Abstract
Alycen McAuley is the Director of Corporate Sponsorships for Charles Schwab, a Fortune 500 financial services company. Here she talks with Jay Gladden about the sponsorship industry, Schwab's goals with sponsorship, sponsorship evaluation and the future of corporate sponsorship.
Keywords
Citation
Gladden, J. (2002), "An Interview with Alycen McAuley, Director of Corporate Sponsorships, Charles Schwab", International Journal of Sports Marketing and Sponsorship, Vol. 4 No. 2, pp. 4-13. https://doi.org/10.1108/IJSMS-04-02-2002-B003
Publisher
:Emerald Group Publishing Limited
Copyright © 2002 by Winthrop Publications Limited