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The products of transgenic technology have captured the attention of enthusiasts and detractors, but transgenics are just one tool of agricultural biotechnology. Other applications enable scientists to understand biodiversity, to track genes through generations in breeding programs, and to move genes among closely related as well as unrelated organisms. These applications all have the potential to lead to substantial productivity gains.

In this chapter we provide an introduction to basic plant genetic concepts, defining molecular markers, transgenic and cisgenic techniques. We briefly summarize the status of commercialized biotechnology applications to agriculture. We consider the likely future commercialization of products like drought tolerant crops, crops designed to improve human nutrition, pharmaceuticals from transgenic plants, biofuels, and crops for environmental remediation. We identify genomic selection as a potentially powerful new technique and conclude with our reflections on the state of agricultural biotechnology.

Research at universities and other public-sector institutions, largely focused on advancing knowledge, has aroused enormous optimism about the promise of these DNA-based technologies. This in turn has led to large private-sector investments on maize, soybean, canola, and cotton, with wide adoption of the research products in about eight countries. Much has been made of the potential of biotechnology to address food needs in the low-income countries, and China, India, and Brazil have large public DNA-based crop variety development efforts. But other lower income developing countries have little capability to use these tools, even the most straightforward marker applications. Ensuring that these and other applications of biotechnology lead to products that are well adapted to local agriculture requires adaptive research capacity that is lacking in the lowest income, most food-insecure nations. We are less optimistic than many others that private research will fund these needs.

The long interview is an intensive questioning of informants selected for their special knowledge, experiences and insights (or ignorance) of the topic under study. The objectives of the long interview include learning the thinking, feeling, and doing processes of the informants, including an understanding of the informants' worldviews of the topic under study in their own language. The chapter compares the strengths and weaknesses of the long interview to other primary data collection methods. The chapter describes a research application of the long interview in integrated marketing. The study was designed to (a) learn about the rich complexities in the lives of household gardeners buying and using seeds plants after responding to direct marketing appeals and (b) resolve two conflicting “theories-in-use” of how and why different customer types purchase products. These competing theories were proposed by different executives in the firm sponsoring the study. The development and critical testing of competing theories-in-use are described. This chapter reports a study to learn the behavior of five customer types. The results include thick descriptions of the processes of buying and using seeds and plants purchased through direct marketing offers and store visits.

Many manufacturing firms (e.g. Apple and Nike) now outsource some or all of their manufacturing activities to independent suppliers rather than continuing to undertake them in-house. Clearly these firms perceive this externalisation of production to be a performance-enhancing strategy, but what are the performance consequences in practice? In this chapter, we review and critique the extant academic literature on the performance consequences of manufacturing outsourcing, and note that the empirical findings have yielded mixed results. We argue that outsourcing has potential impacts upon a number of ‘performance’ outcomes, including inter alia financial performance, productivity/efficiency, sales/market share, costs of production, business performance and innovation. We further argue that many of the empirical studies have flawed designs, and make a series of methodological recommendations to guide future empirical work.

Multinational enterprises (MNEs) in the agri-food sector are continuously transforming their global value chains (GVCs) to address sustainable development challenges of food security (SDG2) and climate change (SDG13). However, the central role of non-governmental organisations (NGOs) in (re)creating GVCs across multilevel stakeholders through innovative approaches to solve sustainability challenges remains under investigated. This explorative study investigates how international NGOs influence the transformation of large-scale industrial animal agriculture to a more sustainable (cell-based) agri-food GVC. The authors conducted a case study on the Good Food Institute (GFI), an international NGO, that has been an active player in the transition to alternative sources of protein to solve animal-based agriculture sustainability issues. The results show that an international NGO can contribute to the transition to a more sustainable GVC and can enhance the GVC’s innovation capabilities.

Montenegrin economy is characterized by large disparities in terms of level of economic development as well as regional development. Although the northern region of Montenegro offers a very good precondition for economic development in terms of its potentials, the situation is quite opposite. There are significant differences between the southern, central and northern region when it comes to development, income level and unemployment rate. With respect to natural resources and potential with which the northern region is endowed, agriculture emerges as one of the factors of economic development. Almost all future-oriented strategic activities recognize agriculture as an instrument for overcoming differences and thus ensuring sustainable development. Agriculture in Montenegro appears to be an instrument which can, coupled with an entrepreneurial activity, contribute to a better quality of life and thus the future sustainable development of the whole country and its individual regions.

In this chapter, we explore the future global supply and demand trends for key agricultural products under baseline assumptions of socioeconomic changes in population and income. We examine nutritional trends under this baseline to highlight countries that lag behind in attaining key dietary sufficiency targets.

Using a global multimarket agricultural model, we disaggregate the key macronutrients within food commodities to understand how progress toward target dietary intake levels of nutrients compares across various regions. We look particularly at those regions whose populations fall into the bottom sixth of nutritional attainment (the Bottom Billion) and note their slow projected progress toward achieving dietary sufficiency in key macronutrients.

Many countries falling into the Bottom Billion category of nutritional attainment are in Africa and Asia. Colombia is the only Latin American country that fell into this category. Most populations in the Bottom Billion are deficient in carbohydrate, protein, and fiber intake.

Policies aimed at eliminating hunger and improving the nutritional status of populations must be aligned with evolving socioeconomic patterns and changes that shape food consumption and dietary patterns. This analysis evaluates regions of the world in greatest need of attaining sufficient dietary intake of important nutrients, and sets the stage for a deeper discussion of policy options for improving these regions’ food security.