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Book part
Publication date: 14 March 2024

Paulo Botelho Pires and José Duarte Santos

Buying online has become a widespread and common activity for consumers, and, for many organizations, e-commerce has become a very profitable alternative to sell their products…

Abstract

Buying online has become a widespread and common activity for consumers, and, for many organizations, e-commerce has become a very profitable alternative to sell their products and services, also allowing them to leverage their strategy in new geographical markets immediately. Although the literature on the subject is comprehensive, there is a gap in identifying the holistic constructs that are the determinants of consumers' choice of an online store. This research resorts to an exploratory study, based on a nonsystematic literature review, seeking to identify these constructs. The results obtained allowed us to identify the following constructs: consumer behavior, customer experience, web content, catalog, terms and conditions, customer support, perceived value, trust, security and privacy, satisfaction, and loyalty. Customer experience, satisfaction, and loyalty constructs stand out from a strategic perspective.

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The Impact of Digitalization on Current Marketing Strategies
Type: Book
ISBN: 978-1-83753-686-3

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Book part
Publication date: 4 March 2024

Alfonso Vargas-Sánchez, Juan José Albendín-Moya, Fernando Perna, Maria João Custódio, Luís Nobre Pereira, Maria Margarida Santos and Vanessa Oliveira

The Spain–Portugal Cross-Border Cooperation Program launched the “Espomar” project in 2017, with the aim of designing a sustainable and transboundary maritime transport system in…

Abstract

The Spain–Portugal Cross-Border Cooperation Program launched the “Espomar” project in 2017, with the aim of designing a sustainable and transboundary maritime transport system in the Gulf of Cádiz, which includes the Spanish provinces of Cádiz (its Atlantic coast) and Huelva, together with the Portuguese region of the Algarve. This chapter limits the scope to the Algarve-Huelva connection and the resident population demand. The findings suggest a maritime connection defined and marketed as part of leisure activities. The demand for potential tourism packages created around boat trips appears to be promising. The sun beach, gastronomy wine and culture landscape vectors are the main attractors.

Book part
Publication date: 29 January 2024

Nabil Hussein Al-Fahim, Ali Ahmed Ateeq, Zahida Abro, Marwan Milhem, Mohammed Alzoraiki, Tamer M. Alkadash and Muskan Nagi

The purpose of this research was to investigate at the influence of technology acceptance model (TAM) characteristics including perceived ease of use, perceived compatibility, and…

Abstract

The purpose of this research was to investigate at the influence of technology acceptance model (TAM) characteristics including perceived ease of use, perceived compatibility, and perceived security on the perceived utility and actual use of mobile banking among Yemeni academics. It also investigated the function of perceived utility as a moderator in the link between TAM variables and mobile banking adoption. The sample size was 251 respondents who worked at universities in Yemen and were chosen using stratified random selection. According to the findings, perceived compatibility and perceived security had a substantial positive influence on perceived usefulness and real mobile banking use; however perceived simplicity of use had no effect on mobile banking usage. According to the results, perceived usefulness slightly mediated the association between perceived ease of use and security and mobile banking use, whereas it completely mediated the relationship between perceived compatibility and mobile banking usage. Overall, the research proved the significance of TAM elements in academics’ use of mobile banking in Yemen, offering a credible empirical framework for studying mobile banking usage in this setting.

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Digital Technology and Changing Roles in Managerial and Financial Accounting: Theoretical Knowledge and Practical Application
Type: Book
ISBN: 978-1-80455-973-4

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Book part
Publication date: 7 February 2024

Valerie A. Yeager, Jyotsna Gutta, Lisa Kutschera and Sarah M. Stelzner

This chapter qualitatively explored the impact of including parent liaisons (i.e., parents with lived experience caring for a child with complex needs, who support other…

