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The chapter explores the perils of the unbridled growth of tourism and offers some approaches to optimise the benefits of tourism for the stakeholders. It also discusses the catalysing role of the COVID-19 pandemic in reorienting consumer preferences and thereby government policies towards a more responsible paradigm. India's fast-growing economy and rapid build-up of infrastructure would unleash a commensurate growth in its tourism sector and hence call for a need to approach it from the perspective of responsible tourism. It assesses the model of the Responsible Tourism initiative of Kerala based on the three pillars of environmental, economic and social responsibility. The chapter also proposes pilot initiatives at select destinations across the nation with primacy placed upon carrying capacity. It calls for reorienting the approach to the destination level instead of state-level and preparing a framework of administrative structures and financing. It also proposes a responsible tourism classification for tourism enterprises to which incentives and subsidies could be aligned to encourage onboarding.

The purpose of this paper is to examine the effect of a destination positioning itself as a responsible tourist destination to improve its image.

A review of the literature pertaining to responsible tourism management, crime risk and destination image.

This paper observes that responsible tourism policy can help improve the image of destination South Africa.

This paper provides recommendations for destinations impacted by a negative global perception or being seen as a risky area to travel to, in the context of crime.

This paper examines the role of responsible tourism management in countering the negative image of crime risk in South Africa. In general, there is a dearth of research on this association.

This paper aims to provide an overview of the approaches that industry stakeholders follow towards responsible tourism in Cyprus and to address the challenges that responsible tourism management faces in a mass tourism destination.

In doing so, the paper discusses the concept of responsible tourism and its application in the hospitality and tourism industry. A qualitative research approach was followed whereby roundtable discussions between industry leaders and hospitality educators were initiated in order to identify key challenges. In addition, secondary research was performed with relevant data presented in the paper being previously collected by the CSTI (Cyprus Sustainable Tourism Initiative).

Findings reveal that responsible tourism adoption in Cyprus is minimal. Several challenges have been identified as barriers to adoption and successful implementation including poor understanding of the concept, lack of awareness, limited budget, lack of coordination of activities and the absence of an integrated system to ensure cooperation and of a monitoring mechanism.

The paper will be of immense value to industry practitioners as it represents a holistic understanding of the challenges facing hospitality and tourism industry stakeholders in terms of the implementation of responsible tourism practice. Propositions are made regarding the maximisation of the benefits of responsible tourism.

The paper draws on sustainability issues in an attempt to shed light on the role of responsible tourism in the hospitality and tourism industry in Cyprus and consequently advances knowledge on responsible tourism management offering value to academics practitioners and students alike.

Responsible tourism has four responsibility areas of economic, social, cultural and environmental responsibilities. In this setting, the current study empirically analyses the roles of these four responsibility areas of responsible tourism to develop the life satisfaction of the community in the selected destinations. The study also analyses the intervening mechanisms of community well-being that transform the perceived responsibilities of responsible tourism into life satisfaction.

For testing the study propositions, a questionnaire-based survey was conducted among 493 community-based individuals selected from different destinations in Kerala, India.

The study results supported that the responsibility areas, such as social, economic, cultural and environmental, carry significant influence on the life satisfaction of the community. Further, the mediation analysis reported responsibilities of responsible tourism influence the outcome of life satisfaction; economic responsibility through material well-being, social responsibility through community well-being, cultural responsibility through emotional well-being and environmental responsibility through health and safety well-being.

These study findings provide very compelling insights that can help to improve the community well-being and welfare of tourism destinations. Effective management of the community involved with the tourism destinations enhances destination attractiveness and facilitates responsible tourism actions of the tourists.

The major attraction of the study is that it is from a tourist destination practicing responsible tourism. Results emanating from field evidence clubbed with strong theoretical support concepts of sustainable development and responsible tourism.

The purpose of this paper is to identify the key motivators triggering tour operators to practise responsible tourism in Kinabalu Park.

Inductive and phenomenological research data were collected via in-depth interviews with 25 tour operators guiding tours in Kinabalu Park, Kota Kinabalu, Sabah.

The paper uses push and pull motivation theory to explain motivation in practising responsible tourism. The findings show that push factors are more significant to tour operators as compared to pull factors. The key motivation of tour operators to practise responsible tourism is organisational benefits and own initiative (intrinsic) and response demand and market trends (extrinsic). However, the findings show that although tour operators have a positive attitude towards responsible tourism, it does not show in their tour operations of Kinabalu Park. This is because the challenges like lack stakeholders participation and low responsible tourism awareness were negatively affecting to what tour operators would like to do and what actually gets done.

Identified motives, practices, issues and challenges are valuable information and to enhance the practices of responsible tourism in Kinabalu Park, Sabah.

The paper provides in-depth insight of the motivation to practise responsible tourism from tour operators’ perspectives in Kinabalu Park. The finding is benefiting the implementation of responsible tourism in Kinabalu Park.

