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This study aims to identify whether halal tourism, as advocated by Mastercard-Crescent Rating guidelines on halal tourism can be considered as supporting sustainable tourism.

Three Mastercard-CrescentRating 2019 Reports which are Global Muslim Travel Index, Indonesia Muslim Travel Index and Halal Travel Frontier were evaluated using a qualitative method supports by NVivo software to analyze text and images. Eight indicators (number of tourists, main motivations, main values, interaction with the community, interaction with the environment, most possible destinations, infrastructure and visitor monitorings) are used to classify halal tourism items into mass tourism (traditional, experiential and sensational) and non-mass (alternative) tourism. The qualitative analysis is supported by correlation analysis of GMTI scores with environmental performance index and the global sustainable competitiveness index scores.

The results showed that halal tourism has unique characters compared with mass and non-mass tourism types. However, halal tourism advocated by CrescentRating unlikely shows similarity with non-mass tourism. It tends to be traditional mass tourism, especially on the perspective of the type of activity, interactions with the environment and local communities, as well as the main values.

Previous research suggested the needs of halal tourism and its relations to sustainability. This research fills the gap by showing the halal tourism, in the perspective of Mastercard-CrescentRating is not prioritized toward sustainable tourism by qualitative and quantitative evidences. This study contributes to the knowledge of sustainability from Islamic perspectives and practices and provides a way to the theory of Islamic sustainable tourism. It also suggests improvements to halal tourism guidelines such as the transparency and guarantees that the profit will be used for social welfare, promotion of sustainability using Qur’anic verses and promotion on environmental and social empowerment activities.

This article discusses how the COVID-19 pandemic affects the demand and preferences of tourists in Russia. Tourists are the important part of the tourism industry, the most affected by COVID-19, because they are not only limited in moving and free choice of vacation destinations but also experience the economic consequences of the pandemic. However, the industry has already adapted to the current realities of the pandemic period, and tourists largely accept closed borders, mandatory vaccination requirements and PCR tests as an integral part of a modern tourist trip.

In Russia, the tourism industry has received a significant development boost despite the expected crisis consequences. The efforts of the authorities to stimulate domestic tourism and the lack of alternatives for vacations contributed to the fact that in 2020–2021 the domestic tourist flow increased by several times.

Article is aimed at studying the changes in tourist motivation and preferences of Russian tourists made by ongoing COVID-19 pandemic. However, will Russians still want to travel across their country after the pandemic is over? And what is currently influencing their choice of vacation forms and destinations? The survey revealed changes in the tourists' choice of vacation destinations, preferences in forms of activity and duration of travel, decrease of interest in package tours and rise of individual trips as well as the stable degree of satisfaction with vacations in Russia.

To answer this question, we examined the results of public opinion survey, carried out by All-Russian Centre for the Public Opinion Study and Association of Russian Tour operators. To confirm these results, we conducted own tourist opinion survey and analysed reviews on popular travel platforms in Russia. Today the tourism industry is in uncertainty and it is impossible to predict its development and tourist motivation in long-term perspective. This makes the study promising for continuation in the long term.

This paper aims to report on a post-confinement reflection (not post-COVID-19) resulting from a series of online forums that took place during the peak moments of the pandemic, with the intention of raising awareness and mobilising tourism agents for the development of tourism planning and tourism intelligence, taking advantage of the period of stagnation of the tourism industry. The project was named “Tourism in flight mode: Thinking together the post COVID-19 tourism”.

The project was based on the sharing of information and experiences in virtual forums where participants from all over the world had the opportunity to explain how the pandemic was influencing their work/business, the regional or national tourism activity, GDP and jobs and how they and their regions were preparing for the recovery of tourism. On a biweekly basis, virtual forums were organised, with participants from three continents and 12 countries. The results were contextualised by carrying out a review of the most recent literature and authors’ tourism know-how in the field.

The results of the discussions allowed for an identification of new potential successful tourism products and new proposals for the design of basic pillars for destinations planning.

This paper offers practical recommendations for public administration and others on dealing with unexpected crises in the tourism sector and how to respond through the development of new and adapted products and approaches to tourism.

This paper creates awareness in public administration and other agencies about the opportunities and the needs for this “new era”.

Travel motivation has received considerable attention in the tourism literature. Although motivation is only one variable explaining tourist behaviour, it is regarded as one of the most important. Hence, nature‐based tourism resources as non‐market goods or destination goods have their own economic value, which is frequently neglected. This paper seeks to examine this issue.

The Delphi study among tourism experts attempts to quantify the value and significance of nature and landscape for tourists’ travel motivation for vacations in the Tirol at present and in the future.

The survey shows that particularly in the summer season Nature/Landscape is the most important theme for summer vacation in the Tirol today and will be even more in 2020. Therefore, it clearly is one of the most essential travel motives in the eyes of the experts. Nature‐based vacation has a strong significance and value for the Tirol, with Nature ranging among the top three strengths in the Delphi survey.

