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1 – 10 of over 31000Abdullah Tanrısevdi, Gözde Öztürk and Ahmet Cumhur Öztürk
The purpose of this study is to develop a review rating prediction method based on a supervised text mining approach for unrated customer reviews.
Abstract
Purpose
The purpose of this study is to develop a review rating prediction method based on a supervised text mining approach for unrated customer reviews.
Design/methodology/approach
Using 2,851 hotel comment card (HCC) reviews, this paper manually labeled positive and negative comments with seven aspects (dining, cleanliness, service, entertainment, price, public, room) that emerged from the content of said reviews. After text preprocessing (tokenization, eliminating punctuation, stemming, etc.), two classifier models were created for predicting the reviews’ sentiments and aspects. Thus, an aggregate rating scale was generated using these two classifier models to determine overall rating values.
Findings
A new algorithm, Comment Rate (CRate), based on supervised learning, is proposed. The results are compared with another review-rating algorithm called location based social matrix factorization (LBSMF) to check the consistency of the proposed algorithm. It is seen that the proposed algorithm can predict the sentiments better than LBSMF. The performance evaluation is performed on a real data set, and the results indicate that the CRate algorithm truly predicts the overall rating with ratio 80.27%. In addition, the CRate algorithm can generate an overall rating prediction scale for hotel management to automatically analyze customer reviews and understand the sentiment thereof.
Research limitations/implications
The review data were only collected from a resort hotel during a limited period. Therefore, this paper cannot explore the effect of independent variables on the dependent variable in context of larger period.
Practical implications
This paper provides a novel overall rating prediction technique allowing hotel management to improve their operations. With this feature, hotel management can evaluate guest feedback through HCCs more effectively and quickly. In this way, the hotel management will be able to identify those service areas that need to be developed faster and more effectively. In addition, this review rating prediction approach can be applied to customer reviews posted via online platforms for detecting review and rating reliability.
Originality/value
Manually analyzing textual information is time-consuming and can lead to measurement errors. Therefore, the primary contribution of this study is that although comment cards do not have rating values, the proposed CRate algorithm can predict the overall rating and understand the sentiment of the reviews in question.
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Pongsakorn Jirachanchaisiri, Janekhwan Kitsupapaisan and Saranya Maneeroj
Multi-criteria recommender systems (MC-RSs) allow users to express their preference in multiple aspects. Bayesian flexible mixture model (BFMM) is a model-based RS which extends…
Abstract
Purpose
Multi-criteria recommender systems (MC-RSs) allow users to express their preference in multiple aspects. Bayesian flexible mixture model (BFMM) is a model-based RS which extends FMM from single-criterion to MC. However, results of BFMM have a preference on different rating pattern problem. In single-criterion, FMM with decoupled normalization and W’s transposed function try to solve this problem. However, these techniques are applied to each criterion separately. Then, the relationship among criteria will be lost. This paper aims to solve different rating pattern problems and loss of the relationship between criteria.
Design/methodology/approach
The proposed method is combining between BFMM and rating conversion. First, mean and variance normalization is applied to make MC ratings of an active user and a neighbor lying on the same plane. After that, a pattern of each user is extracted using principal component analysis (PCA). Next, the pattern is used to convert neighbors’ MC ratings to the active user aspect. After that, converted MC ratings of neighbors are aggregated to be overall ratings using multiple linear regression (MLR). Finally, overall rating of the active user toward the target item is predicted using weighted average on the derived neighbors’ overall ratings where the similarity from BFMM acts as a weight.
Findings
The experimental results show that the proposed method where all criteria ratings are converted simultaneously can improve the performance of recommendation.
Originality/value
The proposed method predicts overall rating of the active user by converting MC ratings of each neighbor to the active user aspect at the same time, which can reduce the loss of the relationship between criteria.
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Rutilio Rodolfo López Barbosa, Salvador Sánchez-Alonso and Miguel Angel Sicilia-Urban
– The purpose of this paper is to assess the reliability of numerical ratings of hotels calculated by three sentiment analysis algorithms.