This study aims to examine the effect of transglobal leadership on quality of work life (QWL), job involvement, organizational citizenship behavior (OCB) and human resource (HR) performance of tourism sector-engaged micro, small and medium enterprises (MSMEs) in East Java; to examine the moderating role of QWL, job involvement and OCB in the effect of transglobal leadership on HR performance of tourism sector-engaged MSMEs in East Java; to examine the effect of HR performance of tourism sector-engaged MSMEs on responsible tourism marketing and sustainable tourism competitiveness in East Java; and to examine the mediating role of responsible tourism marketing in the effect of HR performance of tourism sector-engaged MSMEs on sustainable tourism competitiveness in East Java.

The population of this research was all HR executives of tourism sector-engaged MSMEs in East Java and domestic and foreign tourists in East Java. The sampling of the tourism sector-engaged MSMEs in East Java (in 16 tourism potential cities) was performed using a purposive sampling technique. Determination of the sample size was made using the minimum criterion from structural model, ranging from 100 to 200. Thus, it was determined that the number of tourism sector-engaged MSMEs studied in this research was 200 enterprises from 16 tourism potential cities in East Java. From each tourism sector MSME, four employees and three tourists were selected. In total, this research involved 800 employees and 600 tourists (both domestic and foreign).

This research found that transglobal leadership (X) , QBL (M1), job involvement (M2) and OCB (M3) had an effect on HR performance (Y). The results of this research highlighted that QWL variable (M1) moderated the effect of transglobal leadership (X) on HR performance (Y). It was found that job involvement variable (M2) moderated the effect of transglobal leadership (X) on HR performance (Y). This research also detected that OCB variable (M3) moderated the effect of transglobal leadership (X) on HR performance (Y). This research found that HR performance (Y) had an effect on responsible marketing (Z1). It was obtained in this research that HR performance (Y) also had an effect on sustainable tourism competitiveness (Z2). Finally, this research found that responsible marketing (Z1) had an effect on sustainable tourism competitiveness (Z2).

Regarding the originality of this research, the holistic compilation was integrated from the theoretical concept of the HR and marketing strategies through the implementation of the tourism marketing concept and application that are responsible for tourism sector-engaged MSMEs in East Java. Of course, tourists need to get a good understanding of the marketing strategy to participate in controlling the sustainable tourism competitiveness in East Java.

The aim of this study was to investigate the themes related to the achievement of Sustainable Development Goal (SDG) 12 in relation to tourism, and specifically to explore how the emotional psyche affects tourists’ environmentally responsible behaviors.

Based on the value-belief-norm theory, a research framework was developed to examine the serial mediation effects of environmental emotions in predicting tourists’ environmentally responsible behaviors. A total of 741 responses was collected from an online survey. Data were analyzed by the partial least squares structural equation modeling.

Environmental concern does not directly predict tourists’ environmentally responsible behaviors. Instead, environmental awe and environmental worry serially mediate the relationship between environmental concern and tourists’ environmentally responsible behaviors.

This study extends the value-belief-norm theory by integrating environmental emotions and empirically tests the effect of multiple psyches on responsible consumption, contributing to the achievement of SDG 12 in UN Agenda 2030.

本研究的目的是探究与旅游相关的可持续发展目标12的实现, 特别是探讨环境情感如何影响旅游者的环境责任行为。

基于价值信念-规范理论, 构建了环境情感预测旅游者环境责任行为的链式中介模型。研究共收集741份有效样本, 并采用偏最小二乘结构方程模型进行分析。

环境关心并不能直接预测旅游者的环境责任行为。但是, 环境敬畏和环境忧虑在环境关心与环境责任行为之间起链式中介作用。

本研究将环境情感扩展到价值信念规范理论中, 并实证检验了环境敬畏和环境忧虑两种环境情感对旅游者的负责任消费行为的影响, 呼应了联合国2030年议程中的可持续发展目标12。

el objetivo de este estudio fue investigar los temas relacionados con el logro del Objetivo de Desarrollo Sostenible 12 en relación con el turismo, y específicamente explorar cómo la psique emocional afecta los comportamientos ambientalmente responsables de los turistas.

Basado en la teoría del valor-creencia-norma, se desarrolló un marco de investigación para examinar los efectos de mediación en serie de las emociones ambientales en la predicción de los comportamientos ambientalmente responsables de los turistas. Se recopiló un total de 741 respuestas de una encuesta en línea. Los datos se analizaron mediante el modelo de ecuaciones estructurales de mínimos cuadrados parciales.

la preocupación ambiental no predice directamente los comportamientos ambientalmente responsables de los turistas. En cambio, el temor ambiental y la preocupación ambiental median en serie la relación entre la preocupación ambiental y los comportamientos ambientalmente responsables de los turistas.

este estudio amplía la teoría del valor-creencia-norma al integrar las emociones ambientales y prueba empíricamente el efecto de múltiples psiques en el consumo responsable, contribuyendo al logro del ODS 12 en la Agenda 2030 de la ONU.

The main aim of this paper is to critically review the contribution made by this theme issue to the literature by examining contemporary innovations that are emerging and enhancing responsible rural tourism practices in Malaysia.