The Tirol provides very good prerequisites with regard to nature and experts see high importance in natural resources in 2020 in winter and summer alike. This indicates that tourist providers have to continue producing nature‐based products, offers and attractions in order to meet the challenges of the market.

The current findings add to a growing body of literature on travel motivation and the findings will enhance the understanding of the significance and value of non‐market goods for travel decisions.

The purpose of this paper is to present contrasting approaches to the descriptive case study of tourism to the buried city of Plymouth, Montserrat, an example of the marketing and burying – the supply and demand – of apocalyptic dark tourism on the island.

A case study mixed-methods methodology is adopted, and findings are derived from tour guiding fieldwork, guide and tourist interviews, and an analysis of travel writing and tourism marketing campaigns.

Dark tourism is viewed as a contentious and problematic concept: it attracts and repels tourism to the former capital Plymouth, Montserrat. After 20 years of the volcano crisis, the islanders, government and Tourist Board are commemorating resilience living with the volcano and regeneration in a disaster scenario. Marketing and consumption approaches to dark tourism elucidate different facets to the case study of “the buried city” of Plymouth, Montserrat, and the Montserrat Springs Hotel overlooking Plymouth. The disjunct between these two types of approach to dark tourism, as well as the different criteria attached to working definitions of dark tourism – and the range of interests in apocalyptic dark tourism into the city and its surrounds – show some of the problems and limitations with theoretical and scalar discussions on dark tourism.

The paper’s implications are that both supply and demand approaches to dark tourism are needed to fully understand a dark tourism destination and to reconcile the disjunct between these two approaches and the perspectives of tourist industry and tourism users.

This is a descriptive dark tourism case study of a former capital city examined from both supply and demand perspectives. It introduces the apocalyptic to dark tourism destination analysis.

The article establishes a framework for diversifying tourism in Antalya through the evaluation of a village in terms of sustainable rural tourism. Located 160 kilometers from Antalya on the road to Konya, the Akseki district is explored as a case study within the context of the project. The goal of the project is to provide maximum efficiency in the economical, social, and cultural dimensions of tourism with sustainable development practices in order to dispel the incongruities of regional development. As a result of the survey carried out in the region, the "Sarihacilar" Village, located 4 km away from downtown Akseki, was chosen as a sample for application due to its unique richness. Hosting only seven migrant families dealing with livestock, it is almost abandoned because of migration. The planning process endeavors to bring rural tourism to the Sarihacilar Village; it started with the preparation of an inventory of the existing village and the houses. The process was carried out through communication with the homeowners, determination of necessities, re-programming of the buildings and questionnaires. In the meantime, maps of the existing conditions and the settlement plans for the village were prepared. Subsequently the restoration some of buildings, 10 houses and village mansions, had been completed. With the aims of providing possibilities of alternative tourism in Antalya and of accelerating progress in rural areas by means of tourism, the Akseki Sarihacilar village seeks to create a tourism industry that guarantees that all of its local, social and cultural values are preserved.

Ethnic food is a pivotal polysemic artifact, yet commonly studied based on experience. This leaves an eclipse in understanding its overall significance and implications. The purpose of this paper is to explore the interactions of experience, intimacy and embodiment from the lens of alternative tourism and Asia as a destination image.

The authors conducted four focus group that include Asians who take experiential learning trips and spiritual journeys across Asia-Pacific.

Alternative tourists promote the growth of ethnic foodies who value impact which they determine as quality food-scape, longitudinal caring interactions with and the constant assurance of consuming food which are safe and healthy to their physical, emotional and spiritual well-being.

Although our research does not employ any quantitative technique and devoid of inferential analysis, the rich qualitative data offer insights for further work that benefit ethnic food industry.

Industry and policy makers are encouraged to generate contextual solutions for management of the ethnic food industry. Ethnic food consumption may flourish if the industry leads its growth through a post-modernist approach.

A broad perspective in growing the frontiers of ethnic food tourism beyond the landscape of an economic or consumerism-dominated approach would benefit the cross-mobility of quality talents and skills as this fosters cross-cultural literacy.

The authors develop the Ethnic Foodies Perspective-Ethnic Food Destination Image Matrix as a pathway to further motivate knowledge cross-fertilization in ethnic food tourism studies and leverage on the transdisciplinary science, innovation, socio- and sensuous geographic arena. A constellation of ethnic food innovation should link the economic side of exotic differentiation and heritage with food processing, safety and traceability.

In this article the authors analyse an alternative, new and attractive formula on the tourism market, with a case‐study for Belgium.

One of the striking features of modern tourism has been the spectacular growth in tourism traffic to the Mediterranean coastlines (Beckett, 1997). For many small states, particularly island economies with favorable natural resources, tourism was regarded as an easy low cost/high profit option offering limitless scope for economic and social improvement (OECD, 1996). The participation of Cyprus in this development has been unprecedented.