Abstract

This chapter qualitatively explored the impact of including parent liaisons (i.e., parents with lived experience caring for a child with complex needs, who support other caregivers in navigating child and family needs) in a case conferencing model for children with complex medical/social needs. Case conferences are used to address fragmented care, shared decision-making, and set patient-centered goals. Seventeen semi-structured interviews were conducted with clinicians and parent liaisons to assess the involvement of parent liaisons in case conferencing. Two main themes included benefits of parent liaison involvement (10 subthemes) and challenges to parent liaison involvement (5 subthemes). Clinicians reported that liaison participation and support of patients reduced stress for clinicians as well as family members. Challenges to liaison involvement included clinical team/parent liaison communication delays, which were further exacerbated by the COVID-19 pandemic. Parent liaison involvement in case conferences is perceived to be beneficial to children with complex needs, their families, and the clinical team. Integration of liaisons ensures the familial perspective is included in clinical goal setting.

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Research and Theory to Foster Change in the Face of Grand Health Care Challenges
Type: Book
ISBN: 978-1-83797-655-3

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Book part
Publication date: 15 April 2024

Akansha Mer and Amarpreet Singh Virdi

Introduction: Small- and medium-sized enterprises (SMEs) play a vital role in the economic development of economies by generating job opportunities. Considering their…

Abstract

Introduction: Small- and medium-sized enterprises (SMEs) play a vital role in the economic development of economies by generating job opportunities. Considering their significance, understanding the challenges and skills required in these enterprises becomes essential and timely.

Purpose: This study aims to discuss the limitations and skill gaps faced by SMEs in emerging economies, such as India, Indonesia, Brazil, China, Malaysia, Ghana, Hungary, Saudi Arabia, South Africa, Türkiye, UAE, Iran, Kazakhstan, Türkiye, Zambia, Romania, and Vietnam.

Methodology: The study adopts a systematic review and meta-synthesis approach, utilising a literature review to comprehensively analyse, synthesise, and map the existing literature by identifying overarching themes.

Findings: The study examines the challenges SMEs encounter in emerging economies, including resource scarcity, limited access to credit, inadequate infrastructure, low technology adoption, restricted global market access, and ineffective marketing strategies. There is a notable shortage of skilled labour and development initiatives within SMEs in India even though the country has a sizeable pool of qualified workers. There is a pressing need for additional technical and managerial skills to remain competitive in the market. The findings of this study will assist HR managers in addressing skill shortages among employees in SMEs operating within emerging economies

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Contemporary Challenges in Social Science Management: Skills Gaps and Shortages in the Labour Market
Type: Book
ISBN: 978-1-83753-170-7

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Book part
Publication date: 25 March 2024

Keren Darmon

The PRCA December 2020 census tells us that, in the United Kingdom, the public relations (PR) industry continues to be predominantly female, with 68% of respondents ticking that…

Abstract

The PRCA December 2020 census tells us that, in the United Kingdom, the public relations (PR) industry continues to be predominantly female, with 68% of respondents ticking that box. It also highlights a ‘gender pay gap’ of 21%, an increase of 7% from March 2020 and states that ‘this can be explained by the fact that the respondents … are largely in senior roles which tend to be more male dominated’ (PRCA, 2020), thus demonstrating a leadership gap as well as a pay one. Both of the leading PR professional membership bodies in the United Kingdom – the PRCA and CIPR – acknowledge the gender pay and leadership gaps, made starker in an industry dominated by women, and have committed to tackle the disparity.

In this chapter, I build on Liz Yeomans' (2020) work, in which she suggests ‘new avenues for researching neoliberalism and postfeminism in PR’ (p. 44) to examine the ‘apparently progressive moves’ (Yeomans', 2020) by women's networking organisations. I analyse website texts from two women-only PR networking organisations – Women in PR and Global Women in PR – to explore the ways in which they construct their function, purpose and role, and to examine their position vis-à-vis the contemporary postfeminist media culture (Gill, 2007). The research takes a feminist, discourse analytic approach and sheds light on the reality of women in PR as constructed by organisations whose stated goal is to: ‘improve equality and diversity across the industry by increasing the number and diversity of women in leadership roles’ (Women in PR, 2022).

