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Article
Publication date: 26 July 2021

Norazah Mohd Suki, Abdul Majeed and Norbayah Mohd Suki

This study aims to examine the impact of consumption values on consumers’ purchase of organic food and green environmental concerns. Additionally, the relationships…

Abstract

Purpose

This study aims to examine the impact of consumption values on consumers’ purchase of organic food and green environmental concerns. Additionally, the relationships between green environmental concerns and consumers’ purchase of organic food are investigated.

Design/methodology/approach

A self-administered questionnaire was distributed to 500 consumers with experience in purchasing organic food in Pakistan. The covariance-based structural equation modeling (CB-SEM) technique was used for the data analysis using the Analysis of Moments Structure software version 23. The CB-SEM technique allows for the simultaneous estimation of all relationships.

Findings

The CB-SEM technique reveals that of the 11 hypotheses tested, social value heavily influences consumers’ green environmental concerns. Moreover, consumers’ purchase of organic food is greatly impacted by conditional value. Consumers purchase organic food for their daily needs because they feel responsible for preserving and protecting the environment against global warming and its associated threats. This green purchasing behavior actually leads to better social approval, through its ability to impress others.

Practical implications

Organizations and business owners should address green environmental concerns by seriously applying organic methods in the process of production, processing, packaging and selling of organic food products. Such organic practices would enable organizations and business owners to produce organic food products that are free from chemicals.

Originality/value

The inclusion of consumption values strengthens the explanatory power of the proposed model in the context of Pakistani consumers’ purchase of organic food and green environmental concerns simultaneously. This study therefore adds new and substantial insights into the marketing theory.

Details

Social Responsibility Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1747-1117

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Article
Publication date: 9 October 2017

Norazah Mohd. Suki and Norbayah Mohd. Suki

The purpose of this paper is to examine the determinants that influence students’ decision-making and satisfaction in campus e-voting, and to investigate the moderating…

Abstract

Purpose

The purpose of this paper is to examine the determinants that influence students’ decision-making and satisfaction in campus e-voting, and to investigate the moderating effect on students’ decision-making and satisfaction in campus e-voting between students with different levels of trust in the system.

Design/methodology/approach

This study employed a quantitative method and applied the use of self-administered questionnaires among university students who have at least experienced once in casting votes electronically in the past year during the campus e-voting period. The data were analysed using partial least square-structural equation modelling (PLS-SEM) approach.

Findings

The PLS-SEM approach revealed that voters’ commitment to vote was the strongest determinant of students’ decision-making and satisfaction in campus e-voting. Voters’ high satisfaction with campus e-voting was based on the commitment and requirement of students of the university to vote. Compulsory voting was not a hassle for them in order to achieve campus development and sustainability. A moderation analysis revealed that the relative influence of commitment to vote on students’ satisfaction in campus e-voting was higher in the group with medium level of trust than among the group with high level of trust.

Practical implications

The election commission of the university and the university management should increase students’ turnout and commitment to vote during campus e-voting by outlining effective marketing strategies, campaigns and promotions across a number of digital platforms, including mobile SNS. They need to ensure that voters can sense their involvement is warranted and will continue to vote electronically in the next campus election.

Originality/value

The research yielded an exclusive perspective into students’ decision-making and satisfaction in campus e-voting. It also uncovered the influence of moderating effect of trust in the system in developing countries which is marginally concealed in the literature. The measurements produced can be used as a research tool for more exploratory and explanatory research related to political marketing among young adult voters.

Details

Journal of Enterprise Information Management, vol. 30 no. 6
Type: Research Article
ISSN: 1741-0398

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Article
Publication date: 4 June 2008

Norazah Mohd Suki, T. Ramayah and Norbayah Mohd Suki

The purpose of this paper is to examine the relationship between perceived ease of use, cognitive absorption (CA), perceived usefulness (PU) and fashion involvement (FI…

Abstract

Purpose

The purpose of this paper is to examine the relationship between perceived ease of use, cognitive absorption (CA), perceived usefulness (PU) and fashion involvement (FI) with students' buying intentions.

Design/methodology/approach

The paper is based on questionnaires distributed to a sample of Master of Business Administration students with a response rate of 84.2 percent. The data were analyzed with statistical tools such as descriptive analysis, factor analysis, reliability analysis and multiple regressions.

