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IT governance has become the recognized norm system for chief information officers. The purpose of this paper is to understand how CIOs relate to these norms, by studying how they legitimate incompliance with the norms.

The paper uses an interpretive, qualitative, structured interview study with 18 CIOs in large Swedish organizations regarded as having excellent IT governance practice, using motive talk as analytical lens to identify the informants’ relationship to norms.

The study identifies norm‐specific patterns for how CIOs legitimate incompliance with IT governance, finding that CIOs use a combination of excuse and justifications as strategies of legitimation. The study also finds that CIOs display a tendency of not contesting IT governance‐related norms unless these are in conflict with neighboring professional jurisdictions. This is regarded as an identification of the “margins” of IT governance.

The study illustrates how the theory of motive talk is a viable road ahead for future studies of IT professionals. The generalizability of the identified patterns of legitimation is limited by the selection of large organizations with solely male CIOs, as well as the selection of solely organizations that have succeeded in establishing external legitimacy concerning IT governance and the organizations being Swedish.

CIOs aspiring to increase their legitimacy should avoid direct conflicts with neighboring professions. In addition to this, they should also aspire to be clear in a separation of motive talk and actual practice, since full norm compliance may be detrimental to their factual operations.

The originality of this paper lies in the methodological approach of combining motive talk and speech acts to investigate CIO legitimation practices.

Drawing on interviews with football wives from the Canadian Football League (CFL), this article examines how these women define their personal identity through their talk about being married to a pro football player. Using the concept of courtesy identity and Anderson and Snow’s (1987) conceptualization of identity talk, this chapter explains the processes in which these women claim a courtesy identity of a football wife. I identify two strategies these women use to construct their identity: distancing from stereotypes and envisioning self as his teammate. I argue that women performed this verbal identity work in pursuit of legitimizing their courtesy identity of a football wife. They accomplish this by distancing self from a stereotypical, anticipated social identity of the football wife as a “gold digger” or naïve woman and then working up another socially positive and normative one that they are supportive women who have worked alongside their husband and are part of their career. I conclude by summarizing the findings and argue that by constructing themselves as devoted football wives, they uphold these idealized images of traditional masculinity and femininity in professional sports.

Southeast Asia’s position between the continents of Asia and Oceania gave the region a distinctive identity. Over the years, Southeast Asia has witnessed several important political changes and the emergence of new security threats. Historical mistrust, enduring territorial disputes and competition for maritime claims and resources have combined to weaken the regional security structure. The purpose of this paper is to explore whether China’s growing assertive position in the region bring some fresh air in the region following Beijing’s collaborative initiatives.

Seas are a central concern for Southeast Asian countries, so it is hardly surprising that the countries in the region are strongly nationalistic in asserting and protecting their claims. Maritime policy analyst, Mark Valencia, comments, “Indeed, when countries in Asia think maritime, they think first and foremost about boundary disputes, not the protection of the deteriorating marine environment or management of dwindling fisheries […] [it] is these perceptions that must change.” This paper will explore whether China’s growing assertive position in the name of diplomatic cooperation will mellow down and bring some fresh air into the South China Sea (SCS) region following Beijing’s One Belt One Road (OBOR) initiatives.

The world is still unsure when it comes to SCS! It often feels like “Pengci” or the art of staging drama to get the desired outcome? Beijing has to address the increasing global fears and uncertainty about her motives and talk more about its dracoplomacy. At one point, Beijing followed Xiaoping’s famous guideline: “hide our capacities and bide our time.” But now, things have changed. China is no longer actively avoiding international limelight. The motto has become “going international.” This change was not all talk either rather it was accompanied by significant, short-term action. Since becoming president, Xi has already visited more than 40 countries with his OBOR dream! It is important for Beijing to emphasize the purpose of her massive infrastructure push. That is, to achieve economic development, rather than to satisfy her growing political ambitions on the global stage. The creation of the Asian Infrastructure Investment Bank and other major geo-economic projects are signs that Beijing is using her coercive diplomacy in a subtler way. Therefore, this paper checks whether Beijing’s Silk Road spirit will be successful enough to maintain its agility and grace in the future.