Based on the theme issue, a critical content analysis of the papers selected for the issue was undertaken.

The summary paper generally highlights all emerging and innovative approaches from various case studies in rural tourism destinations in Malaysia.

The complex and dynamic realities of rural tourism are both a challenge and an opportunity for responsible governance of rural tourism destinations.

The current theme issue explores emerging models from stakeholders' perspectives to enhance the concept of rural tourism sustainability in the context of the economy, social and environment.

Responsible tourism is a current theme in the line of work on sustainable development alternatives, both ecological and economical and social and societal. The concept has received very little attention from researchers in emerging countries and even less when exploring the weight and role of children in understanding, adopting and initiating attitudinal change toward sustainable tourism. First, this chapter examines the knowledge of the dimensions of responsible tourism and their integration into a process of child empowerment. The qualitative study results with 19 children aged between 6 and 15 years show a lack of understanding of the components and scope of the concept among younger children, while recognition of ecological considerations among older children is relatively high. Nevertheless, children of all ages show a willingness to become active agents of change in their immediate environment if supported by the community. The results also show that children's reflexivity can be strengthened through education for sustainable development (ESD) while allowing them to occupy the space and place necessary for their empowerment regarding ecology and tourism.

Environmental tourism impacts are considered to be unbalanced. The implementation of environmental sustainability focuses on restoring a balance through environmentally responsible behavior. As Generation Z was found in recent studies to exhibit divergent levels of environmentally responsible behavior compared to other generations, but also to have intra-generational differences, this study aims to explore the underlying reasons and explanations behind their attitudes and behavioral attempts.

Four focus group discussions with young people belonging to Generation Z allow to probe deep into their environmental sustainability orientation.

The results of this study demonstrate that Generation Z’s environmental attitude is triggered by social pressure, social media, as well as by the COVID-19 pandemic. For their touristic behavioral intention, they concentrate predominantly on climate-friendly travel and on-site mobility, waste avoidance as well as emphasizing economic and social sustainability. By furthermore highlighting Generation Z’s responsibility ascription to the supply and the demand side, in addition to illustrating the demand for framework conditions to be created from governments and destinations, the knowledge scope on environmental sustainability is expanded.

In particular, this study enriches environmentally responsible behavior research by incorporating the perspective of Generation Z, while it deepens Generation Z’s behavioral understanding. Furthermore, the results of this study allow to derive implications for tourism policymakers.

环境旅游影响被认为是不平衡的。环境可持续性的实施侧重于通过对环境负责的行为来恢复平衡。由于最近的研究发现Z一代与其他几代人相比表现出不同的环境责任行为水平, 且存在代际差异, 本研究探讨了他们的态度和行为尝试背后的潜在原因和解释。

采用四个焦点小组与Z世代年轻人讨论, 深入探究他们的环境可持续性导向。

这项研究的结果表明, Z世代的环境态度是由社会压力、社交媒体以及COVID-19大流行引发的。对于他们的旅游行为意向, 他们主要关注气候友好型旅行和现场移动性, 避免浪费以及强调经济和社会的可持续性。通过进一步强调Z世代对供给侧和需求侧的责任归因, 并阐释政府和目的地对框架条件的需求, 扩大了环境可持续性的知识范围。

特别地, 本研究通过纳入Z世代的视角, 丰富了环境责任行为研究, 加深了Z世代的行为理解。此外, 本研究的结果可以为旅游政策制定者提供启示。

Los impactos medioambientales del turismo se consideran desequilibrados. La implementación de la sostenibilidad medioambiental se centra en restablecer el equilibrio mediante un comportamiento responsable con el medio ambiente. Estudios recientes señalan que la Generación Z muestra niveles divergentes de comportamiento responsable con el medio ambiente en comparación con otras generaciones, pero también presenta diferencias intra-generacionales. Este estudio explora las razones y explicaciones subyacentes a sus actitudes e intenciones de comportamiento.

Cuatro grupos de discusión con jóvenes de la Generación Z permiten profundizar en su orientación hacia la sostenibilidad medioambiental.

Los resultados de este estudio evidencian que la actitud medioambiental de la Generación Z está provocada por la presión social, medios sociales, así como por la pandemia del COVID-19. En cuanto a su intención de comportamiento turístico, se concentran predominantemente en los viajes respetuosos con el clima y la movilidad in situ, evitar residuos, así como en hacer hincapié en la sostenibilidad económica y social. Al destacar la responsabilidad que la Generación Z atribuye a la oferta y la demanda, además de inculcar la demanda para la creación de condiciones marco por parte de gobiernos y destinos, se amplía el alcance del conocimiento sobre la sostenibilidad medioambiental.

En particular, este estudio enriquece la investigación sobre el comportamiento responsable con el medio ambiente al incorporar la perspectiva de la Generación Z y profundizar en la comprensión del comportamiento de esta generación. Asimismo, los resultados de este estudio permiten desarrollar implicaciones para los responsables de las políticas turísticas.