Search results

This study aimed to examine the relationships between different uses of Internet modes and political participation, focusing on political information behaviors, including political information seeking and forwarding.

This study used secondary data from the 2016 Korea Media Panel Survey conducted with 8,439 Korean adults.

The results indicated that political participation is generally associated with the use of online news forums, online communities, online services and online information production, but not with the use of social networking sites (SNSs). Additional analyses revealed that the use of different Internet modes has an indirect effect on voting intention through political information seeking. The analysis also showed that a number of sociodemographic characteristics influence political participation.

As one of the first studies to focus on active information behaviors in examining the influence of Internet use, this study enhances the understanding of how human behaviors are shaped by digital technology. By providing guidelines for the use of different modes of the Internet, the findings of this study also have practical implications for efforts to encourage political participation.

Through the use of netnography, the purpose of this paper is to investigate the interaction of 192 inside sales agents who collaborate within discussion forums to create communities of practice (CoPs). Drawing on situated learning theory and inside salespersons’ discussion forums, this study showcases how inside sales agents use CoPs to better their sales activity knowledge. This paper discovered how inside sales agents reach outside their organization to seek information within their mesosystem to positively impact sales activity knowledge outcomes.

This study used the use of netnography to follow the online community from afar, observing and capturing the essence of interaction without intruding on the conversation. Data from two inside sales professional discussion forums, 192 inside sales agents, produced nearly 67,161 words or 496 double-spaced pages.

This research demonstrates the power of CoPs. Inside sales agents seek information outside their company, within their mesosystem, to gain knowledge to improve sales activities. As boundary spanners, inside sales agents are not restricted, but rather, proactively find ways to consistently keep learning.

Organizations can and should implement internal CoPs to allow the exchange between sales agents in a more controlled matter. Furthermore, sales managers should proactively seek extern CoPs and introduced them to their organization as supplemental training.

The use of netnography is limited in sales literature. The research provides support for the use of netnography as it provides researchers firsthand access to multiple sales roles. This unadulterated access provides sales researchers the opportunity to study the many facets of sales, with pure, genuine data.

The purpose of this paper is to understand contemporary psychostimulant use among members of online discussion fora. Two objectives are addressed: to describe accounts of practices related to psychostimulant use, and to examine how these pharmaceuticals may shape contemporary subjectivities.

This paper presents a qualitative analysis of three online discussion fora belonging to Reddit. Drawing on actor-network theory, psychostimulants are envisaged as networked actants to understand the underlying logics related to their use. Non-participant observation of r/Adderall was carried out over an 18-month period. A qualitative analysis of postings on the three selected fora was also performed.

For each discussion forum, a network comprised of human and non-human actors was observed: members of the forum, psychostimulants as objects and subreddits as agentic spaces. This study reveals the emergence of multiple subjectivities associated with psychostimulant use: productivity, wellness and enhancement‐related.

Findings open to a wider debate regarding public health’s and healthcare professionals’ understanding of psychostimulant use outside of the clinical setting and how this may contrast with how psychostimulant use is practiced in context.

This research shows new online socio-cultural spaces formed around psychostimulant use. Calling upon a web-based ethnographic approach, this research presents a new perspective on the contemporary use of psychostimulants.

This study examines the use of an instructional technology of utilizing the online forum as a tool for improving self‐efficacy related to cultural competency among social work graduate students. As a supplement to face‐to‐face classes, students (n=103) were encouraged to participate in an Online Diversity Forum (ODF).

Forum participants assessed their perceived level of self‐efficacy related to cultural competency knowledge, attitudes, and values by an end of semester survey.

Overall, students rated their improvements in self‐efficacy as high for most criteria studied; the largest perceived improvement was on items measuring interaction with fellow students. Two class sections (n=34) had online postings reflecting a climate of disrespect for other students and for the instructor, while the other four sections (n=69) had positive climates that had no disrespectful or inappropriate postings. Participants in the positive forums increased self‐efficacy significantly more than those in the negative climate forums.

