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Article
Publication date: 15 February 2024

Muhammad Salman Shabbir and Ebetuel Pallares-Venegas

Entrepreneurship has become a widely accepted concept in the past few decades due to its prominent role in economic activity and economic development of a nation. Promotion of…

Abstract

Purpose

Entrepreneurship has become a widely accepted concept in the past few decades due to its prominent role in economic activity and economic development of a nation. Promotion of entrepreneurship can be ensured with the help of entrepreneurship teaching and learning through higher education institutions. Similarly, entrepreneurship skills play a significant role in the promotion of students’ intentions to become entrepreneurs. This study aims to examine the role of universities and entrepreneurship skills on the entrepreneurial intentions of students.

Design/methodology/approach

Business simulation games is taken as mediator between university role and entrepreneurial intentions as well as entrepreneurship skills and entrepreneurial intentions. This research has used Smart PLS to perform a PLS-SEM technique with a data of 378 students from higher education institutions of Malaysia.

Findings

The results of data analysis show a positive role of universities and entrepreneurship skills in the promotion of student’s entrepreneurial intentions. Moreover, business simulation games positively mediates the relationship between dependent and independent variables.

Originality/value

Results of this research prove that entrepreneurial skills and university support have a significant part in the promotion of entrepreneurship intentions of students. As students use the electronic resources such as business simulation games, their skills, attitude and practical knowledge is positively enhanced and eventually it positively impacts the intention of students to become entrepreneurs. Therefore, it is believed that promotion of entrepreneurial skills in students via business simulation games and positive role of universities in promoting entrepreneurship will have a significant positive influence on the students’ entrepreneurial intentions.

Details

On the Horizon: The International Journal of Learning Futures, vol. 32 no. 1
Type: Research Article
ISSN: 1074-8121

Keywords

Article
Publication date: 16 October 2023

Nabil Hasan Saleh Al-Kumaim, Marya Samer, Siti Hasnah Hassan, Muhammad Salman Shabbir, Fathey Mohammed and Samer Al-Shami

The purpose of this study is to understand the situation of hotels and tourism industry in Malaysia during and in post Covid-19 and to mitigate indirect damage caused by COVID-19…

Abstract

Purpose

The purpose of this study is to understand the situation of hotels and tourism industry in Malaysia during and in post Covid-19 and to mitigate indirect damage caused by COVID-19 to the hotel business and tourism industry by examining the factors that have an influence on hotel’s customer satisfaction rating and revisit intention through an integration of service quality (SERVQUAL) framework and expectation-confirmation theory (ECT).

Design/methodology/approach

The SERVQUAL and ECT were considered the underpinning theoretical models but are integrated and extended by including a few additional variables. Data were collected from 458 respondents of travelers and hotel customers in Malaysia and analysed by applying partial least squares structural equation model technique.

Findings

The empirical results established that significant positive relationships exist between the three newly emerged independent variables (IVs), namely, hygienic practice, greenness of service and digitalization and hotel customer satisfaction towards hotel revisit intention, and only two variables from SERVQUAL, namely, reliability and assurance, have a significant relationship with hotel customer satisfaction towards hotel revisit intention. The results reveal that customer satisfaction has significant direct effect between above-mentioned IVs and customers revisit intention.

Research limitations/implications

The use of purposeful sampling method in only one country might limit the generalizability of the results. Future research should be planned to duplicate the current study using a sizable sample of participants from multiple countries and include other related factors related to the pandemic phenomena such as safety, hotel location and health value offered.

Practical implications

Theoretical findings imply that service quality is a dynamic theory that should be examined continuously to achieve sustainable and resilient performance in today’s competitive business environment, as some modifications inevitably occur over time and new factors could be emerged. Regarding practical implications, study findings proved the great significance of assurance, reliability, digitalization, greenness and hygienic practices on customer satisfaction towards intention to revisit to hotel. Therefore, it is critical for hotel management to retain hotel business industry in a way that fits and matches customer’s health protection, meets customer’s newly prompted expectations and needs and ensures resilience during unsettled times.

Originality/value

This study is unique as the newly emerged variables are included in the research framework, and thus it helps to close the literature gap by introducing an integrated SERVQUAL and ECT theoretical model, which rarely performs in this context and can be replicated or extended with validated scales. This study contributes to enhancing hotel and tourism sustainable service quality performance to achieve myriad economic and health values.