This is an original piece of work, and it adds value to the special issue titled “China’s Rise and Power Shifts in Asia: Geopolitical, Socio-Economic and Historical Perspectives.”

The purpose of this paper is to examine researchers’ motivations to publish by comparing different career stages (PhD students; temporarily employed postdocs/new professors; scholars with permanent employment) with regard to epistemic, pragmatic, and personal motives.

This qualitative analysis is mainly based on semi-structured narrative interviews with 91 researchers in the humanities, social, and natural sciences, based at six renowned (anonymous) universities in Germany, the UK, and the USA. These narratives contain answers to the direct question “why do you publish?” as well as remarks on motivations to publish in relation to other questions and themes. The interdisciplinary interpretation is based on both sociological science studies and philosophy of science in practice.

At each career stage, epistemic, pragmatic, and personal motivations to publish are weighed differently. Confirming earlier studies, the authors find that PhD students and postdoctoral researchers in temporary positions mainly feel pressured to publish for career-related reasons. However, across status groups, researchers also want to publish in order to support collective knowledge generation.

The sample of interviewees may be biased toward those interested in reflecting on their day-to-day work.

Continuous and collective reflection is imperative for preventing uncritical internalization of pragmatic reasons to publish. Creating occasions for reflection is a task not only of researchers themselves, but also of administrators, funders, and other stakeholders.

Most studies have illuminated how researchers publish while adapting to or growing into the contemporary publish-or-perish culture. This paper addresses the rarely asked question why researchers publish at all.

The purpose of this study is to investigate the relationships between brand attachment and consumers’ positive and negative behaviours. Furthermore, this study examines the moderating effects of attachment styles on these relationships.

The study is based on a survey of 432 respondents, and the data are analysed using the structural equation modelling approach.

This study empirically supports that brand attachment and attachment styles (i.e. anxiety attachment and avoidance attachment) are distinct. Brand attachment influences consumers’ not only positive behaviour (i.e. brand loyalty) but also negative behaviours, such as trash-talking, schadenfreude and anti-brand actions. The findings of the study suggest that only avoidance attachment style moderates the relationships between brand attachment and these consumer behaviours. The link between brand attachment and brand loyalty is attenuated for high-attachment-avoidance consumers. In contrast, the links between brand attachment and trash-talking, schadenfreude and anti-brand actions are strengthened.

This study assists marketing managers in understanding that a strong brand attachment may result in negative behaviours that can harm a company’s brand image. Thus, building a strong relationship with consumers will not always be beneficial. Companies should be aware of the consequences of building relationships with consumers who have a high level of attachment anxiety and/or avoidance.

This paper highlights that brand attachment not only influences brand loyalty behaviour but also three negative behaviours: trash-talking, schadenfreude and anti-brand actions. Moreover, the links between brand attachment and negative behaviours are strengthened when consumers have a high level of attachment avoidance.

Rooted in adult fear, adult authority aims to protect and control youth (Gannon, 2008; Valentine, 1997). Continuously negotiating for freedom, youth search for adult-free public spaces and are therefore extremely attracted to social networking sites (boyd, 2007, 2014). However, a significant portion of youth now includes adult authorities within their Facebook networks (Madden et al., 2013). Thus, this study explores how youth navigate familial- and educational-adult authorities across social networking sites in relation to their local peer culture.

Through semi-structured interviews, including youth-centered and participant-driven social media tours, 82 youth from the Northeast region of the United States of America (9–17 years of age; 43 females and 39 males) shared their lived experiences and perspectives about social media during the summer of 2013.

In their everyday lives, youth are subjected to the normative expectations emerging from peer culture, school, and family life. Within these different and at times conflicting normative schemas, youth’s social media use is subject to adult authority. In response, youth develop intricate ways to navigate adult authority across social networking sites.

Adult fear is powerful, but fragile to youth’s interpretation; networked publics are now regulated and youth’s ability to navigate then is based on their social location; and youth’s social media use must be contextualized to be holistically understood.

The purpose of this paper is to explore how the process of work identity construction unfolds for gig workers experiencing unstable working relationships in online labor markets. In particular, it investigates how digital platforms, intended both as providers of technological features and online environments, affect this process.

