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Place marketing approaches are increasingly employed by public authorities competing to attract capital. While a growing number of studies have provided valuable insights, scholars appear to be struggling to advance their theoretical understanding. This is arguably the result of failure to produce evidence‐based research, excessive focus on small‐scale case studies, difficulties bridging disciplinary boundaries, and reluctance to advance generalizations. To overcome these problems, the purpose of this paper is to present a framework that can be used to generate empirically testable hypotheses and thereby provide a structure for research.

A brief literature review first identifies obstacles that prevent place marketing research from making significant progress. Second, to overcome these obstacles, the paper identifies the need to consider spatial competition for capital, which has, remarkably, been overlooked. Third, drawing on these insights, a conceptual framework is presented. Fourth, from this framework, six propositions are deduced that may enable the development of a theory of place marketing.

This work first identifies the need for a more rigorous approach to the scientific study of place marketing. Second, a conceptual framework is suggested, based on spatial competition for capital. Third, the paper demonstrates that testable hypotheses can be deduced from the framework to provide a structure for research. Arguably, empirically testing such hypotheses would significantly advance our understanding of place marketing.

This paper identifies a feasible way to structure future research that should interest place marketing researchers seeking a more rigorous approach to theoretical advancement.

Calls for empirical and theory-based outcome measures in the place marketing literature are made more pressing as policymakers manage post-COVID high street recovery. This study aims to evaluate how knowledge of repeat buying established in the consumer marketing domain might be adapted to benchmark place marketing effectiveness, applying the Law of Double Jeopardy to capture the predictable relationship between footfall and visit frequency on competing high streets.

The authors match footfall and survey data collected simultaneously on nine local high streets in one London borough to ask if a predictable Double Jeopardy relationship exists. The authors then test the theoretical assumptions of independence that underpin the Law in patterns of switching; the predictable distribution of regular, infrequent and new visitors; and the absence of user segmentation.

The authors observe that Double Jeopardy constrains behavioural outcomes, that a simple model fits high street footfall data well and that its theoretical assumptions are supported.

This paper makes several practical and theoretical contributions. The authors demonstrate a method to model expected repeat visit frequency from footfall density and elaborate footfall data into its frequency classes. The authors also locate the effects of loyalty over time within existing knowledge of spatial competition for high street patronage and demonstrate how place marketing insights can be derived from applications of this useful law.

The purpose of this paper is to describe the role of brand equity on mergers and acquisition (M&A) in the pharmaceutical sector; also to emphasize the various strategies and the benefits incurred in the arena of M&A in this sector.

The author studies two major mergers in recent years, i.e. the Daiichi‐Ranbaxy and the Pfizer‐Wyeth deals. Brand equities were calculated. This study applied the “RKS” model developed by the author and Inter‐brand model for calculation of brand equity. The results obtained after the application of the two models were analysed for financial‐based decisions.

The study captures the perceived importance of brand equity factors to M&A decision making. Although this strategy carries a high price tag, it offers quick returns, including access to new markets or a stronger position in current markets. A study on the recent acquisition and mergers in the pharmaceutical industry indicates that there is consolidation in medical devices, generic and consumer health segments of the healthcare industry.

The paper studies two recent mergers which indicate that often these decisions are based on emotion rather than rationality. Therefore, it is suggested that managers should be more rational while taking decisions on mergers or acquisition.

This paper aims to examine how consumers’ perceptions of innovativeness affect an important brand performance metric: consumer brand loyalty. Specifically, the mediating role of perceived quality in this relationship is explained using signaling theory.

The conceptual model was tested in two empirical studies for three global consumer electronics brands in two product categories. Data were collected using a mall-intercept approach from consumers at a major shopping precinct in a metropolitan city. The data were analyzed using structural equation modeling.

The results provide compelling evidence for the proposed mediation relationship. Study 1 shows that perceived quality fully transmits the impact of brand innovativeness on to brand loyalty. Study 2 confirms this mediation relationship.

The results can help product managers in their brand management and promotion of new products.

Emerging research on consumer-level effects of innovativeness provides conflicting advice regarding how consumers’ perceptions of brand innovativeness affect intangible assets such as loyalty toward the brand. The present research reconciles contradictory findings in the literature by uncovering a different route through which consumer perceptions of brand innovativeness affect a key brand performance metric: brand loyalty. Specifically, the present study fills an important knowledge gap in the innovativeness literature and deepens our understanding of the relationship between brand innovativeness and brand loyalty by empirically examining and confirming the role of a hereto overlooked intervening variable, perceived quality.