Details

foresight, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1463-6689

Keywords

Article
Publication date: 16 March 2021

Ahmed Faisal Siddiqi, Muhammad Salman Shabbir, Mazhar Abbas, Arshad Mahmood and Rabia Salman

The purpose of this study is to develop and empirically test the student engagement scale and to understand the factors that contribute to student engagement at higher educational…

Abstract

Purpose

The purpose of this study is to develop and empirically test the student engagement scale and to understand the factors that contribute to student engagement at higher educational institutions.

Design/methodology/approach

The investigation started with a rummage for variables, available in the literature, 59 in numbers, which were then used to collect data from a sample of university students in Lahore, Pakistan. An exploratory factor analysis (EFA) was applied to develop an initial structure of the construct. A confirmatory factor analysis (CFA) was then conducted to confirm the reliability and validity of these factors for the student engagement construct.

Findings

It has been found that factors, predominantly social and exogenous to the classroom environment, such as campus atmosphere and facilities, are more responsible for creating engagement among students at higher educational institutions of Pakistan.

Originality/value

This is one of the pioneer studies for developing a student engagement scale for measuring the students' engagement in higher educational institutions. The authors believe that the scale developed in this study contributes substantially to the student engagement literature. Limitations, future research directions and implications are discussed.

Details

Journal of Applied Research in Higher Education, vol. 14 no. 1
Type: Research Article
ISSN: 2050-7003

Keywords

Article
Publication date: 19 May 2020

Muhammad Ashraf, Jamil Ahmad, Wareesa Sharif, Arslan Ali Raza, Muhammad Salman Shabbir, Mazhar Abbas and Ramayah Thurasamy

This study examines the role of continuous trust (i.e., a trust that develops over time as a result of continuous usage interactions) in determining customers' intention to…

1336

Abstract

Purpose

This study examines the role of continuous trust (i.e., a trust that develops over time as a result of continuous usage interactions) in determining customers' intention to continue using online product recommendations (OPRs).

Design/methodology/approach

Based on information system (IS), continuance model, and continuous trust, we propose that continuous trust will influence customers’ intention to continue OPRs’ use directly and indirectly via their satisfaction and usefulness of the OPRs. The research model is tested using data collected via an online survey from 626 existing users of OPRs in 15 different countries.

Findings

The empirical results revealed that continuous trust is shown to be a significant predictor of customers’ intention to continue OPRs use for future purchases. Additionally, the customers’ perceived confirmation and continuous trust positively influence their perceived usefulness and satisfaction with the OPRs, which subsequently influence customers’ OPRs continuous usage intention.

Research limitations/implications

The saliency of continuous trust and usefulness of OPRs present e-retailers with potential fruitful areas to shape future usage of OPRs. In addition, e-retailers must understand that improving the OPR usefulness on its own may not lead to OPRs continuous usage until OPRs trustworthiness is not continually improved. OPRs itself may be convenient and useful, but trustworthy OPRs will pay stronger dividends for customer satisfaction and OPRs’ continuous usage.

Originality/value

The incorporation of continuous trust into the IS continuance model offers a new theoretical lens and an alternative explanation for the OPR continuous usage intention. This study stands in contrast to the large majority of research concerning initial trust and OPRs adoption, in that it focuses on continuous trust (as opposed to initial trust) and on a customers’ OPRs continuous usage intention as opposed to the initial adoption decision.

Details

Online Information Review, vol. 44 no. 4
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 12 September 2022

Muhammad Salman Shabbir, Fatima Batool and Arshad Mahmood

This systematic literature review provides an overview of the entrepreneurship education research, by outlining the recent trends of research on entrepreneurship education. This…

Abstract

Purpose

This systematic literature review provides an overview of the entrepreneurship education research, by outlining the recent trends of research on entrepreneurship education. This research study has two primary goals. First one is the identification and categorization of the entrepreneurship education in scientific research by providing sequential distribution of published articles, and the research output of scientific journals, authors, and different countries. Another goal is to recognize the themes of research that are most developed and examined by the researchers.

Design/methodology/approach

This research systematically examines published scientific documents on entrepreneurship education taken from Scopus database ranging from 1950 to 2021. A total of 1,531 articles were selected for final analysis after a systematic process of elimination based on specific criteria. VOSviewer was used for bibliographic coupling, keyword co-occurrence, distance based mapping, clustering, and co-citation analysis of articles, countries, journals, and authors.