Abstract
Purpose
The purpose of this paper is to assess the reliability of numerical ratings of hotels calculated by three sentiment analysis algorithms.
Design/methodology/approach
More than one million reviews and numerical ratings of hotels in seven cities in four countries were extracted from TripAdvisor web site. Reviews were classified as positive or negative using three sentiment analysis tools. The percentage of positive reviews was used to predict numerical ratings that were then compared with actual ratings.
Findings
All tools classified reviews as positive or negative in a way that correlated positively with numerical ratings. More complex algorithms worked better, yet predicted ratings showed reasonable agreement with actual ratings for most cities. Predictions for hotels were less reliable if based on less than 50-60 percent of available reviews.
Practical implications
These results validate that sentiment analysis can be used to transform unstructured qualitative data on user opinion into quantitative ratings. Current tools may be useful for summarizing opinions of user reviews of products and services on web sites that do not require users to post numerical ratings such as traveler forums. This summarizing may be valuable not just to potential users, but also to the service and product providers and offers validation and benchmarking for future improvement of opinion mining and prediction techniques.
Originality/value
This work assesses the correlation between sentiment analysis of hotels’ reviews and their actual ratings. The authors also evaluated the reliability of results of sentiment analysis calculated by three different algorithms.
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Despite the growing importance of online word-of-mouth (WOM) with regard to television (TV) ratings, it is usually excluded from early prediction models. The purpose of this paper…
Abstract
Purpose
Despite the growing importance of online word-of-mouth (WOM) with regard to television (TV) ratings, it is usually excluded from early prediction models. The purpose of this paper is to investigate the role of online WOM in TV ratings predictions, focussing on whether the incorporation of online WOM could improve predictions of TV ratings, and extracts meaningful rules for decision-making.
Design/methodology/approach
The author uses online WOM as a potential predictive variable in the TV ratings prediction model. The author matches a list of programs based on TV ratings for the movie channel with internet user reviews and TV ratings information from Yahoo! Movies (YM) and XYZ Company. The data set includes 71 movies, for which the data were analyzed with a hybrid model.
Findings
Grey relational analysis shows that online WOM is a useful ex ante determinant of TV ratings. As a predictive variable, it plays an essential role in enhancing TV ratings predictions. The experimental results also indicate that the proposed model surpasses other listed methods in terms of both accuracy and reduction of variables, while the proposed procedure yields a set of easily understandable decision rules that facilitate the interpretation of TV ratings information.
Practical implications
This paper identifies critical predictors of TV ratings and suggests that online WOM messages are a credible source. A hybrid model is developed to illustrate an intelligent prediction system for TV ratings.
Originality/value
The study demonstrates the effectiveness of online WOM and its impact on TV ratings. It offers an intelligent prediction system for TV ratings with practical implications for managers within the TV industry.
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Hsiu-Yuan Tsao, Ming-Yi Chen, Colin Campbell and Sean Sands
This paper develops a generalizable, machine-learning-based method for measuring established marketing constructs using passive analysis of consumer-generated textual data from…
Abstract
Purpose
This paper develops a generalizable, machine-learning-based method for measuring established marketing constructs using passive analysis of consumer-generated textual data from service reviews. The method is demonstrated using topic and sentiment analysis along dimensions of an existing scale: lodging quality index (LQI).
Design/methodology/approach
The method induces numerical scale ratings from text-based data such as consumer reviews. This is accomplished by automatically developing a dictionary from words within a set of existing scale items, rather a more manual process. This dictionary is used to analyze textual consumer review data, inducing topic and sentiment along various dimensions. Data produced is equivalent with Likert scores.
Findings
Paired t-tests reveal that the text analysis technique the authors develop produces data that is equivalent to Likert data from the same individual. Results from the authors’ second study apply the method to real-world consumer hotel reviews.
