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This study aims to investigate whether engagement in philanthropic marketing after the 311 Japan earthquake crises had a positive effect on brand resonance and consumer satisfaction of CSR performance for Taiwanese companies. Additionally, the particular phenomenon of media self-regulation was integrated to explore the consolidated impact of philanthropic marketing, media self-regulation and brand resonance on consumer satisfaction of CSR performance.

The study used survey method to collect required data. The subjects of the study were 516 adults who were aware of the 311 Japan earthquake crises. Of the 476 survey questionnaires collected, 450 were identified as usable.

The results show that the constructs were highly positively correlated, meaning that post-disaster corporate philanthropic marketing can enhance brand resonance and consumer satisfaction of CSR performance. Media self-regulation was found to have a significant influence on philanthropic marketing and brand resonance. However, it did not exert any significant effect on consumer satisfaction of CSR performance.

Because of the chosen research method and surveyed subjects, the research results may lack generalizability. Therefore, researchers are encouraged to test the proposed research model further with additional subjects and variables.

A good impression of the brand usually makes consumers generate brand resonance. This study reveals that a higher level of brand resonance may lead to higher consumer satisfaction of CSR performance. This implies that local and international companies should engage in philanthropic marketing programs, as it will not only support charitable organizations but also enhance the firm’s corporate image.

This study points out that the positive coverage of the disaster could give the audience a positive impression, rather than showing provocative, violent or sexual content to push viewership. At the time when disasters become increasingly common, people’s expectations of the media will also elevate. Dramatization, exaggeration and information overload make the audience distrust the media and constantly seek the truth behind the story. Content generated by online bloggers and citizen reporters (ordinary people) is an alternative source for true, fast and in-depth reports.

This study differs from earlier studies researching disastrous events in that they were taking the perspective of natural sciences, while we adopted the management viewpoint to evaluate the 311 crises and took media self-regulation into account. It is the first to reveal that media’s self-regulated coverage of the disaster seems to have a positive effect on corporate philanthropic marketing and brand resonance.

The purpose of this study is to examine corporate philanthropy from the perspective of small business owner‐managers to find out whether there is room for altruism in business life.

This study is based on 25 thematic interviews with small business owner‐managers. The data analysis is based on a method of qualitative content analysis.

Based on the analysis, it is shown that reactivity, an emphasis on personal interests, the willingness to utilize philanthropy as part of marketing and lack of planning are typical of philanthropy in the small business context. Small businesses often emphasize strategic business reasons as the main motive for their philanthropic engagements. Nevertheless, in some cases the philanthropic decisions are based on mere willingness to contribute to the welfare of others. Thus, the paper suggests that there is room for altruism in the small business context. The existence of altruism in the context of small business philanthropy is closely related to owner‐managers' values and business ambitions. Indeed, the organizational context does not usually hinder the existence of altruism to any great extent among small businesses, as it might do in the large business context. Similarly, based on the results of this study, the authors suggest that close relationships between a small business and its stakeholders increase the probability of altruism in business.

It is acknowledged that corporate philanthropy is but one possible context in which to study altruism.

The study provides useful information on whether there is room for altruism in business life from the perspective of small business owner‐managers.

The purpose of this article is to present a strategic conceptual framework for targeting and mining the emerging market segment of Black philanthropy (black gold).

This strategic and normative conceptualization utilizes a socio‐historical and socio‐cultural perspective to posit the black gold construct and recommend tactics for mining it.

Black communities have historically engaged in social justice and self‐help activities for racial equality and advancement and with increasing levels of wealth accumulation now comprise a significant market for philanthropic giving for domestic and global non‐profit organizations. However, in light of Black America's tortured socio‐historical experience and racial/cultural identity, non‐profits must devise a historically‐informed and culturally‐nuanced strategy of relationship marketing to mine the emerging market of black gold.

Domestic and international non‐profits can utilize the proposed strategic conceptual framework to increase their donor and volunteer participation in segmented or minority philanthropy markets.

The proposed framework is strategic in nature, original in conceptualization, and socio‐historical and cultural in its methodological analysis. It can serve as a model, with some contextual modification if necessary, to tap other minority philanthropy markets.

To foster environmental and sustainable practices, foodservice enterprises should exhibit a high degree of corporate social responsibility (CSR), ecological consciousness and innovation in green initiatives. This study examines the influences of CSR practices (i.e. economic, legal, ethical and philanthropic), environmental marketing activities (i.e. strategic and tactical) and innovation (i.e.technological and organizational) as drivers of market and eco-performance in the foodservice industry.

