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This case was based on secondary data that included various websites, news and academic articles, social media posts and press conferences before, during and after the World Cup. Multiple sources were examined to ensure the accuracy and credibility of the information presented in this case. The goal was to gather relevant information on the Moroccan soccer team, its performance in the FIFA World Cup and the leadership strategies used by Walid Regragui.

“We are the dreamers, we let it happen: Morocco’s soccer team leadership story” explores the transformative journey of Morocco’s soccer team in the 2022 World Cup, highlighting the exceptional leadership of coach Walid Regragui and the power of shared values deeply rooted in Moroccan culture. The instructional manual provides faculty with a compelling case study to inspire discussions on leadership, followership, team dynamics and cultural identity. The case emphasizes the importance of harnessing cultural roots, building trust and unity within a diverse team, strategic vision and tactical brilliance. It demonstrates that with authentic leadership, belief in shared dreams and the strength of cultural values, extraordinary achievements can be realized. The case aims to inspire and educate students, encouraging them to embrace their own cultural heritage, foster teamwork and pursue their dreams with unwavering determination.

The academic level of this case can vary depending on the specific course or program in which it is being used. It is suitable for graduate levels in various fields such as leadership studies, sports management, organizational behavior, cultural studies, or international business. The case provides a comprehensive analysis of leadership, team dynamics and cultural identity, including faith and spirituality, making it adaptable for different academic levels and disciplines. Instructors can adjust the depth of analysis and additional readings or activities to align with the specific educational level and learning objectives of their course.

This chapter scrutinizes the role of ethnic categorizations in everyday-lived experiences in a diverse neighbourhood. It was found that ethnic categorizations do play an important part in use and perception in widely divergent ways. Users of public space categorize relevant others in terms of ethnicity in various situations and in relation to several activities. Ethnic categories provide meaningful frameworks both in the case of negative evaluations of behaviour and in understanding spatial segregation. Indigenous Dutch are ethnically categorized in terms of them avoiding public space. Established newcomers are aware of an ethnic hierarchy and feel abandoned by indigenous neighbours. On their part, these established newcomers consider more recently arrived new migrants as a sign of decay of the neighbourhood. Next to (perceived) ethnicity, language is taken in account as a separate important classifying principle.

Purpose – The purpose of this chapter is to show how Moroccan-Dutch young people discuss national belonging in a context fraught with experiences of exclusion.

Design and Methodology – Data were collected in three rounds of focus groups with the same Moroccan-Dutch participants, addressing a different aspect of their identity in each round. To analyse the data, a narrative approach was used that considers both the import of stories as well as the contextual opportunities and constraints for sharing stories.

Findings – The analyses show how participants used ‘subjunctive stories’, which highlight the possibility of alternative meanings, to address the controversial issue of national belonging without contradicting the dominant storyline of exclusion. While the Dutch national identity could not be explicitly adopted – at least not in the company of their peers – Moroccan-Dutch young people imagined what national belonging might look like in their stories.

Research Implications – An approach to narrative that considers its subjunctive properties may sensitize researchers to the ways in which people express hopes and desires in spite of macro- and microcontextual constraints.

Value/Originality – This study takes issue with the tendency in academic research on belonging to focus on exclusion; it shows how the actual narratives reveal a longing to belong, even in the face of exclusion.

Management ideology is spreading everywhere. Not long ago, it was restricted to market enterprises, which methods, values, and goals now predominate also in other fields. The purpose of this paper is to discuss the changes that occurred in the arena of football by the construction of a worldwide field and by the creation of an international market.

This paper discusses the force relations among the actors in the football's field, of which analysis is based on a dialogue between Pierre Bourdieu's notion of social fields and Furtado's centre‐peripheric theory. Also, the Bosman arrest and Charleroi case are taken as keystone events in the establishment of a capitalistic football market.

By the history of general capitalism development, one finds a process of liberalization of the sport's production factors (the players), as well as the loss of centralized power by the decline of Fédération Internationale de Football Association and the tendency towards the monopolization of the this sport on a world professional level – concentration of power in several key clubs. In this sense, an increasingly dominant intervention of European clubs in the poorer countries' markets can thus be envisaged.

The discussion of a cultural organization's field is often forgotten in the management debates, and seems to be reserved for sociologists and anthropologists. But, it is precisely this sheep‐herding management method – and its widely dispersed ideology – that is the changing instrument of this aspect of the field. The paper underlines the meeting between the theories which prove themselves productive concerning this subject.

The aim of this article is to examine how professionals within Dutch sports media give meaning to racial/ethnic diversity in the organization and reflect on the use of racial stereotypes in sports reporting.

Ten in-depth interviews with Dutch sports media professionals have been conducted to obtain the data. Respondents had a variety of responsibilities within different media organizations in the Netherlands. The authors used thematic analysis supplemented with insights from critical discourse analysis to examine how sports media professionals give meaning to racial/ethnic diversity and the use of racial/ethnic stereotypes.

The following main themes emerged from the analysis of the interviews: (1) routines within the production process, (2) reflections on lack of diversity on the work floor and (3) racial/ethnic stereotyping not seen as an issue. Generally, journalists showed paradoxical views on the issue of racial/ethnic diversity within sport media production dismissing it as a non-issue on the one hand while also acknowledging there is a lack of racial diversity within sport media organizations. Results will be placed and discussed in a wider societal and theoretical perspective.

By focussing on the under-researched social group of sport media professionals in relation to meanings given to race and ethnicity in the production process, this research provides new insights into the role of sports media organizations in (re)producing discourses surrounding race/ethnicity in multi-ethnic society and the operation of whiteness in sports media.

The purpose of this paper is to examine the role of school leaders to provide social justice in three contexts: Costa Rica, Mexico, and Spain.

A qualitative study was conducted under the interpretative tradition characterized by a search for an understanding of the social world from the point of view of a school director from each of the three countries. Interviews were conducted to determine their views on social justice, the actions they took, and the obstacles they confronted.

The directors conceived of education as a right and believed in equal educational opportunity, and fair distribution of resources. They used a variety of methods to promote social justice, increase social cohesion, and provide emotional education. Obstacles came from educational authorities who tried to control rather than support their efforts. They were committed to working in schools with marginalized populations, but their efforts had taken a toll on their personal and professional lives.

The research looked at just three principals whose experiences were unique to their context. However, the study has the advantage of looking at schools not typically included in educational research.

The work of these school directors underscores the need for preparation in skills, knowledge, and values to work for social justice.

The value of this research is to illuminate the narratives of school leaders. Working across borders can provide insights about the possibilities of change and strength to persevere.

The purpose of this essay is to provide a better understanding of Africa's sport industry and demonstrate how the industry can be transformed.

To do so, the authors rely on their varied experiences within Africa's sport ecosystem. This includes reflections based on consuming sport in Africa, studying the sport business landscape, and first-hand experiences working inside African sport organizations.

The authors find that systemic challenges restrict the growth of Africa's sport industry; however, they maintain there are also reasons to be optimistic about the prospects of the industry.

While not an exhaustive list, the authors' commentary defines various research opportunities for scholars interested in both better understanding and improving Africa's sport industry.

The stated challenges and proposed strategies have the potential to inform decision-makers within Africa's sport ecosystem.

Crucial to the continued growth and development of the continent, the authors propose that investments in sport can drive broader economic and social development beyond sport.

The authors address the dearth of academic literature on Africa's sport industry, while also inviting more researchers to undertake research agendas that enhance Africa.