Book part
Publication date: 15 April 2024

M. Rezaul Islam

This chapter is dedicated to the exploration of attitudes toward family planning within marginalized communities in Bangladesh. It begins by elucidating the concept of attitudes…

Abstract

This chapter is dedicated to the exploration of attitudes toward family planning within marginalized communities in Bangladesh. It begins by elucidating the concept of attitudes and underscoring their significance in the context of family planning. This chapter investigates the intricate relationship between attitudes and family planning decisions, revealing the diverse attitudes prevalent within these marginalized communities. It proposes targeted interventions aimed at breaking down attitudinal barriers that hinder effective family planning practices, with the goal of empowering these communities through a transformative process of attitude change. This comprehensive examination of attitudes toward family planning among marginalized populations contributes valuable insights to the fields of public health and social development.

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Family Planning and Sustainable Development in Bangladesh: Empowering Marginalized Communities in Asian Contexts
Type: Book
ISBN: 978-1-83549-165-2

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Book part
Publication date: 26 March 2024

Shivani Inder

Purpose: The purpose of this chapter is to offer a discussion on the role played by Central Bank Digital Currency (CBDC) in enhancing financial inclusion. The central interest of…

Abstract

Purpose: The purpose of this chapter is to offer a discussion on the role played by Central Bank Digital Currency (CBDC) in enhancing financial inclusion. The central interest of the study is to place CBDC on the financial inclusion landscape and provide insights on potential opportunities and barriers in making CBDC a strong building block of financial inclusion, as well as the digital financial system.

Design/methodology/approach: This chapter is a conceptual work that builds on relevant literature. This study identifies and suggests potential aspects that can help in the adoption of CBDC as a tool for financial inclusion.

Findings: This chapter analyses opportunities, barriers, and concerns for CBDC in the context of financial inclusion and discusses how critical functions of blockchain technology can lead to the acceptance and adoption of CBDC. Furthermore, it has been demonstrated how CBDC can pave the way for financial inclusion and benefit the existing financial system taking more people from financial exclusion towards financial inclusion.

Originality/value: This is evident that CBDCs and financial inclusion need to be intertwined to support upcoming technological transformations happening in the digital financial ecosystem. Therefore, CBDCs must be viewed from varying lenses to understand the relevance of including CBDCs in the financial system can be expanded. Further, repercussions from the given framework are suggested.

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The Framework for Resilient Industry: A Holistic Approach for Developing Economies
Type: Book
ISBN: 978-1-83753-735-8

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Abstract

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Supervising Doctoral Candidates
Type: Book
ISBN: 978-1-83797-051-3

Book part
Publication date: 23 April 2024

Riktesh Srivastava, Jitendra Singh Rathore, Samiksha Vyas and Rajita Srivastava

The purpose of this study is to look at the factors that drive people to participate in the sharing economy (SE). Based on the Technology Acceptance Model (TAM) and the Theory of…

Abstract

The purpose of this study is to look at the factors that drive people to participate in the sharing economy (SE). Based on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), the study proposes a mathematical model. The study’s ultimate objective is to help businesses attract more involved customers and promote collaborative consumption as a sustainable alternative to typical consumption patterns. The study offers a conceptual framework established via a thorough literature review to examine Indian customers’ use behavior toward SE platforms. A one-sample two-tailed t-test is used to assess the framework’s efficacy. The research fills gap in the literature on the SE by investigating the factors that determine subjective norms (SN), attitudes (A), and perceived behavioral control (PBC). A framework is provided that takes behavioral intention (BI) contemplated as a mediating variable. The research improves TAM and TPB by including new factors such as technical characteristics. This research adds to the body of knowledge on the digital SE by underlining the relevance of usage behavior in comprehending Indian customers, where A, SN, and PBC are important aspects. The research presents a paradigm for better understanding customers’ attitudes and behaviors toward various SE platforms, which might help academics, practitioners, and policy makers situate their initiatives within the larger field of sharing. The study’s categorizations of Indian consumers’ A, SN, PBC, and BI toward the SE might potentially advise on future research and government policies.

Details

Digital Influence on Consumer Habits: Marketing Challenges and Opportunities
Type: Book
ISBN: 978-1-80455-343-5

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