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High-resolution remote sensing images possess a wealth of semantic information. However, these images often contain objects of different sizes and distributions, which make the semantic segmentation task challenging. In this paper, a bidirectional feature fusion network (BFFNet) is designed to address this challenge, which aims at increasing the accurate recognition of surface objects in order to effectively classify special features.

There are two main crucial elements in BFFNet. Firstly, the mean-weighted module (MWM) is used to obtain the key features in the main network. Secondly, the proposed polarization enhanced branch network performs feature extraction simultaneously with the main network to obtain different feature information. The authors then fuse these two features in both directions while applying a cross-entropy loss function to monitor the network training process. Finally, BFFNet is validated on two publicly available datasets, Potsdam and Vaihingen.

In this paper, a quantitative analysis method is used to illustrate that the proposed network achieves superior performance of 2–6%, respectively, compared to other mainstream segmentation networks from experimental results on two datasets. Complete ablation experiments are also conducted to demonstrate the effectiveness of the elements in the network. In summary, BFFNet has proven to be effective in achieving accurate identification of small objects and in reducing the effect of shadows on the segmentation process.

The originality of the paper is the proposal of a BFFNet based on multi-scale and multi-attention strategies to improve the ability to accurately segment high-resolution and complex remote sensing images, especially for small objects and shadow-obscured objects.

The psychological foundations of consumers’ reasons for product choices are analyzed in the field of marketing. The purpose of this research is to identify the implicit reasons for white meat consumption in the UK and Turkey.

In the scope of the means-end chain theory, in-depth interviews were conducted with individuals, and the reasons for consumers’ product preferences were revealed by moving from concrete to abstract.

It has been determined that the white meat consumption of Muslims in the UK is primarily shaped by their religious approach. In Turkey, on the contrary, both consumption patterns and reasons for preference are changing. It has been found that white meat consumption is associated with values such as security needs, satisfaction with life, self-fulfillment and happiness.

This research has contributed to the marketing literature by examining consumers’ implicit consumption reasons for white meat in the context of religion and culture.

Marketing strategies should focus on building trust in halal certification, particularly in the UK. Brands should associate their promotion strategies with feelings of security and happiness, which are associated in the minds of consumers.

This study is a new study in terms of revealing the connotations of consumers about consuming chicken and fish and showing the implicit needs that the brands can emotionally associate with.

This paper first aims to examine associations between factors involved in business-to-business complaints management and results (satisfaction and loyalty) and analyses three types of distributors based on their cultural profile (domestic, low context and high context). Second, the paper investigates whether the identified associations remain stable over time.

Data from a sample of distributors for a manufacturing company were gathered during two periods of time. A factorial analysis of correspondences and a cluster analysis were carried out to visually represent the associations among clients, complaints and results in the associations among clients, complaints and results. The stability over time of these relationships was also analysed by calculating the correlations between the Euclidean distances on the two maps (one per year) and their mobility ratio.

The authors found significant evidence that clients from different cultures are associated with varying profiles of complaint and different result types and that certain associations remain stable over time.

While many studies have analysed complaint behaviour in business-to-consumer contexts, there is a lack of research from an international business-business relations point of view, leaving questions virtually unexplored. Second, the last phases of supply chain management, specifically complaints management, have been undeveloped, limiting the cultural factor to the general scope of negotiation. In this vein, this paper compares different complaint profiles and results, comparing culturally different customers/distributors. Third, research has mostly referred to a single period, while this paper investigates two different periods of time for the same company (and their distributors) to analyse the relevance of the stability (or not) over time of the associations identified.

Social media rumor combating is a global concern in academia and industry. Existing studies lack a clear definition and overall conceptual framework of users' rumor-combating behaviors. Therefore, this study attempts to empirically derive a typology of rumor-combating behaviors of social media users.

A three-phase typology development approach is adopted, including content analysis, multidimensional scaling (MDS), interpreting and labeling. Qualitative and quantitative data collection and analysis methods are employed.

The elicited 40 rumor-combating behaviors vary along two dimensions: high versus low difficulty of realization, and low versus high cognitive load. Based on the two dimensions, the 40 behaviors are further divided into four categories: rumor-questioning behavior, rumor-debunking behavior, proactive-appealing behavior, and literacy enhancement behavior.

This typology will serve as reference for social media platforms and governments to further explore the interventions to encourage social media users to counter rumor spreading based on various situations and different characteristics of rumor-combating behaviors.

This study provides a typology of rumor-combating behaviors from a novel perspective of user participation. The typology delves into the conceptual connotations and basic forms of rumor combating, allowing for a comprehensive understanding of the complete spectrum of users' rumor-combating behaviors. Furthermore, the typology identifies the similarities and the differences between various rumor-combating behaviors, thus providing implications and directions for future research on rumor-combating behaviors.

This work aims to examine the communication on Twitter of the most responsible companies in Spain to identify the topics covered on corporate social responsibility (CSR) from the perspective of happiness and social marketing. In addition, the profiles of the messages that show an association with the impact of the messages have been identified.

An empirical analysis of the Twitter posts of Spain's ten most responsible companies has been carried out. The methodology of this work combines data mining techniques, sentiment analysis and content analysis, both from a quantitative and qualitative approach.

The results show that most brand tweets do not deal with CSR-related topics. The topics they address the most are those related to sports and the weather. From the perspective of social marketing, conversational-type tweets are the most published and have achieved the most significant reaction from the public. In addition, four messages' profiles have been identified based on the company and the emotional connotation associated with the impact, giving rise to more outstanding promotion of social causes.