Findings

The systematic literature review revealed that in the last 15 years, scientific literature has shown a variation in direction of research in this area. The literature has moved from focusing on traditional means of entrepreneurship education towards more subtle and output-oriented factors of entrepreneurship education such as intentions, motivation, attitude, and behavior. The most popular topic among researchers and with the greater number of published papers is entrepreneurial intentions, and it is closely related to practice, innovation, and entrepreneurial learning.

Originality/value

This is one of the few systematic literature reviews on entrepreneurship education, and perhaps the only systematic review that analyzes literature on entrepreneurship education from 1950 to 2021 with VOSviewer analysis techniques.

Details

Higher Education, Skills and Work-Based Learning, vol. 12 no. 6
Type: Research Article
ISSN: 2042-3896

Keywords

Article
Publication date: 20 January 2023

Davood Ghorbanzadeh and Muhammad Salman Shabbir

This study aims to explain the factors associated with receiving a specific brand of Covid-19 vaccine within the framework of the theory of reasoned action. The study extends the…

Abstract

Purpose

This study aims to explain the factors associated with receiving a specific brand of Covid-19 vaccine within the framework of the theory of reasoned action. The study extends the theory of reasoned action with the country of origin image, brand image and electronic word of mouth (e-WOM) variables.

Design/methodology/approach

The study is based on a cross-sectional survey conducted among 460 people who received the Sinofarm vaccine. Participants were selected using an online convenience sampling method. The structural equation modeling (SEM) technique tests the proposed hypotheses.

Findings

The results showed that the essential factor associated with the intent to get the Chinese Sinopharm vaccine is the attitude toward the Signopharm vaccine. Also, WOM, subjective norms and brand image are the most critical factors that play a role in forming a favorable attitude toward the Sinopharm vaccine. Finally, the country-of-origin image does not affect attitudes toward the Sinopharm vaccine.

Originality/value

The area of vaccine marketing has been given limited attention in academic literature. This study addresses this area with little research and is greatly attractive to many brands targeting the consumer market. The study results can form a foundation for creating the branding strategy of this product category and assessing its demand in various markets.

Details

Journal of Social Marketing, vol. 13 no. 2
Type: Research Article
ISSN: 2042-6763

Keywords

Article
Publication date: 2 March 2022

Sadiq and Muhammad Salman Ahmad

The aim of this empirical study is to examine how religiosity, animosity and ethnocentrism interact to influence judgment about US products and purchase actions of young consumers…

Abstract

Purpose

The aim of this empirical study is to examine how religiosity, animosity and ethnocentrism interact to influence judgment about US products and purchase actions of young consumers in a conservative Islamic country like Pakistan. Many studies have been conducted before in progressive Islamic countries such as Malaysia, Jordan, Turkey and Tunisia but not in conservative Islamic countries like Pakistan.

Design/methodology/approach

A validated questionnaire derived from literature is used for data collection. Data were collected from 381 college students in four provincial capital cities of Pakistan (Karachi, Lahore, Quetta and Peshawar). Structural equation modeling is used to test the framework.

Findings

This study reveals key significant cause and effect relationships like consumers religiosity on foreign product judgment, consumers animosity on foreign product judgment, consumers religiosity on ethnocentric tendencies of consumers, consumers ethnocentric tendencies on foreign product judgment and foreign product judgment on purchase action of consumers.

Originality/value

This study attempts to add value to the existing literature on consumer behavior, especially the role of religiosity, animosity and ethnocentrism in young consumers. This study is the first of its kind on examining religiosity, animosity and ethnocentrism among young consumers in Pakistan. To the best of the authors’ knowledge, this study will guide the marketing managers to formulate appropriate strategies when targeting young consumers, especially when they decide to boycott US products.

Details

Journal of Islamic Marketing, vol. 14 no. 5
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 30 May 2018

Muhammad Azam Roomi, Sumaira Rehman and Colette Henry

The role of women in Pakistani society – largely embedded in its patriarchal socio–cultural environment – has important implications for women’s entrepreneurial activity in the…

1114

Abstract

Purpose

The role of women in Pakistani society – largely embedded in its patriarchal socio–cultural environment – has important implications for women’s entrepreneurial activity in the country. This study aims to investigate and analyse the influence of informal institutional factors on women’s entry into entrepreneurship in Pakistan, and determine how women exercise agency to cope with the constraints posed by such factors.