Findings

The survey showed that PU, product search, search process, CA, FI, and online experience have a significant impact on online shopping, while the other two variables (i.e. CA and FI) do not have an impact on online shopping.

Research limitations/implications

Future researchers are encouraged to include new variables and mediating variables in the research model and applying multivariate statistical data analysis such as structural equation modelling technique for interpreting results.

Practical implications

Data about consumer acceptance of internet shopping are invaluable to e‐retailers. It was suggested that e‐retailers need to advertise and promote their latest products and update their web site regularly by stressing issues on the ease of use, the usefulness and the reliability of online shopping.

Originality/value

This research provides additional perspectives on internet shopping among Malaysian consumers.

Details

Direct Marketing: An International Journal, vol. 2 no. 2
Type: Research Article
ISSN: 1750-5933

Keywords

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Article
Publication date: 12 January 2015

Norazah Mohd Suki and Norbayah Mohd Suki

The purpose of this paper is to examine the relationship between returning consumer environmental behaviour and tourists’ propensity to stay in a green hotel, particularly…

Abstract

Purpose

The purpose of this paper is to examine the relationship between returning consumer environmental behaviour and tourists’ propensity to stay in a green hotel, particularly in the Malaysian context. Next, the influence of a moderating variable (i.e. green hotel knowledge) on returning tourists’ propensity to stay in a green hotel is also examined.

Design/methodology/approach

The research used a hierarchical regression for data analysis across a sample of 400 young respondents who stayed at a green hotel at least once in a year. Their participation was purely voluntary.

Findings

Empirical analysis via hierarchical regressions confirmed that returning tourists’ intention to stay at a green hotel was influenced positively by perceived behavioural control and attitude. However, the subjective norm was found to be not significantly related to returning tourists’ intention to stay at a green hotel.

Research limitations/implications

The current data were only collected from respondents within one area which may not represent the entire population of Malaysia. Hence, it is imperative that sample size be expanded, and wider geographical areas with different cultural values covered to improve generalizability of findings.

Practical implications

These empirical results may benefit the hotel industry involved in green initiatives and activities in formulating effective marketing strategies to review the demand of returning consumers to stay in green hotels and evaluate the acceptance level of the returning consumers towards green behaviour. The hotel industry should take its environmental and social responsibility seriously and uphold aspects of energy efficiency, natural resources and environment and indoor environmental quality in business operations in a sustainable manner besides focusing on maximizing profit.

Originality/value

The results of this study offer a new forward motion to the findings of prior studies on environmental behaviour, which is not much covered in the literature in the Malaysian context by providing additional information in narrowing the research gap with regard to understanding returning consumers’ intention to stay in green hotels. Next, the proposed framework could be the basis for further research investigating returning consumers’ intention to stay in green hotels, within the Malaysian context.

Details

Management of Environmental Quality: An International Journal, vol. 26 no. 1
Type: Research Article
ISSN: 1477-7835

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Article
Publication date: 9 November 2015

Norazah Mohd Suki and Norbayah Mohd Suki

– This paper aims to examine whether Muslim and non-Muslim consumers give different importance to green food consumption.

Abstract

Purpose

This paper aims to examine whether Muslim and non-Muslim consumers give different importance to green food consumption.

Design/methodology/approach

Data were analysed using means comparison and multiple discriminant analysis across a sample of 700 students in a public higher learning institution in the Federal Territory of Labuan, Malaysia, using the convenience sampling technique.

Findings

Empirical results via multiple discriminant analysis discovered that imperative aspects such as specific needs, personal environmental values related to green food and governmental efforts strongly predict discrimination towards green food consumption among the non-Muslim consumers. Muslim consumers follow a strict diet that complies with religious dietary laws.

Practical implications

Understanding Muslim and non-Muslim consumers’ awareness of and intentions towards green food consumption is very important for any manager in the food industry or food market, as it is critical that the food they produce is safe, environmental and healthy. It is understood that Muslim consumers are very particular about food intake, as they can only consume food that complies with religious dietary laws.

Originality/value

The results of this study presented vital insights and enhanced the understanding of the role of religion and its influence on green food consumption in Asia.