Our findings suggest that ODF can be a useful adjunct to multicultural education when a positive climate for dialogue is created. Future research should explore ways to design and manage online forums to enhance positive learning climates while reducing negative uses that may serve as a barrier to constructive dialogue and learning.

This paper illustrates an innovative educational strategy of using ODF and evaluation research.

Purpose – In order to explore how gender and sexual politics are played out in everyday practice within both the extreme right and jihadi-Salafist movements online, this chapter analyzes the content of two women’s only forums: The Women’s Forum on Stormfront.org and Women Dawah, a Turkish language pro-IS group chat on Telegram.

Methodology – The Women’s Forum and the Women Dawah data sets were analyzed using structural topic modeling to uncover the differences and similarities in salient topics between White Nationalist and Islamic State women-only forums.

Findings – The cross-ideological and multi-linguistic thematic analysis suggests that the safety of online spaces enables women to be more active, and serves digital support network for like-minding individuals. It also highlights that religion and ideology, whilst interwoven throughout posts on both platforms, they were more explicitly discussed within Women Dawah data.

Originality/Value – This research uses a unique data set which was collected over one year to conduct a cross-ideological and multi-linguistic thematic analysis, a relatively uncommon approach.

This paper aims to answer the following question: How can a discursive approach to how music fans construct loyalty in a digital context contribute to a theoretical understanding of brand loyalty?

Drawing on insights from theories of brand loyalty and fandom, this interpretive inquiry makes use of data from an online forum dedicated to the rock music band, U2, and interviews with forum members. A combination of online ethnography and discourse analysis are used.

The analysis shows that music fans mobilise particular discursive resources in constructing loyalty in the digital context, specifically length of time spent as a fan, obsession and the opposition of obligation and choice. These discursive resources reflect a grounded account of an experientially rooted brand loyalty that extends beyond attitudinal and behavioural loyalty and which is particularly salient in music consumption.

This is a single case study, but as a rich and vibrant online community, it provides fruitful insights into the discursive construction of loyalty. The processes of negotiation, accommodation and conflict, engaged in through online discourse, are important in laying bare the preferences, value systems and meanings that frame the experiences of loyal consumers.

This socially constructed view of loyalty facilitates a more sensitive and nuanced application of brand loyalty, with implications for segmentation and targeting activities. It provides a possible basis through which precise insights can be gained into the meanings and practices of loyal fans and consumers.

Examining loyalty through the lens of online music fandom enables a discursive understanding of consumers’ experience of brand loyalty. It shows how online engagement with other consumers of a brand facilitates a deep engagement with the notion of loyalty.

This paper aims to conceptualize two patterns of user recognition mechanisms and two kinds of user contribution behavior in enterprise-hosted online product innovation community and explain their relationships between user recognition mechanisms and user contribution behavior of online product innovation community.

A Chinese enterprise-hosted online innovation community and an American enterprise-hosted online innovation community are selected as research objects. Four Logit models are developed and some hypotheses are supposed from the perspective of prosocial behavior theory. Objective user data with three months from two online product innovation communities are collected to test with Logit regression analysis.

Findings show that there are obvious correlations between user recognition mechanisms and user contribution behavior, and there is also an obvious difference in community user activity level between the quantity-based user recognition mechanism community and the quality-based user recognition mechanism community. More specifically, in the online product innovation community with quantity-based recognition mechanism, both variables of peer recognition and community image motivation significantly affect user proactive contribution behavior. In the online product innovation community with quality-based recognition mechanism, the variable of peer recognition significantly affects both user proactive contribution behavior and user responsive contribution behavior; the variable of community image motivation significantly affects both user proactive contribution behavior and user responsive contribution behavior.

Although it is voluntary, online user voluntary contribution behavior still need to be presented, recognized and affirmed by community. For enterprise-hosted online community managers, they should pay more attention to design the reasonable online community user recognition mechanism with the coexistence of quantity and quality.