Practical implications
Results demonstrate a novel means of using natural language processing in a way to complement or replace traditional survey methods. The approach the authors outline unlocks the ability to rapidly and efficiently analyze text in terms of any existing scale without the need to first manually develop a dictionary.
Originality/value
The technique makes a methodological contribution by outlining a new means of generating scale-equivalent data from text alone. The method has the potential to both unlock entirely new sources of data and potentially change how service satisfaction is assessed and opens the door for analysis of text in terms of a wider range of constructs.
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Ibrahim Onur Oz and Tezer Yelkenci
The purpose of this paper is to examine a theoretical base for the financial distress prediction modeling over eight countries for a sample of 2,500 publicly listed non-financial…
Abstract
Purpose
The purpose of this paper is to examine a theoretical base for the financial distress prediction modeling over eight countries for a sample of 2,500 publicly listed non-financial firms for the period from 2000 to 2014.
Design/methodology/approach
The prediction model derived through the theory has the potential to produce prediction results that are generalizable over distinct industry and country samples. For this reason, the prediction model is on the earnings components, and it uses two different estimation methods and four sub-samples to examine the validity of the results.
Findings
The findings suggest that the theoretical model provides high-level prediction accuracy through its earnings components. The use of a large sample from different industries in distinct countries increases the validity of the prediction results, and contributes to the generalizability of the prediction model in distinct sectors.
Originality/value
The results of the study fulfill the gap and extend the literature through a distress model, which has the theoretical origin enabling the generalization of the prediction results over different samples and estimation methods.
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Myongjee Yoo, Ashok K. Singh and Noah Loewy
The purpose of this study is to develop a model that accurately forecasts hotel room cancelations and further determines the key cancelation drivers.
Abstract
Purpose
The purpose of this study is to develop a model that accurately forecasts hotel room cancelations and further determines the key cancelation drivers.
Design/methodology/approach
Predictive modeling, specifically the machine learning methods, is used to forecast room cancelations and identify the main cancelation factors.
Findings
By using three different classification algorithms, this study demonstrates that hotel room cancelation can be accurately predicted using XGBoost, as well as the ensemble method involving Support Vector Machine, Random Forest and XGBoost.
Originality/value
This study attempted to forecast hotel room cancelations by applying a relatively new method, machine learning. By implementing predictive modeling, one of the most emerging and innovative research methods, this study ultimately provides prediction suggestions in various aspects and levels for hotel management operations.
研究目的
本研究旨在开发一个能够准确预测酒店客房取消的模型, 并进一步确定主要的取消因素。
研究方法
采用预测建模, 具体来说是机器学习方法, 来预测客房取消, 并识别主要的取消因素。
研究发现
通过使用三种不同的分类算法, 本研究表明使用XGBoost以及涉及支持向量机、随机森林和XGBoost的集成方法可以准确预测酒店客房取消。
研究创新
本研究尝试通过应用相对较新的方法, 即机器学习, 来预测酒店客房取消。通过实施预测建模, 这是目前新兴和创新的研究方法之一, 本研究最终为酒店管理运营在各个方面和层面提供了预测建议。
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M. Ronald Buckley, Amy Christine Norris and Danielle S. Wiese
Over the past 100 years, the interview has received much attention. It is generally agreed that the interview is modest in terms of reliability or validity. In spite of this, it…
Abstract
Over the past 100 years, the interview has received much attention. It is generally agreed that the interview is modest in terms of reliability or validity. In spite of this, it will continue to be used as a selection tool. Research has shown that structured interviews are more reliable than unstructured interviews. It has also been suggested that group interviews and extensive interviewer training modestly improve interview validity. Little theoretical development has occurred since these ideas were presented in the 1940s. At the risk of denigrating research contributions on the interview process, the past 20 years of interview research have lacked substantial theoretical contributions and the creativity necessary to make the interview perform the function it is designed to perform – identify the best person for the job.