The authors conducted an exploratory field study and collected data from 46 interviews with freelancers working on one of the most popular online labor markets and from online documents such as public profiles, job applications and archival data.

The findings reveal that the online environment constrains the action of workers who are pushed to take advantage of the platform’s technological features to succeed. This interplay leads workers to add new characteristics to their work-self and to and to develop an entrepreneurial an entrepreneurial orientation.

The study offers insights to platform providers interested in improving workers’ experiences in online labor markets, highlighting mechanisms for uncertainty reduction and diversifying a platform’s services according to gig workers’ identities and orientations.

The study expands the authors’ knowledge on work identity construction processes of gig workers, detailing the relationship between work identity and IT, and documents previously unexplored antecedents of entrepreneurial orientation in non-standard working contexts.

This paper aims to identify factors affecting the continued intention to use mobile social network services (m-SNS) among middle-aged and older adults in Korea, based on the focal characteristics of mobile services and SNS.

Data were collected through an online questionnaire to understand m-SNS usage from 358 people aged over 40 years in Korea.

Results show that middle-aged and older users of m-SNS are strongly motivated to seek information; they prefer to use m-SNS on a habitual basis because of the ubiquitous connectivity of mobile services. Furthermore, they perceive the usefulness of m-SNS in expanding their social networks. These results can be used to identify factors that affect continued use of m-SNS by the middle-aged and older generation in Korea.

This paper expands the literature on SNS acceptance among middle-aged and older adults, the population that, in future, is expected to constitute the majority of m-SNS users. This paper can also help understand factors that affect mature consumers’ continued use of m-SNS.

The purpose of this paper is to portray and analyze the importance of learning and knowledge transfer in strategic alliances created in the context of emerging markets, Russia and Taiwan in particular, and to identify the influence of relational capital factors on the effectives of learning in strategic alliances. Strategic alliances are one of the main tools companies resort to learn, acquire and develop new knowledge and skills.

This research is conducted by case study with four international strategic alliances between Taiwanese and Russian companies.

The results showed that the main driver determining the propensity of the companies located in the emerging markets to establish strategic alliances is learning intent. More specifically, the companies are willing to acquire partner’s managerial, marketing and production knowledge and skills. Relational capital created between partners, and presented through the existence of trust, communication and openness proved to have a determinant influence on the effectiveness and quality of learning process in the strategic alliances, especially in the context of the emerging markets. However, there is an inverted-U relationship between the learning potential of an alliance and the strength of relational involvement of the alliance partners, who utilize the certain means to prevent the negative effects of over-embeddedness.

The major contributions that were made by the study are the following: the authors made an attempt to synthesize different approaches and investigate what are the primary factors affecting strategic alliances formation and operation in the emerging markets context. The authors extended the previous research by reviewing, not only the impact of the relational capital on the process of learning among the partners in the strategic alliances but also by analyzing the forces influencing the strength of these ties. The authors further investigated whether the continuous strengthening of the relational ties is necessary and always beneficial for the companies.

The Pasifika (Pacific Island) research methodology talanoa (conversation) has contemporary resonance beyond its local context. At the recent Bonn Climate Change Conference, for example, talanoa was adopted to spark international dialogue about our collective futures. But this and other recent instances raise the question as to whether and how talanoa can and should be applied in a non-Indigenous context – or, indeed, online. As a culturally diverse research team, we undertook a talanoa about our experience of researching historical literacy with Māori and Pasifika students through talanoa. Here we introduce what we learnt from the literature about the nature of talanoa, its use as a methodology, and its application in higher education and reproduce our own recent online talanoa on the experience of learning to do talanoa together. Three key lessons emerged from our research conversation. Firstly, we learnt that time is of the essence: researchers must carefully balance the need for the talanoa to run its natural course with the need to not overburden the participants. Secondly, we learnt that where the researchers undertake the talanoa is less important than attending to the relationships (the vā) between the researchers and participants, and the researchers and participants themselves. And, finally, in keeping with what some Māori researchers and their allies have argued of Kaupapa Māori research methodology, we learnt that indigenous methodologies like talanoa, when employed with care and in recognition of their emergence out of decolonial struggles for indigenous sovereignty and self-determination, can foster a fruitful intercultural research conversation.