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In this chapter, we reflect on cognitive aids and their role in strategy work. Strategy research and practice abound with frameworks, models, tools, and processes meant to describe and guide the strategy work of managers. These are all examples of cognitive aids. These aids guide and support managerial cognition, the way managers make sense of the world. What we collectively call the cognitive aids of strategy have a profound impact on the way managers learn about, conceptualize, share, and enact strategy work and strategies in their organizations. Despite the importance of their cognitive role, many cognitive aids in strategy are presented without reference to the underlying cognitive theory that explains why and how the aid might be useful. Tools are presented as useful for management thinking, but without any substantive reflection or exploration of the cognitive reasons. In this chapter, we provide a definition of cognitive aids in strategy and begin exploring the landscape of cognitive theories that can explain why something might be a cognitive aid. We then briefly outline the contributions to the edited volume “Cognitive Aids in Strategy,” and end with an invitation to expand your exploration beyond.

Improving a startup’s ability to obtain funding is critical to the survival of the organization. Although existing studies have observed various biases in investment decisions, few have studied the neural mechanisms behind such behavioral observations. We propose to apply cutting-edge neuroscientific techniques to uncover the neural processes engaged during pitches by entrepreneurs to investors and to use this new knowledge to identify strategy artifacts promoting pitch success. We hypothesize that pitches are dynamically shaped by covert cognitive, emotional, and social processes, which are in turn influenced by tactical approach (story-telling vs dry facts), physical context (online vs in-person), and demographics (gender, ethnicity). The role of inter-brain synchrony (i.e., correlation of cortical activity between brains) – within the startup team or between the entrepreneurs and investors – in pitch outcomes remains unknown. By uncovering the covert processes that mediate pitch outcomes, we provide an evidence-based, scientific approach to improving pitch success.

This chapter examines some of the challenges and emerging strategies for authoring, distributing, managing, and evaluating Intelligent Tutoring Systems (ITSs) to support computer-based adaptive instruction for teams of learners. Several concepts related to team tutoring are defined along with team processes, and fundamental tutoring concepts are provided including a description of the learning effect model (LEM), an exemplar describing interaction between learners and ITSs with the goal of realizing optimal tutor decisions. The challenges noted herein are closely related to the LEM and range from acquisition of learner data, synthesis of individual learner and team state models based on available data, and tutor decisions which center on optimizing strategies (recommendations) and tactics (actions) given the state of the learner, the team, and the conditions under which they are being instructed, the environment. Finally, we end this chapter with recommendations on how to use this book to understand and design effective ITSs for teams.

This study examined the factors influencing willingness-to-repurchase for each class of airline service, and integrate the constructs of service quality, satisfaction and willingness-to-repurchase which were rooted on Engel-Kollat-Blackwell (EKB) model. The study focuses on the domestic and international arrival of passengers at Murtala Muhammed International Airport in Lagos and Nnamdi Azikwe International Airport in Abuja. Information was gathered from domestic and foreign passengers who had post-purchase experience and had used the airline's services more than once. The survey data were obtained concurrently from arrival passengers at two major international airports using an electronic questionnaire through random and purposive sampling techniques. The data was analysed using the ordinal logit model and structural equation model. From the 606 respondents, 524 responses were received but 489 responses were valid for data analysis and reporting and were obtained mostly from economy and business class passengers. The study found that the quality of seat pitch, allowance of 30 kg luggage permission, availability of online check-in 24 hours before the departing flight, quality of space for legroom between seats, and the quality of seats that can be converted into a fully flatbed are the major service factors influencing willingness-to-repurchase economy and business class tickets. Also, it was found that passengers' willingness to repurchase is influenced majorly by service quality, but not necessarily influenced by satisfaction. These results reflect the passengers' consciousness of COVID-19 because the study was conducted during the heat of COVID-19 pandemic. Recommendations were suggested for airline management based on each class.