Our main contribution to this work has been to value positive communication and social marketing to promote better CSR on Twitter. In this sense, it has been verified that there is a relationship between the public's reaction, the affective connotation and the company that issues the messages.

There is a strong consensus among scholars that the international competitiveness of companies strongly depends on the support of institutions, which reduces uncertainty in transactions by giving form to economic interactions, while less attention was paid to the role of international standards within this context. This study intends to propose its contribution by deepening the role of process certifications in the competitiveness and internationalization strategies of companies, with specific reference to the wood-furniture sector.

Data were collected using a questionnaire survey distributed via computer-assisted web interviewing (CAWI) methodology and sent to a sample of 2,845 Italian companies which operate in the wood-furniture industry, using simple random sampling. Thanks to the survey administration, 228 companies participated to the survey.

The study shows that it is companies operating in international markets that define this tool as relevant; this underlines how certification is seen as a kind of business card for entering international markets. In this context, the role of business leadership emerges as fundamental in the practical definition of the objectives to be set by adopting a quality management systems and in the subsequent commitment to obtain them.

Up to now, the literature has taken these elements into analysis mainly considering the consumers' perspective. In sectors with a higher content of innovation, technology and design, such as the wood-furniture sector, the literature appears to be poor in terms of contributions.

The contemporary business environment steered by forces of globalization, digitization and automation can only be navigated by a resilient workforce. This requires inculcating self-leadership (SL) traits in individuals, which will allow them to exercise self-direction and self-motivation required to survive high-strain situations. The SL characteristics most significantly reflected by Musk are self-goal setting, authenticity and responsibility. Least evidence was found for positive self-talk and self-cueing. This study aims to add to the repertoire of leadership studies, furnishing important implications for academia and practice.

In this paper, the authors explore the dimensionality of SL through a systematic literature review. The authors also take the case of Elon Musk, one of the most resilient technopreneurs in the contemporary business world, and scrutinize his journey as a self-leader.

The SL characteristics most significantly reflected by Musk are self-goal setting, authenticity and responsibility. Least evidence was found for positive self-talk and self-cueing. This study adds to the repertoire of leadership studies, furnishing important implications for academia and practice.

To the best of the authors’ knowledge, this is the first paper to explore the controversial Elon Musk’s leadership style through the prism of SL.

Drawing from the literature on internationalization, higher education marketing and place branding, this paper aims to link the internationalization of higher education to country branding. It explores the impact of internationalization within the higher education system on Egypt’s destination brand equity. This investigation offers insights for decision-makers in both the higher education and country branding sectors.

This empirical paper adopts an exploratory approach and serves as an initial step for researchers. It utilizes a quantitative methodology, employing a survey with 366 responses, to examine the effects of internationalization efforts in higher education on country brand equity.

The results reveal a direct correlation between student engagement and the brand equity of international branch campuses (IBCs), as well as a link between IBCs and Egypt’s brand equity. Notably, the study highlights the mediating role of IBC brand equity in the relationship between student engagement and the overall brand equity of Egypt.

This paper is innovative in its method of assessing the impact of internationalization efforts in higher education, specifically at IBCs in Egypt, on Egypt’s destination brand equity. Additionally, the study identifies student engagement as an antecedent to IBC brand equity.

This research paper aims to contribute to the field of innovation performance benchmarking by identifying appropriate benchmarking groups and exploring learning opportunities and integration directions.

The study employs a multi-dimensional innovation-driven clustering methodology to analyze data from the 2019 edition of the Global Innovation Index (GII). Hierarchical and K-means Cluster Analysis techniques are applied using various sets of distance matrices to uncover and analyze distinct innovation patterns.

This study classifies 129 countries into four clusters: Specials, Advanced, Intermediates and Primitives. Each cluster exhibits strengths and weaknesses in terms of innovation performance. Specials excel in the areas of institutions and knowledge commercialization, while the Advanced cluster demonstrates strengths in education and ICT-related services but shows weakness in patent commercialization. Intermediates show strengths in venture-capital and labour productivity but display weaknesses in R&D expenditure and the higher education quality. Primitives exhibit strength in creative activities but suffer from weaknesses in digital skills, education and training. Additionally, the study has identified 35 indicators that have negligible variance contributions across countries.

The study contributes to finding the relevant countries’ grouping for the enhancement of communication, integration and learning. To this end, this study highlights the innovation structural differences among countries and provides tailored innovation policies.

This research aims to explore the role of awareness of harm and responsibility for environmental protection in reducing pollution from single-use plastic bags (SPBs) in coastal communities (CCs). To this end, this study develops and tests a unique model that explains residents’ intention to reduce the use of SPBs in coastal regions.

A questionnaire was used to collect data from 721 coastal residents in Vietnam. Structural equation modeling and moderation analysis were applied to test the proposed hypotheses.

The results show that awareness of the impact of SPBs on the environment and human health and awareness of the responsibility to protect the coastal environment significantly affect attitudes and intentions to reduce the use of SPBs. Moreover, such awareness of responsibility strengthens the attitude-intention relationship.

The findings suggest that CCs should not receive a lower priority in campaigns and efforts to reduce SPBs. In this regard, providing residents with free environmentally friendly bags and education programs on the impact of SPBs could be implemented.

CCs are directly impacted by pollution from SPBs. However, little is known about how this affects their polluting behavior. This study shows that CCs are not immune to polluting behaviors and that SPBs can be significant among residents. It also demonstrates that awareness of harm and feeling responsible for the environment are essential drivers of (intended) sustainable behaviors.