Details

Journal of Consumer Marketing, vol. 32 no. 7
Type: Research Article
ISSN: 0736-3761

Keywords

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Article
Publication date: 4 July 2016

Norazah Mohd Suki and Norbayah Mohd Suki

Successful information retrieval is determined by library patrons retrieving accurate, relevant, and up-to-date information stored in documents; this affects their…

Abstract

Purpose

Successful information retrieval is determined by library patrons retrieving accurate, relevant, and up-to-date information stored in documents; this affects their self-efficacy, emotions, and behavior. The purpose of this paper is to examine the impact of mastery experiences, self-evaluation, vicarious observation of others’ experiences, social feedback, and physiological state of library patrons’ emotions after information retrieval.

Design/methodology/approach

A structured close-ended questionnaire survey was utilized of which 200 responses were valid and usable for data analysis. Multiple regression analysis was executed to assess the influence of personal self-evaluation, comparisons with others, physiological state, and social feedback, on the library patrons’ emotions after information retrieval.

Findings

The findings of this study indicated that social feedback had the greatest influence on the library patrons’ emotions after information retrieval, followed by personal self-evaluation and physiological state.

Originality/value

This study employed quantitative research design utilizing multiple regression analysis which provides useful insight for university librarians on the specific factors that have significant effects on library patrons’ emotions after information retrieval. The outcomes add a new perspective to preceding studies on library patrons’ emotions after information retrieval, which has previously been inadequately researched in the Malaysian setting.

Details

Program, vol. 50 no. 3
Type: Research Article
ISSN: 0033-0337

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Article
Publication date: 13 November 2007

Norbayah Mohd Suki and Norazah Mohd Suki

Mobile technologies offer the opportunity to embed learning in a natural environment. The objective of the study is to examine how the usage of mobile phones for…

Abstract

Purpose

Mobile technologies offer the opportunity to embed learning in a natural environment. The objective of the study is to examine how the usage of mobile phones for m‐learning differs between heavy and light mobile phone users. Heavy mobile phone users are hypothesized to have access to/subscribe to one type of mobile content than light mobile phone users, to have less frequent access to, subscribe to or purchase mobile content within the last year than light mobile phone users, and to pay less money for mobile learning, its content and mobile games than light mobile phone users.

Design/methodology/approach

Data were collected from 436 respondents. An analysis of variance (ANOVA) test was run to examine how the usage of mobile phone for m‐learning differs between heavy and light mobile phone users in terms of access/subscription to several types of mobile content, frequency of access to, subscription to, and purchase of mobile content within the last year, and maximum amount of money paid for mobile learning, its content and mobile games.

Findings

Significant differences can be identified when comparing the usage of mobile phones for m‐learning between heavy and light mobile phone users. It was found that heavy mobile phone users access/subscribe to more than one type of mobile content than light mobile phone users, have more frequent access to, subscription to and purchase of mobile content within the last year than light mobile phone users, and to spend more money on mobile learning, its content and mobile games than light mobile phone users.

Research limitations/implications

Future research should aim at a deeper understanding of mobile phone usage for learning by including new variables and mediating variables and applying a multivariate analysis of data such as structural equation modelling to interpret the results, as this would allow for a simultaneous relationship among endogenous and exogenous variables, serve as a purposeful representation of the reality from which the data has been extracted, and provide a parsimonious explanation of the data.

Practical implications

Mobile content needs to be developed specifically for mobiles, with clear images and good quality sound to enable users to continue to come back and enjoy new segments and features. Mobile phones must be small, reliable, and convenient devices that can provide the full spectrum of information and entertainment options to users.

Originality/value

This research provides a new perspective on mobile phone usage for m‐learning among Malaysian mobile phone users.

Details

Campus-Wide Information Systems, vol. 24 no. 5
Type: Research Article
ISSN: 1065-0741

Keywords

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Article
Publication date: 11 January 2011

Norazah Mohd Suki, Jennifer Chiam Chwee Lian and Norbayah Mohd Suki

The purpose of this paper is to investigate whether patients' perceptions exceed expectations when seeking treatment in private healthcare settings in the Klang Valley…

Abstract

Purpose

The purpose of this paper is to investigate whether patients' perceptions exceed expectations when seeking treatment in private healthcare settings in the Klang Valley Region of Malaysia.