This paper aims to identify the factors that influence the evaluation of an idea beyond its intrinsic values, especially those that relate to the presentation of the idea. With reference to a review of research conducted in the fields of psycho-sociology and psychology and using a qualitative comparative approach, the analysis of 57 pitches of entrepreneurial ideas during two start-up weekends shows that ideas receive the highest evaluation when they are judged to be the best in terms of novelty, feasibility, and relevance. However, our results also show that mastery by ideators of the basics of pitch presentation – especially clear enunciation – is also a necessary condition for acceptance of the idea by the audience. The paper seeks to contribute to the literature by identifying the most favorable configurations for a positive evaluation of an entrepreneurial idea in this type of innovation contest.

Chapter 4 presents the research into the attributes of a stimulus, which the brain uses to construct a perception of the external stimulus. The processes used in all five senses are examined and compiled into a collective model of the processes the perceptual system uses to discriminate and understand an external stimulus. While there are many commonalities across the senses, the structure of the discipline (energy) each system processes yields unique insights into the processes of the total system.

This study examines how narratives and legitimacy formation affect crowdfunding capital assembly from distributed, heterogeneous investors.

The study explores a dataset of 80,181 projects from Kickstarter, a rewards-based crowdfunding platform, between 2009 and 2013. We explore the link between project-related variables, legitimacy formation and outcomes.

Entrepreneurs design narratives and create project legitimacy by exploiting crowdfunding platform-specific features. First, lower funding targets and shorter campaign durations confer positive project legitimacy. Second, entrepreneurs exploit reward-levels as narrative tools that encourage funders to engage with the project. Third, visual pitches transmit a broader sociocultural narrative, leveraging emotional rather than financial reasoning. We also note certain gender effects.

Crowdfunding platforms allow entrepreneurs to pitch business ideas to a broad online audience. We show that project legitimacy, including both structural and narrative elements, is linked to crowdfunding outcomes. In particular, legitimacy is co-created through the generation of a persuasive narrative linking the entrepreneur and investor cohort.

Entrepreneurs use crowdfunding platforms to generate a coherent narrative around unfamiliar business models. Generic platform tools may be set and manipulated in online crowdfunding pitches to support project legitimacy. Ultimately, these are less important than establishing an affinity-based narrative that engages and exploits investor participation. Successful crowdfunding pitches co-author the project story with investors.

Crowdfunding has been traditionally understood as simply an online-mediated venture resource assembly tool. A narrative framework highlights the critical role of legitimacy formation in a disintermediated investment system.

In this project, we propose and test a new device – wearable sociometric badges containing small microphones – as a low-cost and relatively unobtrusive tool for measuring stress response to group processes. Specifically, we investigate whether voice pitch, measured using the microphone of the sociometric badge, is associated with physiological stress response to group processes.

We collect data in a laboratory setting using participants engaged in two types of small-group interactions: a social interaction and a problem-solving task. We examine the association between voice pitch (measured by fundamental frequency of the participant’s speech) and physiological stress response (measured using salivary cortisol) in these two types of small-group interactions.

We find that in the social task, participants who exhibit a stress response have a statistically significant greater deviation in voice pitch (from their overall average voice pitch) than those who do not exhibit a stress response. In the problem-solving task, participants who exhibit a stress response also have a greater deviation in voice pitch than those who do not exhibit a stress response, however, in this case, the results are only marginally significant. In both tasks, among participants who exhibited a stress response, we find a statistically significant correlation between physiological stress response and deviation in voice pitch.

We conclude that wearable microphones have the potential to serve as cheap and unobtrusive tools for measuring stress response to group processes.

Chapter 5 changes focus from the external stimulus to the internal sensemaking by integrating and comparing new learning with the prior learning of the individual, which is the process of sensory cognition. These processes are identified and compiled into a model of the processes the brain uses to construct a cognition from the information, including both individual and collective learning. This results in the internalization of a new individual cognition constructed from the integration of the new information with prior information.

Did you hear the story about the successful entrepreneur who got her start on a college campus? With women making up the majority of students on university campuses in the United States, but the minority of entrepreneurship students, it is certainly exciting to hear these success stories. In attempting to grow the number of women in such programs, it is important to understand the factors in the college experience that contribute to the success of such students. Told through the lens of three successful recent alumnae, this chapter explores the experiences of women entrepreneurship students. The factors attributed to their success include classroom and extracurricular programs, community resources, and inspirational mentoring from faculty and peers.