Based on an established framework of CSR, environmental marketing and innovation, an exploratory conceptual model was formulated and empirically assessed. Survey data were collected from representatives of the Korean foodservice franchise industry. Data analysis consisted of frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis and path analysis.

Market performance was influenced by tactical environmental marketing, as well as technological and organizational innovation. Eco-performance was affected by tactical environmental marketing and technological innovation. However, technological innovation and organizational innovation were influenced by tactical environmental marketing, but were not significantly affected by strategic environmental marketing. Additionally, strategic environmental marketing was influenced by economic, legal, ethical and philanthropic CSR. Last, tactical environmental marketing was affected by economic, ethical and philanthropic CSR.

CSR, environmental marketing activities and innovation provide numerous benefits to businesses. Such benefits include enhanced market and eco-performance, both of which create competitive advantages.

There is a paucity of research on the effects of environmental marketing and innovation on corporate performance in the foodservice industry. The findings provide greater insights into the impacts of CSR, environmental marketing and innovation on corporations’ desired outcomes.

The purpose of the chapter is to engage with the relationship between the gift and the market in the context of philanthropic micro-lending. We seek to move beyond theorizing separate, ex-ante gift or market regimes and transactors who independently navigate between oppositional modes of transaction.

We turn to recent efforts of hybridizing charity and venture finance, exemplified by microfinance platforms such as Kiva.org. We combine data from an existing study of Kiva and its online community, with additional participant observation and third-party accounts detailing the evolution and workings of microfinance.

We illustrate how market-like elements are productively and problematically deployed in philanthropic giving and address the need to consider a broader range of socio-material relations involved in the framing of transactions.

A complex network of actors and (trans)actions needs to be assembled for the philanthropic loan to be enacted. We touch upon the making and role of the socio-material devices that actively participate in such enactment only tangentially. Further research is needed to flesh out the respective transaction complex, taking additional note of the work of borrowers, local loan officers, and other less visible actors.

Organizations need to recognize and creatively address the complex interplay of gift and market elements. They need to pay attention and take advantage of the tensions and synergies emergent in hybrid gift-market contexts.

We engage with a complex, less studied transaction context. The chapter shows that philanthropic gift relations can be reproduced through market-like elements and arrangements. Such production entails complex socio-material networks mobilizing a broad array of human and nonhuman actors.

GiveIndia is an online donation platform that bridges the gap between the donors and credible Non-Governmental Organizations. The focus of GiveIndia has been on individual donations with a vision to create a culture of giving, where every Indian donates at least 2% of their income for the poor. In 2013, the Government of India introduced Corporate Social Responsibility Bill, which mandates corporates to invest at least 2% of their profits in CSR activities. At present, GiveIndia has not been seeking corporate, but now they find themselves at the right position to exploit this opportunity. Dhaval, the CEO faces a dilemma. Corporate donations could significantly increase his funding; however, it could also lead deviations from the mission to creating a giving culture. There were other problems to contend with, such as the question of investing in GiveIndia brand, how to pitch business reasons for philanthropy and employee compensation and retention issues.

This aim of this article is to review the 12 manuscripts accepted into the special issue of “Corporate Politics, Philanthropy and Governance” in Chinese Management Studies. It explains basic concepts, provides brief introduction to each manuscript and presents the related findings.

Most manuscripts in this special issue used primary empirical data (collected from field surveys or interviews) or secondary historical data (extracted from published literature, corporate reports or financial databases) for analyses. Both qualitative (case studies, comparative reviews) and quantitative (logistic regression, multiple regression, simultaneous equations) methods were used to draw conclusions.

The results of the studies in this special issue show: Singapore, rather Hong Kong, is a better governance model for China in reforming her society to be corruption free; corporate governance structure affects a firm’s performance and foreign direct investment decision; corporate governance can affect auditor selection only in low and medium agency conflict conditions; trustworthy characteristic of benevolence can mitigate the damages of perceived politics on affective commitment; the firms who selected to expense their research and development expenditures have lower stock price and return; organizational citizenship behavior can mediate the relationship between psychological contract and organizational performance; both relational and formal governance mechanisms can facilitate knowledge transfer in the alliance; companies with political connections are more likely to enter into industries with high entry barriers; circular-economy accounting information disclosure quality has low correlation with the profitability and the location of the listed companies; media self-regulation has a significant influence on philanthropic marketing and brand resonance.

