Engagement platforms in the sharing economy: Conceptual foundations and research directions

Christoph F. Breidbach (School of Computing and Information Systems, University of Melbourne, Melbourne, Australia)
Roderick J. Brodie (Department of Marketing, The University of Auckland Business School, Auckland, New Zealand)

Journal of Service Theory and Practice

ISSN: 2055-6225

Publication date: 10 July 2017

Abstract

Purpose

The purpose of this paper is to identify and delineate research directions that guide future empirical studies exploring how engagement platforms facilitate value co-creation and actor engagement in the context of the sharing economy.

Design/methodology/approach

The authors adopt a midrange theorizing approach with service-dominant logic as the integrating meta-theoretical perspective to develop a theoretical framework about service platforms, engagement platforms, and actor engagement in information communication technology (ICT) mediated environments. The authors then contextualize the framework for the sharing economy.

Findings

The authors introduce 20 unique research questions to guide future studies related to service ecosystems, engagement platforms, and actor engagement practices in the context of the sharing economy.

Research limitations/implications

The sharing economy is an emerging phenomenon that is driven by the development and proliferation of engagement platforms. The engagement platform concept therefore provides a novel perspective for exploration of how ICT can be utilized to facilitate value co-creation and engagement amongst interdependent economic actors in a service ecosystem.

Practical implications

The purpose of this paper is to guide future academic research, rather than managerial practice. Future research based on the framework can help guide decision-makers to implement and use engagement platforms more effectively.

Originality/value

This paper offers new insight into the important intersection of ICT and service research, and guides future studies exploring the role of engagement platforms in the context of the sharing economy.

Keywords

Citation

Breidbach, C.F. and Brodie, R.J. (2017), "Engagement platforms in the sharing economy: Conceptual foundations and research directions", Journal of Service Theory and Practice, Vol. 27 No. 4, pp. 761-777. https://doi.org/10.1108/JSTP-04-2016-0071

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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