Design/methodology/approach

A survey was conducted among 191 patients in the Klang Valley Region of Malaysia to measure service quality of the private healthcare setting in Malaysia using SERVQUAL 5 dimensions model by Parasuraman et al. and three additional dimensions of the human element, when it comes to rendering good healthcare services, i.e. courtesy, communication and understanding of customers.

Findings

The results revealed that the customers' perceptions did not exceed their expectations, as they were dissatisfied with the level of healthcare services rendered by private healthcare settings in that they felt that the waiting time of more than an hour to receive the service was excessive and, when there was a problem, the healthcare provider did not provide a response fast enough.

Research limitations/implications

Only eight service quality dimensions were studied. The sample investigated is relatively small, where three private healthcare settings were selected.

Practical implications

It is recommended that hospital management should look into highlighted areas for which patients have high expectations.

Originality/value

The paper adds to the existing body of research on healthcare service quality, particularly on patients' perceptions and expectations. Survey results should be useful for continuous quality improvement.

Details

International Journal of Health Care Quality Assurance, vol. 24 no. 1
Type: Research Article
ISSN: 0952-6862

Keywords

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Article
Publication date: 19 July 2011

Norazah Mohd Suki, T. Ramayah and Norbayah Mohd Suki

The purpose of this paper is to study factors that influence consumers' intention to purchase and use of pirated software.

Abstract

Purpose

The purpose of this paper is to study factors that influence consumers' intention to purchase and use of pirated software.

Design/methodology/approach

This study tests the impact of five factors (procedural fairness, reciprocal fairness, distributive fairness, subjective norm, and attitude) on intention towards software piracy by 289 consumers' in Malaysia. Survey questions from prior studies were adopted and customized, and the model was analyzed using partial least squares and structural equation modeling tool (Smart‐PLS 2.0 M3).

Findings

The results indicated that a significant and positive relationship exists between reciprocal fairness, procedural fairness, subjective norm, attitude, and consumers' intention towards software piracy.

Research limitations/implications

This study was restricted to consumers within one country (Malaysia). Additional studies across other countries are encouraged. This research can help businesses better improve the ways to reduce software piracy rates. They get to understand more about the exact problem and cause behind software piracy and can target better strategies to curb this problem.

Practical implications

This study is useful for researchers, managers, and software vendors willing to highlight the factors that contribute to software piracy.

Originality/value

The study highlights factors that influence consumers' intention towards software piracy, which has not been widely studied especially in Malaysia.

Details

Information Management & Computer Security, vol. 19 no. 3
Type: Research Article
ISSN: 0968-5227

Keywords

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Article
Publication date: 9 November 2015

Yuri Seo, Angela Gracia B. Cruz and Kim-Shyan Fam

– The purpose of this paper is to identify a need to incorporate Asian perspectives in theories of food consumption and marketing.

Abstract

Purpose

The purpose of this paper is to identify a need to incorporate Asian perspectives in theories of food consumption and marketing.

Design/methodology/approach

This editorial discusses the mutually recursive relationship between food and culture in Asian markets, offers an integrative summary of the special issue and develops several key themes for future research.

Findings

Food consumption plays a central role within Asian cultures and markets. Thus, understanding Asian perspectives and contexts provides an important complement and contrast to current theories of food consumption and marketing that have been primarily sited in North American and European contexts. In particular, the complex multiplicity of Asian consumer cultures creates dynamic heterogeneity within Asian food markets.

Research limitations/implications

Although food consumption plays a central role in Asian consumer cultures, extant theory regarding Asian food consumption and marketing is still in its infancy. We highlight important developments in this area that suggest a path for future work.

Originality/value

The authors make three contributions to the literature on food consumption and marketing. First, while engaging with these questions, this issue points to the importance of Asian cultural perspectives into the marketing literature on food consumption. Second, through the articles of this special issue, we trace the relationships between food consumption practices, marketing practices and cultural multiplicity in Asian contexts. Finally, we draw the threads together to provide directions for future research in this area.

Details

Journal of Consumer Marketing, vol. 32 no. 7
Type: Research Article
ISSN: 0736-3761

Keywords

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