The theoretical contribution in this study is to enrich the existing research theme about enterprise-hosted online product innovation community. First, it conceptualizes two patterns of user recognition mechanisms. Second, it regards the variable of user contribution behavior as the co-existence of proactive contribution and responsive contribution. Third, from the perspective of prosocial behavior theory, it is an important supplement to explain the mechanism of user contribution behavior in enterprise-hosted online product innovation community. Fourth, it deepens the overall understanding of the relationship between user recognition mechanism and user contribution behavior. This study provides theoretical guidance for enterprises how to design reasonable and efficient online product innovation community platform. The theoretical contribution in this study is to enrich the existing research theme about enterprise-hosted online product innovation community. First, it conceptualizes two patterns of user recognition mechanisms. Second, it regards the variable of user contribution behavior as the co-existence of proactive contribution and responsive contribution. Third, from the perspective of prosocial behavior theory, it is an important supplement to explain the mechanism of user contribution behavior in enterprise-hosted online product innovation community. Fourth, it deepens the overall understanding of the relationship between user recognition mechanism and user contribution behavior. This study provides theoretical guidance for enterprises how to design reasonable and efficient online product innovation community platform.

Purpose – This chapter examines how sentiment analysis and web-crawling technology can be used to conduct large-scale data analyses of extremist content online.

Methods/approach – The authors describe a customized web-crawler that was developed for the purpose of collecting, classifying, and interpreting extremist content online and on a large scale, followed by an overview of a relatively novel machine learning tool, sentiment analysis, which has sparked the interest of some researchers in the field of terrorism and extremism studies. The authors conclude with a discussion of what they believe is the future applicability of sentiment analysis within the online political violence research domain.

Findings – In order to gain a broader understanding of online extremism, or to improve the means by which researchers and practitioners “search for a needle in a haystack,” the authors recommend that social scientists continue to collaborate with computer scientists, combining sentiment analysis software with other classification tools and research methods, as well as validate sentiment analysis programs and adapt sentiment analysis software to new and evolving radical online spaces.

Originality/value – This chapter provides researchers and practitioners who are faced with new challenges in detecting extremist content online with insights regarding the applicability of a specific set of machine learning techniques and research methods to conduct large-scale data analyses in the field of terrorism and extremism studies.

Asynchronous online discussion forums play an important role in adult online courses, and have many possible functions. Our experience in using the discussion forums in online courses for task-based collaborative discussion has led us to many questions about the optimal ways of using online discussion to support collaborative learning, such as how should instructors structure online discussions in a way that it promotes collaborative learning? What should instructors do to enhance learners' reflective thinking, critical thinking, or problem solving in online collaborative discussions? The challenges of using forum in learning have also been highlighted by many researchers. In this paper, we present a so-called “smart” discussion forum to support, monitor and facilitate task-based collaboration for the learning process of adult learners to advance their development of critical thinking.

Understanding customers is critical for service researchers and practitioners. Today, customers are increasingly active online, and valuable information about their opinions, experiences and behaviors can be retrieved from a variety of online platforms. Online customer information creates new opportunities to design personalized and high-quality service. This paper aims to review how netnography as a method can help service researchers and practitioners to better use such data.

A systematic review and analysis were conducted on 321 netnography studies published in marketing journals between 1997 and 2017.

The systematic review reveals that netnography has been applied in a variety of ways across different marketing fields and topics. Based on the analysis of existing netnography literature, empirical, theoretical and methodological recommendations for future netnographic service research are presented.

This paper shows how netnography can offer service researchers unprecedented opportunities to access naturalistic online data about customers and, hence, why it is an important method for future service research.

Netnographic research can help service firms with, for example, service innovation, advertising and environmental scanning. This paper provides guidelines for service managers who want to use netnography as a market research tool.

Netnography has seen limited use in service research despite many promising applications in this field. This paper is the first to encourage and support service researchers in their use of the method and aims to stimulate interesting future netnographic service research.