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Ioannis Anagnostopoulos and Anas Rizeq
This study provides valuable insights to managers aiming to increase the effectiveness of their diversification and growth portfolios. The purpose of this paper is to examine the…
Abstract
Purpose
This study provides valuable insights to managers aiming to increase the effectiveness of their diversification and growth portfolios. The purpose of this paper is to examine the value of utilizing a neural networks (NNs) approach using mergers and acquisition (M&A) data confined in the US technology domain.
Design/methodology/approach
Using data from Bloomberg for the period 2000–2016, the results confirm that an NN approach provides more explanation between financial variables in the model than a traditional regression model where the NN approach of this study is then compared with linear classifier, logistic regression. The empirical results show that NN is a promising method of evaluating M&A takeover targets in terms of their predictive accuracy and adaptability.
Findings
The findings emphasize the value alternative methodologies provide in high-technology industries in order to achieve the screening and explorative performance objectives, given the technological complexity, market uncertainty and the divergent skill sets required for breakthrough innovations in these sectors.
Research limitations/implications
NN methods do not provide for a fuller analysis of significance for each of the autonomous variables in the model as traditional regression methods do. The generalization breadth of this study is limited within a specific sector (technology) in a specific country (USA) covering a specific period (2000–2016).
Practical implications
Investors value firms before investing in them to identify their true stock price; yet, technology firms pose a great valuation challenge to investors and analysts alike as the latest information technology stock price bubbles, Silicon Valley and as the recent stratospheric rise of financial technology companies have also demonstrated.
Social implications
Numerous studies have shown that M&As are more often than not destroy value rather than create it. More than 50 percent of all M&As lead to a decline in relative total shareholder return after one year. Hence, effective target identification must be built on the foundation of a credible strategy that identifies the most promising market segments for growth, assesses whether organic or acquisitive growth is the best way forward and defines the commercial and financial hurdles for potential deals.
Originality/value
Technology firm value is directly dependent on growth, consequently most of the value will originate from future customers or products not from current assets that makes it challenging for investors to measure a firm’s beta (risk) where the value of a technology is only known after its commercialization to the market. A differentiated methodological approach used is the use of NNs, machine learning and data mining to predict bankruptcy or takeover targets.
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Congying Guan, Shengfeng Qin and Yang Long
The big challenge in apparel recommendation system research is not the exploration of machine learning technologies in fashion, but to really understand clothes, fashion and…
Abstract
Purpose
The big challenge in apparel recommendation system research is not the exploration of machine learning technologies in fashion, but to really understand clothes, fashion and people, and know what to learn. The purpose of this paper is to explore an advanced apparel style learning and recommendation system that can recognise deep design-associated features of clothes and learn the connotative meanings conveyed by these features relating to style and the body so that it can make recommendations as a skilled human expert.
Design/methodology/approach
This study first proposes a type of new clothes style training data. Second, it designs three intelligent apparel-learning models based on newly proposed training data including ATTRIBUTE, MEANING and the raw image data, and compares the models’ performances in order to identify the best learning model. For deep learning, two models are introduced to train the prediction model, one is a convolutional neural network joint with the baseline classifier support vector machine and the other is with a newly proposed classifier later kernel fusion.
Findings
The results show that the most accurate model (with average prediction rate of 88.1 per cent) is the third model that is designed with two steps, one is to predict apparel ATTRIBUTEs through the apparel images, and the other is to further predict apparel MEANINGs based on predicted ATTRIBUTEs. The results indicate that adding the proposed ATTRIBUTE data that captures the deep features of clothes design does improve the model performances (e.g. from 73.5 per cent, Model B to 86 per cent, Model C), and the new concept of apparel recommendation based on style meanings is technically applicable.
Originality/value
The apparel data and the design of three training models are originally introduced in this study. The proposed methodology can evaluate the pros and cons of different clothes feature extraction approaches through either images or design attributes and balance different machine learning technologies between the latest CNN and traditional SVM.
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