Design/methodology/approach

A qualitative approach is used to explore the normative context and lived experiences of women entrepreneurs in relation to the influence of socio–cultural beliefs and attitudes on their entrepreneurial career choices.

Findings

The findings suggest that women’s entrepreneurial career choices both revolve around and are shaped by a complex interplay of socio–cultural influences. Pakistani women entrepreneurs exercise their agency as a means of negotiating gender roles within both household and society, using religious descriptions as a means to justify their entrepreneurial activity.

Research limitations/implications

While every effort has been made to ensure that the data were objectively interpreted, and the derived findings were robustly analysed, the research team acknowledges the many difficulties associated with adopting a social constructionist approach. As articulated by Fletcher (2011), the key issues of contextual objectivity (i.e. where the researcher judges what is important), reflexive turn (the need for the researcher to constantly reconnect with the subject) and potential multiplicity of contexts (the various contextual and potentially conflicting influences on the researcher) presents ongoing challenges for researchers in this field.

Originality/value

This study offers valuable insights into the impact of the informal (socio–cultural) institutional factors on women’s entrepreneurial activity, opening up new avenues for further research. The study also contributes to the women’s entrepreneurship literature from the perspective of an Islamic developing country.

Details

International Journal of Gender and Entrepreneurship, vol. 10 no. 2
Type: Research Article
ISSN: 1756-6266

Keywords

Article
Publication date: 8 May 2019

Sedki Karoui and Romdhane Khemakhem

This study aims to better understand the Islamic consumption incentives because the spectacular flourishing of the halal market in different places around the world has grown the…

1619

Abstract

Purpose

This study aims to better understand the Islamic consumption incentives because the spectacular flourishing of the halal market in different places around the world has grown the interest in understanding and deciphering the mechanisms behind its development.

Design/methodology/approach

Through an exploratory study of some Tunisia-based Islamic groups’ purchasing behavior, this paper investigates factors leading to the purchasing of halal goods (Islamic consumption).

Findings

Findings show that the Islamic consumer is more of an Islamist than simply a Muslim. In addition, findings show that halal consumption is not merely related to religious affiliations but also the product of numerous cultural, social and psychological factors.

Originality/value

In addition to Islamism and Islamic activism, this paper puts in evidence the role of some post-structural factors such as identity, nostalgia and hedonism in relation to the buying intention of halal products and services.

Details

Journal of Islamic Marketing, vol. 10 no. 4
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 20 June 2013

Salman Yousaf and Muhammad Shaukat Malik

The purpose of this paper is to understand the connection between the degree of religiosity and the product involvement level in determining the various constructs of consumer…

2647

Abstract

Purpose

The purpose of this paper is to understand the connection between the degree of religiosity and the product involvement level in determining the various constructs of consumer behavior.

Design/methodology/approach

On the basis of a small survey, clothes were selected as a high involvement product, and snacks were selected as a low involvement product. A modified version of Sproles and Kendal's Customer Style Inventory scale was used to profile the behaviour of consumers, using confirmatory factor analysis approach. Worthington et al.'s Religious Commitment Inventory scale was used to measure the religiosity levels. Data were collected from students of five universities located in different regions of Pakistan.

Findings

Consumer behaviour varies with the level of involvement and the degree of religiosity. In the case of high involvement product category, the highly religious group was found to be less recreational, fashion conscious and impulsive in their shopping orientations. It was also determined that the higher religious group was more socially influenced in making purchase decisions, more conscious about their lifestyle and less confused by information over choice, as compared to the less religious group. In the case of the low involvement product category, it was determined that religiosity negatively influenced the brand consciousness of consumers. The results indicated that higher religious consumers were less impulsive and did not give much consideration to advertisements in making purchase decisions; but it was opposite for the less religious consumers. Highly religious consumers in the low involvement product category were also found to be more socially influenced and not as confused by excessive information in making their purchase decisions. Overall, it was established that in order to better understand the intricacies of the behaviour of consumers, their purchasing habits should be studied in the context of varying levels of religiosity and product involvement.

Research limitations/implications

This study focused on youth only, so results derived might not be generalized to the other segments of the population.

Originality/value

The current study aims to understand how religiosity and involvement level complement each other in determining the behaviour of consumers and whether the level of religiosity equally determines the behaviour of consumers in the low involvement product category and high involvement product category or not. No previous study has been conducted to explore this dimension of consumer behaviour, and this paper categorically strives to fill this gap.

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