure actor engagement, and the research model is tested using structural equation modelling (SEM).

Findings

The findings suggest that actor engagement, encompassing the reciprocal relationship between customer engagement and service provider engagement, has a significant impact on platform performance. The moderator analysis highlights the role of cultural differences in the relationship between customer engagement and service provider engagement and between actor engagement and platform performance. Specifically, the study reveals that actor engagement exhibits a more pronounced impact on platform performance in Western countries (such as the USA, Australia and the UK), compared to Eastern countries (such as China and Singapore).

Research limitations/implications

The analysis of the conceptual model is based on the utilisation of behavioural data obtained from the Airbnb website. Due to the nature of the available data, proxies are employed as measures for variables such as platform performance.

Originality/value

This research is amongst the first to provide empirical evidence for actor engagement formation and the function's role in platform performance in the sharing economy. The global nature of Airbnb as a platform facilitates the investigation of country-level factors, specifically cultural values, across seven diverse countries and highlight differences from business to customer (B2C) business models.

Details

International Marketing Review, vol. 40 no. 6
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 8 February 2023

Kaiti Shang, Daisy X.F. Fan and Dimitrios Buhalis

This study aims to explore how the local tour guides (LTGs) operate through the sharing economy platform. This study explores how LTGs have responded to the COVID-19 pandemic…

Abstract

Purpose

This study aims to explore how the local tour guides (LTGs) operate through the sharing economy platform. This study explores how LTGs have responded to the COVID-19 pandemic restrictions using self-efficacy and other resources to improve resilience and performance. This study also delineates the working mechanisms of peer-to-peer (P2P) platform-enabled, dynamic capability building processes, in the tourism sharing economy.

Design/methodology/approach

This research adopted an interpretive approach to understand the focal phenomenon using two types of data. A total of 40 semi-structured interviews with LTGs and 26,478 online tourist reviews from tour guide service participants’ before and during the COVID-19 pandemic were used.

Findings

The findings of this study revealed that LTGs used sharing economy platforms to arrange flexible tour guide services. Resilience emerged through dynamic capability that addressed contextual factors in real time. LTGs coordinated different resources and customers during a time of uncertainty. Different sources of self-efficacy and types of dynamic capability were identified. The interplay between LTGs’ self-efficacy and dynamic capability was also delineated.

Practical implications

The findings provide guidance for LTGs on P2P platforms and other sharing economy sectors on how diverse resources enabled by the sharing economy can enhance resilience during times of uncertainty. LTGs that engage with contextual information and are dynamic can adopt itineraries and services that will benefit tourists and their business.

Originality/value

This study contributes to the sharing economy literature by theorizing the working flow that enables LTGs to exert self-efficacy and leverage dynamic capability on P2P platforms. This study also contributes by linking resilience to contextual factors in real time. The outcomes provide guidance for LTGs to remain competitive and establish resilience in uncertain environments.

Details

International Journal of Contemporary Hospitality Management, vol. 35 no. 4
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 15 November 2022

Mark R. Gleim, Jennifer L. Stevens and Catherine M. Johnson

This research paper aims to provide conceptual clarity for marketplaces within the lateral exchange market framework. The advances in digital technologies have been critical to…

Abstract

Purpose

This research paper aims to provide conceptual clarity for marketplaces within the lateral exchange market framework. The advances in digital technologies have been critical to the growth of new marketplaces and forms of exchange. While there are many different names and manifestations of these marketplaces, the common thread is they all require digital platform intermediation. These marketplaces are referred to by a variety of names and characteristics, and a clear consensus has yet to be achieved.

Design/methodology/approach

This research uses a conceptual approach rooted in the marketing literature.

Findings

This study differentiates and defines the sharing economy, collaborative consumption and access-based consumption, as well as introduces the concept of liquid ownership – all under the LEM framework. Defining characteristics for each marketplace are noted to present a consistent classification of the focal concepts for the advancement of research and theory.

Research limitations/implications

As the number and types of lateral exchange marketplaces continue to grow, researchers need to have a clear delineation of the concepts. This research seeks to provide clarity on the disparate literature streams and introduces the concept of liquid ownership to allow for the advancement of research and theory surrounding these forms of consumption.

Practical implications

Understanding existing marketplaces is vital for online platforms as they develop new offerings and differentiate themselves in the marketplace. Additionally, opportunities for traditional businesses abound as they pursue new market opportunities and adapt to changing technologies. Thus, research questions concerning consumers and platform managers are presented.

Originality/value

This research contributes conceptual clarity on elements commonly associated with the sharing economy while expanding it to include elements found in LEMs. The concept of liquid ownership is also presented to reflect the evolving consumption landscape. Research opportunities and questions are provided to guide future scholarly work.

Article
Publication date: 3 June 2022

Cecilia Grieco

The sudden outbreak of COVID-19 has led in a very short time to a worldwide pandemic that has had severe effects on both businesses and daily lives. In a scenario characterised by…

Abstract

Purpose

The sudden outbreak of COVID-19 has led in a very short time to a worldwide pandemic that has had severe effects on both businesses and daily lives. In a scenario characterised by the social distancing imperative, the sharing economy found itself struggling to survive, deprived of its core asset, namely, peer (human) relationships. The purpose of this paper is to reveal the coping strategies that have been implemented by sharing economy platforms to navigate the pandemic.

Design/methodology/approach

An explorative empirical investigation of 20 sharing economy platforms was carried out during the first lockdown phase (March–June 2020). To drive the analysis, a theoretical framework was developed by merging the literature on the business model and crisis management strategies.

Findings

The answers provided by sharing economy platforms to the health crisis caused by the COVID-19 pandemic have been classified into nine typologies of intervention according to the developed framework, with illustrative examples.

Originality/value

This paper provides an empirical investigation into the impact of the COVID-19 pandemic on the sharing economy field and it offers evidence about the immediate reactions of sharing platforms to the health crisis effects. The paper also introduces a framework about business model and crisis management strategies as a conceptual tool that could be adopted by firms from other industries.

Details

Journal of Strategy and Management, vol. 16 no. 1
Type: Research Article
ISSN: 1755-425X

Keywords

Open Access
Article
Publication date: 2 November 2022

Xiaoqin Ding and Qiaoyan Chai

The study aims to take a step back and take the big picture of how digital capitalism is changing people's ways of living and production. On that basis, China should enhance its…

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Abstract

Purpose

The study aims to take a step back and take the big picture of how digital capitalism is changing people's ways of living and production. On that basis, China should enhance its digital governance rationally and develop the digital economy efficiently, thereby bringing its socialist economy to new heights.

Design/methodology/approach

The rise of digital capitalism in the 1990s has profoundly changed the ways of consumption, employment, production organization and investment in the realm of capitalism.

Findings

Digital Capitalism has not changed the nature of capitalism, that is, exploitation and capital accumulation, which continue only in a more profound, extensive and covert way.

Originality/value

For the economy of socialist China to grow in the new era, China should tap into digital economy platforms, take a people-centered approach and let the people jointly develop the digital economy, share the fruits of development and participate in the governance of the digital economy. The government should leverage its modern digital governance and a high-quality digital economy to meet people's ever-growing demand for a better life.

Details

China Political Economy, vol. 6 no. 1
Type: Research Article
ISSN: 2516-1652

Keywords

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