Notes that benchmarking is an under‐utilised tool in the field of innovation. Examines consumer brands in the UK cosmetics and toiletries sector and attempts to use both soft and hard metrics in terms of benchmarking measurement. Considers various types of benchmarking approach and also the nature of both “hard” and “soft” measurement. Focuses on numerous factors relating to brands, using data from the cosmetics and toiletries sector. Concludes by underlining the need for organizations to pay attention to both quantitative and qualitative dimensions if benchmarking is to be effective.

As an organization's ability to innovate cost‐effectively becomes evermore important so too does its need to develop a provocative metrics culture that both complements and reinforces its prototyping culture. In this extract from Serious Play: How the world's best companies simulate to innovate — a book Tom Peters says he wishes he had written — Michael Schrage shows how prototypes are stimulating new thinking about and new practices in innovation metrics.

This study explores the benefits from, and determinants of IT application success among Taiwanese manufacturing companies. Findings from a survey with a sample of 89 firms indicate that on average, these firms had benefited from increasing their level and scope of IT applications. Multiple regressions were used to explore the potential causes of different success in IT applications. On the whole, the results provided support for the oftmade claim in the Western literature that IT applications should not be treated as mere technical changes that can be delegated to functional experts in the area. Rather, successful IT application requires cognizance of its integral link to organizational processes and systems, such that concomitant changes in the latter are required for the full benefits of IT applications to be realized. To the extent that workers in Taiwan have a Chinese‐based work‐related culture, this study’s findings can help to increase the success of IT implementations in the Greater China context.

Information technology (IT) is normally regarded as an enabling factor for making firms agile. Usually, it has been realized that greater IT spending enhances a firm’s agility. However, the role of IT as an obstructing factor towards organizational agility cannot be overlooked. Taking this commonly perceived but less-studied IT-agility contradiction into account, the purpose of this paper is to investigate whether IT can augment or impede organizational agility. This research which is conducted in context to privately owned Indian financial enterprises proposes the premise that effective IT resource management is imperative for organizations to thrive for greater firm-wide IT capability for enhanced agility.

Primary data collected from 300 business and IT executives working in various privately owned financial enterprises across India are used for this study and a structural equation modelling is employed to assess the IT-agility link.

The findings of the study are two-folded. First, this study concludes that IT capability acts as an enabler for business process and market responsive organizational agility. Second, if IT spending is not properly translated into creating superior capability, huge and impudent IT investments will impede the overall organizational agility.

This paper investigates both exogenous variable (IT capability) and endogenous variable (organizational agility) in terms of second-order reflective measures and establishes a significant structural link between both the dimensions of IT capability (managerial and technical) and organizational agility (business process and market responsive). This analysis illustrates the moderating effect of IT spending on each of these relationships, thereby greatly contributes and extends the existing IT capability-agility related information systems literature.

The relationship between interlocking directorates and firm performance has been increasingly debated, with a focus on whether firm's centrality in interlock networks is associated with performance. The purpose of this study is to examine not only how a firm's position in this network is associated with performance but also how the performance of network partners can impact a firm's performance. This study examines how firms effectively utilise the interlock network to achieve the goal of higher market capitalisation – termed market capitalisation rank (MCR).

The premise of the study is the UK FTSE 350 firms from 2014 to 2018. The paper makes use of a temporal network autocorrelation model to examine how firm characteristics, the structural position in the interlock network and the performance of network partners affect MCR over time.

The analysis indicates that firms with ties (via the interlock network) to firms with high market capitalisation are more likely to enhance their own MCR, highlighting network partners have the opportunity to play a critical role in a firm's dominance strategy to optimise firm value.

The value of this research is that it does not only look at the impact of a firm's position in the network on performance, but the impact of the performance of network partners on a firm's market performance as well.

Competition law is key to the promotion of consumer welfare and consumer choice, efficiency maximization, market integration, market liberalization, and competitiveness. The review of the evolution of competition law enforcement in Greece shows that it has run in parallel with the path of the Greek economy toward liberalisation modernisation, development and growth. Upon this basis, competition law has contributed to increased levels of investment in the Greek economy, the development of new services and new corporate structures and accountability in Greece. In a fast changing world, in which market and societal development is increasingly interdependent across national borders, the question now turns on to whether competition law enforcement in Greece ought also to take into account public policy objectives, such as environmental protection and sustainability or industrial policy objectives. The competition law enforcement authorities and national Courts have made great progress in the last 20 years in keeping abreast with developments in respect of competition law compliance and enforcement and this has provided a better guarantee for a level playing field and fairer conditions of competition in the various product and services markets in Greece.