To read this content please select one of the options below:

MEASURES OF prototyping paybacks

Michael Schrage (Research associate at the Massachusetts Institute of Technology's Media Lab, a Merrill Lynch Forum Innovation Fellow and a columnist for Fortune magazine.)

Measuring Business Excellence

ISSN: 1368-3047

Article publication date: 1 April 1999

90

Abstract

As an organization's ability to innovate cost‐effectively becomes evermore important so too does its need to develop a provocative metrics culture that both complements and reinforces its prototyping culture. In this extract from Serious Play: How the world's best companies simulate to innovate — a book Tom Peters says he wishes he had written — Michael Schrage shows how prototypes are stimulating new thinking about and new practices in innovation metrics.

Citation

Schrage, M. (1999), "MEASURES OF prototyping paybacks", Measuring Business Excellence, Vol. 3 No. 4, pp. 16-22. https://doi.org/10.1108/eb025582

Publisher

:

MCB UP Ltd

Copyright © 1999, MCB UP Limited

Related articles