The manuscripts in this special issue cover a wide range of topics, including corporate governance, corruption, politics, philanthropy, agency conflict, organizational citizenship behavior, media self-regulation and firm performance. The findings from the studies provide leaders of corporate governance with valuable insights, allowing them to adjust governance mechanisms properly to heighten governance quality and improve firm performance.

The purpose of this paper is to survey volunteers and full-time employees in international non-profit organizations (NPOs) and explore the relationships among psychological contract (PC), organizational citizenship behavior (OCB) and organizational performance (OP).

Using 573 usable responses, a linear structural equation model (SEM) was developed to examine the relationships.

The results demonstrate significant positive relationships between PC and OCB, OCB and OP and PC and OP. They also show the mediating effect of OCB on the relationship between PC and OP.

Beside mediation effect, OCB and other variables might exert significant moderation effect on the relationship between PC and OP. Companies could conduct longitudinal studies to examine the changes of PC and OCB impacts on OP.

Companies pursuing Chinese market should cooperate with NPOs in multiple ways including marketing for philanthropic purposes, supporting volunteer services and sponsoring the NPO. This way the company’s image will improve and its business will expand among its Chinese clientele.

Budget concerns often force NPOs to downsize full-time staff, making considerable portion of their operations rely on a large number of volunteers. This study offers practical guidelines for NPOs to effectively entice and support both volunteers and employees for achieving its organizational goals.

Social Innovation and Entrepreneurship.

The case is suitable for graduate (MSc, MBA) and advanced undergraduate (BSc, BAs) students and applicable for course material focusing on social entrepreneurship, social ventures, strategic management, sustainable development and emerging markets.

This case explores Nuru International, a non-profit enterprise established in 2008 with the mission to “end extreme poverty throughout the world”. Jake Harriman, the founder and CEO of NURU, together with his team are on the onset of diversifying crop offerings among Kenyan farmers in an attempt to alleviate challenges stemming from severe climatic changes and low-crop quality. As 2014 is the first year for Kenyan farmers to grow alternative crops, the Nuru team faces the challenging task of convincing farmers to embrace diversification. Additionally, as part of its proof of concept philosophy, Nuru is establishing operations in Ethiopia. There, Nuru has to identify best marketable crops and promote these among Ethiopian farmers while empowering and engaging local leaders in the process. Finally, the team is looking for financing opportunities for Nuru's entrepreneurial mission. Their funding opportunities come from the private markets, the philanthropic market and the impact investing space. They are carefully analyzing these options and looking for alternatives in capital markets. Pondering on Nuru's rewarding experience with KIVA, a Web-based lending platform, the team wonders if crowdfunding may be a viable option to finance Nuru's operations in Ethiopia. They are interested in equity crowdfunding but are not sure what might be the associated opportunities and risks. They, therefore, need to assess the merits of the practice and decide on how compelling it is for Nuru's expansion plans to Ethiopia.

The case aims to help students comprehend the role of hybrid organizational designs in meeting broad societal issues such as extreme poverty; evaluate collective impact initiatives in addressing strategic and behavioral changes for organizations operating in contexts of extreme poverty where partnerships are the key for success; assess diverse capital steams for social entrepreneurs and understand how these relate to the stages of evolution of a social venture; and elaborate on crowdfunding as a nascent source of capital for social enterprises.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

The purpose of this paper is to investigate, through a comparative historical analysis, the impact of a shift to a marketing‐driven (business‐oriented) philanthropic funding structure on NGOs, international businesses that fund charities, and the recipients of the funding for a water pump system in southern Africa.

The study deconstructs and dissects the introduction and acceptance of the PlayPumps water pump system by generating four historical funding‐structure models that typified the philanthropic funding at the time. Each time period is critically examined to investigate how changes toward marketing‐driven philanthropy affected the viability of the project.

The key finding is that by shifting to a marketing‐driven (business‐oriented) philanthropic funding structure, NGOs risk fundamentally disconnecting the funders and the recipients of the funding. Serious concerns arise regarding the role of businesses in driving the “overcommercialisation” of marketing‐driven philanthropy.

The funding‐structure models highlight some of the hidden costs of marketing‐driven philanthropic funding, but do not show what funding structure would be most efficient in better connecting international businesses and consumers with the charities they are supporting.

This analysis examines the underexplored intersection of business, marketing, consumerism and philanthropy.