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Alycen McAuley is the Director of Corporate Sponsorships for Charles Schwab, a Fortune 500 financial services company. Here she talks with Jay Gladden about the sponsorship industry, Schwab's goals with sponsorship, sponsorship evaluation and the future of corporate sponsorship.

The purpose of this paper is to examine student, program and institutional support characteristics that relate to cohort intent to persist among Professional Golfers’ Association Golf Management University Program (PGA-GMUP) undergraduate students from 12 universities.

A survey instrument was created and disseminated to the targeted population. Multiple regressions were used to analyze the 473 responses of students’ intention to persist across the three independent variables (student, program and institutional support).

The research findings suggest higher levels of college GPA, career goals specific to the student’s desire to become a PGA professional, higher levels of faculty engagement, higher levels of satisfaction with major, being a leader in the student association and involvement in the student association are related to students’ intent to persist. Conversely, the results suggest career goals focused on being happy instead of graduation or working as a PGA professional and finding it difficult to make friends are associated with lower levels of intention to persist, while parental expectations of advanced degrees negatively affected students’ intent to persist. Additionally, passing a player ability test did not have bearing on intention to persist.

Results from this analysis offer insight into which persistence factors lead to students’ matriculation, with the ultimate goal of program completion. Identifying persistence factors may help PGA-GMUPs and other hospitality programs recruit students that are more likely to persist in the program, develop program characteristics that optimize cohort matriculation, and utilize university or institutional support services characteristics that may ensure program completion.